Now in its Eighth Edition, Public Relations: Strategies & Tactics combines numerous current real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and situations in today's headlines. In this age of corporate and political scandals, terrorism and national health issues, a new chapter, Conflict Management: Dealing with Issues, Risks and Crises, lays the groundwork for understanding and coping with various crises. Written in a disarming and accessible style, this edition also focuses technology in every application, and it leads readers to think about other creative ways to use new media. This edition continues to be the most definitive, comprehensive introductory text in the market, written by two leading public relations educators

    The text's emphasis on school culture, teachers as adult learners, developmental leadership, democratic education, and collegial supervision have helped to redefine the meaning of supervision and instructional leadership for both scholars and practitioners.

    Ignatavicius and M. Linda Workman cover all the latest trends, evidence-based treatment guidelines, and additional updated information needed for safe clinical practice in medical-surgical nursing. This seventh edition features an expanded emphasis on patient safety and NCLEX? Examination preparation, new ties to the QSEN priorities for patient safety, and a greater alignment with the language and focus of clinical practice. A new chapter on evidence-based practice and a wealth of effective online learning tools help solidify your mastery of medical-surgical nursing.

    The author writes in a conversational, humorous manner as he offers his own anecdotes and reflections to help readers uncover their professional impact and foster productive, heart-centered classrooms and schools.Part 1 addresses Happiness having passion, purpose, and a positive impact in education. In part 2, Engagements, readers explore the engagement teachers must have in their work to put forth the needed energy and effort. Part 3, Alliances, asks readers to be open to forming alliances with their fellow educators so they can collaborate effectively. Next, part 4, Risk Taking, demonstrates for readers why teachers should engage in vision-focused risk taking to create sustainable change in their schools. Finally, part 5, Thought, focuses on the knowledge capacity educators should have to fulfill the heart of the teaching profession.BenefitsExamine five unique HEART aspects of your professional life: Happiness, Engagement, Alliances, Risk, and Thought. Examine your distinctive heartprint as an educator and the magnified impact your professional life has on students and colleagues.Gain wisdom and inspirational insights for your work life from Dr. Kanold as well as dozens of thought leaders and researchers inside and outside of the educational profession. Take advantage of the opportunity to connect your professional life to each chapter and embed your personal and professional story into the book. Use the book as part of a professional group book study with your colleagues and friends at your school.Connect and reconnect to the emotion, passion, energy, growth, and collaborative intimacy expected when you choose to become part of the education profession. ContentsPart 1: Developing HEART H Is for HappinessPart 2: Developing HEART E Is for EngagementPart 3: Developing HEART A Is for AlliancesPart 4: Developing HEART R Is for RiskPart 5: Developing HEART T Is for ThoughtClean CSS files are essential for an optimized website. Free online tool by HTML Cleaner."

    It is the story that is inspiring children across India to work towards saving the tiger and the countrys rapidly dissapearing forests. When Aditya attempts to lay his hands on the diary of a ruthless tiger poacher, little does he know the events his action will trigger. His ill-fated endeavour plunges Vikram and Aarti into a thrilling adventure that climaxes at the magnificent game park of Ranthambore. Ranthambore Adventure also narrates the story of the tiger, Genghis. Brimming with tiger-lore, it traces the moments of Genghiss life-from his birth as a fluffy, helpless ball of fur -to his emergence as a proud and powerful predator. But vicious, greedy humans infiltrate his kingdom, seeking his skin and bones... About the Author: Deepak Dalal Deepak Dalal chucked up a career as a chemical engineer to write stories for children. He lives currently in Pune with his wife, two daughters and several dogs and cats. He enjoys wildlife, nature and the outdoors. The Sahyadri Hills of Pune are a short journey from his home. When not at his desk writing, he is either trekking their slopes or cycling their valleys.

