A Technique for Producing Ideas


James Webb Young - 1940
    Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process."James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team


Simon Sinek - 2017
    However, many people have had trouble bringing the book's message into their own career and company. Now, along with two of his colleagues, Peter Docker and David Mead, he has created a guide to the most important step any business can take: finding your why. This easy-to-follow guide starts with the search for your personal why, and then expands to helping your colleagues find your organization's why. With detailed instructions on every stage in the process, the book also answer common concerns, such as: What if my why sounds like my competitor's? Can you have more than one why? And, if my work doesn't match my why, what do I do? Whether you're entry level or a CEO, whether your team is run by the founder or a recent hire, these simple steps will lead you on a path to a more fulfilling life and longterm success for you and your colleagues.

Die Empty: Unleash Your Best Work Every Day


Todd Henry - 2013
    But sooner or later all of our tomorrows will run out. Each day that you postpone the hard work and succumb to the clutter that chokes creativity, discipline, and innovation will result in a net deficit to the world, to your company, and to yourself. Die Empty is a tool for individuals and companies that aren't willing to put off their best work. Todd Henry explains the forces that keep people in stagnation and introduces a three-part process for tapping into your passion: Excavate: Find the bedrock of your work to discover what drives you. Cultivate: Learn how to develop the curiosity, humility, and persistence that save you from getting stuck in ruts. Resonate: Learn how your unique brilliance can inspire others. Henry shows how to find and sustain your passion and curiosity, even in tough times.

Go for No! Yes is the Destination, No is How You Get There


Richard Fenton - 2007
    Go for No! chronicles four days in the life of fictional character Eric Bratton, a call reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn t belong to just anyone! It belongs to him... a wildly successful, ten years in the future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure. Through the dialogue of the two main characters the authors have fashioned an entertaining story to present the key concepts essential to sales success. Readers learn... ...What it takes to outperform 92% of the world s salespeople...That failing and failure are two very different things ...Why it s important to celebrate success and failure ...How to get past failures quickly and move on ...That the most empowering word in the world is not yes... it s NO!Written to be intentionally short and to the point, Go for No! is a quick, fun read with valuable lessons that can change the way you think, sell, and live!

Law of Success


Napoleon Hill - 1925
    Teaching, for the First Time in the History of the World, the True Philosophy upon which all Personal Success is Built.“You Can Do It if You Believe You Can!”THIS is a course on the fundamentals of Success.Success is very largely a matter of adjusting one’s self to the ever-varying and changing environments of life, in a spirit of harmony and poise.

Hack the Entrepreneur: How to Stop Procrastinating, Build a Business, and Do Work That Matters


Jon Nastor - 2015
    I have been starting and running businesses for the past 13 years. My entrepreneurial journey began with multiple businesses offline, but in 2011 I discovered the 'internet as a business' and decided that I would never work offline again. By 2012, I was running a successful software company from my laptop, travelling the world with my wife and daughter, and playing drums in a punk rock band. I had the freedom to work when and where I wanted and had achieved the 4 Hour Work Week, but I had the desire to do something meaningful. Up until now, I had spent a large portion of my life picking the brains of entrepreneurs that had walked the entrepreneurial path before me and I wanted to share what I had learned -- entrepreneurs are not born, they are created through mindset, hard work, and a desire to do meaningful work. 200+ interviews and over 1.2 million downloads later and I want to give you the best hacks. That's exactly what this book will give you. I love how the internet has changed mine and my family's life and I cannot wait to help you start, build, and grow your very online business. The entrepreneurs and experts you will learn from (plus 40 more inside!) How to stop struggling with failure, with Seth Godin, best selling author. It is all about overcoming each obstacle as it hits and not giving up, with Brian Smith, founder of UGG Boots. Most things in life fail - it's okay, with James Altucher, entrepreneur and bestselling author. True success comes from having a ton of failures and then learning from them, with Nellie Akalp, founder of CorpNet. Entrepreneurs are not born, they're made, with Landon Ray, founder of OntraPort. Why you need to become the CEO of your own business, with Brian Clark, cofounder of Rainmaker Digital. You have to learn to love what you do, versus trying to do what you love, with Kate Matsudaira, founder of PopForms. The best way to be wrong, with with Chris Brogan, founder of Owner Media. Let your challenges become your super powers, with Dominic Johnson-Hill, founder of Plastered Tshirts. Choosing the path of unpredictability, with Jon Stein, founder of Betterment. Who should read this book Are you stuck and don't know what to do next? In this book, Jonny will be your personal mastermind, coach, and mentor as he gives your the guidance and kick in the ass you need today. Do you want to control your destiny? If you want to design a lifestyle that puts you in control of your time and income, this book is for you. Do you want to do work that matters? If you want to work on projects that make a real impact and have meaning to you and others, this book will let you discover your true value. Want the freedom to travel? If the idea of working on your business while traveling the world makes you smile, digital entrepreneurship and Hack the Entrepreneur is for you. What's Inside 1. Getting Started There are similar obstacles we all face or have faced when getting started in business. Once we've broken through and started, we all wish we could've started sooner. Now you can. 3.

