The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.

    The author's enthusiasm for and knowledge of the current theatre, highlighted by contemporary production shots from around the world, put the students in the front row.

    What do you want to learn? Discover the Power of Real Data Mario Triola remains the market-leading statistics author by engaging readers of each edition with an abundance of real data in the examples, applications, and exercises. Statistics is all around us, and Triola helps readers understand how this course will impact their lives beyond the classroom–as consumers, citizens, and professionals. Essentials of Statistics, Fourth Edition is a more economical and streamlined introductory statistics text. Drawn from Triola’s Elementary Statistics, Eleventh Edition, this text provides the same student-friendly approach with material presented in a real-world context. The Fourth Edition contains more than 1,700 exercises (18% more than the previous edition); 89% are new and 81% use real data. The book also contains hundreds of examples; 86% are new and 92% use real data. By analyzing real data, readers are able to connect abstract concepts to the world at large, teaching them to think statistically and apply their conceptual understanding using the same methods that professional statisticians employ. Datasets and other resources (where applicable) for this book are available here.

    The book uses the theme of evolution to develop a broad-scale view of animal diversity--students focus not only the organisms themselves, but also the processes that produce evolutionary diversity. The book is unique in its comprehensive survey of zoological diversity and its emphasis on evolutionary, systematic and ecological principles, all in one package.

    The Twelfth Edition's hallmark continues to be its pioneering integration of the proven-effective SQ4R learning system (Survey, Question, Read, Reflect, Review, Recite), which promotes critical thinking as it guides students step-by-step to an understanding of psychology's broad concepts and diversity of topics. Throughout every chapter, these active learning tools—together with the book's example-laced writing style, discussions of positive psychology, cutting-edge coverage of the field's new research findings, and excellent media resources—ensure that students find the study of psychology fascinating, relevant, and above all, accessible.

    The text enhances student understanding and stimulates active learning with Halpern's unique science-of-learning pedagogical system; relevant, real world examples; and an art program tailored especially for visual learners. Instructors and students will benefit from the most integrated media package available for an introductory course.

    In addition to explaining the basic moves, this book provides writing templates that show students explicitly how to make these moves in their own writing.

    This best-selling, student-friendly book contains clear, step-by-step explanations with comprehensive, stimulating, and challenging material that prepares users for real on-the-job situations. Featuring case studies, state-of-the-art scans, algorithms, protocols, and the inclusion of areas above and beyond the DOT protocols, the tenth edition effectively prepares students for success. The assessment and emergency care sections provide the most up-to-date strategies for providing competent care; and the enrichment sections further enhance students ability to assess and manage ill and injured patients in prehospital environments. The text s table of contents is organized to follow the National EMS Educational Standards."

    By using objects early to solve interesting problems and defining objects later in the course, Building Java Programs develops programming knowledge for a broad audience. Introduction to Java Programming, Primitive Data and Definite Loops, Introduction to Parameters and Objects, Conditional Execution, Program Logic and Indefinite Loops, File Processing, Arrays, Defining Classes, Inheritance and Interfaces, ArrayLists, Java Collections Framework, Recursion, Searching and Sorting, Graphical User Interfaces. For all readers interested in introductory programming.

    New BIG IDEAs help all students focus on the most important concepts. Students explore concepts through engaging narrative, frequent use of analogies, familiar examples, and clear and instructional graphics. Now, with Success Tracker™ online, teachers can choose from a variety of diagnostic and benchmark tests to gauge student comprehension. Targeted remediation is available too! Whether using the text alone or in tandem with exceptional ancillaries and technology, teachers can meet the needs of every student at every learning level.With unparalleled reading support, resources to reach every student, and a proven research-based approach, authors Kenneth Miller and Joseph Levine continue to set the standard.Prentice Hall Biology delivers:-Clear, accessible writing-Up-to-date content-A student friendly approach-A powerful framework for connecting key concepts

    The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. Health Education, Health Promotion, Health Educators, and Program Planning, Models for Program Planning in Health Promotion, Starting the Planning Process, Assessing Needs, Measurement, Measures, Measurement Instruments and Sampling, Mission Statement, Goals, and Objectives, Theories and Models Commonly Used for Health Promotion Interventions, Interventions, Community Organizing and Community Building, Identification and Allocation of Resources, Marketing: Making Sure Programs Respond to Wants and Needs of Consumers, Implementation: Strategies and Associated Concerns, Evaluation: An Overview, Evaluation Approaches and Designs, Data Analysis and Reporting. Intended for those interested in learning the basics of planning, implementing, and evaluating health promotion programs

    This essential resource includes the most current information on theory, research, and practice at individual, interpersonal, and community and group levels. This edition includes substantial new content on current and emerging theories of health communication, e-health, culturally diverse communities, health promotion, the impact of stress, the importance of networks and community, social marketing, and evaluation.

    "International Business: The Challenges of Globalization" presents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help bring the concepts to life and make international business accessible to all readers. The sixth edition captures and explains the influence of the global credit crisis and recent recession on international business, while also emphasizing its focus on the crucial role of emerging markets in today's global marketplace. Accompanied by myIBlab!myIBlab-myiblab.com-is a powerful online tool that combines assessment, reporting, and personalized study to help you succeed. It offers a personalized, interactive learning environment for international business with many customizable features, making it an ideal online learning platform that embodies convenience and simplicity.

    Designed for graduate and advanced undergraduate students, it includes the contributions of leading thinkers, educators, and practitioners who provide an in-depth and objective appraisal of why and how we organize health care the way we do; the enormous impact of health-related behaviors on the structure, function, and cost of the health care delivery system; and other emerging and recurrent issues in health policy, health care management, and public health. To update this book with the rapid changes that have occurred in health care through November 2013, a separate chapter, the Affordable Care Act (ACA) Supplement, is available to students and instructors as a downloadable PDF.This text is divided into five sections, in order to provide some coherence to this broad terrain. Part I, The Current U.S. Health Care System, addresses major characteristics and issues, including reform, financing, and comparative health care systems. This section now includes multiple new charts and tables providing concrete health care data. Part II, Population Health, focuses on health behavior, including health care models, public health policy and practice, risk factors, facilitating healthy lifestyle practices, and access to care. Part III, Medical Care Delivery, addresses integrated health models, delivering high-quality health care, health care costs and value, and comparative effectiveness. Part IV, Support for Medical Care Delivery, concerns governance and management issues, including accountability, the health workforce, and information technology. Part V, The Future of Health Care Delivery in the United States, includes a new 5-year trend forecast.Key Features: Includes major provisions of the Patient Protection and Affordable Health Care Act of 2010Each chapter includes these special features: key concepts; extensive mapping resources; key words; learning objectives; discussion questions; and case studiesCovers the newest models of care, such as Accountable Care Organizations and Integrated Delivery SystemsExamines new ways of conceptualizing and assessing health care, including comparative effectiveness researchFeatures contributions by leading scholars and key figures within the U.S. health care system, including John Billings, JD; Carolyn M. Clancy, MD; C. Tracy Orleans, PhD; and Michael S. Sparer, PhD, JDContains new coverage of health reform, developing countries, population health, public health and catastrophic events, and a broadened discussion of the health care workforceAffordable Care Act (ACA) Supplement available to students and instructors as a downloadable PDF. Available to Instructors: Instructor's Guide (updated to reflect content from ACA supplement)PowerPoint PresentationsImage BankTest Bank (updated to reflect content from ACA supplement)"

    Updated to reflect all critical new developments in drug action and drug-disease interaction. This is the desert island book of all medical pharmacology - if you can own just one pharmacology book, this is it.