Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns.In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides:SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent;FEEL cases on Hallmark, Campbell's Soup, and Haagen Dazs Cafes in Asia, Europe, and the United States;THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens;ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living;RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra.Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations.This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.

    Enron was forced to declare bankruptcy after allegations of massive accounting fraud, wiping out $78 billion in stock market value. Bernie Madoff, the largest individual fraudster in history, built a $65 billion Ponzi scheme that ultimately resulted in his being sentenced to 150 years in prison. People from all walks of life have been scammed out of their money: French and British nobility looking to get rich quickly, farmers looking for a miracle cure for their health ailments, several professional athletes, and some of Hollywood's biggest stars. No one is immune from getting deceived when money is involved. Don't Fall For It is a fascinating look into some of the biggest financial frauds and scams ever.This compelling book explores specific instances of financial fraud as well as some of the most successful charlatans and hucksters of all-time. Sharing lessons that apply to business, money management, and investing, author Ben Carlson answers questions such as: Why do even the most intelligent among us get taken advantage of in financial scams? What make fraudsters successful? Why is it often harder to stay rich than to get rich? Each chapter in examines different frauds, perpetrators, or victims of scams. These real-life stories include anecdotes about how these frauds were carried out and discussions of what can be learned from these events. This engaging book:Explores the business and financial lessons drawn from some of history's biggest frauds Describes the conditions under which fraud tends to work best Explains how people can avoid being scammed out of their money Suggests practical steps to reduce financial fraud in the future Don't Fall For It: A Short History of Financial Scams is filled with engrossing real-life stories and valuable insights, written for finance professionals, investors, and general interest readers alike.

    point-by-point at the end of the chapters and noted in the assignment material. More logically, the chapter on the analysis of financial statements is now placed immediately after the chapter on financial statements, enabling students to use rational analysis to interpret material while it is still fresh in their minds. An instructor's manual is also available.

    This work contains chapters, data, and research that reveal contemporary shenanigans that have been known to fool even veteran researchers.

    Exactly one hundred and thirty-two months since I’ve seen his face or kissed his lips.4017 days since his heart was mine.Calvin Hunt is the last person I should be thinking about. I’d moved on, got over him. Or so I thought. Twelve hours ago I arrived back home, ready for a fresh start after catching my fiancé in bed with my best friend. Now all I can think about is Cal. Maybe it’s merely nostalgia, but I can’t help wondering if young love really can stand the test of time.Blakelynn was my best friend and love of my life until she chased her dreams all the way out of town, leaving scraps of my heart along the highway. I never thought I’d see her again—wasn’t prepared for her return. I certainly didn't expect her to show up and change everything I'd worked so hard to build. She may have everyone else fooled, but I'm not falling for it.Blakelynn Smith might look like heaven, but she’s making my life hell.

    http://wps.pearsoned.co.uk/ema_ge_lau...

    Price, president, Franklin Mutual Advisors, Inc.Benjamin Graham has been called the most important investment thinker of the twentieth century. As a master investor, pioneering stock analyst, and mentor to investment superstars, he has no peer.The volume you hold in your hands is Graham's timeless guide to interpreting and understanding financial statements. It has long been out of print, but now joins Graham's other masterpieces, The Intelligent Investor and Security Analysis, as the three priceless keys to understanding Graham and value investing.The advice he offers in this book is as useful and prescient today as it was sixty years ago. As he writes in the preface, "if you have precise information as to a company's present financial position and its past earnings record, you are better equipped to gauge its future possibilities. And this is the essential function and value of security analysis."Written just three years after his landmark Security Analysis, The Interpretation of Financial Statements gets to the heart of the master's ideas on value investing in astonishingly few pages. Readers will learn to analyze a company's balance sheets and income statements and arrive at a true understanding of its financial position and earnings record. Graham provides simple tests any reader can apply to determine the financial health and well-being of any company.This volume is an exact text replica of the first edition of The Interpretation of Financial Statements, published by Harper & Brothers in 1937. Graham's original language has been restored, and readers can be assured that every idea and technique presented here appears exactly as Graham intended.Highly practical and accessible, it is an essential guide for all business people--and makes the perfect companion volume to Graham's investment masterpiece The Intelligent Investor.

