Hardly anyone has heard of it, but those who do swear by it, and they tend to be some of the world's top copywriters. For example, Gary Bencivenga, who retired in 2003 as the world's most effective and highest paid copywriter, named Obvious Adams as one of the most important copywriting and business books he's ever read. Some say that Bencivenga was given the book by David Ogilvy himself, the father of modern advertising. And some even whisper that the allegorical character of Obvious Adams is a veiled reference to Claude Hopkins, whose work is studied by serious marketers to this day. So make use of this treasure that you hold in your hands. Read it once, to enjoy the story. Then read it a second time, to appreciate the wisdom that it shares. Make notes in the margins, and carefully apply what you learn - and your future customers will thank you for having done so!

    There are any number of management books which provide theories and techniques on how to become rich and successful. All of them advise us to chase Lakshmi, the goddess of wealth, in order to make her our own. But the Indian approach to prosperity and fulfilment warns against the relentless pursuit of the goddess, writes noted thinker and mythologist Devdutt Pattanaik, as it will result in conflict. Rather, we have to give in order to get, we have to satisfy the hunger of others in order to satisfy our own. If we learn and practise this fundamental truth, Lakshmi will enter our homes and our lives.Derived from his acclaimed bestseller Business Sutra, this book is filled with lessons and insights into management, business and the creation of wealth and success.

    Four decide to jump off. How many are left? Answer: Five Why? Because there's a difference between deciding and doing. Written by Mark L. Feldman and Michael F. Spratt of PricewaterhouseCoopers, Five Frogs on a Log offers readers an entertaining and no-nonsense field guide to the mergers and acquisitions jungle, packed with insight and instruction for executing corporate change and capturing shareholder value. Whether you're buying another company or acquiring a new vision of the future, this book proffers an unconventional perspective and a practical, readily accessible set of solutions to the single greatest challenge facing today's managers: executing rapid transitions ion mergers, acquisitions and gut wrenching change.Designed for corporate managers and CEOs caught up in the whirlwind of change, every chapter provides accessible ideas and wisdom for navigating the most demanding business transitions. The authors offer a unique hands-on perspective based on their work with top Fortune 500 firms. As they state:"Increasingly, the companies that win are those that learn faster, act quicker and adapt sooner. They will compress time by making and executing early, informed decisions about economic value creation, ruthless prioritization and focused resource allocation. They will use these decisions to take early firm stands on management deployment, organization structure and culture. Their actions will increasingly be linked to long-term, sustained economic value creation." The advice and expertise offered in this book can be used to solve a range of operational problems from speeding up new product development to merging two businesses; from changing company culture to repositioning a business in a while new marketplace.Whatever the challenges and opportunities facing you, your company, your industry, Five Frogs on a Log will move you from deciding to doing.

    

    Many owners and CEOs think they have to be involved in every aspect of their business. They spend valuable brainpower on low-priority decisions. Before long, they're overworked and burned out.Instead of doing everything, it's time to focus on the right things.A CEO Only Does Three Things zeroes in on the three pillars of business: culture, people, and numbers. Steeped in twenty-plus years of practical knowledge, training, and consulting with some of the world's largest companies, this indispensable guide shows how to articulate the right culture for your business, hire people with the right mindsets, and inspire your teams to produce optimal results.Hundreds of CEOs have used Taylor's methods to create fulfilled, efficient, professional lives, and you can join them. Learn how to focus on the work you love-and avoid CEO burnout.

    Aswath Damodaran is nationally recognized for his teaching approach, using theory and the models that flow from it to understand, analyze and solve problems. He treats corporate finance as a living discipline by making it much more applied than other textbooks. Throughout the text, real companies and real data are used in examples and exercises.

    I saw them spending more and more time with their team in the office until their week became highly laborious. They would only leave the office to eat and sleep. I don’t mean to say that we should only work from 9 to 5, 5 days a week and then completely ignore our work on weekends. I know that sometimes we have to put in the extra hours to meet our deadlines and achieve our targets; however, when this becomes the norm, it means that we need to consider alternatives such as working smarter rather than harder. This is the reason why I am writing this book Dedicated to all Entrepreneurs, Business Owners, CEOs, Managing Directors and Company Managers who think that every working day should be 48 hours, during which the need to eat, sleep and socialize is nonexistent.  To all those who wait for the weekend just to rest...I, too, was one of them so many years back!

    How did Tata transform itself from a family-owned business to one of the most professionally managed enterprises in the world? How did it become a world leader in an array of unrelated businesses—from steel and automobile manufacturing to hotels and IT consulting? What exactly is the ‘Tata Way’, which has earned it so much admiration and respect?This brief history of the Tatas charts the contribution of every Tata chairman—from Jamsetji Tata, who set up the company in 1868, to Ratan Tata and Cyrus Mistry—and explores the values at the heart of the Tata Group, as well as the role played in its development by the philanthropic trusts that own two-thirds of the company.For anyone curious about this Indian company that has become a leading global player, this book is the perfect introduction.

    Let Deduct It! show you how to maximize the business deductions you're entitled to -- quickly, easily and legally. This comprehensive, yet easy to read book is organized into practical categories featuring common deductions, including: start-up expenses operating expenses health deductions vehicles travel entertainment meals inventory equipment and many more The 6th edition is completely updated with all the latest tax information, eligibility requirements and tax rates for 2008 returns. Whether your business is just starting or well-established, Deduct It! is indispensable to your venture.

