A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.

    But when he took the helm in 2004, America was losing that war badly: despite vastly inferior resources and technology, Al Qaeda was outmaneuvering America’s most elite warriors. McChrystal came to realize that today’s faster, more interdependent world had overwhelmed the conventional, top-down hierarchy of the US military. Al Qaeda had seen the future: a decentralized network that could move quickly and strike ruthlessly. To defeat such an enemy, JSOC would have to discard a century of management wisdom, and pivot from a pursuit of mechanical efficiency to organic adaptability. Under McChrystal’s leadership, JSOC remade itself, in the midst of a grueling war, into something entirely new: a network that combined robust centralized communication with decentralized managerial authority. As a result, they beat back Al Qaeda. In this book, McChrystal shows not only how the military made that transition, but also how similar shifts are possible in all organizations, from large companies to startups to charities to governments. In a turbulent world, the best organizations think and act like a team of teams, embracing small groups that combine the freedom to experiment with a relentless drive to share what they’ve learned. Drawing on a wealth of evidence from his military career, the private sector, and sources as diverse as hospital emergency rooms and NASA’s space program, McChrystal frames the existential challenge facing today’s organizations, and presents a compelling, effective solution.

    In the civilian sector, books offer information on everything from fixing a leaky faucet to developing an effective workout program to cooking a good steak.But what if you are promoted into a new position leading your former peers? What if you don’t get selected for the leadership position you wanted? How do you overcome imposter syndrome, when you aren’t sure you should be leading? As a leader, how do you judiciously dole out punishment? What about reward? How do you build trust with your both your superiors and your subordinates? How do you deliver truthful criticism up and down the chain of command in a tactful and positive way?These are all questions about leadership—the most complex of all human endeavors. And while there are books out there that provide solid leadership principles, books like Extreme Ownership and The Dichotomy of Leadership, there is no leadership field manual that provides a direct, situational, pragmatic how-to guide that anyone can instantly put to use.Until now. Leadership Strategy and Tactics explains how to take leadership theory, quickly translate that theory into applicable strategy, and then put leadership into action at a tactical level. This book is the solution that leaders at every level need—not just to understand the leadership game, but also how to play the leadership game, and win it.

    Seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second editions were written in collaboration with the late Wayne C. Booth. The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, “So what?” The third edition includes an expanded discussion of the essential early stages of a research task: planning and drafting a paper. The authors have revised and fully updated their section on electronic research, emphasizing the need to distinguish between trustworthy sources (such as those found in libraries) and less reliable sources found with a quick Web search. A chapter on warrants has also been thoroughly reviewed to make this difficult subject easier for researchers Throughout, the authors have preserved the amiable tone, the reliable voice, and the sense of directness that have made this book indispensable for anyone undertaking a research project.

    In addition, this business genius mentored dozens of other important leaders on both coasts, from entrepreneurs to venture capitalists to educators to football players, leaving behind a legacy of growing companies, successful people, respect, friendship, and love after his death in 2016.Leaders at Google for over a decade, Eric Schmidt, Jonathan Rosenberg, and Alan Eagle experienced firsthand how the man fondly known as Coach Bill built trusting relationships, fostered personal growth—even in those at the pinnacle of their careers—inspired courage, and identified and resolved simmering tensions that inevitably arise in fast-moving environments. To honor their mentor and inspire and teach future generations, they have codified his wisdom in this essential guide.Based on interviews with over eighty people who knew and loved Bill Campbell, Trillion Dollar Coach explains the Coach’s principles and illustrates them with stories from the many great people and companies with which he worked. The result is a blueprint for forward-thinking business leaders and managers that will help them create higher performing and faster moving cultures, teams, and companies.

    By asking questions, we can analyze, learn, and move forward in the face of uncertainty. But "questionologist" Warren Berger says that the questions must be the right ones; the ones that cut to the heart of complexity or enable us to see an old problem in a fresh way.In The Book of Beautiful Questions, Berger shares illuminating stories and compelling research on the power of inquiry. Drawn from the insights and expertise of psychologists, innovators, effective leaders, and some of the world's foremost creative thinkers, he presents the essential questions readers need to make the best choices when it truly counts, with a particular focus in four key areas: decision-making, creativity, leadership, and relationships.The powerful questions in this book can help you:- Identify opportunities in your career or industry- Generate fresh ideas in business or in your own creative pursuits- Check your biases so you can make better judgments and decisions- Do a better job of communicating and connecting with the people around youThoughtful, provocative, and actionable, these beautiful questions can be applied immediately to bring about change in your work or your everyday life.

    As a Special Agent for the FBI’s National Security Division’s Behavioral Analysis Program, Dr. Jack Schafer developed dynamic and breakthrough strategies for profiling terrorists and detecting deception. Now, Dr. Schafer has evolved his proven-on-the-battlefield tactics for the day-to-day, but no less critical battle of getting people to like you. In The Like Switch, he presents these techniques for how you can influence, attract, and win people over. Learn how to think and react like your favorite TV investigators from Criminal Minds or CSI as Dr. Schafer shows you how to improve your LQ (Likeability Quotient), “spot the lie” both in person and online, master nonverbal cues that influence how people perceive you, and turn up or turn down the intensity of a relationship. Dr. Schafer cracks the code on making great first impressions, building lasting relationships, and understanding others’ behavior to learn what they really think about you. With tips and techniques that hold the key to taking control of your communications, interactions, and relationships, The Like Switch shows you how to read others and get people to like you for a moment or a lifetime.

    It is an account of where those weapons came from, how the technology surprisingly and covertly spread, who is likely to acquire those weapons next and most importantly why.The authors’ examination of post-Cold War national and geopolitical issues regarding nuclear proliferation and the effects of Chinese sponsorship of the Pakistani program is eye opening. The reckless “nuclear weapons programs for sale” exporting of technology by Pakistan is truly chilling as is the on again off again North Korean nuclear weapons program.

