Best of
Social-Media

2015

Working Out Loud: For a better career and life


John Stepper - 2015
     Instead of playing career roulette, you invest in deepening relationships and developing your skills. Instead of networking to get something, you lead with generosity. To further improve your odds, you make your work visible and frame it as a contribution. Combined, these elements form a powerful approach to work and life. In Working Out Loud, you’ll learn about research supporting this approach and read stories of people who’ve changed their lives by adopting it. Then you’ll go through a twelve-week mastery program to put the approach into practice yourself and turn that practice into a sustainable habit.

The 15 Success Traits of Pro Bloggers: A Proven Roadmap to Becoming a Full-Time Blogger


Jonathan Milligan - 2015
    #1 Amazon Bestseller in Business, Entrepreneurship and Home-based Business Finally, a proven roadmap on how to become a full-time blogger! In The 15 Success Traits of Pro Bloggers, you'll learn: - A proven pathway anyone can use to become a full-time blogger - The 5 core mindsets Pro Bloggers have that separate them from everyone else - The 4 keystone habits all full-time bloggers practice daily - 3 systems you can implement to quickly move from hobby blogger to Pro Blogger - The Expert Product Wheel 12-Month Plan - The 6 step blueprint to teach your passion online - A handy one-page infographic that summaries the 15 success traits - Plus much more

The Social Media Gospel: Sharing the Good News in New Ways


Meredith Gould - 2015
    Which social medium platforms make sense for your church community? How can you make them an effective tool for ministry? As a veteran social media expert, author, and sociologist, Meredith Gould has helped answer these questions and more in her best-selling book The Social Media Gospel. In this second edition, Gould provides an easy-to-understand, step-by-step guide to digital ministry for those wishing to embrace new technologies to build community and deepen faith. In this expanded edition, Gould delivers new content with humor, helpful tips, and counsel anchored in practical experience. She focuses on key topics for effective church communication, including: • Building and ministering to online communities • Privacy and self-disclosure in the digital age • Integrating communications across digital platforms • Managing and monitoring social media • Faith storytelling with visual social media • Hashtag development and live-tweeting

The Crowd & The Psychology of Revolution


Gustave Le Bon - 2015
    He is best known for his 1895 work The Crowd: A Study of the Popular Mind. His writings incorporate theories of national traits, racial and male superiority, herd behavior and crowd psychology.

Direct Selling for Dummies


Belinda Ellsworth - 2015
    Written by a 35-year veteran of this booming industry, this useful guide teaches you everything you need to know to achieve and maintain lasting success. You'll learn the insider tips that only the pros know, and how to structure your business, your time, and your customer relationships to optimize sales and achieve your goals. Compare party plans, multi-level marketing, and hybrid models to see where your talents fit best, and discover the most effective ways to promote your products and get people interested. You'll leverage social media as one of the most powerful tools in modern sales, and gain new ideas for recruiting, booking, and time management. With clear guidance and a fun, friendly style, this book gives you the strategies you need to be a direct sales success. The direct sales industry is going strong, with more participants now than any time in the past, yet with less face-to-face engagement. Businesses are operating online, people are shopping online, and more people are recruiting through platforms like social media. If you hope to be a direct sales success, now is the time to get up to speed on what that means today. This book shows you everything you need to know, and gives you the tools you need to put your ideas into action. Choose the right direct sales model Secure bookings and manage your time Recruit and drive interest in the product and company Harness the power of social media to make sales Direct sales can be your ticket to independence. Stop punching the clock and become your own boss — and watch your income grow. With Direct Selling For Dummies, you'll have the skills and information you need to be a success.

Internet Wars: The Struggle for Power in the 21st Century


Fergus Hanson - 2015
    Already exploitation of this super-network has helped create the world's most valuable company, toppled governments, led to the largest wealth transfer in history, and created the most extensive global surveillance system ever known. Google's Eric Schmidt described the internet as 'the first thing that humanity has built that humanity doesn't understand'. Yet only by understanding the broad currents of the internet's growth will we be able to secure its vitality and promise into the future.Internet Wars is a call to action for a more informed debate about a contest that will profoundly affect us all for generations to come.'... thoughtfully portrays how power structures are being twisted, bent and broken by people and institutions who are Internet-smart' - Alec Ross, Senior Advisor for Innovation to Secretary of State Hillary Clinton

All I Want For Christmas (A Holiday Novella Collection)


Laura Chapman - 2015
    Enter the grownup advent calendar: twenty-four days of festivities to celebrate Christmas. What begins as a bit of fun turns into a mission to spread cheer when she meets Everett. After learning about his bad Christmas attitude, she invites him to join her quest. Despite his initial reservations, Everett quickly gets caught up in the spirit of the calendar. But when new feelings surface and are impossible to ignore, Everett’s inner curmudgeon threatens to put a damper on the whole experience.Nine Ladies Dancing by Cat LavoieCasey Ellis is the last person who should be planning her office’s holiday party. Convinced she’s plagued with chronic Christmas bad luck, Casey isn’t interested in tempting fate. But when putting on a party planner hat seems like a good way to get closer to her longtime crush, Casey takes charge—and braces for impact.When things start to fall apart—just like Casey knew they would—will she run and hide, or will she learn that bad luck can sometimes turn out to be Christmas magic in disguise? The Christmas Surprise by Samantha MarchJuliette Mabry is a happily married stay-at-home wife and mother...until there appears to be trouble brewing in her nearly ten-year marriage. Juliette takes it upon herself to find out if her husband is up to no good, but does she want to know the truth? Everything is revealed on Christmas, and Juliette is in for her biggest Christmas surprise. What Happens at Midnight by Laura ChapmanRomantic comedy junkie Natalie lives out those fantasies in real life three New Year's Eves in a row when fate throws her together with the same handsome stranger. A heartbreaking turn of events leaves her swearing off of love, forevers, and the holidays (bah humbug). That is until the mystery man from her past reappears years later. Over a holiday season, Natalie struggles to reconcile the whimsical notions of her past with the practical sensibilities she has worked so hard to develop. With the countdown to a new year looming, she must decide whether or not she is willing to give happily ever after another shot.

