Traction


Gino Wickman - 2007
    Get a grip and gain control with the Entrepreneurial Operating System (EOS). Inside Traction, you’ll discover simple yet powerful ways to run your company with more focus, growth and enjoyment. Based on years of real-world implementation, the EOS is a practical method for achieving the business success you have always envisioned.

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd


Allan Dib - 2016
    Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: • How to get new customers, clients, or patients and how make more profit from existing ones. • Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. • A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. • How to annihilate competitors and make yourself the only logical choice. • How to get amazing results on a small budget using the secrets of direct response marketing. • How to charge high prices for your products and services and have customers actually thank you for it.

How Successful People Think Smart: 7 Ways you Can Develop Their Mind Power


Jill Ammon-Wexler - 2013
    Included are insights and exercises to help YOU trigger these parts of your brain to change your thinking. This will help you create the life you want and deserve. By personal development expert Dr. Jill Ammon-Wexler, doctor of psychology and pioneer brain/mind researcher. Includes a link to a free MP3 stress-busting Alpha brainwave audio. Previously published as: ”7 Ways to Crack the Winner’s Brain Code.”Show more Show less

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It


Michael E. Gerber - 1985
    500 CEOs.An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.The E-Myth Revisited will help you grow your business in a productive, assured way.

The Freelancer's Bible: Everything You Need to Know to Have the Career of Your Dreams—On Your Terms


Sara Horowitz - 2012
    Now help is here, and consultants, independent contractors, the self-employed, “solopreneurs,” and everyone else living a freelancer’s life will never be alone again but instead can be part of a strong and vibrant community.Written by the authority on freelance working, Sara Horowitz, MacArthur “Genius” Fellow and founder of the national Freelancers Union and, most recently, the Freelancers Insurance Company, The Freelancer’s Bible will help those new to freelancing learn the ropes, and will help those who’ve been freelancing for a while grow and expand. It’s the one-stop, all-encompassing guide to every practical detail and challenge of being a nimble, flexible, and successful freelancer: the three essentials of getting clients and the three most important ways to keep them happy. Five fee-setting strategies. Thirteen tactics for making it through a prolonged dry spell. Setting up a home office vs. renting space. The one-hour contract. A dozen negotiating dos and don’ts. Building and maintaining your reputation. Dealing with deadbeats. Health Insurance 101. Record-keeping and taxes. Productivity, including a quiz: “What Is Your Ideal Day?” Building a community. Subcontracting and other strategies for taking your freelancing career to the next level. Retirement plans, plans for saving for education, and how to achieve financial freedom.

Work Energy: Finish What You Start and Fearlessly Take On Any Goal


Jim Harmer - 2019
    He had worked hard for his goals, but there was no assurance in sight that he would ever achieve them.During that year, he learned a key truth that changed the way Jim viewed himself. He found the one unique quality inside him- one we all have- that gave him a reason to work. He didn’t know it then, but that secret ingredient was his Work Energy.Now, after creating a digital brand that has attracted over 70 million people and made him financially free, Jim has constructed the framework behind his success. Within this book, you will discover your own Work Energy: the drive behind everything you do and the reason you can take on any goal. Jim Harmer is the founder of Improve Photography and several other successful blogs. His current company, Income School, has helped thousands provide for their families through blogging and YouTubing. Jim lives in Star, Idaho, with his wife, Emily, and their three children.

Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace


Al Ries - 1980
    Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays therePosition a follower so that it can occupy a niche not claimed by the leaderAvoid letting a second product ride on the coattails of an established one.Positioning also shows you how to:Use leading ad agency techniques to capture the biggest market share and become a household nameBuild your strategy around your competition's weaknessesReposition a strong competitor and create a weak spotUse your present position to its best advantageChoose the best name for your productDetermine when-and why-less is moreAnalyze recent trends that affect your positioning.Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything


Guy Kawasaki - 2004
    Everyone who wants to make the world a better place becomes possessed by a grand idea.But what does it take to turn your idea into action?  Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there’s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes. In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real. From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that’s more art than science—the art of the start.

Sponge: Leadership Lessons I Learnt From My Clients


Ambi Parameswaran - 2018
    A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons. Ambi has worked with some of the most respected brands and names in the Indian corporate world, and each of those assignments were for him masterclasses in leadership development. In this book, Ambi recounts conversations with some of the most iconic business leaders, such as Ratan Tata, Azim Premji, S. Ramadorai, Karsanbhai Patel, M. Damodaran, Dr V. Kurien and many others. He soaked up these conversations, in his own words, 'like a sponge’. This book is an attempt to walk us through some of those dialogues – both the illuminating and the difficult aspects of them – to help us understand how they were learning sessions. For anyone looking at turbocharging their business and career, the ‘Sponge Process’ that emphasises listening is a radical new way of engaging with clients and customers.

Connect: The Secret LinkedIn Playbook To Generate Leads, Build Relationships, And Dramatically Increase Your Sales


Josh Turner - 2015
    We go to networking events, meet associates for coffee, or maybe even email prospective clients, but it’s never quite enough. The challenge that faces us, and the problem with these activities, is that they don’t scale. The number of people you need to need to meet in order to advance your business, build your influence, and fill the top of your sales funnel is simply too many to handle. This book contains the solution. In Connect, Josh Turner lays out a step-by-step process to meet and connect with the people that matter to your business at scale. The techniques contained in these pages will teach you to use new tools and marketing channels to build relationships without being confined by time.

