Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising


Lisa Fortini-Campbell - 2001
    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

Trading Places: Becoming My Mother's Mother: A Daughter's Memoir


Sandra Bullock Smith - 2015
    The role reversal involved is emotionally and intellectually demanding, and many caregivers find themselves unprepared to undertake such a difficult task. In Trading Places: Becoming My Mother’s Mother, author Sandra Bullock Smith shares her personal experiences spending ten years caring for her ailing mother. This heartfelt look at the trials and tribulations of that decade offers powerful insight and encouragement for anyone entering into a similar period of life. Smith’s touching stories share the heartbreaking, and sometimes comical, moments she experienced while providing assistance to her aging parent—and how they mirrored similar events from her own childhood. In a very real sense, the two women traded places. Smith found herself uttering phrases she heard all too often as a child, such as, “Don’t give your food to the dog” and, “You’ve had enough sugar today.” Smith began jotting down the things she said, and thus this charming book was born. Filled with respect, compassion, and love, this uplifting and amusing memoir is for anyone involved in elder care or who may face the role in the future.

Hacking Classroom Management: 10 Ideas To Help You Become the Type of Teacher They Make Movies About (Hack Learning Series Book 15)


Mike Roberts - 2017
    He shows you how to create an amazing learning environment that actually makes discipline, rules and consequences obsolete, no matter if you're a new teacher or a 30-year veteran teacher. Teachers they make movies about are innovative, engaging, and beloved Hacking Classroom Management is about putting the F word--FUN--into your teaching, and Mike Roberts shows you how to do this, while meeting your standards and teaching your curriculum.  Hacking Classroom Management shows you how to Build lasting relationships with your students Maximize teaching time Reduce behavior issues Enhance student ownership Improve parental involvement Experts love the Movie Teacher philosophy "No matter what grade you teach, there’s something of great value inside. Two Big Thumbs UP!" -Alan Sitomer, CA Teacher of the Year and Author of Short Writes"Immensely fun and illuminating to read!" -Jeffery D. Wilhelm, Distinguished Professor of English Education at Boise State University"Hollywood might not make a movie about you, even if you read and apply every suggestion in this book, but you and your students are much more likely to feel like classroom stars because of it." -Chris Crowe, English Professor at BYU, Past President of ALAN, author of Death Coming Up the Hill, Getting Away with Murder: The True Story of the Emmett Till Case; Mississippi Trial, 1955; and many other YA booksWave Goodbye to classroom management issuesGrab Hacking Classroom Management today, become a movie teacher tomorrow, and forget about classroom management FOREVER!

Anything But a Wasted Life


Sita Kaylin - 2018
    You're often treated like a living blow-up doll and a therapist simultaneously. It's a life that many judge easily ... until you know more. Sita Kaylin, a California-based veteran in the sex industry, has lived the pitfalls of being naked in front of strangers and the absurdities that arise when you fake intimacy for a living. She left home when she was sixteen, worked hard at several jobs and eventually started college after dropping out of high school. There, a roommate turned her on to stripping, revealing a way out of the crushing financial pressures she felt and her struggles as a pre-law student with very little time or energy to study. She had no idea how wild her journey would become and what a large part of her life it would be. Sita's stories take shape through an often altered, occasionally sarcastic, sometimes illegal and frequently funny magnifying glass she holds up to not just the sex industry, but also to human needs and desires, modern relationships, mental health, personal independence. Anything But a Wasted Life is the memoir of an unorthodox life about a woman who has rarely said 'no' to life.

