Book picks similar to
Marketing Research by A. Parasuraman
business
business--general
math-and-statistics
reference
The Legal Environment of Business: Text and Cases
Frank B. Cross - 1991
The cases, content, and features of the exciting new ninth edition have been thoroughly updated to represent the latest developments in the business law environment. An excellent assortment of cases ranges from precedent-setting landmarks to important recent decisions, and ethical, global, and corporate themes are integrated throughout. In addition, numerous features and exercises help you master key concepts and apply what you've learned to real-world issues, and the book offers an unmatched range of support resources, including innovative online review tools.
Tata
Morgen Witzel - 2010
1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.
Psychology and Social Sanity
Hugo Münsterberg - 1914
Managerial Economics
William F. Samuelson - 1992
The authors believe that an effective managerial economics book must go beyond the nuts and bolts of economic analysis to show how these economic analysis techniques are used by practicing managers.
The Thin Book of Soar: Building Strengths-Based Strategy
Jackie Stavros - 2009
SOAR takes the Appreciative Inquiry philosophy and applies it to provide a strategic thinking and dialogue process. The authors have been instrumental in developing this process and will share the concept and case studies to give you the confidence to try SOAR.
Staffing Organizations
Herbert G. Heneman III - 1994
This work contains components of the model, which include staffing models and strategy, staffing support systems (legal compliance, planning, job analysis and rewards), core staffing systems (recruitment, selection, employment), and staffing system and retention management.
Cracking the GMAT 2008 [with DVD]
The Princeton Review - 1996
We also bring you over 200 practice questions in the book and exclusive free access to 4 practice exams and expert advice online. Of course, you'll also get all the test-prep techniques you expect from The Princeton Review. In Cracking the GMAT, we'll teach you how to think like the test writers and
·Solve complex sentence correction problems by recognizing key errors·Crack tough data sufficiency questions using simple techniques·Practice online with full-length tests, lessons, and drills ·Get the most out of your prep time with the study plan that's right for youWe give you plenty of practice problems to help you master our proven techniques. Our practice questions are just like those you'll see on the real GMAT--but with detailed answers and explanations for every question.
Why Bother With bonds: A Guide To Build An All-Weather Portfolio Including CDs, Bonds, and Bond Funds
Rick Van Ness - 2014
Learn how to use CDs, bonds, and bond funds to manage risk/reward even during low interest rates. You will learn:How to choose your stocks/bonds allocationHow to become immune to changing interest ratesWhen to use CDs and individual bondsHow to choose a good bond fundHow to hedge against unexpected inflationContents:Foreword by Larry SwedroeIntroduction- Who Should Read This Book?- Start with a Sound Financial LifestyleWhy Bother With Bonds?- Stocks are risky in the short-run, and the long run too!- Bonds Make Risk More Palatable- Bonds Can Be A Safe Bet- Bonds Are An Attractive Investment DiversifierLife Is Complicated. Bonds Are Not.- What is a Money Market Fund?- Are CDs Better Than Bonds?- What Are Bonds?- What is a Bond Ladder?- Individual Bonds or a Bond Fund?Bonds: Risks and Returns- Yield, Price And Making Comparisons— How To Compare Individual Bond Returns— How to Compare Bond Fund Returns— Total Return: To Measure And Compare Performance- How To Reduce Risk From Interest Rates Changes— Duration: The Point of Indifference to Interest Rates— Duration: The Measure of Sensitivity to Interest Rates- How To Reduce Risk From Unexpected Inflation— Real versus Nominal Interest Rates— Why Include TIPS In Your Portfolio?- Credit Quality or Default RiskBuild The Bond Portion Of Your Portfolio- Start With Your Goals.- How Much Risk Is Right For You?— Understand How Much Risk You’re Taking— Take Your Risk In Stock Market, Not Bond Market— How Much in Bonds? How Much in Stocks?— Your Needs Change Over Time- The Importance of Low Cost— How Much To Diversify Bonds?— The Importance of Low Cost— Five Low-Cost Strategies You Can Do Yourself- Taxes Matter- Example Portfolios (both good and bad)Common Misconceptions Important to Correct- Stocks Are Safer In The Long Run- Holding a Bond (or CD) to Maturity Eliminates Risk- Stocks Are Safer Than Bonds- The Best Funds Have The Most Stars- A One Percent Fee Is Small- Rising Interest Rates are Bad for Bond Holders- You Can’t Beat the Market Using Index Funds- Use Multiple Investment Companies To Diversify- You Need Many Mutual Funds to Diversify- Frugal Means StingyReviews Worth Noting:“[As] stocks have surged and bond yields have dwindled, investors increasingly ask "Why bother with bonds?" Rick Van Ness takes this question and runs with it in his book sporting this provocative title. Sooner or later, this question will answer itself, and it will behoove all investors to get to know Rick before it does. Read it, enjoy it, and profit from it—before it's too late.”William J. BernsteinAuthor, The Four Pillars of Investing“In his simply stated and entertaining book, Rick Van Ness eloquently instructs the reader on how to do bonds right – in fact, better than any single book I’ve read.”Allan S. RothAuthor: How a Second Grader Beats Wall Street“If you are a DIY investor . . . you should read this book. It will steer you clear of areas you need to avoid and into where you should be. A quick read filled with valuable info!”Robert Wasilewski“This book should be part of America’s high school curriculum.”Andrew HallamAuthor: Millionaire Teacher
Fluids and Electrolytes Made Incredibly Easy!