    Take heart before your audience takes leave! You can convey your message in the powerful, life-changing way it deserves to be told. An insightful, entertaining parable that’s an excellent guide for any speaker, Communicating for a Change takes a simple approach to delivering effectively. Join Pastor Ray as he discovers that the secrets to successful speaking are parallel to the lessons a trucker learns on the road. By knowing your destination before you leave (identifying the one basic premise of your message), using your blinkers (making transitions obvious), and implementing five other practical points, you’ll drive your message home every time! “Long ago, in a galaxy far, far away…” “Once upon a time…” “In the beginning…” Great stories capture and hold an audience’s attention from start to finish. Why should it be any different when you stand up to speak? In Communicating for a Change, Andy Stanley and Lane Jones offer a unique strategy for communicators seeking to deliver captivating and practical messages. In this highly creative presentation, the authors unpack seven concepts that will empower you to engage and impact your audience in a way that leaves them wanting more. “Whether you are a senior pastor with weekly teaching responsibilities or a student pastor who has bern charged with engaging the hearts and minds of high school students, this book is a must-read.” -Bill Hybels, Senior pastor, Willow Creak Community Church “A very practical resource for every biblical communicator who wants to go from good to great.” -Ed Young, Senior pastor, Fellowship Church, Grapevine, Texas “To communicate effectively, you have to connect. Andy has been connecting with people for years, and now he’s sharing his insights with the rest of us.” -Jeff Foxworthy, Comedian Story Behind the BookAndy Stanley and Lane Jones are on staff at one of America ’s largest churches, North Point Community. Leaders of thousands of people, they regularly speak in front of large groups. They also listen to numerous speakers and know the disastrous effects of a poorly delivered message. This book is the result of their efforts to make public speaking—one of the most common fear-inducing activities known to mankind—simple, easy, and even enjoyable, so that God’s messages will readily produce the life-changing results they should.

    The author shares his wisdom and experiences from his illustrious career as one of India Inc’s longest-serving CEOs. In his trademark straightforward and lucid style, he shares lessons and learnings on each of the ten dilemmas. The book also contains insights and perspectives from twenty-four highly experienced professionals.A successful career is not a straight line; it has many twists and turns where you are faced with difficult choices. Practical and inspiring, The Right Choice will help you navigate these difficult situations-and win in your career.

    ELECTRONIC COMMERCE, EIGHTH EDITION covers emerging online technologies and trends and their influence on the electronic commerce marketplace.

     The ethical landscape of business is constantly changing, and the new edition of Business Ethics: Concepts and Cases has been revised to keep pace with those changes most effecting business: accelerating globalization, constant technological updates, proliferating of business scandals. Business Ethics: Concepts and Cases introduces the reader to the ethical concepts that are relevant to resolving moral issues in business; imparts the reasoning and analytical skills needed to apply ethical concepts to business decisions; identifies moral issues specific to a business; provides an understanding of the social, technological, and natural environments within which moral issues in business arise; and supplies case studies of actual moral conflicts faced by businesses. Teaching and Learning Experience Improve Critical Thinking - Business Ethics: Concepts and Cases provides summaries of basic ideas discussed within the text in its margins; presents conceptual materials first, and then offers discussion cases second through standardized chapters; all providing students the chance to critically think about the material they are learning. Engage Students - Study questions at the beginning of each chapter, definitions of key terms in the margins, a glossary, chapter-end study and discussion questions, end-of-chapter web resources, and chapter-opening concrete examples / cases all ensure students' complete understanding of the material. Support Instructors - Teaching your course just got easier! You can create a Customized Text or use our Instructor's Manual, Electronic "MyTest" Test Bank or PowerPoint Presentation Slides.

    Written by highly respected experts and prestigious scholars, Hitt/Ireland/Hoskisson's STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES, 10E provides an intellectually rich, yet thoroughly practical analysis of strategic management today. This unique text is the only one to integrate the classic industrial organization model with a resource-based view of the firm to give readers a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage. The authors present cutting-edge research and strategic management trends within a strong global focus, using memorable examples from more than 600 companies. A wealth of learning features and selection of 30 all-new compelling cases prepare your students to face the broad range of critical issues confronting contemporary managers. Engaging video cases, CengageNOW online teaching tools, and a complete electronic business library keeps study current and relevant.

    Readers learn the effects that their listening has on others and insight into the effects that the listening skills of others have upon them.