Millionaire Within: Untold Stories from the Internet Underworld


E. Brian Rose - 2015
    Brian Rose s secrets to achieving huge success in the world of online marketing. Packed with actionable takeaways, it s a roller coaster ride of failures and successes. These gritty tales have an upbeat ending, sure to leave readers clamoring to follow in Rose s footsteps."

Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales


Matthew Paulson - 2015
    In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list. Inside the book, you'll learn how to: Build a massive mailing list using 15 different proven list building techniques. Write compelling copy that engages your readers and drives them to take action. Optimize every step of your email marketing funnel to skyrocket your sales. Grow a highly-engaged and hungry fan-base that will devour your content. Create six new revenue streams for your business using email marketing. Keep your messages out of the spam folder by following our best practices. Matthew Paulson has organically grown an email list of more than 250,000 investors and generates more than $1 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

Conquering Twitter in 10 Minutes A Day


Katharine Grubb - 2015
    It approaches your Twitter activity in three parts: your set-up, your strategy, and your system. Throughout the sections, exercises are provided to help you think about yourself, your brand, your books, and your goals on Twitter. This book was originally intended for authors who want to use Twitter to build their tribe of readers, but the principles of this book are universal. Anyone with an interest in using Twitter as a marketing tool would find this book useful. This book will show you how to:— Build a general blueprint of your brand that you can build on in the future.— Write a clear, inviting biography full of engaging, specific nouns.— Identify your market so you know where to look for followers.— Identify key words that are valued in your target market.— Use lists to follow others in your key market.— Consistently follow people in your key market on a regular basis.— Actively engage with old and new followers.— Create interesting and inspiring content that is consistent with your brand.— Practice linking to other social media frequently.— Retweet and favorite tweets from followers on your lists.— Organize your time so that you can meet these requirements with a minimum of energy and fuss.

Understanding Social Media: How to Create a Plan for Your Business that Works


Damian Ryan - 2015
    Accessible and practical, this book draws on experience, advice and tips from dozens of digital marketers and social media experts to create a comprehensive guide to current practice including:- Creating a social media program- Understanding stakeholders such as blogs, networks and Web 2.0- Rules governing the relationship between search and social- Case studies from successful and failed campaigns- Budgeting for social media activities- How to set key performance indicators (KPIs)- Understanding social media ROI- Customer experience- Building a social media team- Analytics and creating a social media dashboard- Risk assessment and risk management in social media

Social Media for Writers


Joanne Mallon - 2015
    It shows how you can use social media to help you attract more writing work. Through practical, easy to follow advice, you'll learn how social media can become part of your income stream as a writer. Best-selling authors and successful freelance journalists also share the secrets of how they use and manage their social media. It includes chapters on Twitter, Facebook, LinkedIn, Google Plus, Pinterest, Tumblr and Instagram. Social Media for Writers also covers what your writer's website needs to contain, and how to set up a successful blog. You'll learn how not to let social media become a terrible time suck, and how to make it work for you.

The Internet to the Inner-Net: Five Ways to Reset Your Connection and Live a Conscious Life


Gopi Kallayil - 2015
    More people today have access to mobile phones than have access to clean drinking water. Yet the most important technology is still the one within us: our brain, body, and consciousness.A fast-paced career in the high-tech industry combined with a deep yoga and meditation practice has allowed Gopi Kallayil—Google’s Chief Evangelist for Brand Marketing and one of the leading voices encouraging yoga and mindfulness in the workplace today—to integrate his inner and outer technologies to a remarkable degree. Wisdom from his yoga mat and meditation cushion guides his professional career, and his work life provides the perfect classroom to deepen his wisdom practice. The Internet to the Inner-Net guides the rest of us to do the same. In some three dozen wide-ranging, sometimes provocative essays, Gopi shares his experiments in conscious living and offers insight, inspiration, and rituals—including yoga, mindful eating, and even napping—to help us access our own inner worlds.If you’re looking for grounded practical wisdom that might simultaneously help you become more creative, adaptable, enthusiastic, effective, or resilient, you’ll find it in this user’s manual for the technology within—along with colorful insight into the successful Google culture. In five sections, from “Log In” (which offers mindful ways of connecting and engaging) to “Clear Out Your In-Box” (shedding what doesn’t serve you to make space for what does) to “Thank You for Subscribing” (a reminder to live with gratitude), Gopi lays out practices and perspectives that you can use starting right now to live with more purpose, fulfillment, and joy.

The Enthusiast


Josh Fruhlinger - 2015
    Kate Berkowitz and a movie star are making jokes online about a fifty-year-old soap opera comic strip. kmac1987 and Kate Berkowitz are the same person, and her job is to get you excited about her clients without you noticing that she's doing it. Kate loves her job. She's a professional enthusiast. But it's about to get complicated.

Social Media Strategy: Marketing and Advertising in the Consumer Revolution


Keith Quesenberry - 2015
    Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape.This simple, systematic textleads readers through core marketing concepts and how to think critically about the competitive marketplace--even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement methodprovides a step-by-step roadmap for planning social media marketing strategyemphasizes the need to apply solid marketing principles to social mediaexplores how to integrate social media throughout an entire organizationgives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand.The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization.FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.

Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data


Gohar F. Khan - 2015
    Social media analytics is about converting unstructured social media data into meaningful business insights. By the end of this book, you will have mastered the concepts, techniques, and tools used to extract business insights from social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make good business decisions. Here is how the book is structured. Chapter 1: this chapter sets the theme for rest of the book and introduces seven layers of social media analytics, discusses the typical steps needed to carry out the analytics, challenges and tools of social media analytics are discussed. Chapter 2: Chapter 2 briefly discusses fundamental social media technologies, their properties, and main stream social media tools, including, blogs, wikis, social network sites, content communities, and folksonomies. Chapter 3: This chapter is dedicated to Text Analytics, the first layer of social media analytics. A variety of textual elements of social media is discussed along with the steps needed to carry out text analytics, its purpose, and the tools of text analytics. The chapter also includes a step-by-step guide on analyzing social media text (e.g., tweets and comments) using Semantria for Excel. Chapter 4: Chapter 4 deals with network analytics and seeks to identify influential nodes (e.g., people and organizations) and their position in the network. Social media networks, for example, Facebook friendship network and Twitter Follower network, and YouTube commenter’s networks are discussed. The chapter also includes a case study and a step-by-step tutorial on NodeXL for analyzing social media networks. Chapter 5: Chapter 5 decomposes the second layer of social media analytics i.e., the Action Analytics. The chapter explains extracting, analyzing, and interpreting the action performed by social media users such as, likes, dislikes, shares, mentions, and endorsement. The chapter also includes a case and a step-by-step tutorial on Hootsuite analytical tool is provided. Chapter 6: Chapters 6 deals with mobile analytics issues. A practical tutorial on analyzing and understanding in-app purchases, customer engagement, and demographics are included in the chapter. A practical tutorial on Countly apps analytics tool and a real world case study is also included as part of the chapter. Chapter 7: Hyperlinks analytics is discussed in chapter 7. Social media traffic is carried out through the hyperlinks embedded within it, thus hyperlink analysis (e.g., in-links and out-links) can reveal, for example, internet traffic patterns and sources of the incoming or outgoing traffic to and from a source. A real world case study and step-by-step guidelines on hyperlinks analytics using VOSON is also included. Chapter 8: Chapter 8 outlines tools and techniques to mine and map the location of social media users, contents, and data. A real world case on mining mobile phone data and a step-by-step guide on geo-mapping your tabular business data using Google Fusion Table is also provided. Chapter 9: This chapter focus on research engine analytics including trends analysis, keyword monitoring, and advertisement spending statistics. Practical step-by-step guidelines are provided using Google Trends to analyze search engine data. Chapter 10: Chapter 10 discusses strategies and techniques to aligned social media analytics with business goals. Social media risks management is also discussed.

NOT A BOOK - Emoticat Stickers: 200 Ways to Say it with Kitties


NOT A BOOK - 2015
    Emoticat Stickers features 200 peel-and-stick feline photos that can communicate those emotions to friends and loved ones with adorable ease.Featuring:• Mad Cats• Happy Cats• Bad Cats• Winky Cats• Sleepy Cats• Groovy Cats• Cranky Cats• Confused CatsThey say a picture is worth a thousand words. But when the picture captures an expressive cat, isn’t it, well...beyond words.

The Scoop on Scope: Periscope Pointers for Bloggers, Beginners and Beyond


Kristi Clover - 2015
    In this practical, straightforward book we’ll discuss the basic “how to’s” as well as: - How to bring value as a participant on a scope - How to get more followers - How to come up with topics for your scopes - How to increase traffic to your website - How to grow your platform using detailed strategies for bloggers and businesses - How to make money using Periscope PLUS — Amazing “Periscope Pointers” for preparing scopes, broadcasting, and following up with your audience. A handy printable checklist for pointers is included. BONUS CHAPTER! Social Media Safety tips EVERYONE should follow! You don’t want to miss out on any part of this book! If you are on Periscope or have been considering using it, then this book is for you!

My Social Media for Seniors


Mike Miller - 2015
    The full-color book provides a general overview of what social media is and what it does, then offers step-by-step instruction on how to use the most popular social media-- Facebook, LinkedIn, Pinterest, and Twitter. It also covers other social media, including online message boards and group video chat services such as Skype and Google Hangouts. In addition, the book offers strategies for using social media to find old friends and colleagues, as well as how to use social media safely and securely. Here are a few things you will learn: What Social Media is and why we use it What to share and what not to share on Social Media Using Social Media safely and privately Comparing the most popular Social Media Keeping in touch with friends and family on Facebook Sharing pictures and videos on Facebook Discovering interesting groups on Facebook Configuring Facebook's privacy settings Pinning and repinning on Pinterest Finding other users and boards to follow on Pinterest Fine-tuning your professional profile on LinkedIn Connecting with people and businesses on LinkedIn Tweeting and retweeting on Twitter Sharing photos with instagram Getting social on special interest message boards Playing social games Getting social with video chats Using Social Media to find old friends Using Social Media on your smartphone or tablet Exploring other social media

Facebook Marketing Like I'm 5: The Ultimate Beginner’s Guide to Mastering Facebook Advertising Tools, Fan Growth Strategies, and Analytics


Peg Samuel - 2015
    If you're looking to build a strong, authentic, and respected presence on Facebook, then this book is certainly for you."***** Matt Cartagena, Co-author of “Accelerate”"What I love about what Peg Samuel and Matthew Capala are doing here is that Facebook Marketing Like I’m 5 is completely actionable and results-oriented. The two are dynamic social media educators and practitioners, which is a rare combination to find."***** Jeremy Goldman, Author of “Going Social,” CEO of Firebrand Group"Facebook Marketing Like I'm 5 is a critical tool for any small business owner who wants to leverage the power of the massively engaged Facebook audience. Even if you consider yourself a Facebook pro, you'll find tidbits and hacks that will give you a whack on the side of the head.***** Ivana Taylor, Small Business Influencer, Publisher at DIY MarketersMake no mistake; this is no ‘Facebook for dummies.’ We wrote ‘Facebook Marketing Like I’m 5” to serve as the ultimate social media training system for businesses and entrepreneurs who are smart beginners. They want results now and don't want to wait months to get profitable on Facebook.This is a practical book. The end product is an actionable roadmap for a total makeover of your Facebook business strategy, which will take you from zero to a Facebook marketing hero pronto.‘Facebook Marketing Like I’m 5’ takes you through the strategic process of designing, building and maintaining an optimal Facebook business presence. You will also learn how to attract new customers, by building a magnetic Facebook community around your own unique brand of content. You’ll learn how to gather not just Likes - but the right kind of Likes - that can move your business ahead and bring you profits. ‘Facebook Marketing Like I’m 5’ features dozens of free tools; step-by-step guides; ‘under-the-hood’ tricks, real-world case studies, and examples of successful (and not so successful) big and small business Facebook strategies.What you’ll learn in this book There’s an overload of information about Facebook scattered across the web. Some of it is out of date, and much of it is confusing or overly granular. ‘Facebook Marketing Like I’m 5’ is designed to be clear and easy to follow. It’s built around an action-oriented, workshop-style, pain-free process to plan, build, and optimize your Facebook business presence. This book will show you how to:- Choose the right Facebook settings for your business- Use actionable worksheets and templates to develop and execute your Facebook marketing plan- Choose which free marketing plugins, apps, and CTAs to use - Optimize your Facebook profile and content- Boost your organic engagement- Identify the right advertising tools for your business- Build targeted user profiles- Use Facebook’s Ad Manager- Attract fans to your content- Get new Likes and convert them into leads- Track and measure success- Use Facebook Custom Audiences for hyper-targeting and remarketing- Avoid common Facebook marketing mistakes and pitfallsWho is this Book for? - Business owners- Entrepreneurs and startups

