Get an insider's tour of databases and client-server systems so you can understand the local customs. Then work your way up to sophisticated commands and statements, and check out the coverage of SQL-related products, such as Microsoft SQL server. You'll be able to communicate with your database like a native speaker in no time! Inside, find helpful advice on how to Get a complete overview of SQL components, such as Data Definition Language, Data Manipulation Language, and Data Control Language Use SQL to transfer and retrieve information on the Internet and intranets Uncover fundamental SQL commands and data types Extract data from many different data sources by using ODBC Master the basics of creating tables, views, schemas, and indexes for easy data access Manage databases by using SQL server Access a database over the Internet Get tips for making advanced queries

    Advertisers are then taken further than Facebook itself, as Marshall and co-authors provide priceless audience insight, exploring what was happening before visitors click on ads and what needs to happen after--10 seconds later, 10 minutes later and in the following days, and weeks. Updates specific to this edition include: The introduction of ad space in Newsfeeds, Facebook Live, Branded Content and how to profit from it The launch of Facebook's Marketplace where businesses can sell direct to their community The integration of Instagram ads as part of the Facebook platform Tapping into Audience Network to maximize campaigns and increase conversions on all website traffic High-profile case studies from the Golden State Warriors, Jack Daniels, Rosetta Stone, and examples from President Obama's social media campaign for re-election

    It begins with the basics--defining these proposals and why they are necessary--and coaches you through the entire proposal process. In this book, you'll learn how to establish outcome-based business objectives and maximize your success and commensurate fees.From bestselling author Alan Weiss, Million Dollar Consulting Proposals delivers step-by-step guidance on the essential element in creating a million dollar consultancy.Outlines the nine key components to a Million Dollar Consulting proposal structure Presents a dozen Golden Rules for presenting proposals Offers online samples, forms, and templates to maximize the effectiveness of these tools The New York Post calls bestselling author Alan Weiss one of the most highly regarded independent consultants in America. Alan Weiss's expert guidance can lead your consulting business to unprecedented success, and it all starts with a million dollar proposal.

    Yet, for the digital natives soon to enter the workforce, the technologies and principles behind crowdsourcing are perfectly intuitive. This generation collaborates, shares, remixes, and creates with a fluency and ease the rest of us can hardly understand. Crowdsourcing, just now starting to emerge, will in a short time simply be the way things are done.

    Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business.Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to:Use Twitter, blogs, Facebook, and other social media outlets to full advantage Create your own online spokesperson for your brand Identify social media sites that appeal to your target audience Tell which social platform works for which objectives Develop a unique, Google-able voice in social media Optimize your page to attract clicks and customers Set up a program to assess your success and measure your results Social Media Marketing helps you learn the art of social media marketing to build your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams

    From model to monk to multimillionaire, she does what she wants-and gets things done.Now, in ten outrageous life lessons, she'll show you how to make your dreams come true. Your way. Your rules. "Rules for Renegades" distills what Christine has learned as she succeeded (and failed) in business, built strong relationships (and some disasters), and evolved spiritually and professionally. If you want to become financially independent, she'll show you how to do it. If you want to build your confidence and self-esteem, she'll give you a crash course. If you want a meaningful life full of rich connections, she'll share her secrets.Ultimately, she lets you in on the greatest secret of all-how to build a fulfilling life while rocking your career. She has also filled her book with lots of cool free stuff: links to a sample business plan outline, tutorials on sales and marketing techniques, and tools to help you enhance your own power.You'll learn the surprising truth behind her most offbeat rules. . . Everything's an Illusion, So Pick One That's Empowering. Rock Rejection and Finesse Failure. Learn to Love Networking. Work Your Money Mojo."Rules for Renegades" is not just the story of a remarkable entrepreneur. It's an amazing approach to life that breaks the rules-and makes life work for you.

    Berman, Chief Operating Officer, Outside VenturesIn the newest edition of this valuable manual, Stephan Schiffman offers updated advice to salespeople about getting prospects and making the sale. It's not just what you do--it's what you don't do:Don't sell against a competitorDon't be satisfiedDon't stop getting ideasDon't use boilerplate proposalsDon't overuse e-mailThe book also includes a new introduction and updated text. Schiffman offers salespeople the kind of advice--from listening to the client to following up on the sale--that has made him the best corporate sales trainer today. With Schiffman's book in their pocket, salepeople can avoid common blunders and make the sale.

    Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detailed examples from Microsoft, GM, Dell, and many other successful companies. Companion Web site.

    Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!

