Throughout, the emphasis is on promoting a plain English style. This little book can help you communicate more effectively by showing you how to enliven your sentences.

    The novel aims to provoke readers to examine and reassess their business practices and transform the thinking and actions of managers.

    Garrison takes you on a vivid exploration of the ocean--from submarine canyons to zooplankton, global warming, the growing plastics problem, and our changing coastlines--and explains oceanography's most important concepts. Garrison's engaging, reader-friendly approach helps you understand the complexities involved in how we study and use the ocean. You'll explore topics like Hurricane Katrina; the devastating December 2004 earthquake in the Indian Ocean and the resulting tsunami; the moon and its connection to the ocean; the power of the ocean to influence weather; and uses and abuses of the ocean. Gain an understanding of the wonders of the sea and the scientific questions that surround it with this enjoyable, fascinating book!

    Written In An Objective And User-Friendly Manner, This Best-Selling Text Continues To Captivate Students By Incorporating Personal Drug Use And Abuse Experiences And Perspectives Throughout. Statistics And Chapter Content Have Been Revised To Include The Latest Information On Current Topics.

    "Introductory Chemistry, "Fourth Edition extends chemistry from the laboratory to your world, helping you learn chemistry by demonstrating how it is manifested in your daily life. Throughout, the Fourth Edition presents a new student-friendly, step-by-step problem-solving approach that adds four steps to worked examples (Sort, Strategize, Solve, and Check). This proven text continues to foster student success beyond the classroom with MasteringChemistry(R), the most advanced online tutorial and assessment program available. Note: This is the standalone book, if you want the book/access card order the ISBN below: 0321741021 / 9780321741028 Introductory Chemistry Plus MasteringChemistry with eText -- Access Card Package Package consists of: 0321687930 / 9780321687937 Introductory Chemistry 032173002X / 9780321730022 MasteringChemistry with Pearson eText -- Valuepack Access Card -- for Introductory Chemistry

    Updates to this edition include a more user-friendly approach, new or updated cases that illustrate top companies addressing real world situations, topical articles written by scholars and practitioners, and more.

    The findings will surprise many readers and, quite frankly, upset others.The ChallengeBuilt to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The StudyFor years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?The StandardsUsing tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The ComparisonsThe research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? The FindingsThe findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

    The book covers four major topics—cells, genetics, evolution/diversity, and ecology—followed by nine chapters on animal and plant physiology. Human applications and the most up-to-date information on important issues show readers how biology relates to their own lives. New Process of Science sections within the text draw readers into the material and provide real-world examples of how the scientific method is applied.Biology Today CELLS: Essential Chemistry for Biology, The Molecules of Life, A Tour of the Cell, The Working Cell, Cellular Respiration: Obtaining Energy from Food, Photosynthesis: Using Light to Make Food. GENETICS: Cellular Reproduction: Cells from Cells, Patterns of Inheritance, The Structure and Function of DNA, How Genes are Controlled, DNA Technology. EVOLUTION AND DIVERSITY: How Populations Evolve, How Biological Diversity Evolves, The Evolution of Microbial Life, Plants, Fungi, and the Move onto Land, The Evolution of Animals. ECOLOGY: The Ecology of Organisms and Populations, Communities and Ecosystems, Human Impact on the Environment. ANIMAL STRUCTURE AND FUNCTION: Unifying Concepts of Animal Structure and Function, Nutrition and Digestion, Circulation and Respiration , The Body's Defenses, Hormones, Reproduction and Development, Nervous, Sensory, and Motor Systems. PLANT STRUCTURE AND FUNCTION: The Life of a Flowering Plant, The Working Plant.For all readers interested in a biology text that focuses on the core concepts readers need to make scientifically informed decisions throughout their lives.

    She investigates a specific element of craft - Image, Voice, Character, Setting and Story - from a perspective that crosses various genres.

    Offering an approach with a visual/graphical emphasis, this text offers a number of examples on the premise that students learn best by doing. This book features an emphasis on interpretation of results and critical thinking over calculations.

    Communication is also emphasized, with a focus on how to document and communicate project developments, both within and outside of the team. In-depth coverage of planning, scheduling and cost management is also provided. The authors' goal is to provide many cases that are fun and elicit interesting debates, and this edition includes new end-of-chapter cases. In addition, all new up-to-date Real World Project Management vignettes are included at the beginning and within each chapter, giving you a taste of how project management is practically applied in the workplace. Key points of each chapter are highlighted in Critical Success Factor boxes, providing an overview of the main ideas covered within the chapter. End-of-chapter materials contain questions and Internet exercises that allow you to apply the concepts covered in the chapter. Sprinkled throughout each chapter are boxed questions designed to test your comprehension of key concepts. A trial version of Microsoft Office Project 2007 is included for student use on class projects.

    Simply put, it is the study of aggregate supply and demand.

    It is also widely used by managers in both the services and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-book housing an impressive array of videos, cases, exercises and tools to bring innovation to life. The book is also accompanied by the Innovation Portal at www.innovation-portal.info which contains an extensive collection of additional digital resources for both lecturers and students.Features: The Research Notes and Views from the Front Line feature boxes strengthen the evidence-based and practical approach making this a must read for anyone studying or working within innovationThe Innovation Portal www.innovation-portal.info is an essential resource for both student and lecturer and includes the Innovation Toolkit - a fully searchable array of practical innovation tools along with a compendium of cases, exercises, tools and videosThe interactive e-book that accompanies the text provides enriched content to deepen the readers understanding of innovation concepts

    The physical sciences and engineering claim to be the basis of modern technology and therefore of modern life; the social sciences discuss big issues of governance, for example, democracy and taxation; the humanities claim that they revive your soul after it has been deadened by exposure to the physical and social sciences and to engineering. Where does the subject "games of strategy," often also called game theory, fit into this picture, and why should you study it? Dixit and Skeath's Games of Strategy offers a practical motivation much more individual and closer to your personal concerns than most other subjects. You play games of strategy all the time: with your parents, siblings, friends, enemies, even with your professors. You have probably acquired a lot of instinctive expertise, and we hope you will recognize in what follows some of the lessons you have already learned. This book's authors will build on this experience, systematize it, and develop it to the point where you will be able to improve your strategic skills and use them more methodically. Opportunities for such uses will appear throughout the rest of your life; you will go on playing such games with your employers, employees, spouses, children, and even strangers. Not that the subject lacks wider importance. Similar games are played in business, politics, diplomacy, wars--in fact, whenever people interact to strike mutually agreeable deals or to resolve conflicts. Being able to recognize such games will enrich your understanding of the world around you, and will make you a better participant in all its affairs.

    These authoritative authors continue to define the MIS course by integrating coverage of essential new technologies, their applications, and their impact on managerial decisions.