Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business


Kindra Hall - 2019
    But what stories do you need to tell and how do you tell them?Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:the Value Story, to convince customers they need what you provide;the Founder Story, to persuade investors and customers your organization is worth the investment;the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others.Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?

Reinventing You: Define Your Brand, Imagine Your Future


Dorie Clark - 2013
    But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey.In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make.Mixing personal stories with engaging interviews and examples from well-known personalities—Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others—Reinventing You shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want.

Before Happiness: How Creating a Positive Reality First Amplifies Your Levels of Happiness and Success


Shawn Achor - 2013
    This book is about what comes before both. Because before we can be happy or successful, we need to first develop the ability to see that positive change is possible. Only once we learn to see the world through a more positive lens can we summon all our motivation, emotion, and intelligence to achieve our personal and professional goals.In Before Happiness, Achor reveals five actionable, proven strategies for changing our lens to positive:· The Most Valuable Reality: See a broader range of ideas and solutions by changing the details on which your brain chooses to focus · Success Mapping: Set goals oriented around the things in life that matter to you most, whether career advancement or family or making a difference in the world· The X-spot: Use success accelerants to propel you more quickly towards those goals, whether finishing a marathon, reaching a sales target, learning a language, or losing 10 pounds· Noise-Canceling: Boost the signal pointing you to opportunities and possibilities that others miss · Positive Inception: Transfer these skills to your team, your employees, and everyone around you By mastering these strategies, you’ll create an renewable source of positivity, motivation, and engagement that will allow you to reach your fullest potential in everything you do.

Food Babe Kitchen: More than 100 Delicious, Real Food Recipes to Change Your Body and Your Life


Vani Hari - 2020
    This book will inspire you to take control of your health and ditch processed foods for good.Get ready to ditch processed foods for good, and eat the cleanest, healthiest food on the planet!With more than 100 mouthwatering recipes-from Biscuits with Whipped Honey Butter to Baja Fish Tacos, Grapefruit Goddess Salad, Luscious Lemon Bars, and even Homemade Doritos-the Food Babe Kitchen will show readers how delicious and simple it is to eat healthy, easy, real food.Food Babe Kitchen shows you how to shop for the healthiest ingredients by breaking down every aisle in the grocery store with expert label-reading tips and simple swaps, plus a handy meal-planning guide and pantry list to stock your kitchen for success.Eat healthfully, close to the earth, with the best ingredients that you choose, so when you sit down to enjoy a delicious meal you know what you are eating, and you haven't spent all day in the kitchen!Easy-to-follow directions, eye-catching photography, and simple substitutions to accommodate vegan, dairy-free, grain-free, and other diets, make this the ultimate guide to getting back into the kitchen to create healthful meals for yourself and those you love.Getting off processed food has never been easier-or more delicious.

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time


Keith Ferrazzi - 2005
    As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships--so that everyone wins. In "Never Eat Alone," Ferrazzi lays out the specific steps--and inner mindset--he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him. The son of a small-town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to a scholarship at Yale, a Harvard MBA, and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington's corridors of power to Hollywood's A-list, leading to him being named one of Crain's 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum. Ferrazzi's form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship-building from the crude, desperate glad-handling usually associated with "networking." He then distills his system of reaching out to people into practical, proven principles. Among them: Don't keep score: It's never simply about getting what you want. It's about getting what you want and making sure that the people who are important to you get what they want, too. "Ping" constantly: The Ins and Outs of reaching out to those in your circle of contacts all the time--not just when you need something. Never eat alone: The dynamics of status are the same whether you're working at a corporation or attending a society event-- "invisibility" is a fate worse than failure. In the course of the book, Ferrazzi outlines the timeless strategies shared by the world's most connected individuals, from Katherine Graham to Bill Clinton, Vernon Jordan to the Dalai Lama. Chock full of specific advice on handling rejection, getting past gatekeepers, becoming a "conference commando," and more, "Never Eat Alone" is destined to take its place alongside "How to Win Friends and Influence People" as an inspirational classic.

