Book picks similar to
If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity by Rob Adams
business
startups
business-marketing
entrepreneurship
But I'm Not An Expert!: Go from newbie to expert and radically skyrocket your influence without feeling like a fraud
Meera Kothand - 2018
The strategies and hacks you’ll discover are not gimmicks or secrets. These are intentional, calculated steps that you can take to get there. If you’ve ever dreamed of becoming known as an expert in your industry but aren’t sure how to get started, this book will show you how. Here’s what’s packed in this how-to guide:
The FASTEST way to position yourself as an expert and flaunt your credibilityand social proof (10,000 followers or subscribers NOT required)
My step-by-step roadmap to getting that coveted expert tag even if you‘re starting with no list or social media following
The MOST neglected aspect of the funneland how it affects your ability to build expertise
Why minimum viable conceptsdon’t just apply to products! Discover what an MVCP & MVEM are and how they could work magic for a time-starved solopreneur
Unlock the 3-part expert quotient—ingredients that have propelled several solopreneurs to build a successful expert business
How to create a marketing plan (it doesn’t need a huge ad spend or rocket science!)
The exact content formula to help you claim expert status QUICKLY (ingredients include 4 main content types and 3 content levers)
and more!
Imagine describing yourself as an expert to others and not feeling the slightest twinge of anxiety…Imagine becoming highly sought after when you have the expert tag attached to a skill set that an audience is hungry for…That’s the power of building an expert business and the promise behind “But I’m not an expert!”Whatever your reason for picking up a copy of this book, you willwalk away with ideas to market and “sell” yourself as an expert. Intrigued yet? Then scroll to the top and click or tap “Buy Now.”You’ll be surprised at how quickly your audience starts to view you as an expert when you implement these strategies and techniques.
What Would Google Do?
Jeff Jarvis - 2009
By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.
How to Make Millions with Your Ideas: An Entrepreneur's Guide
Dan S. Kennedy - 1996
Or maybe you currently own a business that pays the bills, and your dream is to become a fabulous millionairre. But how? How to Make Millions with Your Ideas has all the answers. This book is packed with the true stories and proven advice of ordinary people who began with just an idea, a simple product, or a fledgling business and wound up with millions. It examines the methods and principles of dozens of successful entrepreneurs, including author Dan Kennedy's surefire, easy-to-follow Millionaire Maker Strategies. It helps you determine which of the three paths to success are best for you and guides you step-by-step down that path on your way to fortune. Discover:
The 8 best ways to make a fortune from scratch
How to turn a hobby into a million-dollar enterprise
How to sell an existing business for millions
The power of electronic media to help make you rich
The "Million Dollar Rolodex" of contacts and information you can use to get on the road to wealth
Inbound Marketing: Attract, Engage, and Delight Customers Online
Brian Halligan - 2014
Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. "Inbound Marketing" recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.Gain the insight that can increase marketing value with topics like: Inbound marketing - strategy, reputation, and tracking progressVisibility - getting found, and why content mattersConverting customers - turning prospects into leads and leads into customersBetter decisions - picking people, agencies, and campaignsThe book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them."Inbound Marketing: Attract, Engage, and Delight Customers Online" is a complete guide to attracting, engaging, and delighting customers online.
Start Your Own Business: The Only Startup Book You'll Ever Need
The Staff of Entrepreneur Media, Inc - 2015
This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.
