Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling


Frank V. Cespedes - 2014
    Addressing that gap, actionably and with attention to relevant research, is the focus of this book.In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution.With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula.Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy.

Walnut Grove House (Cid Garrett P.I. Book 5)


Alexie Aaron - 2020
    Kiki has been hired to finish a job abandoned by twelve other firms. She has brought with her the best contractors for the job. The contract is very specific; get in, finish the job, and, above all, don’t mess with the ghosts. Cid Garrett arrives with Jesse at Walnut Grove House with hopes of accomplishing his part of the restoration and leaving with a healthy paycheck. No sooner does he enter the grounds of the mansion when he is bowled over. Not by an errant ghost but by Sally Wright, the crews’ chef for the duration of the renovation. The contractors’ first day working on Walnut Grove House is eye opening. They were warned not to expect benign white ladies, but they weren’t expecting over a dozen burly ghosts who seem to want to collect a few dead contractors to join them. Join Cid while he tries to balance a budding romance while trying to keep himself and his team alive. Walnut Grove House is the 5th book of the “Cid Garret P.I.” series (a spin-off of Alexie Aaron’s popular “Haunted Series”).

A Framework for Marketing Management


Philip Kotler - 2004
    This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology.

Strategic Market Management


David A. Aaker - 2007
    I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." -- Robert L. Joss, Dean of the Graduate School of Business, Stanford University Create successful strategies for today's dynamic business environment It isn't your Dad's (or Mom's) marketplace any more. Business environments once seemed quite stable and simple. Today, every market can be described as dynamic, and you need to adapt your strategies in order to counter the threats and maximize your opportunities. The Eighth Edition of Strategic Market Management is designed to give you the strategic management tools you need to meet the challenges created by the dynamic nature of markets. Using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, the book outlines the five competencies that spark successful, ongoing strategizing: Strategic analysis--With an emphasis on external market analysis, this new edition illustrates a structured approach to understanding the customer, the competitor, and important trends that you can apply to your strategic decision making Stimulating and managing innovation--Understand different types of innovation and deal with the organizational challenges involved in bringing innovations to market Managing multiple businesses--Know how to allocate resources towards businesses of the future and away from businesses that lack growth potential Creating advantage--Take a long-term perspective to develop truly sustainable competitive advantages (SCAs) Developing growth strategies--Gain the skills to energize, leverage, globalize the business, or create new businesses Significantly revised, with a wealth of new and updated material, Strategic Market Management, 8th Edition remains the most authoritative guide to creating business strategies that will be relevant and compelling to customers, sustainable even in face of competitive attack, and maximize the assets and competencies of your organization.

For the Love of India: The Life and Times of Jamsetji Tata


R.M. Lala - 2004
    Yet the projects he envisioned laid the foundation for the nation's development once it became independent. More extraordinary still, these institutions continue to set the pace for others in their respective areas. For, among his many achievements are the Indian Institute of Science in Bangalore, which has groomed some of the country's best scientists, the Tata Steel plant in Jamshedpur, which marked the country's transition from trading to manufacturing, his pioneering hydro-electric project, and the Taj Mahal hotel in Mumbai, one of the finest in the world. In these as in other projects he undertook, Jamsetji revealed the unerring instinct of a man who knew what it would take to restore the pride of a subjugated nation and help it prepare for a place among the leading nations of the world once it came into its own. The scale of the projects required abilities of a high order. In some cases it was sheer perseverance that paid off "as with finding a suitable site for the steel project. In others, such as the Indian Institute of Science, it was his exceptional persuasive skills and patience that finally got him the approval of a reluctant viceroy, Lord Curzon. In For the Love of India, R.M. Lala has drawn upon fresh material from the India Office Library in London and other archives, as also Jamsetji's letters, to portray the man and his age. It is an absorbing account that makes clear how remarkable Jamsetji's achievement truly was, and why, even now, one hundred years after his death, he seems like a man well ahead of the times.

The Golden Bird 2.0


Raina Singhwi Jain - 2020
    What made ancient India the Golden Bird in the first place? What did China, the Land of the Dragon, have in common with India, and when did these two ancient civilizations diverge on their paths to global success? Raina Singhwi Jain discusses the immediate need and measures for a quantum jump in our attitude towards development. While conventional wisdom suggests improvements in manufacturing, the ease of doing business and digital technology, Jain goes a step further, drawing surprising parallels between other areas that beg our attention—process engineering, communication design, journalism, and education. This is a work of reflection and a call to action, urging Indian denizens to act now for a revival of the genius that lies dormant within each one of us.

Management Information Systems


James A. O'Brien - 1970
    O'Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalise the explanation

50 Wittiest Tales Of Birbal


Clifford Sawhney
    His encounters at Emperor Akbar`s Court are legendary.Birbal`s close friendship with Akbar earned him many enemies. Birbal survived countless murder attempts.Numerous stories have been spun around these plots.These stories were passed on from generation to generation. And the legend of Birbal grew.Unicorn Books presents 50 Birbal stories in this collection for children.Some Interesting Tales:*Akbar and Birbal`s First Meeting*Pulling the Emperor`s Whiskers*The Egg Trick*Stone Flowers versus Real ones*How to retrieve a ring*Unlucky ProfessionsAbout the author:Clifford Sawhney, has over 20 years experience in the print media, corporate communications and publishing industry.His writings have appeared in the Hindustan Times, Discover India, Life Positive, Parade, Parenting, Clarity, Debonair, Hotel & Food Service, Rave, e-Commerce, The Diplomatist, Training & Management and other periodicals.This book is his second venture for Unicorn Books after The Funniest Tales of Mullah Nasruddin.