Recession Proof Graduate: How to Land the Job You Want by Doing Free Work


Charlie Hoehn - 2009
    This book is frequently shared among students, teachers, parents, counselors, freelancers, and entrepreneurs. It's been integrated in the coursework at a number of universities, given away as a graduation gift, and translated to Italian. Don't give out lame graduation gifts and $20 checks this year! Give your friends what they really need: a battle-tested manual to help them land a job they love. This book reveals the step-by-step formula that thousands of people have used to get great jobs, even in terrible economies. The author of this book, Charlie Hoehn, struggled to find meaningful work (or any work) after getting out of school. He graduated in 2008 - during the worst economy in 80 years - and spent months spamming his resume to hundreds of companies he didn't want to work for... and never heard back from them. When he changed his strategy, he landed several dream jobs, and got to work with amazing people like Tim Ferriss and Ramit Sethi. Charlie went from being broke in his parents' basement, to getting paid to work on projects that made him come alive. It was a far cry from the days of begging for soul-crushing work.

The Cyber Effect: A Pioneering Cyberpsychologist Explains How Human Behavior Changes Online


Mary Aiken - 2016
    Levitt, co-author of Freakonomics - One of the best books of the year--NatureMary Aiken, the world's leading expert in forensic cyberpsychology, offers a starting point for all future conversations about how the Internet is shaping development and behavior, societal norms and values, children, safety, privacy, and our perception of the world. Drawing on her own research and extensive experience with law enforcement, Aiken covers a wide range of subjects, from the impact of screens on the developing child to the explosion of teen sexting and the acceleration of compulsive and addictive behaviors online. Aiken provides surprising statistics and incredible-but-true case studies of hidden trends that are shaping our culture and raising troubling questions about where the digital revolution is taking us.Praise for The Cyber Effect"How to guide kids in a hyperconnected world is one of the biggest challenges for today's parents. Mary Aiken clearly and calmly separates reality from myth. She clearly lays out the issues we really need to be concerned about and calmly instructs us on how to keep our kids safe and healthy in their digital lives."--Peggy Orenstein, author of the New York Times bestseller Girls & Sex"[A] fresh voice and a uniquely compelling perspective that draws from the murky, fascinating depths of her criminal case file and her insight as a cyber-psychologist . . . This is Aiken's cyber cri de coeur as a forensic scientist, and she wants everyone on the case."--The Washington Post"Fascinating . . . If you have children, stop what you are doing and pick up a copy of The Cyber Effect."--The Times (UK)"An incisive tour of sociotechnology and its discontents."--Nature"Just as Rachel Carson launched the modern environmental movement with her Silent Spring, Mary Aiken delivers a deeply disturbing, utterly penetrating, and urgently timed investigation into the perils of the largest unregulated social experiment of our time."--Bob Woodward"Mary Aiken takes us on a fascinating, thought-provoking, and at times scary journey down the rabbit hole to witness how the Internet is changing the human psyche. A must-read for anyone who wants to understand the temptations and tragedies of cyberspace."--John R. Suler, PhD, author of The Psychology of Cyberspace"Drawing on a fascinating and mind-boggling range of research and knowledge, Mary Aiken has written a great, important book that terrifies then consoles by pointing a way forward so that our experience online might not outstrip our common sense."--Steven D. Levitt"Having worked with law enforcement groups from INTERPOL and Europol as well as the U.S. government, Aiken knows firsthand how today's digital tools can be exploited by criminals lurking in the Internet's Dark Net."--Newsweek

Delivering Happiness: A Path to Profits, Passion, and Purpose


Tony Hsieh - 2010
    You want to learn about the path I took that eventually led me to Zappos, and the lessons I learned along the way. You want to learn from all the mistakes we made at Zappos over the years so that your business can avoid making some of the same ones. You want to figure out the right balance of profits, passion, and purpose in business and in life. You want to build a long-term, enduring business and brand. You want to create a stronger company culture, which will make your employees and coworkers happier and create more employee engagement, leading to higher productivity. You want to deliver a better customer experience, which will make your customers happier and create more customer loyalty, leading to increased profits. You want to build something special. You want to find inspiration and happiness in work and in life. You ran out of firewood for your fireplace. This book makes an excellent fire-starter.

Start Something That Matters


Blake Mycoskie - 2011
    That’s the breakthrough message of TOMS’ One for One movement. You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once—right now.    In Start Something That Matters, Blake Mycoskie tells the story of TOMS, one of the fastest-growing shoe companies in the world, and combines it with lessons learned from such other innovative organizations such as Method Products, charity: water, FEED Projects, and TerraCycle. Blake presents the six simple keys for creating or transforming your own life and business, from discovering your core story to being resourceful without resources; from overcoming fear and doubt to incorporating giving into every aspect of your life. No matter what kind of change you’re considering, Start Something That Matters gives you the stories, ideas, and practical tips that can help you get started.   Why this book is for you:  • You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job.• You want to love your work, work for what you love, and have a positive impact on the world—all at the same time.• You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start. • You’re curious about how someone who never made a pair of shoes, attended fashion school, or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away.• You’re looking for a new model of success to share with your children, students, co-workers, and members of your community. You’re ready to start something that matters.