"Money " Never Enough: Learn to Unlearn and Relearn for the New Economy


Dwayne W. Anderson - 2015
    To succeed from now , one must learn to accept the constant change to adaptation – continually unlearning old ‘rules’ and relearning new ones. That requires continually questioning assumptions about how things has changed , un-valid old paradigms, and ‘relearning’ what is now relevant to pursue in acquiring your wealth. This book is filled with excellent ideas and concepts of daily struggle to understand money science. There is a lot here in this book that can help an individual move toward financial freedom through understanding money and the mindset required to become wealthy, of which means you need to know what it is that separates the wealthy from the Not-so wealthy. What you need to know and identify with is what principles and what behavior the rich have , and that you need to relearn . Some of which , You have not taken action to Unlearn yet ,to stay Current and Get Ahead " Happiness that Money brings cannot last " , With Money ,People cannot necessarily materialize everything , However without money many things cannot be done Accumulation of wealth with the pleasure to have comfort , luxuries , reputable status , financial influence, freedom and popularity are what money usually can help to achieve , its provides a centralized role in our lives , at a general necessity stage level as it helps to clothe and feed us ,to put a nice accommodation for stay and pay the bills. Money may not be everything, they may not even guarantee a happy life, but they are a pretty good basis to learn how to build happiness on ... for now I highly recommend this book to anyone who'd like to ignore the fluff available on the Internet and take action now. Now that being said, this book assumes you know about the basics like Cash Flow, budgeting, etc. It doesn't talk about investment mediums like stock market, bond, etc. And the best part is that unlike many books, this book tells you not to lead a frugal life

Content Curation: How to Avoid Information Overload (Corwin Connected Educators Series)


Steven W. Anderson - 2015
    From Twitter hashtags to online communities, this handy guide will help you to find, store, and share the best information and resources found on the web today - and teach your students to do the same.Real-world tips, tools, in-depth examples and lesson plans help you to systematically: Understand the curation process Find, collect, and share reliable web-based information Build students' information literacy skills Help students research and organize problem-based learning projects Use cutting-edge curation tools like Evernote, Diigo, and Pocket

Social Media Marketing Workbook: 2018 Edition - How to Use Social Media for Business


Jason McDonald - 2015
    Facebook has over 1 billion users, and LinkedIn has over 350 million. Today's customers go online to review sites like Yelp and Google+ to check out businesses before they engage. Whether it's on Twitter, on Instagram, on YouTube, or even Pinterest, your customers are "on" social media and they are talking about businesses, products, and services just like yours. Small businesses and large businesses alike can leverage social media for amazing free marketing opportunities. If you know how... you can market on social media effectively. But do you know how? Or are you confused, befuddled, lost, or just spinning your wheels while your competitors blast ahead on Facebook or Twitter, LinkedIn or Pinterest, YouTube or Yelp?Enter the Social Media Marketing Workbook, your step-by-step guide on how to market your business on social media.With up-to-date information on how to market on all of the major social media platforms, the Social Media Marketing Workbook includes SOCIAL MEDIA MARKETING - an easy explanation of what social media marketing really is, and how to "think" about social media marketing. PLATFORM MARKETING STEP-BY-STEP - an explanation of: Facebook Marketing - Facebook for Business LinkedIn Marketing - LinkedIn for Business Twitter Marketing - Twitter for Business YouTube Marketing - YouTube for Business Pinterest Marketing - Pinterest for Business Yelp / Local - Marketing via Yelp, Google+ and other local review sites Epilogue - the "new" kids on the block of Snapchat and Instagram POSTING STRATEGY - creating great content is the first step, and knowing how to post it is the second. The SOCIAL MEDIA MARKETING WORKBOOK explains how to find other people's content to share and how to create your own content as well as how to OPTIMIZE and PROMOTE your social media efforts. FREE SOCIAL MEDIA MARKETING TOOLS - as part of Jason's SOCIAL MEDIA TOOLBOOK, you get complete access to hundreds of FREE social media tools as well - a $29.99 value! Social Media Marketing Worksheets This isn't a fancy book. This isn't a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you'll have a social media marketing plan ready for your business AND specific plans for each medium that makes sense for you (e.g., Facebook, Yelp, Twitter, etc.).Got questions? Just Google Jason McDonald and send him an email - he's happy to help.

Cosplay in Libraries: How to Embrace Costume Play in Your Library


Ellyssa Kroski - 2015
    Today's cosplayers find inspiration on the pages of comics, classic literature, and even history, as well as film, television, and video games to inform their creative and oftentimes elaborate ensembles. They utilize all manner of materials and techniques including 3D printers, thermoplastics, craft foam, fabric and more to design their costumes and props. Libraries on the leading edge are already embracing this new worldwide sensation by integrating cosplay into their programming and events. Learn all about the world of cosplay and how you can host cosplay events, workshops, makerspaces, clubs, and more in your library! This one-stop guide includes quotes and interviews with librarians who are incorporating cosplay into their programming as well as with cosplayers. You'll also find 32 full-color photographs of cosplay in action to give you both ideas and inspiration for getting started!

