Organizational Behavior: Emerging Realities for the Workplace Revolution


Steven L. McShane - 1999
    Acclaimed for its readability and presentation of current knowledge, this textbook's philosophy is that OB knowledge is for everyone, not just traditional managers. The new reality is that everyone - sales representatives, production employees, physicians - needs OB knowledge to successfully work in and around organizations. Organizational Behavior is unparalleled in its ability to engage students by bringing cutting edge OB concepts closer to reality through the 'theory-practice link' approach. McShane and Von Glinow help readers connect OB theories to emerging workplace realities through hundreds of fascinating real-life stories from across the United States and around the world. be the source of the hottest topics, such as: employee engagement, resilience, four-drive theory, blogs and wikis, psychological harassment, learning orientation, Schwartz's values model, separating socioemotional from constructive conflict, and much, much, more.

Statistics for Business & Economics


James T. McClave - 1991
    Theoretical, yet applied. Statistics for Business and Economics, Eleventh Edition, gives you the best of both worlds. Using a rich array of applications from a variety of industries, McClave/Sincich/Benson clearly demonstrates how to use statistics effectively in a business environment.The book focuses on developing statistical thinking so the reader can better assess the credibility and value of inferences made from data. As consumers and future producers of statistical inferences, readers are introduced to a wide variety of data collection and analysis techniques to help them evaluate data and make informed business decisions. As with previous editions, this revision offers an abundance of applications with many new and updated exercises that draw on real business situations and recent economic events. The authors assume a background of basic algebra.

Invitation to Psychology


Carole Wade - 1998
    In clear, lively, warm prose, this edition continues the title's integration of gender, culture, and ethnicity. By the end, readers will learn how to interpret research and to address and resolve controversies. MyPsychLab is an integral part of the Wade/Tavris/Garry program. Engaging activities and assessments provide a teaching and learning system that helps students think like a psychologist. With MyPsychLab, students can watch videos on psychological research and applications, participate in virtual classic experiments, and develop critical thinking skills through writing. "Invitation to Psychology, "5/e is available in a new DSM-5 Updated edition. To learn more, click here. This title is available in a variety of formats - digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more.

Introductory Linear Algebra: An Applied First Course


Bernard Kolman - 1988
    Calculus is not a prerequisite, although examples and exercises using very basic calculus are included (labeled Calculus Required.) The most technology-friendly text on the market, Introductory Linear Algebra is also the most flexible. By omitting certain sections, instructors can cover the essentials of linear algebra (including eigenvalues and eigenvectors), to show how the computer is used, and to introduce applications of linear algebra in a one-semester course.

The Practice of Public Relations


Fraser P. Seitel - 1980
    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

Game Theory


Drew Fudenberg - 1991
    The analytic material is accompanied by many applications, examples, and exercises. The theory of noncooperative games studies the behavior of agents in any situation where each agent's optimal choice may depend on a forecast of the opponents' choices. "Noncooperative" refers to choices that are based on the participant's perceived selfinterest. Although game theory has been applied to many fields, Fudenberg and Tirole focus on the kinds of game theory that have been most useful in the study of economic problems. They also include some applications to political science. The fourteen chapters are grouped in parts that cover static games of complete information, dynamic games of complete information, static games of incomplete information, dynamic games of incomplete information, and advanced topics.--mitpress.mit.edu

Marketing: Real People, Real Choices


Michael R. Solomon - 1996
    It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

CliffsNotes Math Review for Standardized Tests


Jerry Bobrow - 2010
    Your guide to a higher math score on standardized tests*SATACT(R)ASVABGMAT(R)GRE(R)CBEST(R)PRAXIS I(R)GED(R) And More!Why CliffsNotes?Go with the name you know and trustGet the information you need-fast!About the Contents:IntroductionHow to use this bookOverview of the examsPart I: Basic Skills ReviewArithmetic and Data AnalysisAlgebraPart II: Strategies and PracticeMathematical AbilityQuantitative ComparisonData SufficiencyEach section includes a diagnostic test, explanations of rules, concepts withexamples, practice problems with complete explanations, a review test, and aglossary!Test-Prep Essentials from the Experts at CliffsNotes(R)For more test-prep help, visit CliffsNotes.com(R)*SAT is a registered trademark of the College Board, which was not involved inthe production of, and does not endorse, this product.

Super Crunchers: Why Thinking-By-Numbers Is the New Way to Be Smart


Ian Ayres - 2007
    In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers. From internet sites like Google and Amazon that know your tastes better than you do, to a physician's diagnosis and your child's education, to boardrooms and government agencies, this new breed of decision makers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? Want to know whether the price of an airline ticket will go up or down before you buy? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us.Gone are the days of solely relying on intuition to make decisions. No businessperson, consumer, or student who wants to stay ahead of the curve should make another keystroke without reading Super Crunchers.

Microeconomics


Jeffrey M. Perloff - 1998
    Beginning at the intermediate level and ending at a level appropriate for the graduate student, this is a core text for upper level undergraduate and taught graduate microeconomics courses.

Precalculus Mathematics in a Nutshell: Geometry, Algebra, Trigonometry


George F. Simmons - 1981
    . . Algebra's importance lies in the student's future. . . as essential preparation for the serious study of science, engineering, economics, or for more advanced types of mathematics. . . The primary importance of trigonometry is not in its applications to surveying and navigation, or in making computations about triangles, but rather in the mathematical description of vibrations, rotations, and periodic phenomena of all kinds, including light, sound, alternating currents, and the orbits of the planets around the sun. In this brief, clearly written book, the essentials of geometry, algebra, and trigonometry are pulled together into three complementary and convenient small packages, providing an excellent preview and review for anyone who wishes to prepare to master calculus with a minimum of misunderstanding and wasted time and effort. Students and other readers will find here all they need to pull them through.

Principles of Economics


N. Gregory Mankiw - 1997
    The author's conversational writing style presents the politics and science of economic theories to tomorrow's decision-makers.

Discrete Mathematics


Richard Johnsonbaugh - 1984
    Focused on helping students understand and construct proofs and expanding their mathematical maturity, this best-selling text is an accessible introduction to discrete mathematics. Johnsonbaugh's algorithmic approach emphasizes problem-solving techniques. The Seventh Edition reflects user and reviewer feedback on both content and organization.

Psychology in Action


Karen Huffman - 1987
    To meet it, you need a fully integrated text and supplements package that sets the stage for a perfectly choreographed learning experience.

Discrete Mathematics and Its Applications


Kenneth H. Rosen - 2000
    These themes include mathematical reasoning, combinatorial analysis, discrete structures, algorithmic thinking, and enhanced problem-solving skills through modeling. Its intent is to demonstrate the relevance and practicality of discrete mathematics to all students. The Fifth Edition includes a more thorough and linear presentation of logic, proof types and proof writing, and mathematical reasoning. This enhanced coverage will provide students with a solid understanding of the material as it relates to their immediate field of study and other relevant subjects. The inclusion of applications and examples to key topics has been significantly addressed to add clarity to every subject. True to the Fourth Edition, the text-specific web site supplements the subject matter in meaningful ways, offering additional material for students and instructors. Discrete math is an active subject with new discoveries made every year. The continual growth and updates to the web site reflect the active nature of the topics being discussed. The book is appropriate for a one- or two-term introductory discrete mathematics course to be taken by students in a wide variety of majors, including computer science, mathematics, and engineering. College Algebra is the only explicit prerequisite.