Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

     Building Thinking Classrooms in Mathematics, Grades K-12 helps teachers implement 14 optimal practices for thinking that create an ideal setting for deep mathematics learning to occur. This guideProvides the what, why, and how of each practice Includes firsthand accounts of how these practices foster thinking Offers a plethora of macro moves, micro moves, and rich tasks to get started

    Award-winning Montessori teacher Catherine McTamaney revisits the eighty-one verses of Lao-tzu's Tao Te Ching and relates them to the life and work of teachers, parents, and children. Originally meant to remind rather than direct and to show the way toward natural harmony in the world around and within us, Lao-tzu's verses find a new meaning through McTamaney's skillful mixture of spirituality and education. Take a moment to read a single stanza, then put it aside and muse upon its meaning. By revisiting one verse each day, you can relate its images to your life as a teacher, parent, or child. Whether you are familiar with the writings of Lao-tzu or are simply ready to explore a refreshingly contemplative perspective on children and teachers, The Tao of Montessori is a profound work of intellectual stimulation.

    (International Dyslexia Association- New York branch) Dr. Robert Frank, whose own dyslexia didnít stop him from becoming an educator, psychologist, and award-winning author, takes the reader inside the emotions and frustrations of the dyslexic child to help parents coach their child to:- Improve academic achievement- Get support from friends and family- Establish solid work and study habits- Focus on abilities and strengths- Set and meet personal goalsAbove all, Dr. Frank tells parents the simple steps they can take to help their child build self-esteem and confidence and create a life of success.

    .This book provides tips and strategies to help school leaders improve, neutralize, or eliminate resistant and negative teachers. 1999.

    It contains all you need to succeed in the exam. Skill-building exercises cover all of the question types in the exam for both the General Training and Academic Modules.Our research into real IELTS candidates' exam answers - and the mistakes they make helps you avoid the same ones! Eight official practice tests and a focus on test-taking strategy help you maximise your score. Videos of the Speaking test, and all the listening material, including the tests, can be found on the DVD-ROM or downloaded via an accompanying App from iTunes or Google Play. IELTS is jointly managed by the British Council, IDP: IELTS Australia and Cambridge English Language Assessment.https://www.cambridge.org/nz/cambridg...

    It provides a detailed discussion of the nature and causes of reading difficulties, which will help develop the knowledge and confidence needed to accurately assess why a student is struggling. Readers will learn a framework for organizing testing results from current assessment batteries such as the WJ-IV, KTEA-3, and CTOPP-2. Case studies illustrate each of the concepts covered. A thorough discussion is provided on the assessment of phonics skills, phonological awareness, word recognition, reading fluency, and reading comprehension. Formatted for easy reading as well as quick reference, the text includes bullet points, icons, callout boxes, and other design elements to call attention to important information.Although a substantial amount of research has shown that most reading difficulties can be prevented or corrected, standard reading remediation efforts have proven largely ineffective. School psychologists are routinely called upon to evaluate students with reading difficulties and to make recommendations to address such difficulties. This book provides an overview of the best assessment and intervention techniques, backed by the most current research findings.Bridge the gap between research and practice Accurately assess the reason(s) why a student struggles in reading Improve reading skills using the most highly effective evidence-based techniques Reading may well be the most important thing students are taught during their school careers. It is a skill they will use every day of their lives; one that will dictate, in part, later life success. Struggling students need help now, and Essentials of Understanding and Assessing Reading Difficulties shows how to get these students on track.

    In this book, over 20 Michaela teachers explore controversial ideas that improve the lives of pupils from disadvantaged backgrounds. Michaela is blazing a trail in education, defying many of the received notions about what works best in schools.Michaela teachers, from founders to classroom teachers to senior leaders, lead readers through different aspects of what makes Michaela unique. The school gets hundreds of visitors a year. So many ask: what's the secret? But the reality is that it isn't only one thing that makes Michaela work.This book raises challenging questions for teachers and school leaders about how they see education. How can we help new Year 7 pupils get their bearings in secondary school quickly? How do we teach pupils to remember rather than forget what they've learned? How do didactic teaching, drill and memorisation boost motivation and academic achievement? How do we get pupils to be considerate, kind and caring to each other? How do we make lunchtime a calm, happy time every day? How do we ensure new teachers are just as respected as veteran teachers? How can we ensure the weakest readers do the most reading rather than the least? How can we make sure all teachers love teaching in our schools, and want to stay in teaching? How can we prevent teachers from overworking and burning out? What do we do about parents that push back against the school's rules? These questions cut to the core of how we educate and how we see the world.

     Involved Parents = Better Students How do you ensure your child gets the best education possible when U.S. schools have become overburdened, test-driven institutions that rank only average worldwide? Decades of research confirm that when parents engage with their children’s learning, kids do better in school—and life. This straight-talking guide helps you:• understand the critical role you play in your child’s education, • connect with educators in respectful ways, • encourage a love of reading in your kids, • minimize homework meltdowns and disorganization, • support students who struggle academically, • help children navigate social situations and bullying, and • fuel your child’s mind and body for learning. Parent involvement looks different for every family and every child. Packed with real stories and tested strategies, The Parent Backpack demystifies our complex education system and gives you the insights you need to help your kids thrive.

    It is for everyone who cares about education in an uncertain world and explains how teachers, parents and grandparents can cultivate confidence, curiosity, collaboration, communication, creativity, commitment and craftsmanship in children, at the same time as helping them to do well in public examinations. Educating Ruby shows, unequivocally, that schools can get the right results in the right way, so that the Rubys of tomorrow will emerge from their time at school able to talk with honest pleasure and reflective optimism about their schooling. Featuring the views of schoolchildren, parents, educators and employers and drawing on Guy Claxton and Bill Lucas’ years of experience in education, including their work with Building Learning Power and the Expansive Education Network, this powerful new book is sure to provoke thinking and debate. Just as Willy Russell’s Educating Rita helped us rethink university, the authors of Educating Ruby invite fresh scrutiny of our schools.

    Bouffard focus on the developmental tasks and competencies that young people need to master in order to plan for and succeed in higher education. These include identity development, articulating aspirations and expectations, forming and maintaining strong peer and adult relationships, motivation and goal-setting, and self-regulatory skills, such as planning.The authors challenge the predominant approach of giving young people information and leaving it to them to figure out how to apply it. They call for a new approach that integrates the key developmental tasks and processes of adolescence into existing college access practices in meaningful ways. Rather than treating young people as passive recipients of services, the authors argue that adults can engage them as active agents in the construction of their own futures.

    In our networked society, students need to learn how to leverage social media to connect to people, passions, and opportunities to grow and make a difference. Social LEADia offers insight and engaging stories to help you shift the focus at school and at home from digital citizenship to digital leadership.

    **Please see the NEW EDITION titled "Reaching All by Creating Tribes Learning Communities" by Jeanne Gibbs ISBN:0932762417 Copyright 2006

    Written for the prospective or new middle and high school-level teacher, the text's content is ready to be applied in a classroom setting. The book addresses the planning decisions teachers must make, including arranging the physical space; creating a positive climate; establishing expectations, rules, and procedures; planning and conducting instruction; encouraging appropriate behavior; addressing problem behavior; and using good communication skills, with particular attention paid to the growth of diverse and inclusive classrooms.