Book picks similar to
Optical Fiber Communications by Gerd Keiser
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office
non-fiction
communication
Electrical Machines, Drives, and Power Systems
Theodore Wildi - 2001
The scope of the book reflects the changes that have occurred in power technology, allowing the entrance of power electronics into every facet of industrial drives, and expanding the field to open more career opportunities.
Management: A Practical Introduction
Angelo Kinicki - 1997
The authors present all basic management concepts and principles in "bite-size" chunks, 2- to 6-page sections, to optimize student learning and also emphasize the practicality of the subject matter. In addition, instructor and students are given a wealth of classroom-tested resources.
Compensation
George T. Milkovich - 2007
The 9th edition continues to examine the strategic choices in managing total compensation. The total compensation model introduced in chapter one serves as an integrating framework throughout the book. The authors discuss major compensation issues in the context of current theory, research, and real-business practices. Milkovich and Newman strive to differentiate beliefs and opinions from facts and scholarly research. They illustrate new developments in compensation practices as well as established approaches to compensation decisions.
Social Work Macro Practice
F. Ellen Netting - 1993
'Social Work Macro Practice' focuses on work with organizations and communities, including planned change approaches and implementation.
International Politics on the World Stage
John T. Rourke - 1902
The modern international system, a background history of how it evolved in its present form, as well as transformations that are shaping the 21st century are presented in a straightforward, accessible discussion, without undermining the complexity of world political issues. The text lives up to its reputation of including the latest events and developments of the world stage. Rourke discusses political theory, including contemporary approaches such as constructivism and postmodernism, in the opening chapter. He brings theoretical concepts to life with illustrative examples taken from major current world events, so students see how theory plays out in the real world.The text covers major issues of the twenty-first century, such as the structure of the modern state in the international system, globalization and the political economy, global security, the rise of intergovernmental and nongovernmental organizations, human rights, and the environment. These topics linked through the chapters in the text give students a grasp of the underlying patterns in world politics, so that they can interpret events they see on the evening news or on the Internet. As in previous editions, the text shows students how politics affects our everyday lives and emphasizes the importance of being politically aware, making informed decisions, and taking responsible action.
The American People: Creating a Nation and a Society, Concise Edition, Volume 1 (7th Edition)
Gary B. Nash - 1986
history as revealed through the experiences of all Americans, both ordinary and extraordinary. With a thought-provoking and rich presentation, the authors explore the complex lives of Americans of all national origins and cultural backgrounds, at all levels of society, and in all regions of the country. A vibrant four-color design and compact size make this book accessible, convenient, and easy-to read.
Inorganic Chemistry
D.F. Shriver - 1990
The bestselling textbook inorganic chemistry text on the market covers both theoretical and descriptive aspects of the subject, and emphasizes experimental methods, industrial applications, and modern topics.
Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever
Jeff Fromm - 2013
Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.
An Introduction to Group Work Practice
Ronald W. Toseland - 1984
Students will receive a grounding in areas that vary from treatment to organizational and community settings. This edition also includes of new case studies, practice examples and guiding principles.
Ultimate Questions: Thinking About Philosophy
Nils Ch. Rauhut - 2006
Vivid and engaging examples further enhance this up-to-date examination of the main problems in contemporary philosophy. It is written for professors teaching a problems-oriented course.
Excellence in Business Communication
John V. Thill - 1990
In this Twelfth Edition of Bove� and Thill's
Excellence in Business Communication
, the most significant and recent technology-related changes affecting the business world are thoroughly discussed. Not to be forgotten, the text continues to emphasize fundamental skills and principles, including the importance of writing, listening, presenting, and other components of business communication. Featuring practical advice, time-tested processes, and real-world examples,
Excellence in Business Communication
is the premier text for honing and developing essential communication skills. KEY TOPICS: Building a Career with Your Communication Skills; Professional Communication in a Digital, Social, Mobile World; Collaboration, Interpersonal Communication, and Business Etiquette; Communication Challenges in a Diverse, Global Marketplace; Planning Business Messages; Writing Business Messages; Completing Business Messages; Crafting Messages for Digital Channels; Writing Routine and Positive Messages; Writing Negative Messages; Writing Persuasive Messages; Planning Reports and Proposals; Writing Reports and Proposals; Completing Reports and Proposals; Designing and Delivering Business Presentations; Building Careers and Writing R�sum�s; Applying and Interviewing for Employment MARKET: For anyone interested in writing business letters, emails, memos, and reports.
America: A Concise History, Volume 2: Since 1865
James A. Henretta - 1986
History survey because of the uncommon value it offers instructors and students alike. The authors' own abridgement preserves the analytical power of the parent text, America's History, while offering all the flexibility of a brief book. The latest scholarship, hallmark global perspective, and handy format combine with the best full-color art and map program of any brief text to create a book that students read and enjoy.
Organization Development: The Process Of Leading Organizational Change
Donald L. Anderson - 2009
Incorporating OD ethics and values into each chapter, Donald L. Anderson provides discussion of the real-world application of these theoretical ideas. In-depth case studies that follow major content chapters allow students to immediately apply what they have learned. In today's challenging environment of increased globalization, rapidly changing technologies, economic pressures, and expectations in the contemporary workforce, this book is an essential tool.
Fiction: A Pocket Anthology
R.S. Gwynn - 2006
The perfect alternative to lengthy fiction anthologies, this brief, inexpensive, and diverse collection of 42 short stories provides a concise yet complete introduction to the study of fiction.