You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

    Each day, it gets progressively more distracting. Just think for a moment. How many times have you checked your phone, your email, your Facebook, and other social networks... within the last hour? The upside of all these distractions has also created a lot of opportunities: More job opportunities, more creative outlets, and more social connectedness. To develop and maintain focus today, you must learn how to find balance in your life. You need the tools that will help you discipline yourself to step away periodically from the buzz and beeps of cell phones, the internet, and social media. You must assess and reassess what you want out of life, and focus on the different actions you can take to achieve those goals that you REALLY strive to achieve. Focus Forward - How to Focus Your Mind to Rid Yourself of Distractions, Maximize Your Time, and Achieve More contains long-term and short-term activities that will help manifest, cultivate, and maintain focus and flow in your daily life. Simple exercises like organization and outlining goals go a long way in helping you get through the day, but in order to achieve an overall sense of focus, you must also assess your passions, your inhibitions, and your fears. Becoming a conscious and concentrated individual means more than having a set plan -- it means having the fluidity to accept change, manage setbacks, and keep moving forward. Get Focus Forward - How to Focus Your Mind to Rid Yourself of Distractions, Maximize Your Time, and Achieve More today and get the tools you need to get yourself focused.

    Suitable at the graduate-level/MBA level if used with supplemental cases. The Fourth Edition draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives adopters the flexibility to choose a supplementary reader while ensuring that the total cost to students is reasonable. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.

    It couldn’t be easier.” Connie BrentfordStart making money from home now as a paid writer.This beginner’s guide teaches you how anyone, using these resources can start the process of earning money from home as a freelance content writer this week! This book takes you through the world of online content writing, teaches you the basics of what you need to know to get paid to write and shows you the simple steps to increase your online income every month.This quick start guide has everything you need to get started making money from home as a web content writer, including a current list of online companies currently hiring writers and blogs paying contributors $50-$950 for posts. All sites are updated for 2014-2015. Thousands of freelance writers are already making money from home every day. Whether you just want a few extra dollars every month or want to make money from home full time – or from a beach in a foreign country – The Moonlighter’s Guide To: Online Writing For Immediate Income shows you how to make money online starting now!

    In Finding and Funding Great Deals, seasoned real estate agent and investor Anson Young guides you through his tried and true methods for finding deals in any market. Inside, he outlines his own methods as well as other techniques to help new and seasoned investors alike improve their real estate business. This is not a magic pill that will turn you in to a successful investor overnight; instead this is a practical guide to several approaches to use in each step of your real estate deal finding journey. Hard work required (but not included with the purchase of this book). Inside, you will learn: Inside, you’ll discover: Marketing methods Several analysis techniques Funding approaches How to help others through pain points Negotiation techniques How to build your business so you can do it all over again.

    If we want a viable income, we have to be out there in the world, sharing our knowledge and being visible in order to have a successful career.Public speaking can be an extra income stream or can form an integral part of your marketing. It's also a good idea to plan for success and authors/creatives often have to speak when they become well-known, so it's best to start practicing earlier.This book is a starter pack and an easy reference guide with the information that you need the most to speak confidently and professionally in public. And, although some chapters have specific tips for introverts, much of this information will be useful for anyone who is interested in public speaking, regardless of their personality type.In this book, I'll share everything that I know as a professional speaker and introverted author-entrepreneur.The book contains lots of tips about public speaking in general, based on my own experience over the last five years. In addition, I cover some specific points that creative introverts need to consider as speakers.You can read this book from start to finish, but you can also dip in and out, as each chapter contains succinct tips that you'll need at different times on your journey.In this book, you will find:Part 1 goes into the practicalities of speaking: types of speaking, preparation, your actual talk, and what happens afterwards. Part 2 is about some of the psychological aspects of speaking: your mindset, authenticity, confidence, and tackling the inevitable anxiety, which we all feel. Part 3 discusses the business side of speaking: financials, marketing, and how to create multiple streams of income. Part 4 contains interviews with three fantastic professional speakers, each from a different market, to give you a variation in perspective. Mark McGuinness is an introvert, Clare Edwards is an extrovert and Alastair Humphreys sits somewhere in the middle. There are also videos, audio and extra image-formatted transcripts, so you can experience this information in other modes if you prefer. The Appendices contain resources that may be useful in your speaking journey, including my own speaking checklist and booking form, example sales page and a series of questions for you to answer that will kickstart your public speaking. I'm an author and professional speaker, and I'm also an introvert.I often get asked how I do what I do, when our natural tendency is to relish being alone and creative, not standing in front of a crowd.In this book, I share everything I've learned about being a speaker and creative over the last five years of speaking internationally, in front of large and small audiences.I also dispel some of the myths around being a speaker. You don't have to be Tony Robbins, bouncing around on stage with a booming voice and larger than life persona.You just have to be you, and tell your stories.

