Suitable at the graduate-level/MBA level if used with supplemental cases. The Fourth Edition draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives adopters the flexibility to choose a supplementary reader while ensuring that the total cost to students is reasonable. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.

    "International Business: The Challenges of Globalization" presents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help bring the concepts to life and make international business accessible to all readers. The sixth edition captures and explains the influence of the global credit crisis and recent recession on international business, while also emphasizing its focus on the crucial role of emerging markets in today's global marketplace. Accompanied by myIBlab!myIBlab-myiblab.com-is a powerful online tool that combines assessment, reporting, and personalized study to help you succeed. It offers a personalized, interactive learning environment for international business with many customizable features, making it an ideal online learning platform that embodies convenience and simplicity.

    It is intended to instruct students on how to manage effectively and efficiently with full comprehension of the legal ramifications of their decisions. Students are shown how to analyze employment law facts using concrete examples of management-related legal dilemmas that do not present clear-cut solutions. The methods of arriving at resolutions are emphasized, so that when the facts of the workplace problem are not quite the same, the student can still reach a good decision based on the legal considerations required by law, which remain relevant.

    It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    The text is divided into four parts: circuits, electronics, digital systems, and electromagnetics. Although it delves in depth into each of these topics, the text represents more than your basic survey of the basics of electrical engineering. A solid understanding of the fundamental principles on which modern electrical engineering is based is also provided. This edition includes a chapter on circuit analysis software SPICE, with a detailed discussion of the PC version known as PSPICE (from MicroSim Corp.). Numerous drill exercises have been added to this new edition, reinforcing ideas presented in the examples. There are over 1,000 end-of-chapter problems. This text is suitable for a variety of electrical engineering courses. It can be used as a text for an introduction to electrical engineering for both majors and non-majors or both, or can be split and the various chapters utilized for an introduction to circuits course, a first electronics course, or for a course on digital electronics and logic design.

    This work is designed to help students understand the field of banking from the perspective of both a bank customer as well as a bank manager. It provides a description of the banking industry.

    TheCult of the Luxury Brand illuminates the mysterious inner workings of Asia’s love affair with luxury for business professionals and intrigued consumers alike.

    This book offers an excellent foundation in ethical decision-making for current and future business managers and IT professionals.

    

    So why aren't students laser-focused on taking practice exams before attempting the real thing? Reflects the current PMP exam format and the PMBOK(r) Guide - Fifth Edition! The practice tests in this book are designed to help students adjust to the pace, subject matter, and difficulty of the real Project Management Professional (PMP) exam. Geared towards anyone preparing for the exam, all tests include clear solutions to help you understand core concepts. If you plan on passing the PMP exam, it's time to test your knowledge. It's time for PMP Exam Prep - Questions, Answers, & Explanations. Now packed with Over 1,000 realistic PMP sample questions to help you pass the exam on your FIRST try. In this book: 1000+ detailed PMP exam practice questions including 18 condensed PMP mock exams that can be completed in one hour; 11 Targeted PMBOK Knowledge Area tests, and detailed solution sets for all PMP questions which include clear explanations and wording, PMBOK Knowledge Area and page references, and reasoning based on the PMBOK Guide - Fifth Edition. Includes FREE PMP exam formula reference sheet! ** For PMP exams AFTER March 2018 **

    I also hope that it will serve as a useful reference too for the many workers engaged in one type of solid state research activity or another, who may be without formal training in the subject.

    These two highly-respected economists and educators have revised this best-selling MICRO FIRST book to include more current topics and events while maintaining its hallmark feature of teaching economics through stories, graphs, and equations; relevant to students with various learning styles (verbal, visual, and numerical).

    Enhancements to this edition include a more thorough coverage of transport processes, plus new or expanded coverage of separation process applications, fluidized beds, non-Newtonian fluids, membrane separation processes and gas-membrane theory, and much more. The book contains 240+ example problems and 550+ homework problems.

    The 7th edition was revised with updated content, a modern design, and engaging media for today's students. Media can be found in myBIZlab, an online system which provides students with extensive online resources, assessment, and actual interaction with business topics.

    Intermediate Accounting integrates this new information throughout the chapters so they'll learn how to apply the new global accounting standards. Global examples are presented to clearly show how the information is utilised in the field. The use of various currencies is also explored, which is critical for accountants to know in today's global businesses environment.