It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    The authors' comprehensive experience in legal practice, banking and teaching have enabled them to provide a condensed and easy to understand coverage of business law principles and areas of interest related thereto.

    This author team is known for their outstanding research, teaching efforts, and world-renowned finance textbooks, so it's no surprise that they provide clear exposition of difficult material without sacrificing up-to-date, technically correct treatments. The seventh edition has been fully updated to reflect recent events and is now available with Connect Finance! Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.

    This contemporary and student-relevant text gives you all the key material you need for your introductory course, plus it will show you that anthropology is for you! With real world applications of the principles and practices of anthropology, this book will help you learn to appreciate other cultures as well as your own. Apply what you learn in this course to those situations that you are likely to encounter in your personal and professional life. What can you do with anthropology today? Check out the real-life examples of cross-cultural misunderstandings and issues (in our popular "Cross-Cultural Miscues" features) to view 'culture at work.' Also, the book takes a look at specialized vocabularies as illustrated by "chickspeak" (the language of single, urban, upwardly mobile women), the war in Iraq, environmental degradation, and other contemporary topics.

    This text provides a balance of theory and practice as it surveys the major theories and research on leadership and managerial effectiveness in formal organizations. Changes in the Seventh Edition include a reorganization of chapters to make room for additional material while maintaining the unique structure that addresses both academics and practitioners. The text now covers ethical, spiritual, servant, and authentic leadership and discusses diversity in leadership roles.

    Anyone involved in the work or study of today's tourism industry must consider all these factors together and their effect on it.This updated and revised Eleventh Edition of Tourism presents a comprehensive introduction to travel and tourism, while continuing the tested approach of successful previous editions. New and revised coverage, integrating the latest developments in the tourism industry, includes:Profiles of such industry leaders as J. W. Marriott, Jr, of Marriott International, Inc., James Rasulo of Walt Disney Parks and Resorts, and Francesco Frangialli, Secretary-General of the United Nations World Tourism Organization Lively and fun "Global Insights" look at emerging areas of importance in tourism Demographic trends, such as how the many new travelers from BRIC nations (Brazil, Russia, India, and China) recreate and seek culture New information on transportation options, including high-speed rail and river cruises New consideration of the use of the Internet, particularly Web 2.0 (podcasting, social networks, and blogs), in tourism research, marketing, and promotion Updates on passport, visa, and governmental policies Expanded treatment of crisis management Moving easily between theory and practice, Tourism, Eleventh Edition offers an unparalleled discussion of recreational travel today, and is suitable both as a lively learning tool for students and a reliable go-to reference for tourism professionals.

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    In a practice Hilton pioneered in the first edition, each chapter is written around a realistic business or focus company that guides the reader through the topics of that chapter. Known for balanced examples of Service, Retail, Nonprofit and Manufacturing companies, Hilton offers a clear, engaging writing style that has been praised by instructors and students alike. As in previous editions, there is significant coverage of contemporary topics such as activity-based costing, target costing, the value chain, customer profitability analysis, and throughput costing while also including traditional topics such as job-order costing, budgeting and performance evaluation.

    It is the ideal solution for the academic setting, multiple-day training, or individuals in need of more extensive food safety training. Food safety has never been more important to the restaurant industry and its customers. Based on the "2013""FDA Food Code, " the "ServSafe Coursebook" focuses on the preventative measures to keep food safe. The content in the "ServSafe Coursebook" goes beyond the principles found in the "ServSafe""Manager Book" and adds greater depth and breadth of food safety practices by featuring expanded sections on food defense, high-risk populations, active managerial control, and crisis management. Food safety topics are presented in a user-friendly, practical way with more real-world case studies and stories to help readers understand the day-to-day importance of food safety. Developed by the industry, for the industry, ServSafe(R) is a proven way to minimize risk and maximize protection for foodservice owners, employees, and customers. Recognized as the industry standard, ServSafe offers a complete suite of printed and online products and is the most important ingredient to food safety training and certification success. The "ServSafe Coursebook" is available packaged with MyServSafeLab(TM). MyServSafeLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. The "ServSafe Coursebook" 6th Edition is available packaged in a number of ways to suit your specific needs. ISBN: 0133883507 is a package containing the book and the answer sheet for the pencil/paper version of the ServSafe Food Protection Manager exam" ServSafe Coursebook with Answer Sheet 6th Edition " Also available: Stand-alone book: "ServSafe Coursebook "6th Edition ISBN: 0133883604A package containing the book, the answer sheet for the pencil/paper version of the ServSafe Food Protection Manager exam, AND MyServSafeLab with Pearson eText Access Card: " ServSafe Coursebook with Answer Sheet, Revised Plus NEW MyServSafeLab with Pearson eText -- Access Card Package, "6/e ISBN: 0133962733A package containing the book and online exam voucher: "ServSafe Coursebook with Online Exam Voucher 6th Edition "ISBN: 0133883515A package containing the book, online exam voucher, AND MyServSafeLab with Pearson eText Access Card: "ServSafe Coursebook with Online Exam Voucher, Revised Plus NEW MyServSafeLab with Pearson eText -- Access Card Package, 6/e "ISBN: 0133962725Students, if interested in purchasing this title with MyServSafeLab, ask your instructor for the correct package ISBN. MyServSafeLab is not a self-paced technology and should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

    An ideal resource for managers at every stage of the game, this book offers insight to help both players and coaches maximise their success.

    This book provides coverage of pedagogy, and other topics such as sources of on-the-job conflict, how to use informational interviews, and others.

    Written By Two Of Today'S Most Respected Computer Science Educators, Nell Dale And John Lewis, The Text Provides A Broad Overview Of The Many Aspects Of The Discipline From A Generic View Point. Separate Program Language Chapters Are Available As Bundle Items For Those Instructors Who Would Like To Explore A Particular Programming Language With Their Students. The Many Layers Of Computing Are Thoroughly Explained Beginning With The Information Layer, Working Through The Hardware, Programming, Operating Systems, Application, And Communication Layers, And Ending With A Discussion On The Limitations Of Computing. Perfect For Introductory Computing And Computer Science Courses, Computer Science Illuminated, Third Edition's Thorough Presentation Of Computing Systems Provides Computer Science Majors With A Solid Foundation For Further Study, And Offers Non-Majors A Comprehensive And Complete Introduction To Computing.

    Students will find concepts easy-to-understand through the clear writing style and full-color figures that illustrate current technology and trends. Examples and cases are drawn from actual systems projects that enable students to learn in the context of solving problems, much like the ones they will encounter on the job. This approach, combined with motivating tools such as the SCR Associates interactive Web-Based Case Study, Systems Analyst's Toolkit, the Student Study Tool on CD-ROM, and more, makes Systems Analysis and Design, Seventh Edition a wise and exciting choice for your introductory systems analysis and design class.

    It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

    This new edition includes the latest research and case studies, and offers inspiring new and relevant stories of real people achieving extraordinary results.