    Discover and master the fiery temperament shared by great leaders, entrepreneurs, artists and AD/HD-ers. Are you: - Impulsive? - Risk-taking? - Distractible? - Sensation-seeking? - Insightful or Intuitive? Do you: - Crave risk and excitement? - Have an addictive personality? - Rebel against authority? - Think differently? Then you are a DaVinci. Discover the secret genius that drives risk-takers, rebels, entrepreneurs, artists and ad/hd-ers to achieve greatness. Learn how to express this fire and harness it productively. About the Author Garret LoPorto, has been featured in The New York Times, Money Magazine, The Boston Globe and The London Financial Times. He is a successful entrepreneur, CEO, presenter at MIT, U.S. & International patent-pending inventor, and father of two children. He lives with his wife and children in Concord, Massachusetts.

    In Burn Your Mortgage, Cooper’s extreme achievement is made accessible as the acclaimed personal finance expert shares the secret to his success: simple yet effective lifestyle changes that anyone—from new buyers to experienced homeowners—can make to pay down their mortgage sooner. Burn Your Mortgage combines inspiring anecdotes with realistic and jargon-free financial tips and resources for achieving financial freedom no matter your financial situation. This easy-to-follow guide will help you pay off your mortgage at your own pace and show you how to live well while doing it. Tools include: - Simple ways to pay down your mortgage sooner; - Your very own mortgage-free action plan; - Sample budgets and savings plans; - Tools for tracking income and expenses; - Home-buying blueprints; - Worksheets for financial empowerment; - Up-to-date information on bank accounts, mortgage contracts, investing, and loans—and how to choose the best options for you; - Tips for overcoming bad money habits. Inspiring, insightful and fun, Burn Your Mortgage will transform the way you think about money and debt on your path to independent home ownership. Sean Cooper is an in-demand speaker, money coach, and personal finance journalist. His articles have been featured in publications such as the Toronto Star, Globe and Mail, Financial Post, and MoneySense. Advance praise for Burn Your Mortgage: “Sean’s personal journey to financial freedom is a brave and inspiring one, and I am delighted to see him share his learning with the world. Burn Your Mortgage offers practical, clear and useful insights to help people of all walks of life live healthier financial lives. I am convinced that Burn Your Mortgage is set to be a pivotal guidebook to achieving financial freedom.” —Peter Aceto, President and CEO, Tangerine “A home is the largest purchase most people make, yet there is little information to help them make smart choices. Most advice comes from banks, mortgage brokers, real estate agents, lawyers and home inspectors—not exactly objective. I’m glad to see Sean Cooper use his experience as home buyer, mortgage burner, landlord and freelance writer to guide others through the steps to take to come out ahead in the real estate game.” —Ellen Roseman, Toronto Star columnist, University of Toronto continuing education instructor and Canadian MoneySaver contributor “A clear and concise plan for millennials looking for a path to financial independence early in their career.” —Don R. Campbell, bestselling author of Real Estate Investing in Canada, frequent guest on the Business News Network “Chock-full of actionable tips based on real life experience, Sean Cooper’s Burn Your Mortgage is a valuable resource for anyone considering buying a home in Canada. In more than just another mortgage manual, Sean writes passionately about the pitfalls to avoid during the house-buying process and then, with equal passion, shows you how to achieve an important step toward financial freedom by paying off your mortgage as quickly as possible.” —Robert R. Brown, author of Wealthing Like Rabbits: An Original Introduction to Personal Finance, and MoneySense columnist “Burn Your Mortgage will push you just outside your comfort zone—which is exactly what you need to really make progress on your mortgage. Sean Cooper walks the talk. His obsession with frugal living provides a ton of great lessons on how to get ahead financially.

    In Offline, they deliver an eye-opening research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work shows you how digital devices change individuals and communities for better and worse.A must-read if you or your kids use smartphones or tablets and spend time browsing social networks, playing online games or even just browsing sites with news and entertainment.   Learn how to recognize ‘mind hacks’ and avoid the potentially disastrous side-effects of digital pollution. Unplug from the matrix. Learn digital habits that work for you.

