Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays therePosition a follower so that it can occupy a niche not claimed by the leaderAvoid letting a second product ride on the coattails of an established one.Positioning also shows you how to:Use leading ad agency techniques to capture the biggest market share and become a household nameBuild your strategy around your competition's weaknessesReposition a strong competitor and create a weak spotUse your present position to its best advantageChoose the best name for your productDetermine when-and why-less is moreAnalyze recent trends that affect your positioning.Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

    In this book she offers you the same direct, no-BS coaching she’s given to tens of thousands to help you acquire the skills to build this sucker and teach your team to do the same. And, equally important, she’ll work on your mindset so you stop overcomplicating it all and stop letting the negative voices in your head win.You’re going to learn:• The Posture to confidently connect with anyone about your businessand your products.• The Possibilities for a lucrative, efficient and enormously rewarding turn key business.• The Power that’s already within you to build the life you really want…if you dare.

    One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution. Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of conflict. Thoroughly updated and revised, it offers readers a straight- forward, universally applicable method for negotiating personal and professional disputes without getting angry-or getting taken.This is by far the best thing I`ve ever read about negotiation. It is equally relevant for the individual who would like to keep his friends, property, and income and the statesman who would like to keep the peace." --John Kenneth Galbraith"

    The force behind WordPress.com is a convention-defying company called Automattic, Inc., whose 120 employees work from anywhere in the world they wish, barely use email, and launch improvements to their products dozens of times a day. With a fraction of the resources of Google, Amazon, or Facebook, they have a similar impact on the future of the Internet. How is this possible? What's different about how they work, and what can other companies learn from their methods?To find out, former Microsoft veteran Scott Berkun worked as a manager at WordPress.com, leading a team of young programmers developing new ideas. "The Year Without Pants" shares the secrets of WordPress.com's phenomenal success from the inside. Berkun's story reveals insights on creativity, productivity, and leadership from the kind of workplace that might be in everyone's future.Offers a fast-paced and entertaining insider's account of how an amazing, powerful organization achieves impressive resultsIncludes vital lessons about work culture and managing creativityWritten by author and popular blogger Scott Berkun (scottberkun.com)"The Year Without Pants" shares what every organization can learn from the world-changing ideas for the future of work at the heart of Automattic's success.

    The book soared to the top of bestseller lists internationally, igniting global conversations about women and ambition. Sandberg packed theatres, dominated opinion pages, appeared on every major television show and on the cover of Time magazine, and sparked ferocious debate about women and leadership. Ask most women whether they have the right to equality at work and the answer will be a resounding yes, but ask the same women whether they'd feel confident asking for a raise, a promotion, or equal pay, and some reticence creeps in. The statistics, although an improvement on previous decades, are certainly not in women's favour – of 197 heads of state, only twenty-two are women. Women hold just 20 percent of seats in parliaments globally, and in the world of big business, a meagre eighteen of the Fortune 500 CEOs are women. In Lean In, Sheryl Sandberg – Facebook COO and one of Fortune magazine's Most Powerful Women in Business – draws on her own experience of working in some of the world's most successful businesses and looks at what women can do to help themselves, and make the small changes in their life that can effect change on a more universal scale.

    But that’s simply not true anymore. “Safe” jobs disappear daily, and the clamor of everyday life drowns out ordinary contributions. To make a name for yourself, to create true job security, and to make a difference in the world, you have to share your unique perspective and inspire others to take action. But in a noisy world where it seems everything’s been said—and shouted from the rooftops—how can your ideas stand out?Fortunately, you don’t have to be a genius or a worldwide superstar to make an impact. Drawing on interviews with more than fifty thought leaders in fields ranging from business to genomics to urban planning, Dorie Clark shows how these masters achieved success and how anyone—with hard work—can do the same. Whether it’s learning to ask the right questions, developing and building on an expert niche, or combining disparate fields to get a new perspective, Clark outlines ways to develop the ideas that set you apart.Of course, having a breakthrough insight is only half the battle. If you really want to share your ideas, you have to find a way to build an audience, communicate your message, and inspire others to embrace your vision. Starting small is fine; Clark provides a step-by-step guide to help you leverage your existing networks, attract new people to your cause, and, ultimately, build a community around your ideas.Featuring vivid examples based on interviews with influencers such as Seth Godin, David Allen, and Daniel Pink, Clark shows you how to break through and ensure that your ideas get noticed. Becoming a thought leader in your company or in your profession is the ultimate career insurance. But—even more important—it’s also a chance to change the world for the better. Whatever your cause, perspective, or point of view, the world can’t afford for the best ideas to remain buried inside you. Whether it’s how to improve the educational system or how to make your company more efficient, your ideas matter. The world needs your insights, and it’s time to be bold.