Clark Howard's Living Large for the Long Haul: Consumer-tested Ways to Overhaul Your Finances, Increase Your Savings, and Get Your Life Back on Track


Clark Howard - 2013
    For many, home values are still too low and unemployment is still too high. Others have prospered despite the ups and downs. In Clark Howard's Living Large for the Long Haul, the renowned broadcaster examines our new paradigm through the eyes of those whose financial portfolios have beaten the odds, and those whose economic situation has gone off course. Through these fascinating personal accounts, listeners will uncover amazing opportunities and smart decisions, finding advantages in bleak times for lasting payoffs in the long run.

Money: Know More, Make More, Give More


Rob Moore - 2017
    Even people who win the lottery or inherit money often seem to wind up losing it. The evidence suggests you can't win a game that you don't understand - even if you start out winning - because you never understood the game in the first place.So how can you win with money? How can you create independent wealth and hold on to it? This inspiring book by self-made multi-millionaire Rob Moore explains the rules of the game, shares simple tricks for managing money better, details how to create a plan for an ambitious future, and shows you the very best way to become a millionaire - to think and behave like one!

Creating Magic


Lee Cockerell - 2008
    The secret for creating magic in our careers, our organizations, and our lives is simple: outstanding leadership--the kind that inspires employees, delights customers, and achieves extraordinary business results. No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World(R) Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world's number one vacation destination. But as Lee demonstrates, great leadership isn't about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include: Everyone is important.Make your people your brand. Burn the free fuel: appreciation, recognition, and encouragement. Give people a purpose, not just a job. Combining surprising business wisdom with insightful and entertaining stories from Lee's four decades on the front lines of some of the world's best-run companies, Creating Magic shows all of us - from small business owners to managers at every level - how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.

Business @ the Speed of Thought: Succeeding in the Digital Economy


Bill Gates - 1999
    Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detailed examples from Microsoft, GM, Dell, and many other successful companies. Companion Web site.

Win at Work and Succeed at Life: 5 Principles to Free Yourself from the Cult of Overwork


Michael Hyatt - 2021
    Yet career wins can come at great cost to your health, relationships, and personal well-being. Why does it seem impossible to both win at work and succeed at life?Michael Hyatt and Megan Hyatt Miller know we can do better because he's seen it in his more than four decades as a successful executive and a loving and present husband and father. Today Michael and his daughter, Megan Hyatt Miller, coach leaders to live the double win. Backed by scholarly research from organizational science and psychology, and illustrated with eye-opening case studies from across the business spectrum and their own coaching clients, Win at Work and Succeed at Life is their manifesto on how you can achieve work-life balance and restore your sanity.With clarity, humor, and plenty of motivation, Win at Work and Succeed at Life gives you- an understanding of the historical and cultural forces that have led to overworking- 5 principles to rethink work and productivity from the ground up- simple but proven practices that enable you to slow down and reclaim your life- and moreRefuse the false choice of career versus family. You can achieve the double win in life.

Get Your Sh*t Together: How to Stop Worrying About What You Should Do So You Can Finish What You Need to Do and Start Doing What You Want to Do (A No F*cks Given Guide)


Sarah Knight - 2016
    But what about all the sh*t you do give a f*ck about-like your career, health, relationships, and bank account?Now, Sarah's back with more hilarious advice to make life easier and better. Whether your dream is to quit your day job and buy a food truck, pay off your debt, or just spend more time with your cat, Sarah cuts through the bullsh*t cycle of self-sabotage to show you how to be happy.You'll learn:Three simple tools for getting (and keeping) your sh*t togetherThe Power of Negative ThinkingHow to balance work and fun-and save money while you're at itWays to manage anxietyAnd tons of other awesome sh*t!Soon you'll be setting real goals, crushing them, and getting out the door for happy hour-every damn day.Praise for Sarah Knight"Genius." - Cosmopolitan"Self-help to swear by." - The Boston Globe"Hilarious [and] truly practical." - Booklist