    Now in its sixth edition, it has been completely revised and updated with crucial, up-to-the-minute information on the industry's major changes in response to today's rapid technological advances and uncertain economy. Veteran music lawyer Donald Passman is in the thick of this transformation and understands that anyone involved in the music business is feeling the deep, far-reaching effects of it. This latest edition of what the "Los Angeles Times" called "the industry bible" will lead novices and experts alike through the fundamental practices as well as the new, uncharted territory of one of this country's most dynamic industries.In the music business, the key to success lies in knowing how to protect yourself. To do that, you need the best and most up-to-date advice available. Whether you are -- or aspire to be -- a performer, writer, or executive, Passman's comprehensive guide to the legal and financial aspects of the music world is an indispensable tool. Drawing on his unique professional experience as one of the most trusted advisors in the industry, Passman offers authoritative information on how to: Select and hire a winning team of advisors -- personal and business managers, agents, and attorneys -- and structure their commissions, percentages, and fees in a way that will protect you and maximize these relationshipsMaster the big picture and the finer points of record dealsNavigate the ins and outs of songwriting, music publishing, and copyrightsMaximize concert, touring, and merchandising deals This latest edition also includes information on: Music downloads, webcasting, streaming-on-demand, and podcastingThe new video streaming servicesHow royalties are computed in the digital ageThe latest developments in deals with independent labels, including upstream dealsUpdates on all the traditional industry matters, such as royalties, advances, video budgets, and copyright lawIn "All You Need to Know About the Music Business," one of the industry's most influential figures shows you how to thrive in the most exciting business in the world. It's a book that no musician, entertainment lawyer, agent, promoter, publisher, manager, record company executive -- anyone who makes their living from music -- can afford to be without.

    Written by a prominent social work leader and trainer for social work licensing exams in the U.S., this guide is based on years of time-tested exam prep workshops conducted by the author. It mirrors the ASWB Masters’ "Knowledge, Skills, and Abilities” upon which the exam is based, as well as incorporates information from the DSM-5, which will be included in the exam starting in mid-2015. The guide is comprehensive yet focuses on the material most likely to be included on the exam, so that students can prioritize information as they study. A self-assessment section helps readers identify their strengths and weaknesses before they tackle the material. The author shares her extensive knowledge of the exam by providing useful test-taking strategies and tips for overcoming test anxiety. The 170-question practice test at the end of the guide (with explanations of the correct answers) mirrors the actual exam in both length and structure. Information covered includes human development, diversity, abuse and neglect, assessment and intervention planning, direct and indirect (micro and macro) practice, and professional values and ethics. This book will be a valuable asset for students and aspiring social workers throughout the U.S. and Canada. Key Features: Developed by a highly respected educator of social work licensure candidates Covers all the content areas on the examination, as well as new content added in 2015 Begins with a self-assessment section to help identify areas of strength and weakness Offers a wealth of test-taking tips and strategies to foster exam confidence Includes a practice test (with explanations of the correct answers) that mirrors the exam ASWB is a registered service mark of the Association of Social Work Boards, which neither sponsors nor endorses this product.

    The author's direct writing style and extensive use of examples will also appeal to practitioners. The book offers an extensive overview of the best current thinking on the policy process, with an emphasis on accessibility and synthesis rather than novelty and abstraction. It has many features that make it equally useful as a ready reference, including myriad definitions throughout each chapter; an annotated bibliography; an introduction to web-based research, with a guide to the most important and reliable public policy research sites; and additional reading suggestions. New for this edition are chapter-at-a-glance introductions; new case studies for major chapters; new Questions-for-Discussion; and sidebars for definitions.

    For each body system, broad coverage of anatomy, physiology, pathology, diagnostic procedures, treatment procedures, and pharmacology is provided. The author emphasizes both terms built from Latin and Greek word parts, and modern English terms, helping students develop a full working word part vocabulary they can use to interpret any new term. This edition contains many new terms, and has been reorganized for more efficient learning. To eliminate confusion, Word Building tables have been removed from each chapter and the terms have been distributed throughout the pathology, diagnostic procedure, and treatment procedure tables, where they are more immediately relevant to students. Note: This ISBN is just the standalone book, if the customer wants the book/access card order the ISBN below; 133962032 / 9780133962031 Medical Terminology: A Living Language PLUS MyMedicalTerminologyLab with Pearson etext -- Access Card Package Package consists of: 0132843471 / 9780132843478 Medical Terminology: A Living Language 0133936236 / 9780133936230 MyMedicalTerminologyLab with Pearson etext - Access Card - Medical Terminology A Living Language