The Tweetable Pope: A Spiritual Revolution in 140 Characters


Michael O'Loughlin - 2015
    Grouped by the Pope’s most pressing concerns—forgiveness, mercy, injustice, poverty, war, joy, the environment, and more—The Tweetable Pope uses Francis’ pithy 140-character (or fewer) missives as a prism to view the biographical, historical, and spiritual context of his messages and how each is part of a larger vision.O’Loughlin contends that these seemingly simple communications provide a direct line to the Pope’s heart, illuminating a peaceful, loving, and courageous visionary committed to restoring the church to the original Christian tenets of its founder, Jesus Christ—love, mercy, grace, and compassion—and reshaping it as a force for change to help the most needy. A thoughtful and enlightening examination of how the pope is using this exciting and fascinating new medium to communicate directly to his flock, The Tweetable Pope is an inspiring and moving testimony of how we, too, can be more centered on what matters most to God.

Social Media Optimization For Dummies


Ric Shreves - 2015
    As the social media sphere continues to grow and be redefined, it's more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you're a marketer who has asked yourself how you can possibly stay afloat in these newly chartered and oft overcrowded waters, Social Media Optimization For Dummies serves as your roadmap to smart marketing in the digital age. So, what is Social Media Optimization (SMO), exactly? Well, it's comprised of two closely related practices. First, SMO refers to a set of techniques in which social media is used to drive traffic to a website and create an interest in a product or service. Second, SMO concerns the optimization of the social media presence itself with the goal of building followers, increasing engagement, and, again, generating interest in a product or service. Each of these parts supports the other and, when the channels are managed efficiently, enhances the other's effectiveness. In this plain English, easy-to-follow guide, you'll quickly discover how to apply SMO practices to your marketing plan to accomplish those goals. Integrate social media into your website Drive traffic to your website Build followers and generate a buzz Increase engagement with customers From integrating social media into your website to building your social media presence to everything in between, Social Media Optimization For Dummies points your business toward success.

Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More


Carrie Kerpen - 2015
    In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

How to Vlog: An Essential Guide to Vlogging (Video Blogging)


Kip Gleeson - 2015
     YouTube. Vimeo. Vine. Viral videos are the new black. Short and funny home videos shot using only a web-cam (mostly) are today's sure-fire way to internet fame and instant global popularity. And with that often comes a generous addition to your pocketbook. But how does a regular Joe’s (or Jane’s) vlog end up getting millions of views and 'likes' within a freakishly short period of time? And what makes a video appealing, memorable and share-worthy? If you are interested in starting your own channel and sharing your passion with the world through vids, this is the book for you. Here, you'll learn everything it takes for you to start and run your very own vlog. You'll learn the success secrets of vloggers who provide entertainment and education (sometimes both) to billions of people worldwide. You'll also learn videography techniques, editing tips, and scriptwriting ideas to make sure your vids are as professional looking as can be. So if you're itching to get in front of the camera and put your face and ideas out there, let’s get started! Here Is A Preview Of What You'll Learn... Choosing Your Vlog Type Videography Equipment and Techniques Establishing the Camera Persona How to Prepare Your Content Script Editing Tips for the Best Visual Impact Vlog Marketing Ideas and Other Tips Much, much more! Download your copy today!

Networking in the 21st Century... On LinkedIn: Why Your Network Sucks and What to Do About It (D. Fish's Guides to 21st Century Networking)


David J.P. Fisher - 2015
    In this easy to follow guide, David offers tons of practical advice for staying relevant through online personal branding and communication."Amy Heiss Director of Social Media - DellNo matter what your goals, who you know is as important as what you know. In the 21st century, networking is a combination of sales, marketing, relationship-building, and career management. It's the difference between those who get by and those who are getting ahead.But how do you build more effective offline relationships in the world of online connectivity?If you are tired of the hype surrounding social media and LinkedIn, you are in the right place. There are no shortcuts to creating value and opportunities with LinkedIn, but knowing the right approach will save you hours of frustration and add dollars to your bottom line.This book is for anyone who realizes that their professional success hinges on the network they create. No matter what your job title or position, your ability to connect with others is the key to finding the resources you need to achieve success.Learn how to: Define a sharable personal brand Craft a LinkedIn Profile that engages your reader Navigate the 300+ million members of LinkedIn to create a network that works for you Share professional content that others will find relevant Connect with the right prospects, employers, and partners And more...

Got Social Mediology?: Using Psychology to Master Social Media for Your Business without Spending a Dime


Jay Izso - 2015
    Oh my!If you are like most businesspeople, you may be feeling overwhelmed by the technology, language, and culture of social media. What should you be saying on these platforms? How often should you be interacting? And do you really need to be on every social media platform out there?With a witty style and no-nonsense attitude, Got Social Mediology? dispels the myths, gives the real scoop, and provides business- people everywhere with all they need to cus- tomize a social media marketing plan that’s right for them.The book’s approach is simple but revolution- ary: by understanding the psychology of the social media user and focusing on creating au- thentic relationships rather than engaging in paid-for advertising, you will be able to grow your business on social media, far faster than ever before and without emptying your mar- keting budget in the process. That’s good news for business owners everywhere.Get ready to discover how social media for business can be free, effective, and, yes, even fun!