Your Move: The Underdog's Guide to Building Your Business
Ramit Sethi - 2017
This no-nonsense guide distills the most important lessons Sethi learned building his dorm room blog into an 8-figure-a-year company. If you want to build a business that makes you an extra 5-figures a month, this book will show you how. Inside you’ll discover: The 3 Rules of Money (any business that breaks these is doomed to fail) How to tell if a business will profitable in under 45 minutes How to find your first 5 customers — and just how critical these first 5 are Growing from $300 to $10,000 a month The truth about passive income and what it takes to really automate a business And so much more... What people are saying about Ramit Sethi Ramit Sethi is on the short list of people I respect in the world of finance. Ramit built his personal finance blog up to more than 1 million+ readers per month, and has turned it into a revenue generating monster and a growing business…” – Tim Ferriss, Author of The 4-Hour Workweek He is Generation Y’s favorite personal finance adviser. His message: Motivation isn’t enough. Develop a system, and get over yourself. – Fortune Ramit is a trainer. He’ll make you hustle. – James Altucher What Ramit’s students are saying “Before this, I barely had the confidence to call myself a business owner … Now, in just 5 months, I made $30,000. I finally consider this a real business.” – Heidi Marie, Sew Heidi “I went from no business, no idea — nothing — to having my first launch in 3 months. With only an email list of 340 people, I made $1,749 in 3 days. [Ramit’s work] changed my life.” – Alice Bush, Alice’s Lifestyle “The freedom is incredible … I was driving to New York and spent the entire day in the car. When I got to the hotel, I realized I made 5 sales while we were driving. That’s $1,500 in revenue.” – Danny Margulies, Freelance To Win
The Suitcase Entrepreneur
Natalie Sisson - 2013
That’s what this book will teach you to do. If you’ve always thought that having the freedom to do what you want when you want was just a pipe dream, then think again. Right now there is more opportunity than ever to • Package and sell your knowledge and skills to earn enough to work and live anywhere • Build a profitable online business from just your laptop and smartphone • Use online tools, social media and outsourcing to increase to give you more time, money and freedom • Travel the world for less and experience the joys of minimalism • Live life on your own terms and create your ideal lifestyle. This book will teach you the nuts and bolts of setting up an online business you love and give you the blueprint to create your ideal lifestyle and create freedom in business and adventure in life. If you’ve always thought that running a profitable business from your laptop, and having the freedom to do what you want when you want was just a pipe dream, then think again. After 8 years of working in the bureaucracy of the corporate world, Natalie Sisson quit her high-paying job to fly to Canada, start a blog and cofound a technology company. In just 18 whirlwind months she learned how to build an online platform from scratch, and then left to start her own business, which involved flying to Argentina to eat empanadas, play Ultimate Frisbee and launch her first digital product. Strike forward to now and she runs a highly profitable business from her laptop, while living out of a suitcase, and making money teaching others how to build a business and lifestyle they love. If you’re just starting out, this book will show you how to package and sell your knowledge and skills, or those of others and build an online platform to earn enough to work and live anywhere. If you’re an entrepreneur, this book will show you how to establish your business online, reach a global audience and build a virtual team to give you more time, money and freedom. This is a practical guide to learn what it takes to be a digital nomad and develop the freedom-based mindset to truly live life on your own terms. If you’re prepared to put in the work, hustle and commitment it takes, then there is no better time than now to choose your own adventure and make it a reality.
Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million
Cliff Lerner - 2017
It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup. Cliff Lerner's online dating startup, Snap Interactive, was running out of money when he bet the company's fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily for free, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons.You will learn how to: * IGNITE EXPLOSIVE GROWTH by creating a remarkable product * Identify the ONLY 3 METRICS THAT MATTER * Explore valuable VIRAL GROWTH strategies to grow rapidly * Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users * Create a thriving culture of PASSIONATE EMPLOYEES and CONSTANT INNOVATIONPRAISE:"A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company." -Payal Kadakia, Founder & Executive Chairman of ClassPass"Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read." -David Perry, Digital Sales & Business Development Expert at Google, Adobe, Amazon, Startup Advisor"Want to know how to grow your startup to 100 million users? Then this is the book for you. Explosive Growth gives step-by-step instructions, case studies and proven tactics on how to explode your growth." -Entrepreneur Magazine by Syed Balkhi"Lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know." -Andrew Weinreich, Inventor of Social Networking
Growth Hacking: Silicon Valley's Best Kept Secret
Raymond Fong - 2017
Raymond and Chad's framework, the ASP(TM), is an easy to understand blueprint that empowers any business to apply growth hacking. The ASP(TM) was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC's TV show Shark Tank. If you're looking for creative, cost-effective ways to grow your business, then ASP(TM) is the answer.