    The inspiring story of one of the most courageous and promising Indian Police services (IPS) officers comes straight from the heart of his wife, Vinita. It traces the life and career of this fearless officer who showed exemplary valour at his postings-be it at the Naxalite-affected Bhandara district, Satara, Sangali, Solapur or Mumbai. It also brings out the details of his life which would inspire many a youngsters. While the Mumbai terror attacks are largely associated with the Taj Hotel, the Trident Hotel, Nariman House and Chhatrapati Shivaji Terminus (CST) due to wide media coverage, it was lesser-known Cama Hospital incident in which the quickest and the most decisive of action were taken, that too within the first few hours. The only Fidayeen to be ever captured alive Ajmal Kasab, was injured here and three officers-Hemant Karkare, Ashok Kamte, and Vijay Salaskar and their men made the ultimate sacrifice for this. Vinita Kamte's search for truth of the circumstances that led to the death of her brave husband who sacrificed his life for the nation is heart-rending. Vinita fought a tenacious battle along with her twin sister Revati to get to the truth-for which they also invoked the Right To Information Act (RTI) to understand the chronology of the events of that fateful night. The story answers many questions, but raises many more. The book promises to move your heart as it reveals the dynamic career of this brilliant officer who was also a great human being.About the Author: Vinita Kamte is the wife of IPS officer, Late Mr.Ashok Kamte, who was additional commissioner, East Region Mumbai, when he was killed in action in the Mumbai terror attack of November 26, 2008. Vinita has graduated in Bachelor of Socio-Legal subjects(BSL), Bachelor of Laws (LLB) and Masters in Labour Laws and Labour Welfare from Law College, Pune.Vinita Deshmukh is a senior journalist of 22 years standing. Presently, she is the editor of Intelligent Pune, a pro-active, public journalism weekly, which she launched in 2006. She was Senior Editor of the national daily, The Indian Express, Pune. An award winning journalist, she has won the prestigious Chameli Devi Jain award (2008)and The Statesman Award for Rural Reporting twice(in 1998 & 2005)

    Cutting-edge international finance issues are presented along with a traditional treatment of international financial management.

    

    By presenting basic concepts of economic theory with ideas in modern strategy literature, the book provides an economic lens for viewing the broad sweep of the strategic activities of the firm. The book begins by focusing on the boundaries of the firm and examines competitive strategy from the perspective of industrial organization (IO) economics, particularly Porter's Five Forces. It then explores strategic positioning and dynamics as well as topics associated with internal organization, including personnel economics, organization structure, and strategic fit. Features of the Fourth Edition * Chapters on human resources management, entry, positioning, dynamics, technological change, and organizational structure are substantially revised. * An updated chapter on business history covers the recent dot-com bubble. * Presents economic principles without overemphasizing the math. * Rigorous treatment of organizational topics such as structure and culture enables you to experience the full scope of strategic thinking. * The authors use Porter's Five Forces as a tool for organizing industry analysis, building on the coverage of industrial organization and game theory. The text also considers the Value Net, another tool for organizing industry analysis. * Includes coverage of make or buy decisions (Chapters 2-4) and benefit and cost advantage and sustaining advantage (Chapters 11-13). * Fascinating examples, including many new to this edition, bring the economic models to life. Many of the examples involve businesses outside of the United States.

    Valuation provides up-to-date insights and practical advice on how to create, manage, and measure an organization's value. Along with all-new case studies that illustrate how valuation techniques and principles are applied in real-world situations, this comprehensive guide has been updated to reflect the events of the Internet bubble and its effect on stock markets, new developments in academic finance, changes in accounting rules (both U. S. and IFRS), and an enhanced global perspective. This edition contains the solid framework that managers at all levels, investors, and students have come to trust.

     From Larry Swedroe, author of the bestselling series of "The Only Guide" investment books, and Kevin Grogan, co-author of "The Only Guide You'll Ever Need for the Right Financial Plan," comes "Reducing the Risk of Black Swans." Designed for professional financial advisors and educated investors alike, Swedroe and Grogan wrote this book especially for those looking to expand their technical knowledge of the evidence-based investing world. "Swans" provides an in-depth look at portfolio construction and offers a roadmap for those interested in refining their portfolio. From CAPM to the three-factor model, Swedroe and Grogan present some of the academic underpinnings that have led to what we now commonly recognize to be modern financial theory. Taking it one step further, they provide specifics on what it takes to build a more efficient portfolio. Based on an overwhelming amount of hard data and research, Swedroe and Grogan make their case for reducing the risk of black swans.

    But, more often than not, there's no way to avoid it--even non-financial jobs venture into financial jargon and concepts. For those trying to get more done at the office, organize the dollars and cents in a small business or just in need of a refresher, there's no reason to turn to the average number-crunching class again. The Accounting Game presents financial information in a format so simple and so unlike a common accounting textbook, you may forget you're learning key skills that will help you get ahead! This book uses the world of a kid's lemonade stand to teach the basics of financial language and records. You'll run your own lemonade stand and make it grow by creating signs to advertise it, borrowing money from Mom, buying lemons and sugar and selling to the whole neighborhood. As you run your stand, you'll begin to understand and apply financial terms and concepts like assets, liabilities, earnings, inventory and notes payable, plus: --Know the difference between accrual vs. cash accounting methods--Create and understand an income statement and balance sheet--Track inventory using LIFO and FIFO--Create cash statements and understand cash flow and liquidity--Apply your new knowledge to real-life situations The revolutionary approach of The Accounting Game takes the typically mundane subjects of accounting and business finance and makes them something you can easily learn, understand, remember and use! The Accounting Game is produced by Educational Discoveries, the training industry's leader in accelerative learning technology. More than 70,000 peoplehave graduated from The Accounting Game, the world's most successful one-day financial seminar.