Media Moms & Digital Dads: A Fact-Not-Fear Approach to Parenting in the Digital Age


Yalda Uhls - 2015
    Young people everywhere devoured its content, spending hours upon end immersed in it, while simultaneously ignoring the adults in their lives. Parents were understandably alarmed and worried that this new media was ruining young minds. It may surprise you to know that this new media was not the Internet, radio, or television but rather the 19th-century novel. Yes, parents were concerned that reading too much Jane Austin was going to ruin their children.Fast forward to today and we are still having the same conversation. Will digital media, in its various forms, ruin our children? In Media Moms & Digital Dads, former film producer turned child psychologist Yalda Uhls cautions parents not to be afraid of the changing state of media but to deal with the realities of how our kids engage with it. The truth is children today spend more time with media than they do with parents or in schools. And as parents, many of us did not have early exposure to the Internet, mobile phones, and gaming, making the world of our children somewhat foreign to us. The key, says Uhls, is to understand the pros and cons of media so that parents can make informed decisions about cause and effect, boundaries and exposure.Uhls debunks the myths around media by delving into the extensive body of social science research, proving that our kids are all right, and that parents can and must adapt to help their children thrive in the digital age.The author explores critical questions:Do kids learn better from paper versus screens?Why do tween girls post videos of themselves online asking if they are ugly?Do children really learn from video games?Is the era of the selfie creating self-obsessed children?Does the endless stream of information and multitasking lead to distraction?Do kids learn the same things about the world when they look at faces on screens versus in real life?Is the brain changing?This ground-breaking book will draw back the curtain and reveal the truth – often surprising and counterintuitive, and other times reassuring – in order to help guide the conversation about our digital age and the future of childhood.

Infusionsoft for Beginners: A Step-by-Step Guide to Marketing Automation and Building Your First Campaign Kindle Edition


Justin Jacques - 2015
    They pay $200+/month and barely get more than Mailchimp functionality out of it. Infusionsoft is an incredibly powerful software that can create huge growth in your business - you can automatically sell, upsell, and convert more leads, among lots of other benefits. The problem is people get frustrated at the starting line, before they’ve had a chance to see it transform their business. I’m on a mission to change that. I’ve found the hardest part in using Infusionsoft is just getting started. Everyone worries about building the perfect sales funnel the very first time. To that I say JUST GET STARTED. Read this book + the included bonuses, follow the instructions and build your first funnel. As more people go through the funnel you can tweak and optimize. This book + the bonuses will help you plan, create and implement your first campaign, and if you really put in the work, you can do it in a week. It takes awhile to learn the software inside and out but the only way to get there is to get started… … so go now, get the book. Feel free to send me an email with any questions or feedback at justin@justinjacques.com. FAQ Where do I start, I’m overwhelmed with Infusionsoft? Get this book, follow the steps and build your first campaign. I’ve had people come to Infusionsoft user group meetings and meetups for months without building anything. They love what I teach and all the possibilities of the software but they continue to just sit on their ideas, waiting for the perfect time and a complete picture of how they want their sales funnel to look. Keep it simple and just get started. In 6 months you’ll be amazed at where you’re at. Who is this book for? Mainly for beginner users of Infusionsoft but I guarantee even experienced users will find some marketing/strategy ideas they can use. If you've already built some campaigns in Infusionsoft, you can use this book as a companion guide, just reading the sections you need help with or have questions about, rather than reading it cover to cover. Will this book be up-to-date/when was this book last updated? The book will be regularly updated to include recent screenshots and up to date content. If you purchased an old version, forward me your Amazon receipt at justin@justinjacques.com and I will send you a PDF of the most recent version. The current version was updated in December 2015. Even when Infusionsoft make changes, it’s not a complete overhaul of the software and 95% of the content will still be the exact same.

Civic Engagement and Social Media: Political Participation Beyond Protest


Julie Uldam - 2015
    This book addresses questions like what happens after the moment of protest and global visibility and whether social media can also help sustain civic engagement beyond protest.

Computer Engineer Ruchi Sanghvi


Laura Hamilton Waxman - 2015
    She joined Facebook--then a small Silicon Valley startup company--after moving from India to the United States to study computer engineering. With her help, Facebook quickly became one of the largest social networking sites in the world. Sanghvi was the first female engineer at Facebook, and it wasn't easy blazing a trail for women in her field. But nothing stopped her from following her dreams. Her contributions at Facebook helped connect people from around the globe. Even women from Sanghvi's home country of India used Facebook to speak out for equal rights. Discover how this young female immigrant became a top-notch engineer who changed the tech world forever.-- "Journal"

WORLD GONE MOBILE APPS


Dwayne W. Anderson - 2015
    By 2017, it’s expected that 2.5 billion users will connect through messaging-based apps.Seven of the top 12 most-used apps are messaging based apps.Everyday an average of 20 messages a day are sent through on of these apps . In addition to Snapchat and WhatsApp, there are Hidden dragon players like WeChat, LINE and KakaoTalk, which are BIG in Asia as the World has Gone Mobile . The increasing popularity of the Internet — coupled with maturing online payment systems and enhanced logistics service reliability — has fuelled e-commerce growth globally . The world is witnessing a shift in how people discover and share information using mobile internet enabled devices worldwide and typically the Greater china where the social, digital and mobile ecosystem in China is unlike anywhere else on earth. It utilizes both the processing and mobility advantage which smartphones offer. Real-time experience means that we can reach out and engage with friends, associates and customers at any time, place at anywhere without constraints. Consumers are sharing information and, at the same time, gaining immense knowledge at a faster speed.This is thanks to the services like tweets, social media posts and the newly evolved messaging -based apps with prominent new social platforms namely Snap chat ,LINE , Whisper and Wechat who themselves has evolved from simple SMS text to becoming increasingly influential service provider with messaging ads and stickers that trends well with Mobile phone users, Social media services therefore will become more noisy with crowded ads contributing to messaging apps and user with preference for user- friendliness apps will seek out simpler, clearer and easiest platforms to make communication and have fun at the same time at no expense The Easy Access of the Internet on smartphones and other mobile devices has changed the way people communicate and consume information. It has created new ways of information dissemination and consumption; and it is still on its way to creating new ones. These allow consumers to make more and more quickly and informed decisions based on real-time data on-the-go. What does this mean for businesses enterprises and Branding throughout the World? As consumers start to adapt to the power of mobile devices, it will cause a domino effect on every economy and starts to transform. It will adapt to the new mobile technologies which has proven to be challenging. Mobile social media technologies have proven to be highly effective and valuable when consumed http://www.amazon.com/gp/product/B010...

