Suitable at the graduate-level/MBA level if used with supplemental cases. The Fourth Edition draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives adopters the flexibility to choose a supplementary reader while ensuring that the total cost to students is reasonable. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.

    

    Despite its relatively narrow focus, it is chock full of the pearls of clinical wisdom that students and practitioners treasure, and many of these lessons apply to medicine in general. The book was well characterized by a reviewer of an earlier edition for The New England Journal of Medicine: If only one book about surgery could be made available to physicians from all specialties, it should probably be Silen's recent revision of Cope's Early Diagnosis of the Acute Abdomen. Since the book first appeared more than 30 years ago, it has remained the classic treatise on the initial approach to abdominal pain. Because acute, severe abdominal pain is still a common problem whose misdiagnosis can result in quick death, each generation of beginning physicians is faced with the urgency of learning to make a diagnosis in this high anxiety situation and they appreciate the wise, humane, precisely detailed guidance offered by Cope and Silen. For the 21st Edition, Dr. Silen has again updated the text in a respectful but significant way. He has strengthened its emphasis on pitfalls in the interpretation of CT and ultrasound scans, on misadventures caused by over-reliance on blood tests and radiographs, and on careful history-taking to avoid the costs of inappropriate lab tests. He has also reviewed the data from a randomized clinical trial indicating that patients should receive adequate analgesia while awaiting a definitive diagnosis, a dictum that is contrary to traditional teaching

    The authors believe that an effective managerial economics book must go beyond the nuts and bolts of economic analysis to show how these economic analysis techniques are used by practicing managers.

    Communication is also emphasized, with a focus on how to document and communicate project developments, both within and outside of the team. In-depth coverage of planning, scheduling and cost management is also provided. The authors' goal is to provide many cases that are fun and elicit interesting debates, and this edition includes new end-of-chapter cases. In addition, all new up-to-date Real World Project Management vignettes are included at the beginning and within each chapter, giving you a taste of how project management is practically applied in the workplace. Key points of each chapter are highlighted in Critical Success Factor boxes, providing an overview of the main ideas covered within the chapter. End-of-chapter materials contain questions and Internet exercises that allow you to apply the concepts covered in the chapter. Sprinkled throughout each chapter are boxed questions designed to test your comprehension of key concepts. A trial version of Microsoft Office Project 2007 is included for student use on class projects.

    Cambridge IGCSE Accounting has been written as per the specifications of the Cambridge IGCSE Accounting Syllabus. Accounting principles and practices have been explained in simple language and lucid style to enhance the accessibility of the contents to students whose first language is not English.

    Addressing the growing demand to learn how to manage personal investments and finances, the authors have turned the spotlight on individual rather than institutional investors. Their strong real-word focus includes superior coverage of mutual funds, international investments, and investment decision techniques. The new edition makes use of the Internet through exercises and cross references to Internet resources. An accompanying CD-ROM offers hands-on practice in analyzing companies for investment purposes. All these distinctive features ensure that Fundamentals of Investing will continue to define the market for years to come.

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    The market-leading book that delivers the most comprehensive and flexible coverage of the four major approaches to teaching AIS. Instructors can easily reorder chapters, and focus on what you want: (a) transaction cycles and controls; (b) systems life cycle; (c) databases and data modeling; or (d) computer-based controls, fraud, and auditing.

    This student-friendly text takes a hands-on approach to economic theory, issues and politics using a lively writing style which engages the student with clear explanations, easy to understand graphs and relevant examples.

    Visually engaging, enticing and current examples with an overall focus on business.Legal Environment of Business and E-Commerce; Torts, Crimes, and Intellectual Property; Contracts and E-Commerce; Domestic and International Sales and Lease Contracts; Negotiable Instruments and E-Money; Credit, Secured Transactions, and Bankruptcy; Agency and Employment; Business Organizations and Ethics; Government Regulation; Property; Special Topics; Global EnvironmentMARKET Business Law continues its dedication to being the most engaging text for readers by featuring a visually appealing format with enticing and current examples while maintaining its focus on business.

    The book focuses on the concepts of statistics with applications to the functional areas of business. It is rich in applications from accounting, finance, marketing, management and economics, covering data collection, tables and charts, probability, estimation, and more. For professionals, particularly managers, making financial analyses and decisions.

      APPROACH: Atkinson is a  managerially-oriented book that focuses on both quantitative and qualitative aspects of classical and contemporary managerial accounting.   COMPETITORS: Garrison, MH;

    Since the first edition of 'The Social Work Dictionary' in 1987, this essential reference work has been recognised as the definitive lexicon of social work. Now in its fifth edition, the dictionary captures over 9,000 terms, cataloguing and cross-referencing the nomenclature, concepts, organisations, historical figures, and values that define the profession. A special historical section represents a chronology of the significant developments in the United States and the world toward social welfare policies, practices, and the betterment of humanity. Used extensively in schools of social work, social service agency libraries, and in social work offices world-wide, this is a staple in professional libraries. It is unequalled as a study tool for preparing for licensing and certification exams. Every social worker -- from professor to student, from novice to experienced professional -- should own this unparalleled resource for understanding the language of social work and related disciplines.

    Each chapter in this revised Eighth Edition includes two case studies—one clinical and one pharmaceutical. Content coincides with the CAPE, APhA, and NAPLEX competencies.This edition includes updated drug information and expanded sections on parenterals, excipients, liposomes, and biopharmaceutics. Coverage incorporates all new dosage forms in the current USP Pharmacopoeia-National Formulary. Capsules and tablets are now covered in separate chapters. The thoroughly revamped illustration program includes new product and manufacturing equipment photographs.