Vitamin K2: Understanding How a Little Known Vitamin Impacts Your Health


Kristie Leong - 2014
    A number of studies show a link between vitamin K2, bone health and heart health. Is vitamin K2 a nutrient you need more of in your diet? As physicians, we feel everyone needs to be aware of the role this vitamin plays in health and wellness. This concise ebook explores the link between vitamin K2 and how it may protect against some of the most common diseases you’re at risk for as you age. Here are some of the questions this book will answer: The Role of Vitamin K in Your Body How Vitamin K2 Differs from Vitamin K1 and Why Most People Don’t Get Enough of It The Various Isoforms of Vitamin K2 and Which Ones Are Most Important for Health The Role Vitamin K2 Plays in Bone Health and Osteoporosis Prevention Vitamin K2 and Heart Disease: Can It Lower Your Risk or Even Reverse Atherosclerosis? Do You Need a Vitamin K2 Supplement? Vitamin K2 and Cancer: Is There a Link? The Role Vitamin K2 Plays in Dental Health Are You at Risk for Vitamin K Deficiency? Can You Get Enough Vitamin K2 Through Diet Alone? The Best Dietary Source of Vitamin K2 Why You Must Have Vitamin K2 if You Take a Vitamin D Supplement Are There Risks to Taking a Vitamin K2 Supplement? One Type of Vitamin K2 Supplement Source You Should Avoid You should have a better understanding of the health benefits of vitamin K2 once you finish.

The Leader's Compass: A Personal Leadership Philosophy Is Your Key to Success


Ed Ruggero - 2003
    Most leaders recognize that developing these clearly articulated statements is time well spent; they help keep the organization on track and pointed toward clear goals. A written leadership philosophy, which we call "The Leader's Compass", achieves the same thing on a personal level; it lets people know what you expect, what you value, how you'll act, and how you'll measure performance, with the additional benefits of making the workplace less stressful and more productive. And, like a compass, it helps to keep you, the leader, on course".

Fake: Forgery, Lies, & Ebay


Kenneth A. Walton - 2006
    Optimistic bidders went online to the world's largest flea market in droves, ready to spend cash on everything from garden gnomes to Mercedes convertibles. Among them were art collectors willing to spend big money on unseen paintings, hoping to buy valuable pieces of art at below-market prices. EBay also attracted the occasional con artist unable to resist the temptation of abusing a system that prided itself on being "based on trust." Kenneth Walton -- once a lawyer bound by the ethics of his profession to uphold the law -- was seduced by just such a con artist and, eventually, became one himself. Ripped from the headlines of the "New York Times," the first newspaper to break the story, "Fake" describes Walton's innocent beginnings as an online art-trading hobbyist and details the downward spiral of greed that ultimately led to his federal felony conviction. What started out as a satisfying exercise in reselling thrift store paintings for a profit in order to pay back student loans and mounting credit card debt soon became a fierce addiction to the subtle deception of luring unsuspecting bidders into overpaying for paintings of questionable origins.In a landscape peopled with colorful eccentrics hoping to score museum-quality paintings at bargain prices, Walton entered into a partnership with Ken Fetterman, an unslick (yet somehow very effective) con man. Over the course of eighteen months they managed to take in hundreds of thousands of dollars by selling forged paintings and bidding on their own auctions to drive up the prices. When their deception was discovered and made international headlines, Walton found himself stalked by reporters and federal agents while Fetterman went on the lam, sparking a nationwide FBI manhunt. His elaborate game of cat and mouse lasted nearly three years, until the feds caught up with him after a routine traffic violation and brought him to justice.In this sensational story of the seductive power of greed, Kenneth Walton breaks his silence for the first time and, in his own words, details the international scandal that forever changed the way eBay does business.

A Deal With the Devil: Discovering Chris Watts: - Part Two - The Facts


Netta Newbound - 2020
    

Center of Attention: A True Crime Memoir


Jami D. Brown Martin - 2020
    The photo looks completely out of place on the FBI Ten Most Wanted Fugitives list where it’s been since December, 8, 2007. For eight of those years, Jason appeared directly beside Osama Bin Laden. Bin Laden is long gone, but Jason is still wanted for armed robbery and murder.For years, his sister, Jami D. Brown Martin has watched the true crime programs and read the amateur investigative blogs devoted to Jason, his crime, and the efforts to apprehend him knowing the story wasn’t as simple, nor was it just Jason’s. To be the sister, brother, or relative of one of the world’s most wanted men is to live every day with the horrible truth and many consequences of his brutal act.CENTER OF ATTENTION is the story of a former Mormon missionary turned murderer. It is also a riveting look behind the facade of the genetically blessed, seemingly prominent and pious Brown family of Laguna Beach, California. It is a tale of the family patriarch, John Brown, who disappeared without a trace ten years before his son. More important, it is the gripping and ultimately hopeful story of the sister of one of the world’s most wanted fugitives and her journey to accept that despite being a product of the same crazy environment as her brother, her life and path are her own.

