The Fall of Advertising and the Rise of PR


Al Ries - 2002
    A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating whyadvertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility;the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR;advertising should only be used to maintain brands once they have been established through publicity.Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.

The Best New True Crime Stories: Small Towns (History, Forensic Psychology, Criminology)


Mitzi Szereto - 2020
    We’ve been told nothing bad happens in small towns. You can leave your doors unlocked, and your windows wide open. We picture peaceful hamlets with a strong sense of community, and everyone knows each other. But what if this wholesome idyllic image doesn’t always square with reality? Small towns might look and feel safe, but statistics show this isn’t really true.Tiny town, big crime. Whether in Truman Capote’s detailed murder of the Clutter family or Ted Bundy’s small-town charm, criminals have always roamed rural America and towns worldwide. Featuring murder stories, criminal case studies, and more, The Best New True Crime Stories: Small Towns contains all-new accounts from writers of true crime, crime journalism, and crime fiction. And these entries are not based on a true story―they are true stories. Edited by acclaimed author and anthologist Mitzi Szereto, the stories in this volume span the globe. Discover how unsolved murders, kidnapping, shooting sprees, violent robbery, and other bad things can and do happen in small towns all over the world.If you enjoyed Mitzi's last book in the series, The Best New True Crime Stories: Serial Killers, and true crime books like In Cold Blood, Murder in the Bayou, and The Innocent Man, then you’ll love The Best New True Crime Stories: Small Towns.

International Business: The Challenges of Globalization


John J. Wild - 1999
    "International Business: The Challenges of Globalization" presents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help bring the concepts to life and make international business accessible to all readers. The sixth edition captures and explains the influence of the global credit crisis and recent recession on international business, while also emphasizing its focus on the crucial role of emerging markets in today's global marketplace. Accompanied by myIBlab!myIBlab-myiblab.com-is a powerful online tool that combines assessment, reporting, and personalized study to help you succeed. It offers a personalized, interactive learning environment for international business with many customizable features, making it an ideal online learning platform that embodies convenience and simplicity.

My Warren Buffett Bible: A Short and Simple Guide to Rational Investing: 284 Quotes from the World's Most Successful Investor


Robert L. Bloch - 2015
     Bloch, the son of Henry Bloch who co-founded H&R Block, has been an avid investor his whole life.    "For the investor, the business owner, the intelligent man or woman of any employment or occupation, I cannot imagine a more useful book.  This is a shining, brilliant star of advice and insights from a genuinely great man, Warren E. Buffett.  You cannot afford NOT to buy this book." -Ben Stein, New York Times bestselling author and economist"A must-read for Americans of all ages and professions...brings Warren Buffett's commonsense wisdom together in one book.  I could not put it down!" -John G. Stumpf, chairman and CEO of Wells Fargo & Company "Congratulations on this great achievement!" -Michael R. Bloomberg, founder and CEO of Bloomberg L.P. and 108th Mayor of New York CityIf the legendary Warren Buffett was willing to tell you the inside secrets that made him the world's most successful investor, would you be interested? If you knew how simple, basic and powerful his wisdom is, you'd probably say "yes!" Beyond the financial benefits, the author shares a side of Buffett that is incredibly human, optimistic and loaded with musings that will enrich every aspect of your life.Warren Buffett turned Berkshire Hathaway from a struggling small textile business into the fifth-largest public company in the world, valued at nearly $350 billion. The Oracle of Omaha is well known for his timeless and invaluable principles regarding investing and finances. Countless people looking to be smarter with their money and investments have turned to Buffett for his advice. One of those people is Robert Bloch, son of the cofounder of the tax preparation company H&R Block.This book contains nearly three hundred quotes that Bloch has personally found to be indispensable to financial success.  With the written blessing of Buffett himself, Bloch has selected the best of Buffett's wisdom that will guide you to be a more successful and disciplined long-term investor.  My Warren Buffett Bible was one of just a few titles offered for sale to shareholders at the Berkshire Hathaway Annual Meeting.

