Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    To accomplish this, OBM, 8E achieves the difficult goal of preserving its key strengths (i.e., thorough, current, good balance of research and practice) while streamlining its content by removing over 100 pages of readings that are now available on the Web. This reduction in page length makes the book more affordable, teachable, and efficient for students. Preserving Scholarship While Streamlining captures the spirit of what I/K/M used as the guiding principle while writing OBM 8E.

    Communication is also emphasized, with a focus on how to document and communicate project developments, both within and outside of the team. In-depth coverage of planning, scheduling and cost management is also provided. The authors' goal is to provide many cases that are fun and elicit interesting debates, and this edition includes new end-of-chapter cases. In addition, all new up-to-date Real World Project Management vignettes are included at the beginning and within each chapter, giving you a taste of how project management is practically applied in the workplace. Key points of each chapter are highlighted in Critical Success Factor boxes, providing an overview of the main ideas covered within the chapter. End-of-chapter materials contain questions and Internet exercises that allow you to apply the concepts covered in the chapter. Sprinkled throughout each chapter are boxed questions designed to test your comprehension of key concepts. A trial version of Microsoft Office Project 2007 is included for student use on class projects.

    Although the occasional newspaper headline alerts us to genocide, AIDS, malaria, or civil war in Africa, most of us know very little about the continent. However we still carry strong mental images of Africa, which are reflected in American advertising, movies, amusement parks, cartoons, and many other corners of our society.Few think to question these perceptions or how they came to be so deeply lodged in the collective American consciousness. Curtis Keim’s Mistaking Africa looks at the historical evolution of this mindset and examines the role that popular media play in the creation of our mental images of Africa. Keim addresses the most prevalent myths and preconceptions and demonstrates how these prevent a true understanding of the enormously diverse peoples and cultures of Africa. Updated throughout, the second edition includes an entirely revised chapter on Africa in images, which analyzes portrayals of Africa in popular media, including print advertising by corporations such as Dow Chemical, ExxonMobil, IBM, Vogue magazine, Honda, and Snapple. New to the second edition as well is an appendix on learning more about Africa.ContentsPart One: Introduction1. Changing Our Mind about Africa2. How We LearnPart Two: Evolutionism3. The Origins of “Darkest Africa”4. “Our Living Ancestors”: Twentieth-Century Evolutionism5. Real Africa, Wise Africa6. We Should Help ThemPart Three: Further Misperceptions7. Cannibalism: No Accounting for Taste8. Africans Live in Tribes, Don’t They?9. Safari: Beyond Our Wildest Dreams10. Africa in ImagesPart Four: New Directions11. Race and Culture: The Same and the Other12. From Imagination to DialogueAppendix: Learning More

     The Secret Sense of Wildflower: Named a Best Book of 2012 by Kirkus Reviews. Over 250 reviews! Small southern towns have few secrets. But when a grieving daughter confronts the local bad boy, she exposes a dark history. Appalachia, 1941. Thirteen-year-old Louisa May "Wildflower" McAllister's heart still aches for her father. A year after her dad's tragic sawmill accident, she relies on her strength of spirit and her heightened intuition to deal with a critical mother and cope with the aftermath.But when she's targeted by the town's teenage bully, she may need more than her "secret sense" to survive.Despite these hardships, Wildflower has a resilience that is forged with humor, a love of the land, and an endless supply of questions to God. But after an affront to her father's memory, she lets her anger get the better of her and unwittingly triggers a series of traumatic events that will change her life forever.Will Wildflower fall to another tragedy or will her faith in her family and herself be enough to carry her through?With prose as lush and colorful as the American south, The Secret Sense of Wildflower is powerful and poignant, brimming with energy and angst, humor and hope. Lily’s Song: A mother’s secrets, a daughter’s dream, and a family’s loyalty are masterfully interwoven in this much anticipated sequel to Amazon #1 bestseller The Secret Sense of Wildflower. “Wildflower” McAllister’s daughter, Lily, now 14, struggles with her mother’s reluctance to tell her who her father is. When a stranger appears on the family doorstep, drunk and evoking ghosts from the past, it threatens to break the close-knit McAllister family apart.Meanwhile, Wildflower has a deep secret of her own. When Lily discovers it by accident, it changes everything she thought she knew about her mother. The events that follow silence the singing she dreamed of sharing with the world.With her signature metaphors, Gabriel weaves a compelling tale that captures the resilience and strength of both mother and daughter, as secrets revealed test their strong bond and ultimately change their lives forever.Set in 1956 southern Appalachia, Lily’s Song stands on its own, and readers who are new to Gabriel will be drawn into the world she so skillfully depicts. As a sequel, it will captivate fans of The Secret Sense of Wildflower (a Kirkus Reviews Best Book of 2012), who have eagerly awaited more. Daisy’s Fortune: She must return to the place that twice brought her shame. She’ll have one final chance to save someone else. Tennessee, 1982. Wildflower McAllister thought she’d put the past behind her. But when she learns her mother is dying, she digs deep and returns to the small mountain town that stole her innocence and cast her out. And she has no choice but to pull her thirteen-year-old granddaughter Daisy right back into the ghosts of her painful history.As her mother passes, Wildflower’s grief turns to despair when Daisy’s fortune is read, predicting a dark future and the return of sinister threats. With her granddaughter keeping a terrible secret, Wildflower’s distress forces her to call upon the community that rejected her to prevent another tragedy from playing out in front of her eyes.