Social Media: Marketing Strategies for Twitter, Facebook, LinkedIn and Instagram (Social Media, Facebook, twitter)


Jonathan Martin - 2015
    It will provide some marketing strategies to help your brand have a social media presence that complements your brands work and shows your brand in a creative and interesting light to existing customers as well as the target group. I would like to thank you for choosing to purchase this book, and hope it helps you in your attempts to find the perfect social media strategy for your brand. Want to Learn More?Easy! Just Scroll up and click the “Buy” Button and you can have your own copy of Social Media: Marketing Strategies for Twitter, Facebook, Snapchat, LinkedIn and Instagram ☆★☆ Download Today! ~ Free for Kindle Unlimited Subscribers! ☆★☆

Social Media: Master, Manipulate, and Dominate Social Media Marketing With Facebook, Twitter, YouTube, Instagram and LinkedIn (Social Media, Social Media ... Twitter, Youtube, Instagram, Pinterest)


J. Wolf - 2015
    Social Media: Master, Manipulate, and Dominate Social Media Marketing - Facebook, Twitter, YouTube, Instagram, and LinkedIn teaches you how to harness the power of social media marketing. It features a special chapter on each of these popular social media platforms: Facebook Twitter YouTube Instagram LinkedIn Download Social Media: Master, Manipulate, and Dominate Social Media Marketing - Facebook, Twitter, YouTube, Instagram, and LinkedIn NOW to find out how you can dramatically increase your sales. You'll learn how to leverage social bookmarking, wikis, video and photo sharing, and social news - and much more! You'll learn how to enter the social media marketplace with the right knowledge, planning, and strategy to achieve your goals. Instead of just "jumping in" and making big mistakes, let Social Media: Master, Manipulate, and Dominate Social Media Marketing - Facebook, Twitter, YouTube, Instagram, and LinkedIn take you by the hand and show you how to avoid common mistakes and get the most from your marketing campaign! ★ Order now - It's time to grow your sales and maximize your profits! ★

Strike Art: Contemporary Art and the Post-Occupy Condition


Yates McKee - 2015
    In parts of the mainstream art world, radical ideas were gaining traction over the same period, but remained confined within its institutional apparatus. Art critic Yates McKee recounts these parallel histories and their collisions, highlighting the limitations and complicities of the art world, and reviving the notion of art as an emancipatory practice woven into political struggle, whether around issues of debt, climate justice or police violence. Strike Art!’s claim is that Occupy fundamentally changed the horizon of contemporary art, whether or not the art world knows it yet.

Social Media Risk and Governance: Managing Enterprise Risk


Phil Mennie - 2015
    The book empowers professional users of social networks to collaborate with their compliance and risk management counterparts, and to harness the power of social media safely and successfully for their organization.

Speaking in Silence: Censorship in Vietnam


Bui Thanh Hieu - 2015
    Bloggers and cyberdissidents who dare to question the government’s legitimacy or domestic policies are ruthlessly suppressed. Political blogger Bui Thanh Hieu (1972) nevertheless uses the Internet to criticize politically hot topics, such as Vietnam’s territorial claims within China as well as its handling of land disputes with the Catholic Church. In response to this, Hieu was arrested, his computers confiscated. The license for his Internet café in Hanoi was revoked. Hieu persisted however: his blog was being read by up to 15,000 visitors per day. Because of his commitment, he was arrested and detained on numerous occasions. At the invitation of the city of Weimar, Germany, he was finally able to leave the country. There he finished Speaking in Silence. In this short story he laments, with humour and irony, the behaviour of civil servants of the special judicial, administrative and technological strike force, who control online information. A publication of the Eva Tas Foundation. The Eva Tas Foundation encourages publication and promotion of texts that are, no matter where and no matter how, subject to censorship.

Successful Social Media Customer Service: How to Handle Complaints, Delight Fans, And Create Brand Advocates


Andrew Macarthy - 2015
    Ignoring queries and comments on sites like Facebook, Twitter, and Instagram can be hugely damaging to your brand, but take control and you'll reap the rewards - happier customers, increased loyalty, and bigger profits.Successful Social Media Customer Service includes the information about: Why your business needs a social media customer service strategy How to prepare your business and staff for social customer service How to setup a social listening strategy for customer service How to develop a pro-active approach to social media customer service How to handle complaints on social media - best practices How fast you need to respond to customer complaints How to handle a social media customer service crisis How to measure social media customer service performance Specific social media customer service tips for Facebook and Twitter Social Media Customer Service - The Stats Between Q2 2014 and Q2 2015, there was a 21% increase in messages sent globally to brands on Facebook and Twitter (Sprout Social, 2015).  24% of American Internet users 12+ who have contacted a brand on social media expect a reply within 30 minutes, regardless of when the contact was made (Convince and Convert, 2015) Customer service on Twitter can save up to 80 percent per interaction compared to phone calls - $1 per resolution compared to $6 (Twitter, 2015). on Bestseller, 500 Social Media Marketing Tips, and his new book Successful Social Media Customer Service will help your business develop a robust social media customer service strategy, whether you're a sole entrepreneur or company with a team of dedicated staff.  There's never been a better time to build a social media customer service strategy to delight your customers, boost reputation, and increase brand loyalty - and it's easier than you think.Scroll to the top of the page and click the buy button to build your social media customer service strategy today!