    You live your days tightening your boot straps, wiping the sweat from your brow, chasing undiscovered happiness just around the bend. Higher! Faster! Better! Stronger! And on and on you run. Viral sensation and HGTV.com star Erin Loechner knows about the chase. Before turning 30, she'd built a fan base of one million women worldwide and earned the title “The Nicest Girl Online” as she was praised for her authentic voice and effortless style. The New York Times applauded her, her friends and church admired her, and her husband and baby adored her. She had arrived at the ultimate destination.So why did she feel so lost? In Chasing Slow, Erin turns away from fast and fame and frenzy. Follow along as she blazes the trail toward a new-fashioned lifestyle—one that will refresh your perspective, renew your priorities, and shift your focus to the journey that matters most. Through a series of steep climbs—her husband's brain tumor, bankruptcy, family loss, and public criticism—Erin learns just how much strength it takes to surrender it all, and to veer right into grace. Life's answers are not always hidden where they seem. It's time to venture off the beaten path to see that we’ve already been given everything we need. We've already arrived. You see?You'll see.

    From the inception of game-changing products like the Apple II and the Macintosh, to his stunning fall from grace, and on to his rebirth at the helm of Apple, his involvement with Pixar, and the development of the iPod, iPhone, iPad, and much more, The Steve Jobs Way presents real-life examples of Jobs’s leadership challenges and triumphs, showing readers how to apply these principles to their own lives and careers.Packed with exclusive interviews from key figures in Apple Computer’s history, this revealing account provides a rarely seen, intimate glimpse into the Steve Jobs you won’t see on stage, thoroughly exploring his management and leadership principles. From product development meetings to design labs, through executive boardroom showdowns to the world outside of Silicon Valley, you will see the real Steve Jobs, the “Boy Genius” who forever transformed technology and the way we work, play, consume, and communicate — all through the eyes of someone who worked side by side with Jobs.“Fascinating work that both validates the Jobs/Apple mystique while demystifying it at the same time! Great [book] for all of us working to keep our visions married to the details.”—David Allen, author of the international bestseller Getting Things Done

    I wanted to write this book to give you a tool set. This book should touch people who are going through something. It’s not going to be easy. But study these words, and put them into action. I want this book to keep you motivated. I want you to keep coming back to it for guidance and inspiration. You can put it on your shelf and keep going to The Gucci Mane Guide to Greatness. This book is a challenge. Don’t underestimate yourself. Don’t think that what you’re saying is not important. Don’t think you can’t achieve the impossible. Everyone needs some game, so here it is. The Gucci Mane Guide to Greatness is for the world. Enjoy.”In this inspiring follow up to his iconic memoir, Gucci Mane gifts us with his playbook for living your best life. Packed with stunning photographs, The Gucci Mane Guide to Greatness distills the legend’s timeless wisdom into a one-of-a-kind motivational guidebook. Gucci Mane emerged transformed after a turbulent life of violence, crime, and addiction to become a dazzling embodiment of the power of positivity, focus, and hard-work. Using examples from his life of unparalleled success, Gucci Mane looks inward and upward to offer his blueprint for greatness. A must read for anyone with big ambitions and bigger dreams.