    Engaging and accessible, Life on the Tenure Track will delight and enlighten faculty, graduate students, and administrators alike.

    "Fake Science 101" is here to tackle those questions that are too tough to really answer. Like why is the sky blue? Where did the dinosaurs go? And what's with Einstein's hair?If you love Fake Science on the World Wide Web, you will love it even more on paper.* This cutting-edge volume shares the freshest discoveries to date made by the Fake Science lab--and completely ignores the sneers from the scientific community over its lack of research. "Fake Science 101" is your go-to textbook for when the facts are just too confusing.*Unless you are a tree.

    Keeping themorganized can be a challenge, but an organized classroom is essential and allows students and the teacher to fully focus on learning by eliminating distractions. Organized Teacher, Happy Classroom provides practical, proven methods for maintaining an organized classroom throughout the entire school year.Inside you’ll find:• Strategies for managing students’ papers, curriculum material, and essential paperwork• Time management tips to maximize your instruction time and lesson planning• Organizing systems you can teach your students to improve self reliance andaccountability• Checklists for starting and ending the year well organized• Helpful forms and templates you can use in your classroom• Plans for arranging a classroom that promotes positive student participation• Support to simplify your classroom• Efficient storage solutions for all teacher and student materialsWhether you teach primary, intermediate, middle school or high school, this bookwill help you organize your time, paperwork, and classroom spaces.

    Designed for graduate and advanced undergraduate students, it includes the contributions of leading thinkers, educators, and practitioners who provide an in-depth and objective appraisal of why and how we organize health care the way we do; the enormous impact of health-related behaviors on the structure, function, and cost of the health care delivery system; and other emerging and recurrent issues in health policy, health care management, and public health. To update this book with the rapid changes that have occurred in health care through November 2013, a separate chapter, the Affordable Care Act (ACA) Supplement, is available to students and instructors as a downloadable PDF.This text is divided into five sections, in order to provide some coherence to this broad terrain. Part I, The Current U.S. Health Care System, addresses major characteristics and issues, including reform, financing, and comparative health care systems. This section now includes multiple new charts and tables providing concrete health care data. Part II, Population Health, focuses on health behavior, including health care models, public health policy and practice, risk factors, facilitating healthy lifestyle practices, and access to care. Part III, Medical Care Delivery, addresses integrated health models, delivering high-quality health care, health care costs and value, and comparative effectiveness. Part IV, Support for Medical Care Delivery, concerns governance and management issues, including accountability, the health workforce, and information technology. Part V, The Future of Health Care Delivery in the United States, includes a new 5-year trend forecast.Key Features: Includes major provisions of the Patient Protection and Affordable Health Care Act of 2010Each chapter includes these special features: key concepts; extensive mapping resources; key words; learning objectives; discussion questions; and case studiesCovers the newest models of care, such as Accountable Care Organizations and Integrated Delivery SystemsExamines new ways of conceptualizing and assessing health care, including comparative effectiveness researchFeatures contributions by leading scholars and key figures within the U.S. health care system, including John Billings, JD; Carolyn M. Clancy, MD; C. Tracy Orleans, PhD; and Michael S. Sparer, PhD, JDContains new coverage of health reform, developing countries, population health, public health and catastrophic events, and a broadened discussion of the health care workforceAffordable Care Act (ACA) Supplement available to students and instructors as a downloadable PDF. Available to Instructors: Instructor's Guide (updated to reflect content from ACA supplement)PowerPoint PresentationsImage BankTest Bank (updated to reflect content from ACA supplement)"

