iCon: Steve Jobs, the Greatest Second Act in the History of Business


Jeffrey S. Young - 2005
    Drawing on a wide range of sources, Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail Jobs's meteoric rise, and the devastating plunge that left him not only out of Apple, but out of the computer-making business entirely. This unflinching and completely unauthorized portrait reveals both sides of Jobs's role in the remarkable rise of the Pixar animation studio, also re-creates the acrimony between Jobs and Disney's Michael Eisner, and examines Jobs's dramatic his rise from the ashes with his recapture of Apple. The authors examine the takeover and Jobs's reinvention of the company with the popular iMac and his transformation of the industry with the revolutionary iPod. iCon is must reading for anyone who wants to understand how the modern digital age has been formed, shaped, and refined by the most influential figure of the age-a master of three industries: movies, music, and computers.

That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea


Marc Randolph - 2019
    Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought—leveraging the internet to rent movies—and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.But Hastings was intrigued, and the pair—with Hastings as the primary investor and Randolph as the CEO—founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world—even with an idea that many think will never work.What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

Saying No to Jugaad: The Making of Bigbasket


T.N. Hari - 2019
    

R. D. Burman: The Man, The Music


Anirudha Bhattacharjee - 2012
    RD revolutionized Hindi film music in the 1970s, and with his emphasis on rhythm and beats, this Pied Piper of Hindi film music had young India swinging to his tunes. At the same time, this genius proved his many detractors who criticized him for corrupting popular taste wrong by composing some of the most influential raga-based songs in Hindi cinema and showing an immense comfort with all kinds of music, including Indian folk. RD: The Man, The Music looks at the phenomenon called R.D. Burman and how he changed the way Indians perceived Hindi film music. Through anecdotes and trivia that went into the making of Pancham’s music – the many innovations he introduced, like mixed rhythm patterns, piquant chords and sound mixing – and through interactions with the musicians who were part of RD’s team, the authors create a fascinating portrait of a man who, through his music, continues to thrive, even fifteen years after his death.

Playing It My Way: My Autobiography


Sachin Tendulkar - 2014
    I knew that agreeing to write my story would need me to be completely honest, as that’s the way I have always played the game. It would require talking about a number of aspects I have not shared in public before. So here I am, at the end of my final innings, having taken that last walk back to the pavilion, ready to recount as many incidents as I can remember since first picking up a cricket bat as a child in Mumbai thirty-five years ago." - Sachin Tendulkar

A Shot At History: My Obsessive Journey to Olympic Gold


Abhinav Bindra - 2011
    Abhinav Bindras journey to becoming the first Indian to win an individual Olympic gold, and the first Indian to win a world championship gold. It is a triumph born of a tragedy. Having driven himself to become a great shooter, he was poised to win gold at the Athens Olympics in 2004. But defeated by a freak occurrence, he changed as a shooter: from a boy who loved shooting, he became an athlete bent on redemption, becoming a scientist who would try anything, including mapping his own brain, to win in Beijing. His victory was a triumph of hard work, of ingenuity, of stubborness and a quest for perfection. His story is about one mans search for excellence and his refusal to demand anything less than the best of himself. It is also the story of managing great success, about learning to lose and about trying to win again. About the Author: Abhinav Bindra, Rohit Brijnath Abhinav Bindra is Indias first and only individual Olympic gold medalist and also the first Indian to win a world championship gold. He has won seventy-eight international medals in the last fifteen years. Rohit Brijnath has written on sport for twentyfive years for publications like Sportsworld, India Today, The Hindu, The Mint, BBC-South Asia website and The Age. He is currently a senior correspondent with The Straits Times in Singapore. This is his first book. Reviews: One of the finest books on sport published in India ? Read it if you love sport. Read it even if you dont.- Suresh Menon, Tehelka

Askew: A Short Biography of Bangalore


T.J.S. George - 2016
    Build lakes, plant trees. Gowda built a hundred lakes and lined the wide avenues of the city with leafy trees.After India gained independence, Bangalore became known as a pensioners’ paradise. In the early 1980s, the city reinvented itself once again, this time as the home of some of the world’s most outstanding entrepreneurs. Very rapidly, aided by the dozens of engineering schools that had sprouted in the city since Independence, Bangalore became the hub of India’s information technology (IT) revolution. In the twenty-first century, the city is trying to cope with the problems that have accompanied its explosive growth, and enormous success— crumbling infrastructure, traffic jams, soaring real estate prices, corruption and chaos. Despite the challenges it faces, Bangalore continues to be one of the world’s most distinctive and interesting cities. T. J. S. George walks us through both ‘old’ and ‘new’ Bangalore—from gleaming skyscrapers and lively dance studios to colonial-era bungalows marked by quaint little name-stones, from legendary eating places like Koshy’s and Mavalli Tiffin Room (MTR) to shining new eateries that serve craft beer.

Made in Japan: Akio Morita and Sony


Akio Morita - 1986
    The outspoken Chariman of the Sony Corporation candidly discusses the rise of Sony, his own extraordinary career as one of the most successful businessmen of our time, and his views on the U.S., Japan, and the world economy.

The Elephant Paradigm: India Wrestles With Change


Gurcharan Das - 2002
    A mixture of Memoir, economic analysis, social investigation,political security and managerial outlook being thrown in to the understanding of India.

