Noted speaker, musician, and coach Barbara McAfee shows how to become a more effective communicator by mastering the full range of your voice and learning to match tone to content.

    So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: * Cultivate the 3Cs of evergreen companies: character, community, and content * Build loyalty programs that turn satisfied customers into enthusiastic advocates * Nurture profitable customers while pruning those who sap time and money * Inject authenticity into social media communications * Invert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.

    Good decisions lead to strong results, which in turn increase your influence. If you get these two things right, your leadership effectiveness improves. But as all leaders know, it's not that easy, especially in today's fast-paced, complex, and connected environment. To make the best decisions and have maximum impact, you need to see your business from seven perspectives: - current reality- long-term vision- strategic bets- the team- the customer- your role- the outsiderDrawing upon his 25 years of experience as a successful CEO and executive coach, and including conversations and thinking from more than 20 well-known business and organizational leaders, Daniel Harkavy unpacks a proven framework you can implement for immediate results in your organization's culture and performance. If you're looking to improve your leadership, this book will give you a straightforward framework to do so.

    She thought she'd be happy but as soon as the words, "We want you to lead..." left the mouth of Senior Pastor, Lucas Carrington, fear set in. It isn't fear of the position because Magnolia has been under the leadership of Pastor Carrington for five years. It isn't even fear of being the church's first woman pastor. Her fear is the secret she's carrying. Her secret ... Magnolia is being chased. Chased - pursued in order to catch. Magnolia is being chased by the demons of her past and it is the one thing she can't get away from. No matter how much she prays and fast or the many times she lays on the altar, she cannot outrun it. But she's tired. Tired of running but afraid of being caught. Will Magnolia finally surrender to stop the chase or will her fear be too hard to face?

    The solution: Learn to parent the QBQ® way - and bring personal accountability to life within our families. Based on the same concepts that have made John Miller's signature work, QBQ: The Question Behind the Question, an international bestseller over the last decade, Parenting the QBQ Way provides the tool called the QBQ or The Question Behind the Question that will help every parent look behind questions such as "Why won't my kids listen?" or "When will they do what I ask?" to find better ones-QBQs-like "What can I do differently?" or "How can I improve as a parent?" This simple but challenging concept turns the focus - and responsibility - back to parents and to what they can do to make a difference. With thoughtful commentary, observation, and advice, illustrated with engaging and memorable anecdotes that are the hallmarks of John Miller's previous books, Parenting the QBQ Way provides all moms and dads with the means and inspiration to be more effective parents - as well as teach their children how to practice their own brand of personal accountability - to create a happy, healthy family for a lifetime.

    More than 500 solved Examples to make concepter very clear. Exhautive Exercises for Each topic.

    During that time, she studied Warren’s investment strategies and techniques and observed his habits. Now, in 7 Secrets to Investing Like Warren Buffett, Mary and Sean Seah provide a complete guide for beginning investors who want to understand how to invest like Warren Buffett. Mary and Sean walk readers through the process of assessing and buying stocks step-by-step. Their friendly and direct style and concrete examples make it easy to understand how to avoid common pitfalls and prosper in the stock market. The first section of the book discusses habits to adopt to begin a lifelong journey of wealth building. The second section examines specific stock-picking techniques inspired by Buffett’s teacher Benjamin Graham and that are vastly different from the common Wall Street wisdom of trying to time the market. The authors look at timeless principles as well as latest ideas on where to find great investment ideas, and they share the specific financial indicators they look for in a good investment. Finally, Mary and Sean explain how to build and track a portfolio of stocks. From learning how to read financial statements to preparing both personal and professional balance sheets, 7 Secrets to Investing Like Warren Buffett is a must-have companion for every investor. Simple questionnaires, charts, and graphs help illustrate specific strategies. The authors’ personal stories provide a clear explanation of the theory behind Value Investing, as well as advice for developing the necessary “soft skills”—habits, mindset, loving what you do, taking care of your mind and body—that have made Warren Buffett and many others so successful.

    David Jobber’s clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course.This sixth edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. You’ll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples.

    Just as these holidays (and recollection for a few) have a good side, they also have His bad side; Nevertheless, they are surrounded by curiosities, novelties, madness, hysteria and significant facts.

