Book picks similar to
Liberating the Corporate Soul by Richard Barrett
ethics
management
conscious-capitalism
csr
The Introvert's Guide to Success in Business and Leadership
Lisa Petrilli - 2011
This eBook tells you how she did it and reveals very specific, actionable steps introverts can take to be abundantly successful in business, leadership and life. Importantly, the steps recommended are designed to be fully comfortable for introverts who get their energy from their "inner world" of ideas, and who are often uncomfortable with aspects of the "outer world" of business and leadership. You see, introverts have unique strengths and can literally change the world through the power of their ideas. Yet so many introverts fail to recognize and leverage the real power that comes with their introversion, which holds them back from experiencing all the achievement, advancement, and abundance that life has to offer. This eBook is for introverts who want to use their introversion to their advantage in business and leadership, and for extroverts who lead introverts and wish to be more effective leaders. You can achieve the success you want! Download the eBook to get started now!Chapters Include:* The difference between Introverts and Extroverts in the business world* Successful networking strategies and their critical importance* Standing out in a crowd - comfortably* Processing ideas and making leadership decisions* Core principles of succeeding in business and leadership* How to effectively reach out to others* Interviewing secrets for introverts* How to get promoted * How to successfully motivate your teams to action* Communicating effectively* An introvert's approach to leveraging social media for business success* Giving stellar presentations* Advice for introverts in the Chief Executive suite* Bonus: The extravert's guide to leading introverts* Bonus: The hang-on-your-office-wall list of reminders
This is Marketing: You Can't Be Seen Until You Learn To See
Seth Godin - 2018
He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
100 Tricks to Appear Smart in Meetings: How to Get By Without Even Trying
Sarah Cooper - 2016
This behavior is so ingrained, so subtle, and so often mistaken for true intelligence that identifying it, calling it out, or compiling it into an exhaustive digest has never been attempted. Until now.Complete with illustrated tips, examples, and scenarios, 100 Tricks gives you actionable ways to use words like 'actionable', in order to sound smart. Every type of meeting is covered, from general meetings where you stopped paying attention almost immediately, to one-on-one meetings you zoned out on, to impromptu meetings you were painfully subjected to at the last minute. It’s all here.Open this book to any page and find an easy-to-digest trick with an even easier-to-digest illustration, guiding you on: how to nail the big meeting by pacing and nodding, the most effective ways to listen to your coworkers while still completely ignoring them, and the key to making your presentations 'interactive'.If you hadn’t noticed these behaviors before, you will see them now - from your colleagues, your managers, and soon yourself. Each trick is a mirror to the reality of what happens in meetings, told in the form of hilariously bad advice - advice that you might just want to take. But probably not. But maybe.
The Slight Edge
Jeff Olson - 2005
Learn why some people make dream after dream come true, while others just continue dreaming and spend their lives building dreams for someone else. It's not just another self-help motivation tool of methods you must learn in order to travel the path to success. It shows you how to create powerful results from the simple daily activities of your life, by using tools that are already within you.In this 8th anniversary edition you'll read not only the life-changing concepts of the original book, but also learn what author Jeff Olson discovered as he continued along the slight edge path: the Secret to Happiness and the Ripple Effect.This edition of The Slight Edge isn't just the story, but also how the story continues to create life-altering dynamics—how a way of thinking, a way of processing information, can impact daily choices that will lead you to the success and happiness you desire. The Slight Edge is "the key" that will make all the other how-to books and self-help information that you read, watch and hear actually work.
First, Break All the Rules: What the World's Greatest Managers Do Differently
Marcus Buckingham - 1998
With vital performance and career lessons and ideas for how to apply them, it is a must-read for managers at every level.
The Making of a Manager: What to Do When Everyone Looks to You
Julie Zhuo - 2019
She stared at a long list of logistics--from hiring to firing, from meeting to messaging, from planning to pitching--and faced a thousand questions and uncertainties. How was she supposed to spin teamwork into value? How could she be a good steward of her reports' careers? What was the secret to leading with confidence in new and unexpected situations?Now, having managed dozens of teams spanning tens to hundreds of people, Julie knows the most important lesson of all: great managers are made, not born. If you care enough to be reading this, then you care enough to be a great manager.The Making of a Manager is a modern field guide packed everyday examples and transformative insights, including:* How to tell a great manager from an average manager (illustrations included) * When you should look past an awkward interview and hire someone anyway * How to build trust with your reports through not being a boss * Where to look when you lose faith and lack the answersWhether you're new to the job, a veteran leader, or looking to be promoted, this is the handbook you need to be the kind of manager you wish you had.
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Gary Vaynerchuk - 2013
Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising swing that will knock out their opponent or their customer's resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don't.In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers' right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works.
Why Work Sucks and How to Fix It: No Schedules, No Meetings, No Joke--The Simple Change That Can Make Your Job Terrific
Cali Ressler - 2008
It's just that our traditional definition of work--Monday through Friday, nine to five--doesn't make sense in the always-on global economy. So, Ressler and Thompson created the Results-Only Work Environment. In a ROWE, "you" control when, where, and how long you work. As long as you meet your objectives, the way you spend your time is entirely up to you. Suddenly, work isn't a place you "go," it's a thing you "do." In a ROWE, there are no mandatory meetings or fixed schedules. You stop doing any activity that wastes time, and no one criticizes you for "leaving early" or "coming in late." If you do your best work at midnight or on Sundays, go for it! ROWE sounds like a fantasy, but Ressler and Thompson have already made it a reality at Best Buy, a Fortune 100 company. They have proven that ROWE not only makes employees happier but also delivers "better results." And now the authors are helping companies implement ROWE nationwide. Infused with passion and common sense, "Why Work Sucks and How to Fix It" will change the way you think about your job, your company, and your quality of life. Read it and join the revolution!
