Book picks similar to
The Creative Catalyst: How to Create Better Marketing By Asking (And Answering) Better Marketing Questions by Matt Seltzer
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The Unexpected Path
Barbara Hinske - 2021
Convincing her well-intentioned but misinformed coworkers that she’s as capable as ever is her biggest challenge…until Connor shows up on her door. Can they heal old wounds and give their fledgling marriage a fresh start?Meanwhile, tragedy strikes young Zoe, and Emily has a life-changing choice to make.Follow along as Garth and Emily step out, together, to meet every challenge.
The Principal's Guide To School Budgeting
Richard D. Sorenson - 2006
This unique budgetary survival guide will enhance your instructional, technical, and managerial skills not only as the school′s leader but also as the school′s visionary, planning coordinator, and budgeting manager.
Breakpoint
Jon McGee - 2015
Fortunately, Jon McGee is an ideal guide through this dynamic marketplace. In Breakpoint, he argues that higher education is in the midst of an extraordinary moment of demographic, economic, and cultural transition that has significant implications for how colleges understand their mission, their market, and their management. Drawing from an extensive assessment of demographic and economic trends, McGee presents a broad and integrative picture of these changes while stressing the importance of decisive campus leadership. He describes the key forces that influence higher education and provides a framework from which trustees, presidents, administrators, faculty, and policy makers can address pressing issues in the aftermath of the Great Recession.Although McGee avoids endorsing one-size-fits-all solutions, he suggests a number of concrete strategies for handling prospective students and developing pedagogical practices, curricular content and delivery, and management structures. Practical and compelling, Breakpoint will help higher education leaders make choices that advance their institutional values and serve their students and the common good for generations to come.
The Only Woman in the Room: Why Science Is Still a Boys' Club
Eileen Pollack - 2015
In the 1970s, Pollack had excelled as one of Yale’s first two women to earn a bachelor of science degree in physics. But, isolated, lacking in confidence, and starved for encouragement, she abandoned her lifelong dream of becoming a theoretical physicist. Years later, she thought back on her experiences and wondered what had changed in the intervening decades, and what challenges remained. Based on six years of interviewing dozens of teachers and students and reviewing studies on gender bias, The Only Woman in the Room is an illuminating exploration of the cultural, social, psychological, and institutional barriers confronting women in the STEM disciplines. Pollack brings to light the struggles that women in the sciences are often hesitant to admit and provides hope that changing attitudes and behaviors can bring more women into fields in which they remain, to this day, seriously underrepresented.Eileen Pollack is the author of the novels Breaking and Entering (a New York Times Editor’s Choice selection) and Paradise, New York, as well as two collections of short fiction, an award-winning book of nonfiction, and two creative-nonfiction textbooks. Her work has appeared in Best American Essays and Best American Short Stories. She is a professor on the faculty of the Helen Zell MFA Program in Creative Writing at the University of Michigan. She divides her time between Manhattan and Ann Arbor, Michigan.
Mastering Book Hooks for Authors: How to Capture Reader Attention and Book Sales in 30 Words or Less
Rob Eagar - 2017
That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.
Keep Me Close
Jane Holland - 2021
What would you do?When shy publisher Kate Kinley finds mysterious bruises on her mother’s arms she assumes the worst. Suffering with early onset dementia, her mother insists that nothing is wrong; it was just a clumsy accident. But was it an accident, or has her mother’s illness made her forget what really happened?In desperate need of someone she can trust, her isolation and paranoia grow as the closest people in her life become key suspects.With each heart-stopping revelation, Kate begins to realise that the perpetrator is no longer interested in inflicting bruises; they want blood.Keep Me Close is a compelling story of gross immorality, a cautionary tale of how easily wicked people can take advantage of the vulnerable elderly people in your life.If you love dark, psychological revenge-thrillers like The Sister-in-Law, The Babysitter and The Girl on the Train, you will love this twisty, sinister read. Perfect for readers of Gillian Flynn, Karin Slaughter, and Paula Hawkins.
Success Is the Only Option: The Art of Coaching Extreme Talent
John Calipari - 2016
It is a promise he makes to them: "Fully invest in the present—and each other—and I guarantee it will serve your future."Here, for the first time, he distills his team-building methods in ways that apply to CEOs, business owners, coaches, teachers and leaders of all kinds—lessons for anyone seeking to inspire talented individuals to reach for their best selves and contribute to a greater good.A basketball team is an intimate workplace, in which blend is everything and character matters. As such, it is a window into the nature of successful leadership. Calipari views each new team like a startup business—one composed of new players, new relationships, and new challenges. Each season is a series of discoveries as he learns how to unleash the extreme talent in each of his players and mold them into championship material as college basketball comes to a crescendo every spring. While he can’t control everything, he is responsible for everything—just like a CEO.An enlightening look at leadership, management, and team building, Success Is the Only Option offers the keys to winning, on and off the court.
Residency: Blundering along with imposter syndrome (Playing Doctor, #2)
John Lawrence - 2021
This candid autobiography will demystify medical education and inspire you. Equal parts heartfelt, self-deprecating humor, and irreverent storytelling, John takes us along for the ride as he tracks his transformation from uncertain, head injured, liberal-arts student to intern, resident and then medical doctor.