    The method employed is to take the obscurantist vocabulary of monotheism and translate it into plain language. In doing so, the book attempts to show that god worshippers themselves do not understand the things they claim to believe, and by which they live their lives. For the reader who believes in god, this polemical little volume may help them to understand why secularists get so frustrated and infuriated when in debate with god worshippers. For the secularist, this book is a reminder that not everyone is susceptible to reasoned argument. The reminder is a timely one for those who live in an era of the resurgence of Islamic Jihad. A clear understanding of the irrationality of monotheism is something which matters urgently when confronted by the global rise of religious fascism. What is said in this little book will no doubt be found impolite and overly-provocative by those authoritarian people within the politically correct establishment who conflate morality with niceness. They will probably utter the familiar refrain that we ought not to denigrate other people’s deeply and sincerely held beliefs. Instead we should live in a permanent state of apology for the crime of having minds of our own. But religions are no more above criticism than any other ideologies. They have no entitlement to a privileged status. Besides which, large numbers of god worshippers feel free to denigrate and insult everyone else’s deeply and sincerely held beliefs, so why should they have special permission to be hypocrites? Topics covered: 01. God 02. Prayer 03. Worship 04. God the Infinite 05. Immortality and Heaven 06. Soul / Spirit 07. Salvation 08. Faith 09. Spreading The Word 10. Theocracy 11. Theocracy and Nuclear Armageddon 12. God, Guilty of Genocide 13. Religion and Morality are Mutually Exclusive 14. God worship is Immoral 15. God worship is Obscene 16. Everything is God’s Fault 17. If it’s in The Book, then it Must be True 18. Claiming Incomprehensible Beliefs 19. Is Islamism the New Fascism? 20. The Moderates

    Combing through the oft-forgotten enclaves of the Holy City, Macy and Buxton bring readers face to face with a group of orphans who haunt a College of Charleston dorm, a Citadel cadet who haunts a local hotel and the specter of William Drayton at Drayton Hall Plantation, to name just a few. Based on historic events and specific details that are often lost in most ghost stories, this collection of haunting tales sparks curiosity about what figure might still be lurking in the alleyways of Charleston's storied streets.

    D. Hirsch, Jr. offers a masterful analysis of how American ideas about education have veered off course, what we must do to right them, and most importantly why. He argues that the core problem with American education is that educational theorists, especially in the early grades, have for the past sixty years rejected academic content in favor of “child-centered” and “how-to” learning theories that are at odds with how children really learn.  The result is failing schools and widening inequality, as only children from content-rich (usually better-off) homes can take advantage of the schools’ educational methods.Hirsch unabashedly confronts the education establishment, arguing that a content-based curriculum is essential to addressing social and economic inequality. A nationwide, specific, grade-by-grade curriculum established in the early school grades can help fulfill one of America’s oldest and most compelling dreams: to give all children, regardless of language, religion, or origins, the opportunity to participate as equals and become competent citizens. Hirsch not only reminds us of these inspiring ideals, he offers an ambitious and specific plan for achieving them.

    Sometimes we're so afraid of what others think, we're afraid to declare who we are. This city is not midwestern. It's not East Coast. It's just Pittsburgh, and there's no place like it. That's both its blessing and its curse.

    What is 225 years old yet always of the moment? The Old Farmer’s Almanac! America’s oldest continuously published periodical, beloved by generations for being “useful, with a pleasant degree of humor,” celebrates its unique history with a special edition and more readers than ever before!   As the nation’s iconic calendar, the 2017 edition will predict and mark notable events; glance back and look forward, with historic perspectives on food, people, and businesses; salute legendary customs and folklore; hail celestial events; explore, forage, and cultivate the natural world; forecast traditionally 80 percent–accurate weather; inspire giggles and perhaps romance; and more—too much more to mention—all in the inimitably useful and humorous way it has done since 1792.

    Hacker leads us into a world of philosophical investigation in which to smell a rat is ever so much easier than to trap it. Wittgenstein defined humans as language-using creatures. The role of philosophy is to ask questions which reveal the limits and nature of language. Taking the expression, description and observation of pain as examples, Hacker explores the ingenuity with which Wittgenstein identified the rules and set the limits of language. (less)