    The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

    Pinterest Savvy highlights: * Set up your profile for success. * Understand the basics of eye-catching pins. * Learn from businesses using Pinterest well. * Improve strategies for gaining followers and increasing engagement. * Achieve sales and marketing goals using Pinterest!Along the way, you'll hear from other Pinterest experts like popular blogger Amy at Living Locurto and the social media team at PBS.

    This book provides actionable steps to help shop owners engage the Etsy community in authentic ways that attract buyers and generate sales. The best Etsy shops stand out among the sea of sellers and draw loyal customer bases, but how they’ve done it isn’t—and shouldn't be—a secret. In these pages, top Etsy sellers share the tools that have helped them, the changes they made that yielded positive results, and their best advice for achieving and sustaining a successful Etsy shop. Beyond sellers’ words of wisdom, this book offers a roadmap all sellers can follow in order to: • Choose keywords and tags to drive traffic to your shop • Photograph your products for maximum appeal • Create a unique shop that stands out • Write winning product descriptions • Price your goods appropriately • Market your products effectively on social media platforms • Maintain lasting relationships with your customers • Diversify your product offerings

    The widespread adoption of agile methods has brought the need for effective testing into the limelight, and agile projects have transformed the role of testers. Much of a tester's function, however, remains largely misunderstood. What is the true role of a tester? Do agile teams actually need members with QA backgrounds? What does it really mean to be an "agile tester?"Two of the industry's most experienced agile testing practitioners and consultants, Lisa Crispin and Janet Gregory, have teamed up to bring you the definitive answers to these questions and many others. In Agile Testing, Crispin and Gregory define agile testing and illustrate the tester's role with examples from real agile teams. They teach you how to use the agile testing quadrants to identify what testing is needed, who should do it, and what tools might help. The book chronicles an agile software development iteration from the viewpoint of a tester and explains the seven key success factors of agile testing.Readers will come away from this book understanding- How to get testers engaged in agile development- Where testers and QA managers fit on an agile team- What to look for when hiring an agile tester- How to transition from a traditional cycle to agile development- How to complete testing activities in short iterations- How to use tests to successfully guide development- How to overcome barriers to test automationThis book is a must for agile testers, agile teams, their managers, and their customers.

    Graduation. Work a 9 to 5 job, save up and retire on a pension. This isn’t the correct path for everyone. Nor should it be. Global Career: How to Work Anywhere and Travel Forever is a paperback for your backpack, a step-by-step blueprint to travel the world, build a successful career others wish they had, and build a life that most people only dream of. This comprehensive guide is filled with genuine stories and actionable advice including:  Specific shortcuts and tips you need to build a world-class career on the move Skills for negotiating and obtaining further education, internships and high-paying work overseas Building a life you love in any city in the world, and how to make lifelong friends quickly Global Career will challenge you to venture into the exciting unknown. If you have ever fantasized about a more fulfilling international career, this book will empower you to buy a one-way ticket to your dream destination, and further your career in ways you never thought possible!

    This book describes BEAM✲, an agile approach to dimensional modeling, for improving communication between data warehouse designers, BI stakeholders and the whole DW/BI development team. BEAM✲ provides tools and techniques that will encourage DW/BI designers and developers to move away from their keyboards and entity relationship based tools and model interactively with their colleagues. The result is everyone thinks dimensionally from the outset! Developers understand how to efficiently implement dimensional modeling solutions. Business stakeholders feel ownership of the data warehouse they have created, and can already imagine how they will use it to answer their business questions. Within this book, you will learn: ✲ Agile dimensional modeling using Business Event Analysis & Modeling (BEAM✲) ✲ Modelstorming: data modeling that is quicker, more inclusive, more productive, and frankly more fun! ✲ Telling dimensional data stories using the 7Ws (who, what, when, where, how many, why and how) ✲ Modeling by example not abstraction; using data story themes, not crow's feet, to describe detail ✲ Storyboarding the data warehouse to discover conformed dimensions and plan iterative development ✲ Visual modeling: sketching timelines, charts and grids to model complex process measurement - simply ✲ Agile design documentation: enhancing star schemas with BEAM✲ dimensional shorthand notation ✲ Solving difficult DW/BI performance and usability problems with proven dimensional design patterns Lawrence Corr is a data warehouse designer and educator. As Principal of DecisionOne Consulting, he helps clients to review and simplify their data warehouse designs, and advises vendors on visual data modeling techniques. He regularly teaches agile dimensional modeling courses worldwide and has taught dimensional DW/BI skills to thousands of students. Jim Stagnitto is a data warehouse and master data management architect specializing in the healthcare, financial services, and information service industries. He is the founder of the data warehousing and data mining consulting firm Llumino.