Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. "Conversations" and "communities" are wonderful, but they're not enough. Get this book and get what you really want from social media: profits. Think social media's a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It's where your customers are. And it ain't going away. Does that suck? No. It doesn't. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We'll show you. And, yeah, we know how because we've done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You're going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You'll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You'll figure out how to measure it. And then you'll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we'll tell you what to do so that won't happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let's go make some money.

    Building on his classic first edition, Theodore S. Rappaport reviews virtually every important new wireless standard and technological development, including W-CDMA, cdma2000, UMTS, and UMC 136/EDGE; IEEE 802.11 and HIPERLAN WLANs; Bluetooth, LMDS, and more. Includes dozens of practical new examples, solved step by step.

    

    In addition to being the most up-to-date communications text available, Simon Haykin has added MATLAB computer experiments.

    Effective Public Relations has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the calling for more than five decades. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an acceptable subject of academic study. Their ideas and ambitions for the field still serve as beacons leading the field in the 21st century. This updated ninth edition continues the trend of excellence and will introduce yet another generation of practitioners worldwide to this important profession of Public Relations.

    Strategies are drawn from current research to help children develop more advanced communication skills, focusing on helping the child reach the following four goals: 1) improved two-way interaction, 2) more mature and conventional ways of communication, 3) better skills in communicating for social purposes and finally, 4) improved understanding of language. Wonderfully illustrated and with chapters divided into four color-coded stages of communication, this book was developed for The Hanen Program For Parents of Children with Autism Spectrum Disorder. Highlights Of More Than Words: - How your child communicates and the next steps to take - How your child learns best - What motivates your child to communicate - How to turn everyday activities into opportunities for learning to communicate - How to use pictures and print to help your child's understanding - How to talk so your child can understand you - How to develop your child's play skills - Why your child behaves in certain ways and what you can do about these behaviours - How to help your child make friends

    Based on her hugely popular essay series, this personal journey answers the questions that rage around this vulnerable, maddening and uniquely British institution. Questions such as, what does the BBC mean to us now? What are the threats to its continued existence? Is it worth fighting for? Higgins traces its origins, celebrating the early pioneering spirit and unearthing forgotten characters whose imprint can still be seen on the BBC today. She explores how it forged ideas of Britishness both at home and abroad. She shows how controversy is in its DNA and brings us right up to date through interviews with grandees and loyalists, embattled press officers and high profile dissenters, and she sheds new light on recent feuds and scandals. This is a deeply researched, lyrically written, intriguing portrait of an institution at the heart of Britain.

    If you're tired of "spin your wheels" texting advice, buy this book. Its approach draws from 18 cutting edge scientific studies on texting… And it's written by the founder of the highest traffic men's dating advice website on the Internet, GirlsChase.com. What you will learn inside: Who the 4 kinds of texters are (plus: which one YOU are) - pg. 2 How to text a girl you like (use the powerful JGIG texting system) - pg.10 Exactly what to text girls: what topics to text and which to AVOID - pg. 62 The 4 BIG reasons most guys struggle to turn phone numbers into dates (these are so easy to correct) - pg. 74 How to tell if a girl likes you over text… Do this ONE thing, and you will know, with certainty, if she like you or not - pg. 67 How to "break the ice" with a girl over text in a way that kills awkwardness and gets her to text you - pg. 52 How to get a girl to LIKE you over text (hint: no clueless questions or long-winded text jousts!) - pg. 15 What to do when a girl doesn't text back - apply these 2 dos and 2 don'ts, and you'll get her texting today, 4 times out of 5 - pg. 72 How to flirt with a girl over text and make her EXCITED to meet up with you - you'll learn why "less" is "more", and just how much to actually do - pg. 31 An easy way to make sure girls almost never cancel the dates you plan with them over text. To do this, you'll use a simple, powerful trick called the "pre-meeting text" - pg. 68 What to do if a girl flakes on you (the good news: handle this well, and her attraction for you goes through the ROOF) - pg. 85 How to make a phone call to a girl that "resets" her interest in you (this works like magic at times when nothing else does) - pg. 92 The single most EFFECTIVE way to resume texting a girl you haven't talked to in weeks or months - pg. 112 How to start a conversation with a girl over text message; to do this right, you MUST use one of the two (2) patented "text objectives" - pg. 28 An example text conversation, start to finish, that ties EVERYTHING in the book together (this lets you see how all the pieces work, end to end) - pg. 134 … plus tons more examples, scientific study findings, and rules to texting women most men NEVER unearth… no matter how many texts they send. As a FREE bonus, only for book buyers, you'll receive the GC URL to a 93-minute bonus podcast on texting with girls.