Flawless Execution: Use the Techniques and Systems of America's Fighter Pilots to Perform at Your Peak and Win the Battles of the Business World
James D. Murphy - 2005
At Mach 2, the instrument panel of an F-15 is screaming out information, the horizon is a blur, the wingman is occupied, the jet is hanging on the edge -- and yet fighter pilots routinely handle the stress. It's not much different in today's unforgiving business world. One slipup and your company is bankrupt before your employees know what hit them.What works on the squadron level for F-15 pilots will also work for your marketing team, sales force, or research and development group. By analyzing the work environment and attacking its centers of gravity in parallel, you'll begin to utilize the Plan-Brief-Execute-Debrief-Win cycle that will rapidly impact your business's future success. U.S. fighter squadrons have been using this program for nearly fifty years to reduce their mistake rate, cut casualties and equipment losses, and rack up an envious victory record. Now, with Flawless Execution, your business can too.
Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong
Eric Barker - 2017
In Barking Up the Wrong Tree, Eric Barker reveals the extraordinary science behind what actually determines success and most importantly, how anyone can achieve it. You’ll learn:• Why valedictorians rarely become millionaires, and how your biggest weakness might actually be your greatest strength • Whether nice guys finish last and why the best lessons about cooperation come from gang members, pirates, and serial killers• Why trying to increase confidence fails and how Buddhist philosophy holds a superior solution• The secret ingredient to “grit” that Navy SEALs and disaster survivors leverage to keep going• How to find work-life balance using the strategy of Genghis Khan, the errors of Albert Einstein, and a little lesson from Spider-ManBy looking at what separates the extremely successful from the rest of us, we learn what we can do to be more like them—and find out in some cases why it’s good that we aren’t. Barking Up the Wrong Tree draws on startling statistics and surprising anecdotes to help you understand what works and what doesn’t so you can stop guessing at success and start living the life you want.
Organizational Culture and Leadership
Edgar H. Schein - 1985
Organizational pioneer Schein updates his influential understanding of culture--what it is, how it is created, how it evolves, and how it can be changed. Focusing on today's business realities, Schein draws on a wide range of contemporary research to redefine culture, offers new information on the topic of occupational cultures, and demonstrates the crucial role leaders play in successfully applying the principles of culture to achieve organizational goals. He also tackles the complex question of how an existing culture can be changed--one of the toughest challenges of leadership. The result is a vital resource for understanding and practicing organizational effectiveness.
Contagious: Why Things Catch On
Jonah Berger - 2013
People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others
Robert Glazer - 2019
In Elevate, Robert Glazer reveals four life-changing principles — or capacities — that will allow you to overcome self-limiting beliefs, establish positive habits, and find your "why." The key is elevating yourself beyond the edge of your current abilities. Challenge yourself, and the result will inspire others to rise along with you.
Scarcity: Why Having Too Little Means So Much
Sendhil Mullainathan - 2013
Busy people fail to manage their time efficiently for the same reasons the poor and those maxed out on credit cards fail to manage their money. The dynamics of scarcity reveal why dieters find it hard to resist temptation, why students and busy executives mismanage their time, and why sugarcane farmers are smarter after harvest than before. Once we start thinking in terms of scarcity and the strategies it imposes, the problems of modern life come into sharper focus.Mullainathan and Shafir discuss how scarcity affects our daily lives, recounting anecdotes of their own foibles and making surprising connections that bring this research alive. Their book provides a new way of understanding why the poor stay poor and the busy stay busy, and it reveals not only how scarcity leads us astray but also how individuals and organizations can better manage scarcity for greater satisfaction and success.http://us.macmillan.com/scarcity/Send...
Emotional Agility: Get Unstuck, Embrace Change, and Thrive in Work and Life
Susan David - 2016
The path to fulfillment, whether at work or at home, is almost never a straight line. Ask anyone who has achieved their biggest goals or who thrives in their relationships, and you’ll hear stories of many unexpected detours along the way. What separates those who rise to these challenges and those who get derailed? The answer is agility—emotional agility.Emotional agility is a four-step approach that allows us to navigate life’s twists and turns with self-acceptance, clear-sightedness, and an open mind. In her more than twenty years of research, Susan David has found that no matter how intelligent, resilient, or creative people are, when they ignore how situations or interactions make them feel, they miss opportunities to gain insight, getting hooked by thoughts, emotions, and habits that prevent them from reaching their full potential. Emotionally agile people experience the same stresses and setbacks as anyone else, but they know how to adapt, aligning their actions with their values and making small changes that lead to a life of growth.Drawing on her extensive professional research, her international consulting work, and her own experiences growing up in Apartheid-era South Africa and losing her father at a young age, David shows how anyone can become more emotionally agile and thrive in an uncertain world. Written with authority, wit, and empathy, Emotional Agility will help you live your most successful life, whoever you are and whatever you face. Take the FREE Emotional Agility Insights Quiz here: https://bitly.com/ea-quiz