Return to India


Shoba Narayan - 2011
    Following in the tradition of her first book, Monsoon Diary: a memoir with recipes, award-winning author, Shoba Narayan explores themes of family, culture and identity. In vivid and heartfelt prose, Shoba Narayan describes the trajectory of her immigrant life from the salty plains of South India to the high rises of New York and Boston. From the exhilarating thrill of being a new immigrant to becoming an angst-ridden mother grappling with hyphenated identities, Narayan describes the life of an immigrant with humour and insight. She talks about why she yearned for America and became a citizen of the land she would ultimately leave. Return to India is about love and loss; about family and identity; and about the quest for a place called home. Return to India is about the costs of chasing the American dream and the complications of returning to your homeland. Rich in detail and empathetic in tone, this book will resonate with immigrants and diaspora from all cultures.

Boganaire: The Rise and Fall of Nathan Tinkler


Paddy Manning - 2013
    He had gambled and won, but his volatility and reluctance to pay his debts were making him enemies. He lived the high life as only a young man would, buying luxury homes, private jets, sports cars and football teams, and splurging massively to build a horseracing empire.But Tinkler’s dreams had extended beyond even his resources, and his business model worked only in a rising market. When coal prices slumped in 2012, Tinkler had no cash flow to service his massive borrowings and no allies to help him recover. Within months he was trying desperately to stave off his creditors, large and small, and fighting to save his businesses and his fortune.In this impressive biography, leading business writer Paddy Manning tells the story of Tinkler’s meteoric rise to wealth, and captures the drama of his equally rapid downfall.‘Some might see it as a handbook on how to go from broke to billionaire in a matter of years … Others might see it as a morality tale about the canker at the heart of the consumerist, aspirational politics peddled by our leaders for the past few decades.’ —Sydney Morning Herald‘Paddy Manning’s Boganaire: The Rise and Fall of Nathan Tinkler is a rollicking tale, which works on our sense of schadenfreude.’ —Chloe Hooper, the Monthly‘Boganaire is much more than a book for readers of business literature. It provides an insight into a bigger and more important subject than Nathan Tinkler: it shows how the easy prosperity from resource riches might be changing our culture and values for the worse.’ — the Australian‘The richly detailed book lays Tinkler’s life bare, from his early days working in Newcastle’s coal mines through to his triumphant deals with Macarthur Coal and Whitehaven, and his spectacular fall from grace.’ —BRWPaddy Manning is one of Australia’s most respected journalists, with fifteen years’ experience including a decade on the business desks of the Sydney Morning Herald, the Australian Financial Review and the Australian – a period in which he was highly commended in the business category of the Walkley Awards and was a three-time category winner in the prestigious Citigroup Journalism Awards for Excellence. His first book, What the Frack: everything you need to know about coal seam gas, was published in 2012.

Super Pumped: The Battle for Uber


Mike Isaac - 2019
    Uber had catapulted to the top of the tech world, yet for many came to symbolize everything wrong with Silicon Valley.Award-winning New York Times technology correspondent Mike Isaac’s Super Pumped presents the dramatic rise and fall of Uber, set against an era of rapid upheaval in Silicon Valley. Backed by billions in venture capital dollars and led by a brash and ambitious founder, Uber promised to revolutionize the way we move people and goods through the world. A near instant “unicorn,” Uber seemed poised to take its place next to Amazon, Apple, and Google as a technology giant.What followed would become a corporate cautionary tale about the perils of startup culture and a vivid example of how blind worship of startup founders can go wildly wrong. Isaac recounts Uber’s pitched battles with taxi unions and drivers, the company’s toxic internal culture, and the bare-knuckle tactics it devised to overcome obstacles in its quest for dominance. With billions of dollars at stake, Isaac shows how venture capitalists asserted their power and seized control of the startup as it fought its way toward its fateful IPO.Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a page-turning story of ambition and deception, obscene wealth, and bad behavior that explores how blistering technological and financial innovation culminated in one of the most catastrophic twelve-month periods in American corporate history.

1,000 Dollars and an Idea: Entrepreneur To Billionaire


Sam Wyly - 2008
    This memoir reveals the creative process, relationships, struggles and financial strategies that led to him becoming one of the 1000 wealthiest people in the world.

Delivering Happiness: A Path to Profits, Passion, and Purpose


Tony Hsieh - 2010
    You want to learn about the path I took that eventually led me to Zappos, and the lessons I learned along the way. You want to learn from all the mistakes we made at Zappos over the years so that your business can avoid making some of the same ones. You want to figure out the right balance of profits, passion, and purpose in business and in life. You want to build a long-term, enduring business and brand. You want to create a stronger company culture, which will make your employees and coworkers happier and create more employee engagement, leading to higher productivity. You want to deliver a better customer experience, which will make your customers happier and create more customer loyalty, leading to increased profits. You want to build something special. You want to find inspiration and happiness in work and in life. You ran out of firewood for your fireplace. This book makes an excellent fire-starter.

Tata Log


Harish Bhat - 2012
    TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of Indias largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles which Tata stands for. Written by a TATA insider, TATAlog reveals the DNA of every TATA enterprisea combination of the virtues of being pioneering, purposive, principled and not perfect, along with tremendous human effort.