Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business


Jay Conrad Levinson - 1984
    Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing* programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

Tales of the Revolution: True Stories of People who are Poking the Box and Making a Difference


Seth Godin - 2011
    We Immediately received stories about people taking initiative in their own lives - doing things differently at work or with their families, taking initiative in places they were scared to. Prompted by the number of inspiring stories we received, we launched Tales of the Revolution, profiling examples of passionate self-starters who regularly went above and beyond to make a difference by doing. This free Kindle edition is a sampling of the hundreds of stories we received. Each one could be just the right inspiration for you to keep poking. The Domino ProjectApril, 2011

No B.S. Wealth Attraction for Entrepreneurs: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Guide to Really Getting Rich


Dan S. Kennedy - 2006
    Sound unbelievable? That's Dan Kennedy's specialty. Dan "Millionaire Maker" Kennedy has helped many thousands of entrepreneurs create "the wealth surge experience." By making a few calculated changes, you'll attract more opportunity and money than you ever dreamed possible. That's right--attract--not create, not develop, not identify, but become an opportunity magnet. These eleven breakthrough strategies turn your business into a springboard to unimaginable riches. Eliminate ingrained "wealth-blocking" thinking with hard-nosed, practical tactics for organizing, marketing and managing a business for maximum profit. The powerful tips in this book (and in the Wealth Attraction seminar--worth $2,000--on the CD) will change your life and put you on the fast track to magnetically attract much greater wealth. INSIDE FREE--Wealth Email Course FREE--$995.00-Value Seminar Tickets FREE--Tele-seminar Invitation FREE--Newsletters

You Need a Budget: The Proven System for Breaking the Paycheck to Paycheck Cycle, Getting Out of Debt, and Living the Life You Want


Jesse Mecham - 2010
    A guide based on the tenets of the award-winning financial platform, "You Need a Budget," argues that a well-planned budget does not involve deprivation and counsels readers on how to prioritize financial goals, reduce stress through strategic cash flow allocations and meet the challenges of unplanned expenses.

The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success


William N. Thorndike Jr. - 2012
    Others might point to the qualities of today’s so-called celebrity CEOs—charisma, virtuoso communication skills, and a confident management style. But what really matters when you run an organization? What is the hallmark of exceptional CEO performance? Quite simply, it is the returns for the shareholders of that company over the long term.In this refreshing, counterintuitive book, author Will Thorndike brings to bear the analytical wisdom of a successful career in investing, closely evaluating the performance of companies and their leaders. You will meet eight individualistic CEOs whose firms’ average returns outperformed the S&P 500 by a factor of twenty—in other words, an investment of $10,000 with each of these CEOs, on average, would have been worth over $1.5 million twenty-five years later. You may not know all their names, but you will recognize their companies: General Cinema, Ralston Purina, The Washington Post Company, Berkshire Hathaway, General Dynamics, Capital Cities Broadcasting, TCI, and Teledyne. In The Outsiders, you’ll learn the traits and methods—striking for their consistency and relentless rationality—that helped these unique leaders achieve such exceptional performance.Humble, unassuming, and often frugal, these "outsiders” shunned Wall Street and the press, and shied away from the hottest new management trends. Instead, they shared specific traits that put them and the companies they led on winning trajectories: a laser-sharp focus on per share value as opposed to earnings or sales growth; an exceptional talent for allocating capital and human resources; and the belief that cash flow, not reported earnings, determines a company’s long-term value.Drawing on years of research and experience, Thorndike tells eye-opening stories, extracting lessons and revealing a compelling alternative model for anyone interested in leading a company or investing in one—and reaping extraordinary returns.

Against the Gods: The Remarkable Story of Risk


Peter L. Bernstein - 1996
    Peter Bernstein has written a comprehensive history of man's efforts to understand risk and probability, beginning with early gamblers in ancient Greece, continuing through the 17th-century French mathematicians Pascal and Fermat and up to modern chaos theory. Along the way he demonstrates that understanding risk underlies everything from game theory to bridge-building to winemaking.

The Richest Man Who Ever Lived: King Solomon's Secrets to Success, Wealth, and Happiness


Steven K. Scott - 2006
    Scott reveals King Solomon’s breakthrough strategies to achieve a life of financial success and personal fulfillment.Steve Scott flunked out of every job he held in his first six years after college. He couldn’t succeed no matter how hard he tried. Then Dr. Gary Smalley challenged him to study the book of Proverbs, promising that in doing so he would achieve greater success and happiness than he had ever known. That promise came true, making Scott a millionaire many times over. In The Richest Man Who Ever Lived, Scott reveals Solomon’s key for winning every race, explains how to resolve conflicts and turn enemies into allies, and discloses the five qualities essential to becoming a valued and admired person at work and in your personal life. Scott illustrates each of Solomon’s insights and strategies with anecdotes about his personal successes and failures, as well as those of such extraordinary people as Benjamin Franklin, Thomas Edison, Oprah Winfrey, Bill Gates, and Steven Spielberg.At once inspiring and instructive, THE RICHEST MAN WHO EVER LIVED weaves the timeless truths of one of our greatest works of literature into a detailed roadmap for successful living today.