Too Many Bosses, Too Few Leaders: The Three Essential Principles You Need to Become an Extraordinary Leader


Rajeev Peshawaria - 2011
    He knows precisely what makes the difference between those who are simply bosses and those who are superior leaders, and between those who continue to rise to the top levels and those who get stuck along the way.In this lively and remarkably empowering book, Peshawaria offers readers the opportunity to experience the highest level of leadership training available in the world. Introducing the three core principles he has observed are the foundation of the best leadership––that great leaders clearly define their purpose and values; that nobody can motivate another person because everyone comes premotivated; and that a leader’s job is not to directly produce results but to create the conditions that will harness the energy of others—he details his unique and proven program for achieving leadership excellence. Sharing a wealth of illuminating stories, from those of Mulally’s achievement at Ford and Mack’s at Morgan Stanley, to how Harvey Golub and Ken Chenault successfully restored American Express to long-term sustainable growth, how Neville Isdell turned the Coca-Cola Company around, and the continuing prowess of Jeff Bezos in growing Amazon.com, he first reveals how extraordinary leaders marshal and sustain the level of energy in themselves that is required and how they enlist a core group of proficient co-leaders. He then outlines how to harness the energy and talents of those at all levels of an organization, igniting their motivation by following his RED guidelines for addressing their core needs concerning their Role, their work Environment, and their career Development. Finally, he introduces his unique Brains, Bones, and Nerves framework for: developing a clear strategy for competitive advantage (the Brains); crafting an optimal organizational structure (the Bones); and fostering a highly cooperative and motivated company culture (the Nerves). Filled with specific tips about the vital questions to ask and simple but powerful steps to follow, Too Many Bosses, Too Few Leaders is a manager’s essential tool kit for long-term superior performance.

Food And Beverage Service


Dennis R. Lillicrap - 1971
    The structure of the book follows a logical progression from underpinning knowledge of the operational service areas and equipment, menus and beverages, through to interpersonal and technical service skills and key supervisory aspects.

Macro Economics: Theory and Policy


H.L. Ahuja - 2010
    Economics, finance, business & management

Management Control Systems


Robert N. Anthony - 1976
    Students uncover how real-world managers design, implement, and use planning and control systems to implement business strategies. The 12th edition builds on the strengths of prior editions by offering a rich diversity of cases balanced with current content and research.

Mintzberg on Management: Inside Our Strange World of Organizations


Henry Mintzberg - 1989
    He answers questions such as how do organizations function and structure themselves?, how do their power relationships develop and their goals form? and by what processes do managers make important strategic decisions?. He shows how the elements for successful business strategy is rarely born in solitary contemplation suggesting that they often come together in the heat of battle.

Physics Part 1 Class - 10


Lakhmir Singh
    Salient Features: 1.Very short answer type questions (including true-false type questions and fill in the blanks type questions). 2.Short answer type questions. 3. Long answer type questions (or Essay type questions). 4. Multiple choice questions (MCQs) based on theory. 5. Questions based on high order thinking skills (HOTS). 6. Multiple choice questions (MCQs) based on practical skills in science.. 7. NCERT book questions and exercises (with answers). 8. Value based questions (with answers).

alchemy of Money: THINK RICH INITIATIVES


Anand S - 2016
    It is important for every person to save for one’s retirement as one can expect to live for twenty years after one retires as life expectancy of an Indian is going up steadily due to lower infant mortality and better medical care. There is a complete absence of social security safety net for most Indians today, even for those working in Government sector, there is no inflation adjusted pension available anymore. I have tried to simplify the advantages and disadvantages involved in investing your savings in various asset classes. I have deliberately left out two of the most popular forms of investment among middle class Indians 1) Life insurance 2) Real estate Let us consider life insurance first most of us confuse insurance as an instrument of savings, it is not. We have this wrong view because of the tax breaks given to income tax assesses by the Central Government. Insurance is a product that mitigates risk and is sold by the rich to the middle class and is always skewed in the favour of the insurer rather than the insured. A substantial portion of the total money invested by you goes towards paying agent’s commission and premium for insuring you for the risk of mortality. The balance left out is invested in government securities and other securities. Hence the amount of money invested out of the total premium paid is less than half paid by the insurer. The return on money invested by the policy holder is less than half of the money he would have earned either in bonds or fixed deposits. A person who needs insurance is a person whose family will need support in the event of his untimely death. Alternately insurance is required for a person who has debt in form of mortgage and does not want to burden his family in the event of his passing. The product which covers these risks is called term insurance. One should not buy insurance to avoid taxes as there is better tax saving tools available. Real estate is also considered as a good investment by several retail investors but nothing can be further from the truth. Nobody makes money by buying plots in the middle of nowhere. The easy availability of mortgages from the nineties and the tax breaks given by the Central Government on housing loans has created an unparalleled boom in the residential market. There is now a painful correction process under way in that sector. The price of land is reflexively connected to availability of money. The lower the cost of money, greater the returns in real estate. Buying plots in the middle of nowhere is similar to buying lottery tickets as investment. Land cannot be liquidated immediately into cash at a short notice to meet urgent requirements. Cost of maintenance and protection of real estate from illegal occupation is prohibitive and time consuming. Verification of title deeds to the property is a complex process and needs sound legal advice. You should have a house to live and another to collect rent as rent is equivalent of inflation adjusted pension. The return on investment generated in the three different asset classes over 25 years would be in the following order 1) Equities 2) Gold and finally 3) Debt instruments. I enjoyed writing this book as a companion volume to my first book. It is my fond hope that you enjoy reading this book.