    Used correctly, it is better described as a personal bank on steroids, and a financial bunker for tough times. To be clear, this book is not about the typical garbage peddled by most insurance agents. Rather, an alternative to the risky investment strategies taught by Wall Street.It details a highly efficient form of cash value life insurance designed to supercharge your savings and stockpile wealth. A product so powerful it’s responsible for the success of Walt Disney, JC Penney, Ray Kroc, and thousands of others. Here's what you'll discover:•How the wealthy use this vehicle to create more wealth, take less risk, and create predictable income down the road•Why banks and corporations place billions of dollars in this powerful vehicle•How I earned over 300 percent returns leveraging my life insurance policies•How you can create a safe, predictable foundation to enhance every financial decision you make•How to win with taxes and keep more of the money you makeWhile the information compiled into this book is valuable, you'll also find three case studies that show you exactly how it works. You'll be able to visually see how it grows, how it's accessed, as well as the future income that can be taken.______________Influencers of this book are Nelson Nash, his book "Becoming Your Own Banker: Unlock the Infinite Banking Concept"; Pamela Yellen, her book "Bank on Yourself"; Dwayne Burnell, his book "Financial Independence in the 21st Century - Life Insurance * Utilize the Infinite Banking Concept * Compliment Your 401K - Retirement Planning With Permanent Whole Life versus Term or Universal - Create Financial Peace"; and my Father Dan Thompson, and his book "The Banking Effect: Acquiring wealth through your own Private Banking System."I was introduced to these financial strategies at a young age, and this is book represents the effort and energy on both the part of everyone of my mentors, these authors here, as well as my own diligence in learning about and implementing these very same strategies into my personal finances.This book is designed to simplify some of the concepts surrounding cash value life insurance, such as Infinite Banking and Bank on Yourself, and make them easier to understand, stripping them down to the core benefits of cash value life insurance.

    Each chapter takes up a pair of opposites, such as "New Traders try to prove they are right; Rich traders admit when they are wrong." Dozens of such pairs offer a psychological mirror to serious readers. -Alexander Elder www.elder.com Here is a work that puts the reader in the mind of a fledging trader who makes all the mistakes then learns from them. Told in an instructive and entertaining narrative, the author takes the reader through the trading concepts with a clarity and ease of understanding. A must read for beginning and intermediate level traders.-Dr. Chris Kacher, co-founder of www.SelfishInvesting.com and co-author of "How We Made 18,000% in the Stock Market"You have done a truly tremendous job with this book! A breezy read with essential trading advice. I think this book could become a trading classic! So many great rules are offered in this book, but I think my favorite might be Chapter 8's. It is SO true! Just printing out the title of each chapter and putting it on your desk would greatly benefit every trader I know. Steve, you've done a great job!-"Darrin Donnelly, DarvasTrader.com."Steve Burns has done a superb job with his new book "New Trader, Rich Trader"! This is a must read for all levels of traders. Golden nuggets include important concepts like "I always put capital preservation before capital appreciation." Steve tackles psychology, risk control, and what it takes to succeed in this business where so many fail. As Steve says "most new traders learn the hard way by losing money...," don't be one of them, do yourself a favor and buy this book, because not only is it a great investment, but the concepts in this book will save you plenty!-Bennett McDowell, Founder, TradersCoach.com(r) Author: "A Trader's Money Management System: How to Ensure Profit and Avoid the Risk of Ruin"Steve Burnsdescribes three of the most critical aspects of trading with a "dialogue-style' book between a novice trader and an experienced successful trader. Psychology - making sure your mindset is correct and in the game with a solid, realistic, and objective plan. Risk Management - the key to it all and ones ability to understand andmanage all aspects of risk control. Methodology - making sure you fit a trading plan to your own unique style while understanding what prior successful traders did as well. The teacher/student lessons discussedshould be of valueto all traders.-John Boik, author of "How Legendary Traders Made Millions" and "Monster Stocks"Steve has crafted an easy-to-read tutorial on avoiding the most common mistakes made by new traders. Save yourself years of heartache and buy this book and do your homework. New Trader, Rich Trader should be mandatory reading for the novice investor.-Kenneth Lee, author of "Trouncing the Dow&quo

    There always seemed to be a new system to learn, a new surefire method or cutting-edge technique for entrepreneurs to master.In an effort to teach her team members a better and easier way, Dana Wilde created Train Your Brain, a tested and proven system combining elements of both mindset and action ... or as Dana likes to call it, Intentional Action.What Dana discovered by using Train Your Brain is that mindset can be "taught" and that learning simple mindset strategies not only allows you to understand how the brain works but also shows you how easy it is to change your thinking and, as a result, change your outcomes.In Train Your Brain, Dana breaks down the Cycle of Perpetual Sameness--the number one reason why most people only experience incremental change in their lives. More importantly, she also provides the much-needed blueprint to help you get off this counterproductive cycle quickly.Train Your Brain, with its twenty easy-to-implement "Mindware Experiments," gives you all the necessary tools needed to get off ... and stay off ... the Cycle of Perpetual Sameness, so you can transform your life and grow your business in record time!