Lippincott Williams & Wilkins - 1990
This informative and indispensable reference reviews fundamental information about fluids, electrolytes, and acid-base balance; identifies electrolyte, fluid, acid, and base imbalances; describes imbalances in major health problems and their consequences; and explains how to treat those imbalances—all in an easy-to-understand, comprehensive, enjoyable format.
Morphology
Francis Katamba - 1993
It is designed to take absolute beginners to a point where they can approach the current literature in the subject. It contains numerous in-text exercises which involve the reader in doing morphology by formulating hypotheses and testing them against data from English and numerous other languages. Although primarily intended to be a course book for use on morphology courses, it will also be useful for students taking courses in the closely related sub-fields of phonology and syntax. The book is divided into three parts:. Part 1 surveys traditional and structuralist notions of word-structure which still provide the necessary background to morphological investigations. Part 2 explores the relationship between the lexicon, morphology and phonology in current generative grammar. Part 3 examines issues in the interaction between the lexicon, morphology and syntax.
How to Find a Profitable Blog Topic Idea (Better Blog Booklets)
Steve Scott - 2013
That's what happens to many bloggers. They work hard and create great content, but there's no way their blog will succeed. Why? Because they failed to research their blog topic ahead of time. In "How to Find a Profitable Blog Topic Idea" you'll learn a proven formula for locating a winning idea that merges YOUR personal passion with something that will actually make money. Start Your Blogging Journey... Finding a great niche is one of the first steps you'll take as a blogger. That's why it's important to get it right. Everything you do online depends on locating a topic that actually has profit potential. Fortunately, it's not hard to research a blog niche. Really, it's a simple process that anyone can do - even if you don't have computer experience. Follow the Six-Step Plan for Starting a Blog "How to Find a Profitable Blog Topic Idea" provides a step-by-step strategy that can be applied TODAY. Here's what's covered: Learn the 3 B's of Demonstrating Authority Complete the Four-Step Plan for Identifying Your Passion Use Four Tools to Find a "Hook" for Your Blog Follow the Seven-Step Plan to Determine the Profit Potential of ANY Market Ask Five Simple Questions to Finalize Your Blog Decision Learn How to Make LOTS of Mistakes and Still Succeed as a Blogger It's not hard to find a great blog idea. Just follow this blueprint and you can do it today. Would You Like To Know More? Download now and locate that perfect blog idea.
Road Atlas Large Scale
Rand McNally & Company - 2015
Updated atlas contains maps of every U.S. state that are 35% larger than the standard atlas version plus over 350 detailed city inset and national park maps and a comprehensive, unabridged index. Road construction projects and updates highlighted for every state and conveniently located above the maps. Contains mileage chart showing distances between 77 North American cities and national parks with driving times map. Tough spiral binding allows the book to lay open easily. Other Features Best of the Road - Our editor's favorite road trips from our Best of the Road collection follows scenic routes along stretches of coastline, both east and west, to forests mountains, and prairies; and through small towns and big cities. For a weekend or a week there's something for everyone. Tell Rand! As much as we work to keep our atlases up to date, conditions change quickly and new construction projects begin frequently. If you know of something we haven't captured in our atlas, let us know at randmcnally.com/tellrand. Tourism websites and phone numbers for every U.S. state and Canadian province on map pages
Pray the Rosary Bead by Bead - Formatted to Mimic Rosary Beads
Mike Hart - 2011
This Rosary tool has also been consistently in the Amazon top ten best selling books of Prayer since every month since its release; this includes paperback and kindle prayer books. Buy with confidence and may it enhance your opportunity to pray to Our Lady.This is a tool to allow you to use your Kindle to pray the rosary. This version of the rosary is intended to allow for praying the rosary with the turn of each page acting as a rosary bead. It contains all four rosary mysteries Joyful, Sorrowful, Glorious, and Luminous. The table of contents will allow you to jump to any of the four mysteries. Given that the Kindle, Nook, and other eBook devices allow thousands of books to be carried within them, it makes sense that the most powerful prayer in the world should also be included. Turning one page for each bead of the rosary makes the device feel and respond like a rosary necklace. Praying the rosary is an art which includes a certain rhythm of changing beads and prayers while in contemplation. Other rosary books either teach the prayers or outline the process but don’t account for the rhythm an art of contemplation that the process itself supports. This version allows that process to be integrated into the book itself; no beads required. While I personally love rosary beads, I don’t always have them available. I also like having the precise bible scriptures associated with each Mystery integrated into the process itself; it allows a more detailed focus by reading the actual living word of God without losing rhythm. While I personally know what the mysteries are about and what each decade story is, it adds a bit of opportunity to read in detail the bible passages of each mystery while not breaking stride with the prayer process. And, if there is ever a moment of distraction by events around me, I never lose my exact spot in praying the rosary.I pray that this book enhances opportunity for you to pray the rosary on many occasions when otherwise you may not have, and I hope it enhances your prayers on a regular basis through deeper connection with the scriptures which are the living word of God. The following updates were made based on user recommendations:VERSION UPDATED JULY 22, 2012 - Changed the table of contents to show the correct day for Luminous Mysteries to be prayed 'Thursday', updated the Glory Be prayer to be included after the first 3 Hail Mary's at the opening of each Mystery, Updated the Glory Be to be worded more technically correct.VERSION UPDATED DECEMBER 11, 2011 - Changed language of Apostle's Creed to match Catholic Church New Translation, fixed misspelled word "beech" to read "beseech", fixed missing bible verse for Mysteries "crowning with thorns" and "coronation of mary".