The Places Left Unfilled
M.C. Cauley - 2020
But when her close friendship with an older neighbor begins to attract suspicion, and connecting with her birth father isn’t at all how she imagined it would be, Morgan’s long-held hope begins to dwindle. That is, until, at the age of fourteen, Morgan meets Bill – her forty-five-year-old martial arts instructor.At first a teacher and father figure who Morgan can confide in, Bill soon reveals that his interest in her isn’t entirely paternal. Despite her initial fear, Morgan craves the attention Bill is more than willing to lavish upon her, resulting in a several-months-long affair that will alter the course of both of their lives.Spanning four years of Cauley’s adolescence, The Places Left Unfilled explores in harrowing detail the circumstances that may lead a child to find solace in their sexual abuse. Told with immediacy and remarkable candor, Cauley’s gripping narrative will stay with you long after you’ve turned the final page.
Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck
Jon Acuff - 2015
Now he offers his most important book yet, a guide to making big career changes—by choice or necessity—and escaping the horrible feeling of being trapped in the wrong job.Acuff finds it amazing that people spend more than eighteen years studying and preparing for college, but little or no time honing their careers between graduation and retirement. He offers an empowering tool he calls the Career Savings Account, which will change the way readers think about their skills, relationships, character, and work ethic. He also shows that if you’re on the wrong track, you already have what you need to change it—even if your family and mortgage mean you can’t simply pick up and move for a new opportunity.Throughout the book, Acuff features inspiring and funny true stories—not merely his own, but those of friends who restarted their careers after a layoff, an extended maternity leave, or simply the realization that they were suffering fifty weeks a year just to pay the bills and enjoy two weeks of vacation. Everyone can benefit from Do Over, from new graduates to fiftysomethings and beyond.
The Six Conversations of a Brilliant Manager
Alan J. Sears - 2019
Sears distils over 20 years’ experience as a management consultant and coach into six simple conversational structures that cover every management situation. A natural storyteller with a great narrative gift, Sears delivers his message in an entirely unique manner – as a work of business fiction. In this compelling and highly instructive tale you can follow the journey of newly promoted Operations Manager Sam Mitchell as he faces the everyday pressures and challenges of managing a team, and then relate his experiences to real life scenarios in your workplace. Conversation #1 – What can you do about that? Conversation #2 – Who should really own this? Conversation #3 – How should we be behaving? Conversation #4 – Who’s really doing this? Conversation #5 – Where are we heading? Conversation #6 – How are we doing? This highly practical guide concludes with a simple how-to chapter, explaining why and how each conversation works, and when to use them, as well as providing accompanying tips and techniques. The Six Conversations of a Brilliant Manager is an instantly-applicable and hugely powerful toolkit for every manager and HR department looking to get the very best out of their people.
Effortless: Make It Easier to Do What Matters Most
Greg McKeown - 2021
He's since talked with thousands of readers about the challenges they face in putting those ideas into practice. The problem, he's found, is that the complexity of modern life has created a false dichotomy between things that are "essential and hard," and things that are "easy and trivial." But what if the trivial tasks became harder and the essential ones became easier? If the important projects became enjoyable, while the trivial distractions lost their appeal entirely?In Effortless, McKeown offers proven strategies for making the most important activities the easiest ones. For example: - Streamline your process by mapping out the minimum number of steps. - Prevent problems later by solving them before they happen. - Let Go of perfectionism by finding the "courage to be rubbish." - Accelerate your learning by leveraging the best of what others know.By making the toughest tasks just a little bit easier, we can accomplish more of what matters, without burning out.
The Personal MBA: Master the Art of Business
Josh Kaufman - 2010
The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more.True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.
The Boy from Hell: Life with a Child with ADHD
Alison M. Thompson - 2013
Daniel has pushed me to my absolute wits’ end. Sometimes it really does feel like he is the original child from hell.”When he was younger Daniel’s behaviour was challenging, earning him the nickname “the boy from hell” – and it was no real surprise when he was diagnosed with Attention Deficit Hyperactivity Disorder at the age of six.The Boy from Hell: Life with a Child with ADHD is the story of the first fifteen years of Daniel’s life, as told by his mum. From struggles to find the right schooling through diagnosis and medication to brushes with the law, it’s been a rollercoaster ride of a journey that every parent of a child with ADHD will recognise.As well as sharing their unique experience, Alison Thompson shares advice and information that has helped her along the way, and offers hope for the future for the many families living with an ADHD child. You’ll also hear about life with ADHD from the sibling’s perspective, and from Daniel himself.“A well researched, informative and accessible guide, full of practical tips for parents and professionals - especially teachers! This book is a must for anyone whose life has been touched by ADHD.”Dr Tony Lloyd, CEO, ADHD Foundation“The Boy from Hell is like a parents’ survival guide, offering private comfort and reassurance that it won’t always be like this, and though every battle may take you to the brink of exhaustion it will all be worth it in the end. Oh, and it’s proof that a mother’s instinct about her beautiful yet challenging son is always right!”Annemarie Main, mother of a child with ADHD
Influencer: The Power to Change Anything
Kerry Patterson - 2007
You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to:- Identify a handful of high-leverage behaviors that lead to rapid and profound change.- Apply strategies for changing both thoughts and actions.- Marshall six sources of influence to make change inevitable.Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably.