Start Something That Matters


Blake Mycoskie - 2011
    That’s the breakthrough message of TOMS’ One for One movement. You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once—right now.    In Start Something That Matters, Blake Mycoskie tells the story of TOMS, one of the fastest-growing shoe companies in the world, and combines it with lessons learned from such other innovative organizations such as Method Products, charity: water, FEED Projects, and TerraCycle. Blake presents the six simple keys for creating or transforming your own life and business, from discovering your core story to being resourceful without resources; from overcoming fear and doubt to incorporating giving into every aspect of your life. No matter what kind of change you’re considering, Start Something That Matters gives you the stories, ideas, and practical tips that can help you get started.   Why this book is for you:  • You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job.• You want to love your work, work for what you love, and have a positive impact on the world—all at the same time.• You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start. • You’re curious about how someone who never made a pair of shoes, attended fashion school, or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away.• You’re looking for a new model of success to share with your children, students, co-workers, and members of your community. You’re ready to start something that matters.

Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition


Jay Abraham - 2000
    Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture.And just how easy can it be? One entrepreneur took the concept of the ballpoint pen and refined it into a mulimillion-dollar idea: roll-on deodorant. Fred Smith of Federal Express took the methods that banks use for clearing checks to develop an overnight delivery company that has revolutionized the way we do business. Now, what have you seen-- or are going to see-- that you could take and turn to your advantage?In Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition, the program focuses on helping you spot the hidden assets, overlooked opportunities, and untapped resources around you, and gives you, and gives you fresh eyes with which to see and capitalize on them. You'll also learn how to adapt and apply these tools to your unique circumstances to maximize your income, influence, power, and success.

The Daily Entrepreneur: 33 Success Habits for Small Business Owners, Freelancers and Aspiring 9-to-5 Escape Artists


S.J. Scott - 2014
     Entrepreneurship can be exciting. It can also be stressful, frustrating and full of challenges. Most entrepreneurs begin with a dream of financial freedom, but often the reality fails to match the expectations. The good news is, the problems you face are common to most--if not all--entrepreneurs. In fact, if you study the lives of successful people, you’ll find that regardless of industry, they encounter the same challenges you face and found a way to overcome them. Their secret? They focused on building specific daily habits. RIGHT NOW:: Develop "Entrepreneur Success Habits" to Take Control of Your Business It’s not that hard to become a successful entrepreneur. Really, all you have to do is form the same habits used by the super-stars and make them part of your routine. While these people often have the same fears and limitations as you, they're able to take consistent action because they’ve trained themselves to do so. In the book, The Daily Entrepreneur, we talk about the power of habit development and show how to use it to overcome your specific challenges. What makes this book different is it's organized according to obstacles that we all face on a daily basis. DOWNLOAD:: The Daily Entrepreneur: 33 Success Habits for Small Business Owners, Freelancers and Aspiring 9-to-5 Escape Artists "The Daily Entrepreneur" contains a series of Entrepreneur Success Habits (ESH) you can easily add to your hectic schedule. You will learn: The FIVE Challenges that Hold Back Many Entrepreneurs 9 Steps for Developing Entrepreneurial Habits The #1 Focus for ANY New Business (ESH #1) The Secret to "Getting More Time" for Your Life and Business (ESH #13) What Successful Entrepreneurs Do to Stand Out from the Competition (ESH #16 & ESH #19) How to Maximize Your Productive “Sweet Spot” (ESH #11) How to "Get Things Done" in the Morning--Even if You're a Night Owl (ESH #5) 7 Habits to Overcome Stress and Burnout (ESH #27 to ESH #33) An Action Plan for Networking and Building Solid Business Connections You can train yourself to build a successful business. The trick is to form habits that spur you into action on a daily basis. Would You Like To Know More? Download and start building your entrepreneur habits. Scroll to the top of the page and select the buy button.