Girls, Texts, Cultures


Clare Bradford - 2015
    It brings together scholars from girls' studies and children's literature, fields that have traditionally conducted their research separately, and the collaboration showcases the breadth and complexity of girl-related studies.Contributors from disciplines such as sociology, literature, education, and gender studies combine these disciplinary approaches in novel ways with insights from international studies, postcolonial studies, game studies, and other fields. Several of the authors engage in activist and policy-development work around girls who experience poverty and marginalization. Each essay is concerned in one way or another with the politics of girlhood as they manifest in national and cultural contexts, in the everyday practices of girls, and in textual ideologies and agendas.In contemporary Western societies girls and girlhood function to some degree as markers of cultural reproduction and change. The essays in this book proceed from the assumption that girls are active participants in the production of texts and cultural forms; they offer accounts of the diversity of girls' experience and complex significances of texts by, for, and about girls.

Social Media Recruitment: How to Successfully Integrate Social Media into Recruitment Strategy


Andy Headworth - 2015
    As the landscape of recruiting changes, different methods are needed to reach talent, and social media is a key channel.  However, many HR and recruiting professionals are not equipped with the expertise to create a social media recruiting strategy.In a series of easy to follow chapters and manageable steps, Social Media Recruitment covers the essentials from the beginning to the end of the process, including: how to implement a social media strategy; the crossover between HR, recruiting and marketing; measuring ROI; HR policies and procedures needed; big data and HR; using technology in recruiting, such as video interviewing; social media as an internal collaboration and communication tool across companies; how social media will impact recruiting and HR in the future.

Hashtag 101 - Hashtag Basics for Non-Geeks


Leigh St John - 2015
    If you are looking for those, there are plenty out there and we also provide several courses and free webinars.Also, some of the images may appear a little blurry but we decided it was better to include them and give you blurry screen shots than no images at all…What this book isThis book is a basic introduction to hashtags so that, when you have finished the book and the activities, you will have a good understanding of hashtags, what they are and more importantly, how to use them to achieve your objectives!Ready to get started?OK, are you ready to have some fun? Don’t look at me like that! LOL! I know that if I asked you, you’d say that you most likely also don’t really get Twitter and that it’s basically a blur across the screen to you, yes? – and that you’re really only reading this book because you thought you’d try one last thing to not feel as though everyone is laughing and you have no idea what the joke is all about… It’s ok, stick with me and we’ll have you laughing with them in no time! …and if you get to the end and you still have questions, feel free to send them through to me at info@leighstjohn.com.

Marketing Communications: Offline and Online Integration, Engagement and Analytics


P.R. Smith - 2015
    It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing.This fully updated 6th edition of Marketing Communications features more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell's Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts. This edition is also supported by a wealth of online resources, including lecture slides for every chapter and self-tests for students.Hear What the Experts Think:Angela Byrne, Senior Lecturer at MMU - https://youtu.be/04Kqku3TUqA Alison Lawson, Senior Lecturer in Marketing at Derby University - https://youtu.be/UPd56wfWC0g

Netnography: Redefined


Robert V Kozinets - 2015
    These socialities are real and interaction in them is, in its own way, powerfully face-to-face. We need far more high-quality research in this area, and Netnography can help guide scholars to make this a reality.'Tom Boellstorff, Professor, Department of Anthropology, University of California'Robert Kozinets has long been a transformative figure in the field of consumer research and brand cultures. His netnography approach has been widely taught, and embraced by industry practitioners, as a means to gain in-depth qualitative insights into the ways people make meaning of their everyday relationships with brands.'Henry Jenkins, USC Annenberg School for Communication and Journalism Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography. With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites. Like its predecessor, Netnography: Redefined includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus. Netnography: Redefinedpresents readers with up-to-date guidelines for the most fully realized and distinctive form of online ethnographic research yet developed.   Robert V. Kozinets is Professor of Marketing and Chair of the Marketing Department at York University in Toronto, Canada.

Facebook Marketing: How to Use Facebook to Master Internet Marketing and Achieve Social Media Success


Kenneth Lewis - 2015
     What might first appear as a friendly, simple tool for modern social interaction, Facebook is undoubtedly one of the most complex marketing forms of the current age. Additionally, if you simply sit on the knowledge of established techniques without taking the initiative to keep your knowledge fresh, then you will soon find yourself a Facebook novice once more. Facebook Marketing 2016 is your Comprehensive, Must-Have Guide on how master the complex labyrinth of Facebook to Optimize your Internet Marketing Efforts to Yield the Greatest Results for your product or business. ☆★ Read this book for FREE on Kindle Unlimited! ~ Free BONUS Included Right After Conclusion - HURRY before it's gone! ★☆ Publisher’s Note: This expanded edition of Facebook Marketing 2016 includes interactive images/graphics + fresh NEW CONTENT to bring you up to date with the most current and effective techniques on the market . Gain an In-Depth Understanding of: Organic vs. Inorganic Content The Facebook Reach & Facebook Boost System, Promoted Posts and Native Advertising Simple FB Strategies to Reach Maximum Traffic Current EdgeRank Developments Structure of a Campaign Advertising System: Affinity, Weight & Time Decay Facebook Insights - Metrics & Pages to Watch How to Master Advanced Facebook Strateges: FB Conversion Pixel, FB Custom Audience Pixel, FB Retargeting, FB Conversion Testing & FB Conversion Lift Tests 8 Most Recent Facebook Advances & The Importance of Staying Current Find Facebook's Free 34-part Marketing E-learning Course Where to Access Latest Facebook News & Updates FB Profile Development, Ads Manager Apps, Powerful Complementing Marketing Options Dozens of Proven, Insider Facebook Tips Master the Most Complex Facebook Marketing Algorithims Bonus: Top Facebook Resources Much, much more! Check out How Others Have Benefited: "After searching different blogs/youtube videos for the past month to learn how to boost my new companies site on Google and other search engines I decided I needed something that includes everything in a much more structured process to follow and this book delivered my just that and has been very easy to learn from so far. I have been able to format my content much better and optimize it more effectively so I am targeting precisely and creating accessible/ unique content. A great book overall and I really hope to be able to purchase a 2nd book from Kenneth Lewis soon to take me through the more advanced levels of SEO." - Dean, October 2015 Do you want to bring your online business to the next level and give your product or service the edge over your competitors? >> You CAN! Get