Get Over Your Damn Self: The No-BS Blueprint to Building A Life-Changing Business


Romi Neustadt - 2016
    In this book she offers you the same direct, no-BS coaching she’s given to tens of thousands to help you acquire the skills to build this sucker and teach your team to do the same. And, equally important, she’ll work on your mindset so you stop overcomplicating it all and stop letting the negative voices in your head win.You’re going to learn:• The Posture to confidently connect with anyone about your businessand your products.• The Possibilities for a lucrative, efficient and enormously rewarding turn key business.• The Power that’s already within you to build the life you really want…if you dare.

Get It Done: The 21-Day Mind Hack System to Double Your Productivity and Finish What You Start


Michael Mackintosh - 2018
    If you find yourself procrastinating, too busy to get your most important work done, or not sure how to get started, something needs to change before it’s too late. You’re only going to live for a set number of years, and once your time is up you won’t be able to check off your bucket list, accomplish that important goal, or achieve your dreams. So how can you possibly be too busy to get the most important things in life done? If you’re honest with yourself, you probably have a seemingly endless list of excuses—too busy, too tired, too… But deep down, there is a nagging feeling that something’s wrong, and you know you could be further along in your work than you are now—if only you just did what you knew you needed to do. The truth is life is complex, there will always be more work to do, and nothing you can do will change that. What you can do is learn a better system for dealing with life’s complexity so you can handle it well. That means you’ll finally be able to get your most important work done faster and easier than ever before. This book is for you if … You’re overwhelmed, overworked, and wanting more from life You’re under-achieving and under-delivering on your promises to yourself and others You’re tired of your own excuses because you know you can do better You want more freedom, more income, and more impact You have important work to do before you leave this world And most importantly… You’re up for the challenge of achieving your biggest goals in life! My Big Promise I believe you could be at least 10 times more successful than you currently are. All you need to make this huge leap in productivity is to pay attention to what really matters, stay focused on your most important project, and stop wasting time working in the weeds (you know, those things you do that aren’t getting you where you want to go in life). I believe you have greatness within you. You have an important message to share and many lives to change. Once you get rid of those ineffective working habits, excuses for holding back, and annoying voices in your head, you’ll be free to achieve your biggest goals and projects in life fearlessly—faster than you ever thought possible. Today Can be the Day That Everything Changes for You This book is designed to get you results in your business and life by giving you the systems, tools, and mindset you need to bring your biggest ideas and most important projects to life in 21 days or less. By reading and applying the principles you’re about to learn, you’ll be able to: Start Projects you’ve been putting off Finish projects you’ve started but stalled on Ship your work (get it out of your head, off your laptop, and into the world where it’s meant to be) Make more money (by completing projects that add massive value to the world) And 10x your productivity… …in 21 Day

Built to Last: Successful Habits of Visionary Companies


James C. Collins - 1994
    It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time.Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies -- they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 -- and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from other companies?"What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than TVs? How did Boeing unseat McDonnell Douglas as the world's best commercial aircraft company -- what did Boeing have that McDonnell Douglas lacked?By answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished out-standing companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies.Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling


Michael Port - 2006
    It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If you want to take your service business to the next level, start here and "Book Yourself Solid.

Turn Your Computer Into a Money Machine: How to make money from home and grow your income fast, with no prior experience! Set up within a week!


Avery Breyer - 2015
    Want to join me? And don’t worry — I’m not about to suggest that you start writing books, become a blogger, build an online income from websites, start a Multi-Level Marketing business, fill out a pile of mind-numbing surveys, sell stuff on eBay, or bug your friends by trying to sell things to them. My system for income online is much easier to get up and running - it can be set up within 1 week - and can put cash in your pocket a lot sooner than most of those other options, plus has little to no start-up costs. Imagine having the ability to make money in your spare time, to be able to earn extra cash each month, without having to get another job. Wouldn’t it be great if you could earn this income online on YOUR terms and: • work when you want, and where you want • finally have the extra cash you need to afford a few luxuries in your monthly budget • be able to take time off whenever you want, without having to beg for permission from your boss and arrange for it weeks or months in advance • be able to double, triple, or quadruple your hourly wage once you learn to be more efficient at your work, rather than having your boss reward you with more work and zero extra pay This book will teach you my method for building an online income that provides all that, and more. I’ve used this system anywhere from North American suburbia to Bali — how many JOBS can offer you that kind of flexibility? The ability to design your dream life, wherever you want it to be? Read this book and find out how to do it! Learn how to work from home, or anywhere in the world! I’ve earned money everywhere from home on my couch in suburbia to a cozy coffee shop overlooking a gorgeous marina in the tropics. This book will show you how. If you’re looking for real ways to earn money from home, a system that’s flexible and works whether you’re just doing it in your spare time as a side hustle, or turning it into a full-time gig, you should read this book. I know this system for building an online income works, because I use it even now. You could be next. Buy this book and find out how to do it.