Book picks similar to
International Marketing by Philip R. Cateora
marketing
nonfiction
mba
business
Corporate Finance: Theory and Practice
Aswath Damodaran - 1996
Aswath Damodaran is nationally recognized for his teaching approach, using theory and the models that flow from it to understand, analyze and solve problems. He treats corporate finance as a living discipline by making it much more applied than other textbooks. Throughout the text, real companies and real data are used in examples and exercises.
The PR Masterclass: How to Develop a Public Relations Strategy That Works!
Alex Singleton - 2013
Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity.This useful guide is aimed at PR professionals as well as small business owners and entreprenuers implementing a PR strategy for the first time.
It's Easier to Succeed Than to Fail
S. Truett Cathy - 1989
Truett Cathy
Critical Chain
Eliyahu M. Goldratt - 1997
The novel aims to provoke readers to examine and reassess their business practices and transform the thinking and actions of managers.
Life-Span Human Development
Carol K. Sigelman - 1991
Each chapter focuses on a domain of development such as physical growth, cognition, or personality and traces developmental trends and influences in that domain from infancy to old age. Within each chapter, you will find sections on four life stages: Infancy, Childhood, Adolescence, and Adulthood. This unique organization enables students to comprehend the processes of transformation that occur in key areas of human development. This new edition includes a clear focus on the complex interactions of nature and nurture in development, more integrated coverage of culture and diversity, and an exciting new media package for both students and instructors.
Information Technology Project Management
Kathy Schwalbe - 1999
The author explains the foundations of project management - project integration, scope, time, cost, quality, human resources, communications, risk, and procurement - using the experiences of real-life businesses. This new fourth edition includes a running case, new PMBOK Guide, and coverage of Microsoft Project 2003. Accompanying the book is a revised companion Web site, www.course.com/mis/schwalbe4e.
Staffing Organizations
Herbert G. Heneman III - 1994
This work contains components of the model, which include staffing models and strategy, staffing support systems (legal compliance, planning, job analysis and rewards), core staffing systems (recruitment, selection, employment), and staffing system and retention management.
Guide to Managerial Communication (Guide to Business Communication Series)
Mary Munter - 1982
Guide to Managerial Communication is a clear, concise and practical reference to effective written and oral communication in a managerial, business, government, or professional context.
Clinical Mental Health Counseling in Community and Agency Settings
Samuel T. Gladding - 2009
It examines the many roles and functions community counselors perform, the variety of settings in which their work is done, and how that work differs from one client population to another.
Reengineering the Corporation: A Manifesto for Business Revolution
Michael Hammer - 1993
This book leads readers through the radical redesign of a company's processes, organization, and culture to achieve a quantum leap in performance.Michael Hammer and James Champy have updated and revised their milestone work for the New Economy they helped to create—promising to help corporations save hundreds of millions of dollars more, raise their customer satisfaction still higher, and grow ever more nimble in the years to come.
A Handbook of Human Resource Management Practice
Michael Armstrong - 1987
Fully revised tenth anniversary edition of this classic text.