    Don Soderquist, who was senior vice chairman during that time, played a crucial role in that success. Sam Walton said, "I tried for almost twenty years to hire Don Soderquist . . . But when we really needed him later on, he finally joined up and made a great chief operating officer." Responsible for overseeing many of Wal-Mart's key support divisions, including real estate, human resources, information systems, logistics, legal, corporate affairs, and loss prevention, Soderquist stayed true to his Christian values as well as Wal-Mart's distinct management style. "Probably no other Wal-Mart executive since the legendary Sam Walton has come to embody the principles of the company's culture-or to represent them within the industry-as has Don Soderquist," Discount Store News once reported.  In The Wal-Mart Way, Soderquist shares his story of helping lead a global company from being a $43 billion company to one that would eventually exceed $200 billion. Several books have been written about Wal-Mart's success, but none by the ones who were the actual players. It was more than "Everyday Low Prices" and distribution that catapulted the company to the top. The core values based on Judeo-Christian principles-and maintained by leaders such as Soderquist-are the real reason for Wal-Mart's success.

    Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be developed by anyone willing to develop their organizational habits and leadership capability. That's why he founded Behance, a company that helps creative people and teams across industries develop these skills. Belsky has spent six years studying the habits of creative people and teams that are especially productive-the ones who make their ideas happen time and time again. After interviewing hundreds of successful creatives, he has compiled their most powerful-and often counterintuitive-practices, such as: •Generate ideas in moderation and kill ideas liberally •Prioritize through nagging •Encourage fighting within your team While many of us obsess about discovering great new ideas, Belsky shows why it's better to develop the capacity to make ideas happen-a capacity that endures over time.

    It will persuade and inspire you to change your business, your work, and maybe your life.” —Daniel H. Pink, bestselling author of A Whole New MindIn Practically Radical, William C. Taylor, the New York Times bestselling co-author of Mavericks at Work offers a refreshing, rigorous new look at pragmatic ways to shake things up and make positive change in difficult times. Exploring how twenty-five for-profit companies and nonprofit organizations—including IBM, Zappos, Swatch, the Girl Scouts, and Interpol—made remarkable strides in tough circumstances, Practically Radical raises (and answers) the make-or-break questions facing today's leaders in every field:Do you see opportunities the competition doesn't see? The most successful organizations embrace one-of-a-kind ideas in a world filled with "me-too" thinking.Do you have new ideas about where to look for new ideas? Routine practices in one field can be revolutionary when they migrate to another.Are you the most of anything? In business today, the middle of the road is the road to ruin.Are you getting the best contributions from the most people? Change is not a game best played by loners.Anything but your typical business book, Practically Radical is a must-own for small business owners and CEOs, for managers at all levels, and innovators and entrepreneurs of every stripe.

    It is not a text book nor a biography, but more of a cheat sheet for reading on the bus or in the bathroom, so that you can pick out the most significant points without having to carry around a bag of weighty tomes. You can read it all in one sitting, or look up specific case studies as and when you are looking for inspiration or direction. The 50 lessons outlined here are drawn from interviews Musk has given, from the numerous blogs and books written about him, and, most importantly, from the successes and failures on his road to becoming the real life "Iron Man". Additionally You Get 2 Bonus Ebooks - 69 Ways to Make Money From Home - Bitcoins Beginner’s Guide

    and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate.Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty. The Ride of a Lifetime shows you how they do it.Offers an inside look at the business practices that built Orange County Choppers into a massively successful business Reveals a different side to the OCC family patriarch Full of practical, real world business principles that lead to unlimited success for any business The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should read.

    After making million in mobile phones he decided to buy his boyhood club, Crystal Palace. At 31, he became the youngest chairman ever. He was also the most outspoken, announcing at his first Palace press conference: 'I don't give a **** about football protocol.' Football is a notoriously murky world: overpriced players, dodgy transfers, top-level corruption. Of course, the establishment always closes rank and those at the top stay quiet. But Jordan doesn't do quiet. And now, for the first time, he lifts the lid on what really goes on behind the scenes in football. With his year-round tan Jordan may be a 'marmite' figure, but love him or hate him his story is a revelation. Every fan dreams of owning their own club. As a boy Simon would break into the Palace grounds, where his dad once played, for a kick-about with his brother. And Simon's love for Palace remains undimmed to this day. But his owner's tale is a hair-raising story of desire and whimsy, success and disaster. It's a reminder to any fan -- be careful what you wish for.