Creative Confidence: Unleashing the Creative Potential Within Us All


Tom Kelley - 2013
     In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems.  It is a book that will help each of us be more productive and successful in our lives and in our careers.

Soap and Water and Common Sense: The Definitive Guide to Viruses, Bacteria, Parasites, and Disease


Bonnie Henry - 2009
    It all boils down to basic hygiene. In this compelling book, Dr. Henry gives a lively account of the evolution of common sickness. She takes readers on a tour through the halls of Microbes Inc., a global "corporation" that has evolved and adapted over billions of years to rule the earth. From viruses to bacteria to parasites and fungi, Dr. Henry profiles the threats and dispels some of the common myths and misinformation about good and bad bugs to bestow upon readers the most important measures needed to keep themselves and their families healthy.

World of Ptavvs/A Gift from Earth/Neutron Star


Larry Niven - 1994
    

Men of Influence: The Potential of the Priesthood to Lift the World


Robert L. Millet - 2009
    Millet describes how men can become men of influence, thereby blessing their families and neighborhoods even the world. How are we enabled to receive the Lord s power? Brother Millet explains that maturing spiritually isn't accomplished merely by being active in the Church and holding a current temple recommend, although those are necessary. Men of Influence encourages men to achieve that connection between heaven and earth which eventually makes a good man into a holy man, transforming a noble man into a man who can lift the world. If you feel you re living beneath your potential as a priesthood bearer (or if someone you love is), this book provides inspiration and practical advice to enable you to become one of the Lord's valiant servants.

Yes!: 50 Scientifically Proven Ways to Be Persuasive


Noah J. Goldstein - 2008
    But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

Learn Better: Mastering the Skills for Success in Life, Business, and School, or, How to Become an Expert in Just About Anything


Ulrich Boser - 2017
    But this approach to learning isn’t nearly enough for the world that we live in today, and in Learn Better journalist and education researcher Ulrich Boser demonstrates that how we learn can matter just as much as what we learn.In this brilliantly researched book, Boser maps out the new science of learning, showing how simple techniques like comprehension check-ins and making material personally relatable can help people gain expertise in dramatically better ways. He covers six key steps to help you “learn how to learn,” all illuminated with fascinating stories like how Jackson Pollock developed his unique painting style and why an ancient Japanese counting device allows kids to do math at superhuman speeds. Boser’s witty, engaging writing makes this book feel like a guilty pleasure, not homework.Learn Better will revolutionize the way students and society alike approach learning and makes the case that being smart is not an innate ability—learning is a skill everyone can master. With Boser as your guide, you will be able to fully capitalize on your brain’s remarkable ability to gain new skills and open up a whole new world of possibilities.

The Art of Persuasion: The Language of Influence and Manipulation


Andrzej Batko - 2004
    

Breakpoint


Jon McGee - 2015
    Fortunately, Jon McGee is an ideal guide through this dynamic marketplace. In Breakpoint, he argues that higher education is in the midst of an extraordinary moment of demographic, economic, and cultural transition that has significant implications for how colleges understand their mission, their market, and their management. Drawing from an extensive assessment of demographic and economic trends, McGee presents a broad and integrative picture of these changes while stressing the importance of decisive campus leadership. He describes the key forces that influence higher education and provides a framework from which trustees, presidents, administrators, faculty, and policy makers can address pressing issues in the aftermath of the Great Recession.Although McGee avoids endorsing one-size-fits-all solutions, he suggests a number of concrete strategies for handling prospective students and developing pedagogical practices, curricular content and delivery, and management structures. Practical and compelling, Breakpoint will help higher education leaders make choices that advance their institutional values and serve their students and the common good for generations to come.