    Wheelen and Hunger takes a unique approach to helping students synthesize all of the factors of the strategic process through a student friendly Strategic Management Model.

    But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.

    His unit is about to lose its biggest customer and its most valuable employee. Mike wonders how much longer he and his staff can keep up their relentless work schedule and meet upper management’s new request for cost cuts. Something has to give. Hoping to blow off steam, he heads to a gym, where he runs into Joe, a former army Ranger.After listening to Mike vent about the cards he’s been dealt, the ex-soldier says, "Sounds like your company is ready to bounce." Mike looks confused, so Joe begins tutoring him in lessons from the battlefield. It is precisely when all seems lost, says Joe, that the opportunity exists to rethink a situation and make real progress. Over the next two weeks, Joe turns Mike’s view of himself and his company upside down. Despite his Ivy League MBA and extensive experience running companies, Mike has a lot to learn from this young grunt just back from Afghanistan. For example, he learns that under pressure, people experience two kinds of anxiety–one that hurts performance and one that helps it. Mike uses the insight to get his troops running toward the sound of gunfire, and in the process, learns that "bounce" can happen outside the workplace, too. With Joe’s help, he finds his own personal bounce.Drawing inspiration from such sources as the work of M.I.T. social scientist Ed Schein, the film Saving Private Ryan, and his own experiences as a CEO leading companies, McFarland cleverly weaves a story whose practical insights can be put to use immediately. With an invaluable wrap-up section at the book’s end that analyzes each of the key ideas and shows how they can be applied in work and personal life, Bounce may be the most indispensable guide to facing challenges ever written.

    He teaches people how to be more effective leaders by communicating their company's important mission, inspiring creativity, and earning the trust of valued stakeholders. The 10 Stories Great Leaders Tell explores the journey behind success, and breaks down not just the importance of your company's story but how to craft compelling ones of your own.

    In the last five years alone, the bit rate of commercial point-to-point links has grown from 2.5 Gb/s to 40 Gb/s-and that figure is expected to more than double over the next two years! Such astonishing progress can be both inspiring and frustrating for professionals who need to stay abreast of important new developments in the field. Now Fiber-Optic Communication Systems, Second Edition makes that job a little easier. Based on its author's exhaustive review of the past five years of published research in the field, this Second Edition, like its popular predecessor, provides an in-depth look at the state of the art in fiber-optic communication systems. While engineering aspects are discussed, the emphasis is on a physical understanding of this complex technology, from its basic concepts to the latest innovations. Thoroughly updated and expanded, Fiber-Optic Communication Systems, Second Edition: * Includes 30% more information, including four new chapters focusing on the latest lightwave systems R&D * Covers fundamental aspects of lightwave systems as well as a wide range of practical applications * Functions as both a graduate-level text and a professional reference * Features extensive references and chapter-end problem sets.

    Using a wealth of examples from real-life encounters, Brodow reveals how to develop the skills and the confidence you need to achieve your goals at work and in your personal life. After completing Brodow’s basic training program, you will have learned how to: • Conquer your fear of confrontation and overcome the negative behaviors that hold you back. • Identify and develop your personal negotiation style. • Assess the other side’s strengths and weaknesses. • Get the other side to make concessions without giving up any of your goals. • Master the art of listening to understand the other side’s position and strengthen your own. • Avoid getting sidetracked by personal or emotional issues. • Create an atmosphere of trust in which the other party is a collaborator rather than a competitor. • Break through impasses and close the deal. "Negotiation Boot Camp shows us how to succeed not just in negotiations but also in life itself. This is a must-read." HARVEY PITT—SEC Chairman "Readers will find that Brodow's tactics get the job done." PUBLISHERS WEEKLY "The most straightforward, real world and useful advice on negotiation out there!" ANTOINETTE RODRIGUEZ—CEO of MarFi Advisors "Buy it, read it regularly and do not lend it!" REG NORDMAN—Managing Director, Rocket Builder "This is THE BOOK for career women who have any trepidation about negotiation." MARJORIE BRODY—author of Career Magic: A Woman's Guide to Reward and Recognition "If you're looking for real-world, practical strategies and answers, look no further than this book." JEFFREY GITOMER—author of The Sales Bible