How I Raised Myself From Failure to Success in Selling


Frank Bettger - 1947
    Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you.When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on: • The power of enthusiasm • How to conquer fear • The key word for turning a skeptical client into an enthusiastic buyer • The quickest way to win confidence • Seven golden rules for closing a sale

Bold: How to Go Big, Create Wealth and Impact the World


Peter H. Diamandis - 2015
    Part One focuses on the exponential technologies that are disrupting today’s Fortune 500 companies and enabling upstart entrepreneurs to go from "I’ve got an idea" to "I run a billion-dollar company" far faster than ever before. The authors provide exceptional insight into the power of 3D printing, artificial intelligence, robotics, networks and sensors, and synthetic biology. Part Two of the book focuses on the Psychology of Bold, drawing on insights from billionaire entrepreneurs Larry Page, Elon Musk, Richard Branson, and Jeff Bezos. In addition, Diamandis reveals his entrepreneurial secrets garnered from building fifteen companies, including such audacious ventures as Singularity University, XPRIZE, Planetary Resources, and Human Longevity, Inc. Finally, Bold closes with a look at the best practices that allow anyone to leverage today’s hyper-connected crowd like never before. Here, the authors teach how to design and use incentive competitions, launch million-dollar crowdfunding campaigns to tap into ten’s of billions of dollars of capital, and finally how to build communities—armies of exponentially enabled individuals willing and able to help today’s entrepreneurs make their boldest dreams come true.Bold is both a manifesto and a manual. It is today’s exponential entrepreneur’s go-to resource on the use of emerging technologies, thinking at scale, and the awesome power of crowd-powered tools.

The Path of Prosperity


James Allen - 1996
    In this book you will learn how to change your life through the way you think. This book will guide you to an understanding of how to find peace and prosperity by changing your attitudes and reactions to life's challenges. "By your own thoughts you make or mar your life, your world, your universe. As you build within by the power of thought, so will your outward life and circumstances shape themselves accordingly." -James Allen

Reminiscences of a Stock Operator


Edwin Lefèvre - 1923
    Generations of readers have found that it has more to teach them about markets and people than years of experience. This is a timeless tale that will enrich your life--and your portfolio.

Warren Buffett Speaks: Wit and Wisdom from the World's Greatest Investor


Janet Lowe - 1997
    . . people listen. "If people want to improve their investing skills, it has to help to study how the Master does it. This short book outlines Buffett's philosophy and techniques." --Peter S. Lynch, Fidelity Investments"Common sense with a deft irony . . ." --John C. Bogle, founder of The Vanguard Group and author, The Little Book of Common Sense Investing"It was Warren Buffett's thoughts and philosophy that first captivated investors. Janet Lowe has done us all a great service by collecting and arranging Warren Buffett's wit and wisdom in an easy-to-read and enjoyable book." --Robert G. Hagstrom, Portfolio Manager, Legg Mason Growth Trust mutual fund, and author, The Warren Buffett Way, Second Edition"A must-read. Buffett's wit and wisdom is a roadmap for anyone looking to succeed in business, investing, and life." --Steve Halpern, Editor, www.thestockadvisors.com

Missed Fortune 101: A Starter Kit to Becoming a Millionaire


Douglas R. Andrew - 2005
    A starter kit to becoming a millionaire - isn't it time you became wealthy? This explosive and controversial openly challenges the most basic and fundamental tenets of personal investing.

Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life


Avinash K. Dixit - 1991
    This entertaining guide builds on scores of case studies taken from business, sports, the movies, politics, and gambling. It outlines the basics of good strategy making and then shows how you can apply them in any area of your life.

Panic: The Story of Modern Financial Insanity


Michael Lewis - 2008
    When it comes to markets, the first deadly sin is greed. In this New York Times bestseller, Michael Lewis is our jungle guide through five of the most violent and costly upheavals in recent financial history. With his trademark humor and brilliant anecdotes, Lewis paints the mood and market factors leading up to each event, weaves contemporary accounts to show what people thought was happening at the time, and, with the luxury of hindsight, analyzes what actually happened and what we should have learned from experience. .