The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone


Matthew Owen Pollard - 2018
    That’s the beauty of The Introvert’s Edge: it doesn’t focus on the sale itself but on a sales system that helps introverts feel sincere instead of sales-y. Powerful and practical, the book reveals how to:Find natural confidence ● Prepare for every situation ● Present your value so that customers want to buy ● Sidestep objections ● Judge when the customer’s ready to buy ● Ask for the sale — without asking ● Continually adapt and improve ● Profit from a process that doesn’t rely on personality ● Enjoy salesWith stories of introverted entrepreneurs, salespeople, and business owners who went from stagnant to success, The Introvert’s Edge shows you how to succeed in sales — without changing who you are.

Built, Not Born: A Self-Made Billionaire's No-Nonsense Guide for Entrepreneurs


Tom Golisano - 2020
    He has launched and grown his own highly successful businesses and mentored dozens of entrepreneurs, helping them build their own successful companies.Built, Not Born shows readers:How going against the grain can be a great strategy for finding business opportunities and why it pays to question conventional wisdom.Why the pregnant pause can be an effective weapon in negotiations and when interviewing potential employees.Why a prenuptial or even a postnuptial agreement is critical to any business owner.What potential buyers and funding sources look for, and the best way to present a business plan.And finally, the key growth and leadership strategies that have helped Paychex sustain its incredible level of growth and profitability.

Wonder Women: Sex, Power, and the Quest for Perfection


Debora L. Spar - 2013
    Spar spent most of her life avoiding feminism. Raised after the tumult of the 1960s, she presumed that the gender war was over. “We thought we could glide into the new era with babies, board seats, and husbands in tow,” she writes. “We were wrong.”Spar should know. One of the first women professors at Harvard Business School, she went on to have three children and became the chair of her department. Now, she’s the president of Barnard College, arguably the most important women’s college in the country, and an institution firmly committed to feminism. Wonder Women is Spar’s story, but it is also the culture’s. Armed with reams of new research, she examines how women’s lives have, and have not, changed over the past fifty years—and how it is that the struggle for power has become a quest for perfection. Wise, often funny, and always human, Wonder Women asks: How far have women really come? And what will it take to get true equality for good?

Sticking Points: How to Get 4 Generations Working Together in the 12 Places They Come Apart


Haydn Shaw - 2013
    Haydn Shaw, popular business speaker and generational expert, has identified 12 places where the 4 generations typically come apart in the workplace (and in life as well). These sticking points revolve around differing attitudes toward managing one's own time, texting, social media, organizational structure, and of course, clothing preferences. If we don't learn to work together and stick together around these 12 sticking points, then we'll be wasting a lot of time fighting each other instead of enjoying a friendly and productive team. Sticking Points is a must-read book that will help you understand the generational differences you encounter while teaching how we can learn to speak one another's language and get better results together.

The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page


Patrick G. Riley - 2002
    Now, in the first book of its kind, successful entrepreneur Patrick Riley shows you how to boil all the elements of your business proposal into one persuasive page magnify your business potential in the process.

The Laws of Wealth: Psychology and the Secret to Investing Success


Daniel Crosby - 2016
    Readers are treated to real, actionable guidance as the promise of behavioral finance is realised and practical applications for everyday investors are delivered.Crosby presents a framework of timeless principles for managing your behavior and your investing process. He begins by outlining ten rules that are the hallmarks of good investor behavior, including 'Forecasting is for Weathermen' and 'If You're Excited, It's Probably a Bad Idea'. He then goes on to introduce a unique new taxonomy of behavioral investment risk that will enable investors and academics alike to understand behavioral risk in a newly coherent and complete way.From here, attention turns to the four ways in which behavioral risk can be combatted and the five equity selection methods investors should harness to take advantage of behaviorally-induced opportunities in the stock market. Throughout, readers are treated to anecdotes, research and graphics that illustrate the lessons in memorable ways. And in highly valuable 'What now?' summaries at the end of each chapter, Crosby provides clear, concise direction on what investors should think, ask and do to benefit from the behavioral research.Dr. Crosby's training as a clinical psychologist and work as an asset manager provide a unique vantage and result in a book that breaks new ground in behavioral finance. You need to follow the laws of wealth to manage your behavior and improve your investing process!