Unmarketing: Stop Marketing. Start Engaging.


Scott Stratten - 2010
    We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create such a relationship with your customers, and make yourself the logical choice for their needs.Shows how to create a mindset and systems to roll out a new, 21st century marketing approach Marketing expert Scott Stratten focuses on a Pull & Stay method (pulling your market towards you and staying/engaging with them, leading them to naturally choose you for their needs) rather than Push & Pray Redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity Traditional marketing methods are leading to diminishing returns and disaffected customers. The answer? Stop marketing, start UnMarketing!

To Sell is Human: The Surprising Truth About Moving Others


Daniel H. Pink - 2012
    Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.But dig deeper and a startling truth emerges:Yes, one in nine Americans works in sales. But so do the other eight.Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

Breaking the Time Barrier: How to Unlock Your True Earning Potential


Mike McDerment - 2013
    In January 2003, I was running a small design firm when I finally snapped. I was using Microsoft Word to bill my clients when I accidently saved over an invoice. The frustration of billing my clients overwhelmed me, and so did the thought of using accounting software—so I built my own solution.”Building my own product company quickly became a passion, but passion projects don’t pay…at least not on day one. To keep the lights on I moved into my parents’ basement for 3.5 years to save money and I completely revamped how I ran my design firm to the point where I worked 19 days in one year and generated over $200,000 to fund my side project. How did I do that? This book will show you—and help you do it too.“Thinking back, my ability to work so little and produce so much income had a lot to do with how I priced and positioned my services, something most small business owners struggle with. So I sat down with Donald Cowper—a best-selling author who joined FreshBooks as our small business writer last year—to try and capture the essence of things. The result is this book—a business fable designed to share the lessons I learned the hard way, so you don’t have to.”

15 Secrets Successful People Know About Time Management: The Productivity Habits of 7 Billionaires, 13 Olympic Athletes, 29 Straight-A Students, and 239 Entrepreneurs


Kevin E. Kruse - 2015
    What if a few new habits could dramatically increase your productivity, and even 5x or 10x it in key areas? What if you could get an an hour a day to read, exercise, or to spend with your family. New York Times bestselling author, Kevin Kruse, presents the remarkable findings of his study of ultra-productive people. Based on survey research and interviews with billionaires, Olympic athletes, straight-A students, and over 200 entrepreneurs—-including Mark Cuban, Kevin Harrington, James Altucher, John Lee Dumas, Pat Flynn, Grant Cardone, and Lewis Howes—-Kruse answers the question: what are the secrets to extreme productivity? In this book, you'll learn: Why millionaires don't use to-do lists (and what they DO use) How to cure procrastination with the “Time Travel” trick How the Harvard "DDR Questions" save 8 hours a week How to identify your REAL priorities How to get to zero emails in your inbox using 321Zero How the simple E-3C system will double your productivity How to reduce stress with the Richard Branson Tool How to leave work at 5:00 without feeling guilty How to run meetings like Apple, Google & Virgin How to conquer social media distractions BONUS: QUIZ - Discover Your Time Personality BONUS: 100+ Time Management Quotes Buy this book NOW to increase your productivity and stop feeling so overworked and overwhelmed! Pick up your copy today by clicking the BUY NOW button at the top of this page!

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine


Mike Michalowicz - 2014
    The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that:- Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.- A small, profitable business can be worth much more than a large business surviving on its top line.- Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime!


M.J. DeMarco - 2010
    The mainstream financial gurus have sold you blindly down the river. For those who don't want a lifetime subscription to "settle for less," and a slight chance of elderly riches, there is an expressway to extraordinary wealth that can burn a trail to financial independence faster than any road out there. Demand the Fastlane, an alternative road to wealth that actually ignites dreams and creates millionaires young, not old. Hit the Fastlane, crack the code to wealth, and find out how to live rich for a lifetime.