    This comprehensive new edition of the top-selling PHR/SPHR Study Guide provides you expert preparation and review for these challenging exams as well as comprehensive coverage on labor relations, workforce planning, compensation, OSHA regulations.

    In every instance where government gets involved in people's lives with a desire to do good, it can always be relied on to make the situation much, much worse. Yet despite overwhelming evidence to the contrary, we imagine that a world without the state would be a wild and terrifying place. With wit and devastating clarity of argument, Frisby shows in this book that human nature proves the opposite to be true. Welcome to Life After the State. "Dominic Frisby has gone and done something extraordinary: written a page-turner on the economy. It's both readable and radical, a serious book that is, by turn, fascinating, alarming and contentious. At times, the book makes you want to shout its message from the rooftops; at others, it just makes you want to shout. Life after the State challenges so much of what we take for granted. It is a wake-up call for politicians, economists and us all, written with clarity, verve and, more than that, the restless passion of an intelligent, inquisitive malcontent. Read it." - James Harding, once editor of The Times now Director of BBC News and Current AffairsReviewThought-provoking and original, anyone concerned how big and bloated government has become must read this book. Dominic Frisby asks the kind of questions that those in Westminster need to start asking. - Douglas Carswell, MP We can't go on as we are. All politicians know that. But if they read Life After The State they might also start to understand what they might do about it. A must read for any thinking man or woman. - Merryn Somerset Webb, FT columnist and editor Moneyweek Magazine Things are so bad that in our time only a comedian can make sense of an economy based on printing money. Dominic Frisby's Life After the State is an accessible contemporary anarcho-capitalist critique of the mess we're in with pointers for our escape. - Guido Fawkes, political blogger It's incredibly readable and incredibly thought-provoking. - Al Murray, The Pub Landlord An entertaining cogent attack on state power, which should topple the centralist Trots once and for all. - Tom Hodgkinson, The IdlerAbout the AuthorDominic Frisby is now mostly a writer but has been a comedian, actor, voice-over artist, TV presenter, boxing ring announcer, florist, removal man, camp theatrical agent's PA, sports commentator and busker. The Guardian called his stand-up comedy 'viciously funny and inventive'.

    We'd like nothing better than to sit down with an experienced professional who could help us evaluate our assets and guide us through the bewildering array of choices. Charles Schwab's Guide to Financial Independence offers you precisely that. Reading this easy-to-understand book is like having the founder and CEO of a $300 billion brokerage firm sit at your kitchen table and distill his 40-plus years of accumulated wisdom in a one-on-one session with you.        This is a comprehensive, step-by-step guide that, once and for all, will take the mystery and the fear out of investing. With Charles Schwab's expert guidance you will learn how to define and set investment goals, whether you're saving for your children's college education or planning for retirement; prepare an investment plan; put the plan into action; and regularly update the plan to incorporate life's changes. Helpful worksheets and charts are included so you have what you need to get started immediately.        Also available as a Random House Audio BookFrom the Hardcover edition.

    All I Need to Know About Manufacturing I Learned in Joe's Garage: World Class Manufacturing Made Simple

    Detailing the technical indicators and money management strategies that have worked best for him, T. Livingston breaks down what every savvy trader needs to profit in today’s stock market. Topics discussed include how to analyze the general market, which stocks to trade, when to buy, position sizing, profit targets, and selling rules. Swing Into It provides a variety of different examples so that the reader will be prepared for various market scenarios. Detailed sample trades are included so that the reader can see how Livingston thinks throughout each phase of his trades. If you’re looking to get started in swing trading or seeking to refine your trading system, Swing Into It belongs in your library.

    He knows precisely what makes the difference between those who are simply bosses and those who are superior leaders, and between those who continue to rise to the top levels and those who get stuck along the way.In this lively and remarkably empowering book, Peshawaria offers readers the opportunity to experience the highest level of leadership training available in the world. Introducing the three core principles he has observed are the foundation of the best leadership––that great leaders clearly define their purpose and values; that nobody can motivate another person because everyone comes premotivated; and that a leader’s job is not to directly produce results but to create the conditions that will harness the energy of others—he details his unique and proven program for achieving leadership excellence. Sharing a wealth of illuminating stories, from those of Mulally’s achievement at Ford and Mack’s at Morgan Stanley, to how Harvey Golub and Ken Chenault successfully restored American Express to long-term sustainable growth, how Neville Isdell turned the Coca-Cola Company around, and the continuing prowess of Jeff Bezos in growing Amazon.com, he first reveals how extraordinary leaders marshal and sustain the level of energy in themselves that is required and how they enlist a core group of proficient co-leaders. He then outlines how to harness the energy and talents of those at all levels of an organization, igniting their motivation by following his RED guidelines for addressing their core needs concerning their Role, their work Environment, and their career Development. Finally, he introduces his unique Brains, Bones, and Nerves framework for: developing a clear strategy for competitive advantage (the Brains); crafting an optimal organizational structure (the Bones); and fostering a highly cooperative and motivated company culture (the Nerves). Filled with specific tips about the vital questions to ask and simple but powerful steps to follow, Too Many Bosses, Too Few Leaders is a manager’s essential tool kit for long-term superior performance.