    Now, in I Thought We'd Never Speak Again, she tackles another critical, emerging issue: reconciling relationships that have been damaged by betrayal, anger, and misunderstanding.With clarity and compassion, Davis maps the reconciliation process through gripping first-person stories of people who have mended relationships in a wide variety of circumstances. In these pages, parents reconcile with children, embittered siblings reconnect, angry friends reunite, and war veterans and crime victims meet with their enemies. Davis weaves these powerful accounts with her own experiences reconciling with her mother after a long, painful estrangement.Making a crucial distinction between reconciliation and forgiveness, Davis explains how people can make peace in relationships without necessarily forgiving past hurts. In addition to a special section called "Ideas for Reflection and Discussion," she includes a self-assessment quiz, "Are You Ready for Reconciliation?"Whether you want to reconcile a relationship that has ended, improve a relationship that is difficult or distant, or learn the skills you need for dealing with the inevitable conflicts we all face in life, this book will teach you to mend troubled relationships and find peace.

    Using these ten steps, you will be able to confidently and effectively negotiate your salary. With helpful tips and questions throughout, this book gives readers the tools to conquer "the evil HR lady." While other books or websites might list a few standard bullet points on the subject from an expert in the HR field, Jim takes a "novel approach," weaving interesting stories, case studies, graphs, humor, and personal experience to make the topic come alive. The book also educates the reader on:Discovering the two simple - but vital - questions you need to answer for successHarnessing your social media network to gather valuable informationMastering successful FBI negotiation techniques to your advantageCreating a one-of-a-kind document to secure the highest salary rangeUsing Jim's "Right back at Ya" Method to regain control of an interview

    Presenting passage after passage from the Bible, Washer describes the holy character of God, the human problem of sin, and the divine solution found in Jesus’s redemptive life, death, and resurrection for all who repent and believe. If you are interested in knowing the basic claims of the gospel or know someone exploring the truths of Christ, this succinct treatment of the greatest news the world has ever heard is just what you need. Author: Paul Washer ministered as a missionary in Peru for ten years, during which time he founded the HeartCry Missionary Society to support Peruvian church planters. Paul now serves as one of the laborers with the HeartCry Missionary Society (www.heartcrymissionary.com). He and his wife Charo have four children: Ian, Evan, Rowan, and Bronwyn. Endorsement: “Nothing is more beautiful than the gospel, the good news that God saves sinners through Jesus Christ. Nothing is more damning than a false gospel. With the Word of God constantly in view, Paul Washer leads us step by step to know the truth about who God is, who we are, and how we may live with God now and forever. This booklet is medicine for the sinner and food for the saint.” — Dr. Joel R. Beeke, president, Puritan Reformed Theological Seminary, Grand Rapids, Michigan

    It doesn’t matter if you’ve been married for 40 years or dating for 4 months, money touches every decision you make as a couple—from the $5 cup of coffee to the $50,000 car. And when the two of you don’t see eye-to-eye on how much to spend or how much to save, that’s when arguments turn into ugly toxic fights that leave both persons feeling hurt and angry. It’s why money has become the #1 cause of divorce in the U.S. Obviously, something needs to change. The reason this crisis has not been addressed is because it has never been identified, defined, or given a name. Scott and Bethany Palmer, aka “The Money Couple,” have identified and defined this problem and offer concrete solutions to fix it.Once you know your Money Personality, you can get to the root of money arguments and start really working together. You’ll discover what has an impact on your loved one’s money decisions, and you’ll learn how to talk about money in a way that’s actually fun! You’ll figure out how to put an end to money secrets and lies once and for all.It’s not just about money management, and it’s definitely not just about overcoming debt. It is a whole new way of living that will change everything in your relationship. Tens of thousands have already been transformed. Are you ready?

    It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include:What are the rules and assumptions my industry operates under? What if the opposite were true?What will be the buying criteria used by my customer in 5 years?What are my unshakable beliefs about what my customers want?Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"

    It contains useful tips and advice on how to market products, manage staff and remember that which is important in life.

    That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.