Essential Oils Pocket Reference


Gary Young - 2011
    It includes safety data, application information, and much more!TABLE OF CONTENTS Chapter 1: Yesterday's Wisdom, Tomorrow's DestinyChapter 2: How Essential Oils WorkChapter 3: How to Safely Use Essential OilsChapter 4: Single OilsChapter 5: Essential Oil BlendsChapter 6: Techniques for Essential Oil ApplicationChapter 7: Personal UsageAppendix A: Product Usage for Body SystemsAppendix B: Single Oil DataAppendix C: Essential Oil Blends Data

Diary of a Death Doula: 25 Lessons the Dying Teach Us About the Afterlife


Debra Diamond - 2019
    What happens to me when my physical body dies? Is there an afterlife? If so, where do I go? Do my loved ones meet me? Will they usher me to the next plane of existence? In Diary of a Death Doula, psychic medium, and near-death experience researcher Debra Diamond presents the story of life as a hospice 'Death Doula', revealing 25 critical life lessons from those at the threshold of the afterlife, and those who have already crossed over, ultimately revealing a new way of understanding death.

Fundamentals of Modern Manufacturing: Materials, Processes, and Systems


Mikell P. Groover - 2000
    It follows a more quantitative and design-oriented approach than other texts in the market, helping readers gain a better understanding of important concepts. They'll also discover how material properties relate to the process variables in a given process as well as how to perform manufacturing science and quantitative engineering analysis of manufacturing processes.

Keeping the Wonder: An Educator's Guide to Magical, Engaging, and Joyful Learning


Jenna Copper - 2021
    

When Your Mother Has Borderline Personality Disorder: A Guide for Adult Children


Daniel S. Lobel - 2019
    When Your Mother Has Borderline Personality Disorder provides you with crucial information for understanding the patterns behind her Borderline Personality Disorder, as well as the tools you need to start your own recovery process.Find ways to reconcile your complicated thoughts and feelings with straightforward and easy-to-use techniques. You’ll also discover a number of sample dialogues that give you blueprints for safe and secure interactions in a variety of situations.When Your Mother Has Borderline Personality Disorder includes: You, your mother, and Borderline Personality Disorder—Learn why your mother behaves the way she does and how to maintain a relationship with her—without getting hurt. The help you need—Start healing with essential self-care strategies that will help you rebuild your self-esteem, cope with anxiety, protect your family, and more. Research-based tools—Get proven advice based on the most up-to-date approaches for managing a relationship with someone who has Borderline Personality Disorder. Get the help you need moving forward with the compassionate guidance of When Your Mother Has Borderline Personality Disorder.

Buying Disney's World: The Story of How Florida Swampland Became Walt Disney World


Aaron H. Goldberg - 2021
    He announced to the public his grandiose plans for the thousands of acres he had secretly purchased.For the eighteen months prior to the announcement, Walt entrusted a small group of men to covertly make these purchases. Next, they were tasked with drafting a legislative act to submit to the state of Florida that would allow Disney to wield nearly absolute legal control over the property under a quasi-government municipality.Staying true to its storytelling roots, Disney wove a tale of mystery centered around a high-ranking CIA operative, who was rumored to have been, just a few short years before, the paymaster behind the Bay of Pigs Invasion in Cuba.This savvy and well-connected CIA agent became the de facto leader for the group of Disney executives and attorneys who orchestrated and executed a nearly perfect plan to keep Disney’s identity a secret from the public by utilizing aliases, shell corporations, and meandering travel itineraries, all in an effort to protect the company’s identity during the land acquisition process.As told through the personal notes and files from the key figures involved in the project, Buying Disney’s World details the story of how Walt Disney World came to be, like you’ve never heard before.From conception to construction and everything in between—including how a parcel of land within Disney’s Fort Wilderness Resort was acquired during a high-stakes poker game—explore how the company most famous for creating Mickey Mouse acquired central Florida’s swamps, orange groves, and cow pastures to build a Disney fiefdom and a Magic Kingdom.