    With her Gentle Art of Verbal Self-Defense techniques, you'll be able to respond clearly to hostile comments from others--or deliver necessary negative messages of your own--without sacrificing your dignity or principles. You'll learn to: * Keep domestic disagreements from escalating * Deliver criticism to coworkers, employers, or employees * Handle aggressive, negative comments about race, politics, or religion * Provide discipline without increasing hostility * Use language that reduces tension and creates rapport in every situation

    Cold Chisel wrote a song about her. Rupert Murdoch was so impressed by her talents, he asked her to be the editor-in-chief of both the Daily and Sunday Telegraphs – and in doing so, become the first woman ever to edit a major Australian metropolitan newspaper.In her extraordinary career, spanning over fifty years, Ita Buttrose has been involved in every aspect of the media, from newspapers and magazines to television and radio and now, electronic publishing. From her creation of a new type of women's magazine in Cleo and then ITA, to her appointment as the youngest-ever editor of The Australian Women's Weekly (a distinction she still holds today), a passionate love of journalism has driven her every step of the way.Refreshingly candid about the challenges she has faced as a professional woman, not only in her career but also in her love life and as a mother, A Passionate Life describes those ground-breaking years with Ita's trademark clarity, precision and wit.In this substantially revised and expanded edition, Ita also shares her views on current affairs and the state of the media today, including an insider's perspective on the Murdoch empire. We hear about her significant recent contribution to various health awareness campaigns, particularly Alzheimer's Australia; her coverage of the 2011 royal wedding; her new incarnation as a rap star; the making of Paper Giants and her recent venture into the new territory of electronic publishingAn appealing and lively autobiography by one of Australia's most distinguished journalists. A Passionate Life will strike a chord with working women everywhere.

    It begins by introducing students to the basics of communication systems without using probabilistic theory. Only after a solid knowledge base--an understanding of how communication systems work--has been built are concepts requiring probability theory covered. This third edition has been thoroughly updated and revised to include expanded coverage of digital communications. New topics discussed include spread-spectrum systems, cellular communication systems, global positioning systems (GPS), and an entire chapter on emerging digital technologies (such as SONET, ISDN, BISDN, ATM, and video compression). Ideal for the first communication systems course for electrical engineers, Modern Digital and Analog Communication Systems offers students a superb pedagogical style; it consistently does an excellent job of explaining difficult concepts clearly, using prose as well as mathematics. The author makes every effort to give intuitive insights--rather than just proofs--as well as heuristic explanations of theoretical results wherever possible. Featuring lucid explanations, well-chosen examples clarifying abstract mathematical results, and excellent illustrations, this unique text is highly informative and easily accessible to students.

    David Edgerton's bold, compelling new history shows the conflict in a new light, with Britain as a very wealthy country, formidable in arms, ruthless in pursuit of its interests and sitting at the heart of a global production system.The British, indeed Churchillian, vision of war and modernity was challenged by repeated defeat by less well equipped enemies. Yet the end result was a vindication of this vision. Like the United States, a powerful Britain won a cheap victory, while others paid a great price. Britain's War Machine, by putting resources, machines and experts at the heart of a global rather than merely imperial story, demolishes some of the most cherished myths about wartime Britain and gives us a very different and often unsettling picture of a great power in action

    Difficult people are the worst part of a manager's job. Whether it comes from direct reports or people above, outbursts, irrational demands, griping, and other disruptions need to be dealt with--and it's your responsibility to do it. Leading the Unleadable turns this dreaded chore into a straight forward process that gently, yet effectively, improves behaviors. Written by an insider in the tech industry, where personality issues routinely wreck projects, the book reveals a core truth: most people actually want to contribute results, not cause headaches. Once you realize the potential for change, the book's simple steps, examples, and scripts explain how to right even the most hopeless situations. You'll learn how to: - Master the necessary mindset - Explain the problem calmly in a short feedback session - Get a commitment to change, and follow up - Coach others to replicate the process - Develop the situational awareness required to spot trouble even earlier in the future Every manager has "problem people." What sets great managers apart is how they turn them into productive team players. Prepare to transform the troublesome into the tremendous.

    It is written by the leading figure in the school of symbolic interactionism, and presents what might be regarded as the most authoritative statement of its point of view, outlining its fundamental premises and sketching their implications for sociological study. Blumer states that symbolic interactionism rests on three premises: that human beings act toward things on the basis of the meanings of things have for them; that the meaning of such things derives from the social interaction one has with one's fellows; and that these meanings are handled in, and modified through, an interpretive process.

    In The Etiquette Advantage in Business, 2nd Edition, etiquette authorities Peggy Post and Peter Post provide you with the all-important tools for building solid, productive relationships with your business associates -- relationships that will help propel you and your company straight to the top. In this completely revised and updated edition, which includes three new chapters on ethics, table manners, and electronic communication, the Posts show you how to handle both everyday and unusual situations that are essential to professional and personal success -- from resolving business conflicts with ease and grace to getting along with your boss and coworkers; from making long-lasting contacts to winning clients and closing deals. They also offer up-to-date guidance on pressing issues such as harassment in the workplace, worker privacy, e-mail dos and don'ts, and knowing how and when to shoulder blame. Written for business workers of all types and backgrounds, The Etiquette Advantage in Business remains the definitive resource for timeless advice on business entertaining, written communication, dressing appropriately for any business occasion, conventions and trade shows, job searches and interviews, gift-giving, and overseas travel. No matter the situation in which you find yourself, the Posts will give you the confidence to meet the challenges of the work world with confidence and poise -- because today, more than ever, good manners mean good business.