Rocket Boys


Homer Hickam - 1998
    I didn't know that if a girl broke your heart, another girl, virtuous at least in spirit, could mend it on the same night. And I didn't know that the enthalpy decrease in a converging passage could be transformed into jet kinetic energy if a divergent passage was added. The other boys discovered their own truths when we built our rockets, but those were mine."So begins Homer "Sonny" Hickam Jr.'s extraordinary memoir of life in Coalwood, West Virginia - a hard-scrabble little mining company town where the only things that mattered were coal mining and high school football and where the future was regarded with more fear than hope. Looking back after a distinguished NASA career, Hickam shares the story of his youth, taking readers into the life of the little mining town of Coalwood and the boys who would come to embody its dreams. In 1957 a young man watched the Soviet satellite Sputnik shoot across the Appalachian sky and soon found his future in the stars. 'Sonny' and a handful of his friends, Roy Lee Cook, Sherman O'Dell and Quentin Wilson were inspired to start designing and launching the home-made rockets that would change their lives forever.Step by step, with the help (and occasional hindrance) of a collection of unforgettable characters, the boys learn not only how to turn scrap into sophisticated rockets that fly miles into the sky, but how to sustain their dreams as they dared to imagine a life beyond its borders in a town that the postwar boom was passing by.A powerful story of growing up and of getting out, of a mother's love and a father's fears, Homer Hickam's memoir Rocket Boys proves, like Angela's Ashes and Russell Baker's Growing Up before it, that the right storyteller and the right story can touch readers' hearts and enchant their souls.A uniquely endearing book with universal themes of class, family, coming of age, and the thrill of discovery, Homer Hickam's Rocket Boys is evocative, vivid storytelling at its most magical.In 1999, Rocket Boys was made into a Hollywood movie named October Sky starring Chris Cooper, Jake Gyllenhaal and Laura Dern. October Sky is an anagram of Rocket Boys. It is also used in a period radio broadcast describing Sputnik 1 as it crossed the 'October sky'. Homer Hickam stated that "Universal Studios marketing people got involved and they just had to change the title because, according to their research, women over thirty would never see a movie titled Rocket Boys" so Universal Pictures changed the title to be more inviting to a wider audience. The book was later re-released with the name October Sky in order to capitalize on interest in the movie.

Punished by Rewards: The Trouble with Gold Stars, Incentive Plans, A's, Praise and Other Bribes


Alfie Kohn - 1993
    We dangle goodies (from candy bars to sales commissions) in front of people in much the same way we train the family pet. Drawing on a wealth of psychological research, Alfie Kohn points the way to a more successful strategy based on working with people instead of doing things to them. "Do rewards motivate people?" asks Kohn. "Yes. They motivate people to get rewards." Seasoned with humor and familiar examples, Punished By Rewards presents an argument unsettling to hear but impossible to dismiss.

The Coming Jobs War


Jim Clifton - 2011
    “This is one of the most important discoveries Gallup has ever made,” says the company’s Chairman, Jim Clifton. In a provocative book for business and government leaders, Clifton describes how this undeniable fact will affect all leadership decisions as countries wage war to produce the best jobs. Leaders of countries and cities, Clifton says, should focus on creating good jobs because as jobs go, so does the fate of nations. Jobs bring prosperity, peace and human development — but long-term unemployment ruins lives, cities and countries. Creating good jobs is tough, and many leaders are doing many things wrong. They’re undercutting entrepreneurs instead of cultivating them. They’re running companies with depressed workforces. They’re letting the next generation of job creators rot in bad schools. A global jobs war is coming, and there’s no time to waste. Cities are crumbling for lack of good jobs. Nations are in revolt because their people can’t get good jobs. The cities and countries that act first — that focus everything they have on creating good jobs — are the ones that will win. The Coming Jobs War offers a clear, brutally honest look at America’s biggest problem and a cogent prescription for solving it.