Shape Up: Stop Running in Circles and Ship Work that Matters
Ryan Singer - 2019
"This book is a guide to how we do product development at Basecamp. It’s also a toolbox full of techniques that you can apply in your own way to your own process.Whether you’re a founder, CTO, product manager, designer, or developer, you’re probably here because of some common challenges that all software companies have to face."
The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany
Brant Cooper - 2010
It is written in a conversational tone, doesn't take itself too seriously, and avoids extraneous fluff."- Eric Ries, Author & Creator of the Lean Startup methodology"Get the CustDev book to dive deep into customer interviews and understand how your product can be developed to meet your customers' needs."- Dan Martell, Founder of Flowtown, angel investorCustomer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries' Lean Startup methodology. Focused on the Customer Discovery step, The Entrepreneur's Guide to Customer Development is an easy to follow guide for finding early adopters, building a Minimum Viable Product, finding Product-Market fit, and establishing a sales and marketing roadmap.Deemed a "must-read" by Steve Blank and Eric Ries, inside you will find detailed customer development and lean startup concept definitions, a step-by-step approach to best practices, a business model analysis guide, case studies, rich graphics, as well as worksheets and exercises. No matter the stage of your business, you will return often to this guide to learn how to build a product people want;"get out of the building;" foster strong customer relationships; test business model risk; reach out to early adopters; conduct startup marketing; create a customer funnel based on buyers' process; and prepare your startup to scale up.The Entrepreneur's Guide to Customer Development: A Cheat Sheet to The Four Steps to the Epiphany, affectionately known as the "CustDev book," serves as course text for classes at Stanford University, University of Chicago, Boston University, DePaul University, University of Minnesota and University of Norway."Our UCL (University College London) students love The Entrepreneur's Guide to Customer Development. Thanks to Brant & Patrick for writing this helpful book. "- Dave Chapman, Deputy Head of the Department of Management Science and Innovation at UCL (University College London)"Love it! Required reading for all NYU entrepreneurs."- Frank Rimalovski, Managing Director of NYU Innovation Venture FundThis book is both an introduction for those unfamiliar with lean concepts and highly actionable for lean practitioners. It is a user friendly guide, written to be accessible to marketing professionals, Engineers startup founders and entrepreneurs, VCs, angels, and anyone else involved in building scalable startups.Existing companies will benefit to from applying Customer Development principles described in detail herein: for example, startups struggling to achieve market traction, or well established companies seeking to spark new innovation.This is a business book for startups like no other. No fluff, but rather sound principles and concrete steps to take to build your business. Get up to speed on Customer Development now.
Swipe to Unlock: The Primer on Technology and Business Strategy
Parth Detroja - 2017
But have you ever wondered how Google makes billions of dollars while providing search, email, and maps for free? How do they figure out which ads perfectly capture your interests? And how do they search the entire internet so quickly, anyway?By answering real-world questions like this, Swipe to Unlock gives you a peek under the hood of the technology you use every day, decodes technologists' weirdest buzzwords, and shows you how technology is changing the society we live in for better or for worse. Unlock the answers you need to become a better-educated consumer, digital citizen, or technology professional.
Ready, Fire, Aim: Zero to $100 Million in No Time Flat
Michael Masterson - 2007
In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.
Traction
Gino Wickman - 2007
Get a grip and gain control with the Entrepreneurial Operating System (EOS). Inside Traction, you’ll discover simple yet powerful ways to run your company with more focus, growth and enjoyment. Based on years of real-world implementation, the EOS is a practical method for achieving the business success you have always envisioned.
Anything You Want
Derek Sivers - 2011
In Anything You Want, Sivers details his journey and the lessons learned along the way of creating CD Baby and building a business close to his heart. “[Sivers is] one of the last music-business folk heroes,” says Esquire magazine. His less-scripted approach to business is refreshing and will educate readers to feel empowered to follow their own dreams. Aspiring entrepreneurs and others trying to make their own way will be particularly comforted by Sivers straight talk and transparency -a reminder that anything you want is within your reach. Anything You Want is also available in a 5 pack, 52 pack and very limited edition Collectible, signed by Derek.