Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign.

    Newly promoted but struggling young executive Debbie Brewster asks her mentor the one question she desperately needs answered: ''What is the secret of great leaders?'' His reply - ''great leaders serve'' - flummoxes her, but over time he reveals the five fundamental ways that leaders succeed through service. Along the way she learns: � [ Why great leaders seem preoccupied with the future � [ How people on the team ultimately determine your success or failure � [ What three arenas require continuous improvement � [ Why true success in leadership has two essential components � [ How to knowingly strengthen - or unwittingly destroy - leadership credibility. The tenth anniversary edition includes a leadership self - assessment so readers can measure to what extent they lead by serving and where they can improve. The authors also have added answers to the most frequently asked questions about how to apply the SERVE model in the real world. As practical as it is uplifting, The Secret shares Blanchard's and Miller's wisdom about leadership in a form that anyone can easily understand and implement. This book will benefit not only those who read it but also the people who look to them for guidance and the organizations they serve.

    A real life case study with sample project documents and diagrams is used to more practically explain these international tools, techniques, and lean principles to a broad range of practitioners, including: - Business analysts, systems analysts, developers and project managers - Entrepreneurs, product owners and product managers - Consultants, UX designers and marketing specialists - C-suite executives, investors and managers of companies of all sizes.

    The book shows how to use new breakthroughs to move swiftly towards important goals, and it reflects today's need for creativity, flexibility, and the making of smart choices.

    A new book that explores the science of productivity, and why, in today’s world, managing how you think—rather than what you think—can transform your life.

    Now he looks at the complex and surprising ways the weak can defeat the strong, the small can match up against the giant, and how our goals (often culturally determined) can make a huge difference in our ultimate sense of success. Drawing upon examples from the world of business, sports, culture, cutting-edge psychology, and an array of unforgettable characters around the world, David and Goliath is in many ways the most practical and provocative book Malcolm Gladwell has ever written.

    John Maxwell, America's #1 leadership authority, has mastered the art of asking questions, using them to learn and grow, connect with people, challenge himself, improve his team, and develop better ideas. Questions have literally changed Maxwell's life. In GOOD LEADERS ASK GREAT QUESTIONS, he shows how they can change yours, teaching why questions are so important, what questions you should ask yourself as a leader, and what questions you should be asking your team. Maxwell also opened the floodgates and invited people from around the world to ask him any leadership question. He answers seventy of them--the best of the best--including . . . What are the top skills required to lead people through difficult times?How do I get started in leadership?How do I motivate an unmotivated person?How can I succeed working under poor leadership?When is the right time for a successful leader to move on to a new position?How do you move people into your inner circle?No matter whether you are a seasoned leader at the top of your game or a newcomer wanting to take the first steps into leadership, this book will change the way you look at questions and improve your leadership life.

    Sutton addressed a taboo topic that affects every workplace: employees who are insensitive to their colleagues, corporate bullies, bosses who just don't get it, the kind of people who make you exclaim in exasperation, "What an asshole!"Now, in a definitive book that addresses this growing problem, Sutton shows you how you can work with unsavory people without becoming one of them yourself.

    

    This new textbook has been developed to match the requirements of the CAPE Management of Business syllabus. Full coverage of the CAPE syllabus is provided and the content has a clear focus on the Caribbean economic and business environment. A distinctive feature is the provision of examination-type questions at the end of each major section. The questions come with suggested time limite for answering, giving useful practice in how to allocate time for the final examination. Management of Business for CAPE includes case studies from a variety of countries and industries, as well as an internal assessment component.

    Now, based on new research conducted with leaders, change makers and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Leadership is not about titles, status and power over people. Leaders are people who hold themselves accountable for recognising the potential in people and ideas, and developing that potential. This is a book for everyone who is ready to choose courage over comfort, make a difference and lead.When we dare to lead, we don't pretend to have the right answers; we stay curious and ask the right questions. We don't see power as finite and hoard it; we know that power becomes infinite when we share it and work to align authority and accountability. We don't avoid difficult conversations and situations; we lean into the vulnerability that’s necessary to do good work.But daring leadership in a culture that's defined by scarcity, fear and uncertainty requires building courage skills, which are uniquely human. The irony is that we're choosing not to invest in developing the hearts and minds of leaders at the same time we're scrambling to figure out what we have to offer that machines can't do better and faster. What can we do better? Empathy, connection and courage to start.Brené Brown spent the past two decades researching the emotions that give meaning to our lives. Over the past seven years, she found that leaders in organisations ranging from small entrepreneurial start-ups and family-owned businesses to non-profits, civic organisations and Fortune 50 companies, are asking the same questions:How do you cultivate braver, more daring leaders? And, how do you embed the value of courage in your culture?Dare to Lead answers these questions and gives us actionable strategies and real examples from her new research-based, courage-building programme.Brené writes, ‘One of the most important findings of my career is that courage can be taught, developed and measured. Courage is a collection of four skill sets supported by twenty-eight behaviours. All it requires is a commitment to doing bold work, having tough conversations and showing up with our whole hearts. Easy? No. Choosing courage over comfort is not easy. Worth it? Always. We want to be brave with our lives and work. It's why we're here.’

    Maciariello.A Year with Peter Drucker distills the essence of Peter Drucker's personal mentorship program into an easy-to-follow 52-week course, exploring the themes Drucker felt were most important to leadership development, including:Leaders Must Set Sights on the Important and not the Urgent—a key differentiator between a subordinate and a chief. Management is a Human Activity—Process must serve people, in and out of the organization. The Roadmap to Personal Effectiveness—the importance of mission and doing the Right Things not just Getting Things Done. The critical importance of leadership succession especially at top ranks of the organization.Each weekly management meditation includes a lesson and a message or anecdote taken from Drucker's extensive body of work, as well as suggestions for further reading, reflective questions, and quick, easy prompts to help readers incorporate the knowledge they've learned into their daily work.A lifetime of wisdom brilliantly honed into a single essential volume by Drucker's collaborator Joseph A. Maciariello, A Year with Peter Drucker gives both lifelong Drucker fans and young executives now discovering his brilliance an invaluable opportunity to learn directly from the late master.

    Very often it is not about them failing to get results that are needed, but them failing to understand the various constituent groups they have to interact with. This book is organized according to the contexts that leaders are most likely to encounter.

    It costs almost nothing to start, allows for flexible hours, and paves the way for financial independence. Network marketing -- also known as direct selling and multi-level marketing -- has turned millions of people into successful business owners. But to truly reach their earning potential, network marketers need the right tools. Be a Network Marketing Superstar provides a proven 26-step program designed to help readers quickly become stars in this fast-growing and profitable industry. This powerful training manual shows readers how to: * master the six core skills of successful network marketing * sharpen their salesmanship * become more persuasive * build relationships * overcome roadblocks * radiate positive energy * find and attract quality people * be powerful coaches and mentors. With equal parts advice and inspiration, as well as helpful worksheets and exercises, this indispensable guide gives network marketers the know-how and confidence they need to join the ranks of the top moneymakers.

    Attributing achievements to a combination of long hours of practice, strong community support, and just being born at the right time, Gladwell analyzes the small factors which lead to success. If you want to learn everything you want to know about Outliers without reading more than 300 pages, our Quicklet book and eBook is for you - fast, fun, and the best material up front!CHAPTER OUTLINEQuicklet On OutliersIntroductionList Of Important PeopleKey Terms & DefinitionsIntroduction Summary: The Roseto Mystery...and much more