The 4 Disciplines of Execution: Achieving Your Wildly Important Goals


Chris McChesney - 2011
    A #1 Wall Street Journal bestseller with more than 500,000 copies sold, The Four Disciplines of Execution will radically change your business.Do you remember the last major initiative you watched die in your organization? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities? By the time it finally disappeared, it’s likely no one even noticed. What happened? Often, the answer is that the “whirlwind” of urgent activity required to keep things running day-to-day devoured all the time and energy you needed to invest in executing your strategy for tomorrow. The 4 Disciplines of Execution can change that forever. The 4 Disciplines of Execution (4DX) is a simple, repeatable, and proven formula for executing your most important strategic priorities in the midst of the whirlwind. By following the 4 Disciplines—Focus on the Wildly Important; Act on Lead Measures; Keep a Compelling Scoreboard; Create a Cadence of Accountability—leaders can produce breakthrough results, even when executing the strategy requires a significant change in behavior from their teams. 4DX is not theory. It is a proven set of practices that have been tested and refined by hundreds of organizations and thousands of teams over many years. When a company or an individual adheres to these disciplines, they achieve superb results, regardless of the goal. 4DX represents a new way to think and work that is essential to thriving in today’s competitive climate. The 4 Disciplines of Execution is one book that no business leader can afford to miss.

Rebound Rules: The Art of Success 2.0


Rick Pitino - 2008
    Recalling the tragedies that shaped his life and career—his unsuccessful tenure as Celtics coach,  the devastating loss on 9/11 of his best friend and his brother-in-law and the deep depression that followed—Coach Pitino shares his Rebound Rules, demonstrating how he emerged wiser and rose to new heights with a richer perspective on life and work…and how you can, too.

Googled: The End of the World as We Know It


Ken Auletta - 2009
    This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined.Auletta goes inside Google's closed-door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In Googled, the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. It may send chills down traditionalists' spines, but it's a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.Googled is candid, objective and authoritative. Crucially, it's not just a history or reportage: it's ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology.

Where Nobody Knows Your Name: Life In the Minor Leagues of Baseball


John Feinstein - 2014
    . . a riveting journey through the world of minor-league baseball“No one grows up playing baseball pretending that they’re pitching or hitting in Triple-A.” —Chris Schwinden, Triple-A pitcher“If you don’t like it here, do a better job.” —Ron Johnson, Triple-A managerJohn Feinstein gave readers an unprecedented view of the PGA Tour in A Good Walk Spoiled. He opened the door to an NCAA basketball locker room in his explosive bestseller A Season on the Brink. Now, turning his eye to our national pastime, sports journalist John Feinstein explores the colorful and mysterious world of minor-league baseball—a gateway through which all major-league players pass in their careers . . . hoping never to return.      Baseball’s minor leagues are a paradox. For some players, the minors are a glorious launching pad toward years of fame and fortune; for others, a crash-landing pad when injury or poor play forces a big leaguer back to a life of obscure ballparks and cramped buses instead of Fenway Park and plush charter planes. Focusing exclusively on the Triple-A level, one step beneath Major League Baseball, Feinstein introduces readers to nine unique men: three pitchers, three position players, two managers, and an umpire. Through their compelling stories, Feinstein pulls back the veil on a league that is chock-full of gifted baseball players, managers, and umpires who are all one moment away from getting called up—or back—to the majors.      The stories are hard to believe: a first-round draft pick and pitching ace who rocketed to major-league success before finding himself suddenly out of the game, hatching a presumptuous plan to get one more shot at the mound; a home run–hitting former World Series hero who lived the dream, then bounced among six teams before facing the prospects of an unceremonious end to his career; a big-league All-Star who, in the span of five months, went from being completely out of baseball to becoming a star in the ALDS, then signing a $10 million contract; and a well-liked designated hitter who toiled for eighteen seasons in the minors—a record he never wanted to set—before facing his final, highly emotional chance for a call-up to the big leagues.      From Raleigh to Pawtucket, from Lehigh Valley to Indianapolis and beyond, Where Nobody Knows Your Name gives readers an intimate look at a baseball world not normally seen by the fans. John Feinstein gets to the heart of the human stories in a uniquely compelling way, crafting a masterful book that stands alongside his very best works.