Fundamentals of Engineering Electromagnetics


David K. Cheng - 1992
    It has been developed in response to the need for a text that supports the mastery of this difficult subject. Therefore, in addition to presenting electromagnetics in a concise and logical manner, the text includes end-of-section review questions, worked examples, boxed remarks that alert students to key ideas and tricky points, margin notes, and point-by-point chapter summaries. Examples and applications invite students to solve problems and build their knowledge of electromagnetics. Application topics include: electric motors, transmission lines, waveguides, antenna arrays and radar systems.

Business Law


Lee Mei Pheng - 2009
    The authors' comprehensive experience in legal practice, banking and teaching have enabled them to provide a condensed and easy to understand coverage of business law principles and areas of interest related thereto.

Communicating at Work: Principles and Practices for Business and the Professions


Ronald B. Adler - 1986
    This book provides coverage of pedagogy, and other topics such as sources of on-the-job conflict, how to use informational interviews, and others.

Modern Digital and Analog Communication Systems


B.P. Lathi - 1988
    It begins by introducing students to the basics of communication systems without using probabilistic theory. Only after a solid knowledge base--an understanding of how communication systems work--has been built are concepts requiring probability theory covered. This third edition has been thoroughly updated and revised to include expanded coverage of digital communications. New topics discussed include spread-spectrum systems, cellular communication systems, global positioning systems (GPS), and an entire chapter on emerging digital technologies (such as SONET, ISDN, BISDN, ATM, and video compression). Ideal for the first communication systems course for electrical engineers, Modern Digital and Analog Communication Systems offers students a superb pedagogical style; it consistently does an excellent job of explaining difficult concepts clearly, using prose as well as mathematics. The author makes every effort to give intuitive insights--rather than just proofs--as well as heuristic explanations of theoretical results wherever possible. Featuring lucid explanations, well-chosen examples clarifying abstract mathematical results, and excellent illustrations, this unique text is highly informative and easily accessible to students.

Digital Communications


John G. Proakis - 1983
    Includes expert coverage of new topics: Turbocodes, Turboequalization, Antenna Arrays, Digital Cellular Systems, and Iterative Detection. Convenient, sequential organization begins with a look at the historyo and classification of channel models and builds from there.

Integrated Advertising, Promotion and Marketing Communications


Kenneth E. Clow - 2001
    The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

Communication Systems


Simon Haykin - 1978
    In addition to being the most up-to-date communications text available, Simon Haykin has added MATLAB computer experiments.

Power System Analysis and Design [With CDROM]


J. Duncan Glover - 2001
    Like earlier editions of the book, physical concepts are highlighted while also giving necessary attention to math-ematical techniques. Both theory and modeling are developed from simple beginnings so that they can be readily extended to new and complex situations. Beginning in Ch. 3, students are introduced to new concepts critical to analyzing power systems, including coverage of both balanced and unbalanced operating conditions. The authors incorporate new tools and material to aid students with design issues and reflect recent trends in the field. Each book now contains a CD with Power World software. This package is commonly used in industry and will enable students to analyze and simulate power systems. The authors use the software to extend, rather than replace, the fully worked examples provided in previous editions. In the new edition, each Power World Simulator example includes a fully worked hand solution of the problem along with a Power World Simulator case (except when the problem size makes it impractical). The new edition also contains updated case studies on recent trends in the Power Systems field, including coverage of deregulation, increased power demand, economics, and alternative sources of energy. These case studies are derived from real life situations.

Fundamentals of Physics, Chapters 1 - 21, Enhanced Problems Version


David Halliday - 2000
    This newest edition expands on the strengths of earlier versions, helping students bridge the gap between concepts and reasoning. Students are shown, rather than told about, how physics works and are given the opportunity to apply concepts to real-world problems. Each chapter and concept has been scrutinized to ensure clarity, currency, and accuracy while checkpoints, problem solving tactics, and sample problems help students make sense of new concepts. As always, Fundamentals of Physics covers every aspect of basic physics, from force and motion to relativity and will prepare today's students to be tomorrow's scientists.

Business Communication Today


Courtland L. Bovée - 1989
    The field's leading text for more than two decades, Business Communication Today continues to provide cutting-edge coverage students can count on to prepare them for real business practice. Thoroughly revised, updated, and streamlined, the succinct new ninth edition encompasses every medium that students will be expected to use on the job-from conventional printed documents and formal reports to e-mail and instant messages to blogs, podcasts, and wikis.

Sociology


Richard T. Schaefer - 1983
    Known for its balanced coverage of the 3 perspectives, this text continues to encourage students to think about their world with a sociological imagination. Through its strong coverage of globalization, race and ethnicity, careers in sociology, and current topics like mass media and social policy, Sociology provides students with knowledge they can use on campus, at work, in their neighborhoods, and in the global community. The new 12th edition features updated sections in various chapters reflecting recent sociological changes like the impact of the current economic downturn on social class and the global culture war. New Research Today boxes provide students with relevant examples of sociological research.

Interpersonal Communication: Relating to Others


Steven A. Beebe - 1996
    Fueled by the authors' conviction that skills inform principles; principles inform skills, Interpersonal Communication: Relating to Others maintains a careful balance between theoretical and skills-oriented material. This book integrates a key emphasis on diversity with examples drawn from a variety of age and ethnic groups and special boxes that focus on gender and diversity issues. A chapter on intercultural communication supplements this integral material by relating it to the other-oriented approach

Designing And Managing The Supply Chain


David Simchi-Levi - 1999
    Each chapter utilizes case studies and numerous examples. Mathematical and technical sections can be skipped without loss of continuity. Most textbooks do not include models and decision support systems robust enough for industry, but that is not true of this new edition.The accompanying CD-ROM also features the return of two simulations, the Computerized Beer Game and the Risk Pool Game and a computerized tool. These simulations help users develop and execute supply chain contracts while also illustrating many of the concepts discussed in the text.

Semiconductor Device Fundamentals


Robert F. Pierret - 1995
    Problems are designed to progressively enhance MATLAB-use proficiency, so students need not be familiar with MATLAB at the start of your course. Program scripts that are answers to exercises in the text are available at no charge in electronic form (see Teaching Resources below). *Supplement and Review Mini-Chapters after each of the text's three parts contain an extensive review list of terms, test-like problem sets with answers, and detailed suggestions on supplemental reading to reinforce students' learning and help them prepare for exams. *Read-Only Chapters, strategically placed to provide a change of pace during the course, provide informative, yet enjoyable reading for students. *Measurement Details and Results samples offer students a realistic perspective on the seldom-perfect nature of device characteristics, contrary to the way they are often represented in introductory texts. Content Highlig

Organizational Behavior: Emerging Realities for the Workplace Revolution


Steven L. McShane - 1999
    Acclaimed for its readability and presentation of current knowledge, this textbook's philosophy is that OB knowledge is for everyone, not just traditional managers. The new reality is that everyone - sales representatives, production employees, physicians - needs OB knowledge to successfully work in and around organizations. Organizational Behavior is unparalleled in its ability to engage students by bringing cutting edge OB concepts closer to reality through the 'theory-practice link' approach. McShane and Von Glinow help readers connect OB theories to emerging workplace realities through hundreds of fascinating real-life stories from across the United States and around the world. be the source of the hottest topics, such as: employee engagement, resilience, four-drive theory, blogs and wikis, psychological harassment, learning orientation, Schwartz's values model, separating socioemotional from constructive conflict, and much, much, more.