Floating Feathers: A Doctor's Harrowing Experience as a Patient Within Conventional Medicine --- and an Impassioned Call for the Future of Care in America


Ross I.S. Zbar - 2020
    Ross I.S. Zbar spent his career as a plastic surgeon, in the US as well as abroad in developing countries, mending disease- and trauma-related deformities--and he was never hesitant to make his voice heard as an advocate for better patient care.Then, on a warm December day in 2018, Ross suffered a trauma that nearly took his life, putting him into the hands of his profession in a way he never anticipated. While his life was ultimately saved, his journey to wellness within the conventional medical establishment--from three weeks in the ICU to in-patient rehab--was nothing short of nightmarish. Frequently sedated and physically restrained, he was inundated with mental, emotional, and sensory evidence of an industry gone haywire, experiencing clearly from the patient side what he had only touched on as an advocate.Vowing to be an even stronger voice for change, Ross used the power of his mind to recover faster than any of his doctors predicted. Floating Feathers not only recounts his compelling story but elucidates a thoughtful and authoritative critical call to the members of his beloved profession for a massive overhaul."We possess the technology and the brilliant minds to motivate this level of sweeping change so desperately required," he says. "We simply need to champion it as a non-negotiable priority."This profoundly personal yet overarchingly relative book endeavors to be a vital first step toward that goal.

Insane Energy for Lazy People: A Complete System for Becoming Incredibly Energetic


Andrii Sedniev - 2018
    It is based on 10 years of research and experiments to figure out what can increase the personal energy of an average lazy person several times. Elements of this system are used by the most energetic people in the world including entrepreneurs, athletes and children. You will gain numerous insights and learn energy techniques accompanied by engaging stories, scientific researches and real-life examples. The concepts of the system are aimed at changing your mindset, maximizing your personal energy and increasing the amount of happy moments in your life. Once you become more energetic you may feel like you have a jet engine inside and can accomplish within a day more than an average person can within a week.

Yes!: 60 secrets from the science of persuasion


Noah J. Goldstein - 2017
    Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home. Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! contains dozens of tips that you wouldn't want to miss out on - all of them scientifically proven to boost your powers of persuasion.This special tenth Anniversary edition features ten new chapters of updated research and fresh secrets of persuasion. You will find out how to stop your listeners getting bored, what you can do on your commute to increase your influence, and why being second place is worse than being third. Whether you want someone to promote you, take their medicine, reduce their carbon footprint or even give you their vote, Yes! shows how small changes in your approach can have a dramatic effect on your success.

Financial Markets and Institutions (Prentice Hall Series in Finance) (Addison-Wesley Series in Finance)


Frederic S. Mishkin - 1994
    A unifying framework uses a few core principles to organize readers' thinking then examines the models as real-world scenarios from a practitioner's perspective. By analyzing these applications, readers develop the critical-thinking and problem-solving skills necessary to respond to challenging situations in their future careers. Introduction: Why Study Financial Markets and Institutions?; Overview of the Financial System. Fundamentals of Financial Markets: What Do Interest Rates Mean and What Is Their Role in Valuation?; Why Do Interest Rates Change?; How Do Risk and Term Structure Affect Interest Rates?; Are Financial Markets Efficient? Central Banking and the Conduct of Monetary Policy: Structure of Central Banks and the Federal Reserve System; Conduct of Monetary Policy: Tools, Goals, Strategy, and Tactics. Financial Markets: The Money Markets; The Bond Market; The Stock Market; The Mortgage Markets; The Foreign Exchange Market; The International Financial System. Fundamentals of Financial Institutions: Why Do Financial Institutions Exist?; What Should Be Done About Conflicts of Interest? A Central Issue in Business Ethics. The Financial Institutions Industry: Banking and the Management of Financial Institutions; Commercial Banking Industry: Structure and Competition; Savings Associations and Credit Unions; Banking Regulation; The Mutual Fund Industry; Insurance Companies and Pension Funds; Investment Banks, Security Brokers and Dealers, and Venture Capital Firms. The Management of Financial Institutions: Risk Management in Financial Institutions; Hedging with Financial Derivatives. On the Web: Finance Companies. For all readers interested in financial markets and institutions.

Strangers To Superfans: A Marketing Guide to The Reader Journey


David Gaughran - 2018
     Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective.*Learn the five stages in the Readers' Journey.*Identify where your blockages are and how to fix them.*Optimize each stage to increase conversion.*Boost sales by making the process more frictionless.*Build an army of passionate readers who do the selling for you.It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends.The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.