    Here you will find the key concepts and important details from each chapter boiled down into a clear, concise, enjoyable read. Whether you are a book club newbie or a ravenous bibliophile you will be delighted by this new reading experience. And, of course, we encourage you to buy and read Kalanithi’s full version when you can. After all, his book is a best-seller for a good reason! About the Book When Breath Becomes Air is a memoir encompassing both the life and death of an eminent neurosurgeon. Named as Amazon's Best Book of January 2016, the book starts with a look at how one doctor came of age as a medical professional and writer. The second half of the book is a chronicle of the author's battle with stage IV lung cancer. The book offers incredible insight on both the meaning of life and the ultimate significance of death. About the Author Paul Kalanithi was an outstanding neurosurgeon and, with this book, proved himself as a phenomenal writer as well. Kalanithi studied English literature and human biology, earning two B.A. degrees and an M.A. at Stanford. He traveled to Cambridge to study medicine, where he earned an M.Phil. in the philosophy and history of medicine. He also graduated cum laude from Yale School of Medicine. After a residency and postdoctoral study back at Stanford, Kalanithi received highest honors for his research as a resident. Kalanithi died in 2015 while working on When Breath Becomes Air.

    Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment--lashing out at those that don't.  Take heart: Old-fashioned customer service, fully retooled for today's blistering pace and digitally connected reality, is what you need to build the kind loyal customer base that allows you to survive--and thrive. And  High-Tech, High-Touch Customer Service  spells out surefire strategies for success in a clear, entertaining, and practical way. Discover:  * Six major customer trends and what they mean for your business  * Eight unbreakable rules for social media customer service  * How to effectively address online complainers and saboteurs on Yelp, Twitter, TripAdvisor, and other forums for user generated content  * The rising power of self-service--and how to design it properly  * How to build a company culture that breeds stellar customer service ? High-Tech, High-Touch Customer Service reveals inside secrets of wildly successful customer service initiatives, from Internet startups to venerable brands, and shows how companies of every stripe can turn casual customers into fervent supporters who will spread the word far and wide--online and off.

    I did it all by myself, and I did it all inside a tiny niche. This isn't some get-rich-quick scheme or "push a button and make money" type approach. Rather, it's about understanding how to enhance your personal brand, how to leverage LinkedIn's built-in advantages and how to apply the specific type of selling psychology that generates nonstop leads and customers when done correctly. The simple formula I’ll teach you works in any niche, takes just a few minutes a day to apply and drives targeted, ready-to-buy prospects to your virtual front door. It doesn’t matter what your experience level is when it comes to LinkedIn – literally anyone can do this! Find out RIGHT NOW just how easy it is! Inside This Book You’ll Discover: - How to ensure your LinkedIn profile ranks #1 in your niche or industry - How to instantly locate your ideal prospects on LinkedIn no matter what industry you’re in - How to engage your ideal prospects on LinkedIn by creating instant likability and trust - How to create content on LinkedIn that establishes your credibility and attracts your ideal prospects - How to turn LinkedIn Groups into your own personal ATM Machine - How to move new LinkedIn connections from prospects to paying customers as quickly as possible ABOUT THE AUTHOR JOHN NEMO is a former Associated Press Reporter, Award-Winning PR Director and Social Media Consultant who generated more than $135,000 in revenue for his business in just 90 days using LinkedIn. He is the creator of www.LinkedInRiches.com, an online training course that helps brands, businesses and individuals leverage LinkedIn to generate more sales leads, add new clients and increase revenue. In addition to public speaking, live trainings and presentations, Nemo also offers 1-on-1 coaching and consulting services to clients worldwide in a variety of business development, marketing and lead generation areas. The author of five previous books, John Nemo has written for nearly 150 different national and regional publications over the past 20 years, including Sports Illustrated online, The Philadelphia Inquirer, The Chicago Sun-Times and The Arizona Republic. He lives near St. Paul, Minnesota with his wife, Sara, their three sons and Rosie the dog.