Selling to the C-Suite is the first book that reveals how to land those career-making sales in the words of CEOs themselves!With 60 years of combined experience selling to corporations around the world, Nicholas A.C. Read and Stephen J. Bistritz, Ed.D., conducted in-depth interviews with executive- level decision makers of more than 500 organizations. One thing they learned might surprise you: leaders at the highest corporate levels don't avoid sales pitches; in fact, they welcome them--provided the salesperson approaches them the right way. Inside this invaluable book, CEOs reveal exactly which sales techniques they find most effective, as well as those you should avoid.Selling to the C-Suite provides all the insight you need to:Gain access to executivesEstablish trust and credibilityLeverage relationshipsCreate value at the executive levelIt also reveals when executives personally enter the buying process and sheds light on what role they play.Selling to the C-Suite provides field-tested techniques to put you well ahead of thecompetition when it comes to making those multimillion-dollar sales you never thought possible.

    It was formed from the astonishing number of secrets held by the government and the growing ranks of secret-keepers given charge over them. The government secrecy industry speaks in a private language of codes and acronyms, and follows an arcane set of rules and customs designed to perpetuate itself, repel penetration, and deflect oversight. It justifies itself with the assertion that the American values worth preserving are often best sustained by subterfuge and deception.There are indications that this deep state is crumbling. Necessary secrets are often impossible to keep, while frivolous secrets are kept forever. The entire system has fallen prey to political manipulation, with leaks carefully timed to advance agendas, and over-classification given to indefensible government activities.DEEP STATE: INSIDE THE GOVERNMENT SECRECY INDUSTRY, written by two of the country’s most respected national security journalists, disassembles the secrecy apparatus of the United States and examines real-world trends that ought to trouble everyone from the most aggressive hawk to the fiercest civil libertarian. The book:- Provides the fullest account to date of the National Security Agency’s controversial surveillance program first spun up in the dark days after 9/11.- Examines President Obama’s attempt to reconcile his instincts as a liberal with the realities of executive power, and his use of the state secrets doctrine.- Exposes how the public’s ubiquitous access to information has been the secrecy industry’s toughest opponent to date, and provides a full account of how WikiLeaks and other “sunlight” organizations are changing the government’s approach to handling sensitive information, for better and worse.- Explains how the increased exposure of secrets affects everything from Congressional budgets to Area 51, from SEAL Team Six and Delta Force to the FBI, CIA, and NSA.- Assesses whether the formal and informal mechanisms put in place to protect citizens from abuses by the American deep state work, and how they might be reformed.DEEP STATE: INSIDE THE GOVERNMENT SECRECY INDUSTRY IS based on the authors’ insatiable curiosity for the ground truth and layered on a foundation of original and historical research as well as unprecedented access to lawmakers, intelligence agency heads, White House officials, and secret program managers. It draws on thousands of recently declassified documents and candid interviews with more than 100 military, industry, and government officials.By the bestselling authors of THE COMMAND: DEEP INSIDE THE PRESIDENT’S SECRET ARMY: Marc Ambinder, editor at large at The Week, contributing editor at GQ and The Atlantic, who has covered Washington for CBS News and ABC News; and D.B. Grady, a correspondent for The Atlantic, national security columnist for The Week, and former U.S. Army paratrooper and Afghanistan veteran.

    This summer, dive into eight heartwarming feel-good beach romances by bestselling Australian and New Zealand authors. And because size matters, they're all novel or long novella length! We've got cheeky, sexy, funny, steamy, sweet--and all with heaps of heart. Enjoy with a tall pitcher of iced tea or a bottle of chilled white wine--we'll never tell!* Eight standalone novels (NO cliffhangers!) spanning 1,500+ pages* Over 95% off retail for the individual books sold separately* Only available through July--get your copy today!Eight perfect indulgences to get your summer sorted!ROSALIND JAMES, - Just For YouTRACEY ALVAREZ - Melting into YouDIANA FRASER - The Playboy's RedemptionH.Y. HANNA - Summer Beach Vets: Playing to WinJOANNE HILL - Falling for JackKRIS PEARSON - The Boat Builder's BedANNIE SEATON - Beach HouseSERENITY WOODS - A Secret Between Friends

    But many who read Peanuts in their original Sunday papers remain fond of the striking coloring, which makes for a surprisingly different reading experience. It is for these fans (and for Peanuts fans in general who want to experience this alternate/original version) that we now present a series of larger, Sundays-only Peanuts reprints. As with most strips, Peanuts showed by far the quickest and richest development in its first decade, and Peanuts Every Sunday: 1952-1955, by compiling every strip from the first four years, offers a fascinating peek at Schulz's evolving creative process. Not only does the graphic side of the strips change drastically, from the strip's initial stiff, ultra-simple stylizations through a period of uncommonly lush, detailed drawings to something close to the final, elegant Peanuts style we've all come to know and love, but several main characters are gradually introduced -- oddly enough, usually as infants who would then grow up to full, articulate Peanut-hood! -- and then refined: Schroeder, Lucy, and Linus.

    She was smitten, and she wasn’t alone. This country on the Black Sea has an unusual effect on people; the most passionate rip off their clothes and drink wines out of horns while the cold-hearted well up with tears and make emotional toasts. Visiting winemakers fall under Georgia’s spell and bring home qvevris (clay fermentation vessels) while rethinking their own techniques.But, as in any good fairy tale, Feiring sensed that danger rode shotgun with the magic. With acclaim and growing international interest come threats in the guise of new wine consultants aimed at making wines more commercial. So Feiring fought back in the only way she knew how: by celebrating Georgia and the men and women who make the wines she loves most, those made naturally with organic viticulture, minimal intervention, and no additives.From Tbilisi to Batumi, Feiring meets winemakers, bishops, farmers, artists, and silk spinners. She feasts, toasts, and collects recipes. She encounters the thriving qvevri craftspeople of the countryside, wild grape hunters, and even Stalin’s last winemaker while plumbing the depths of this tiny country’s love for its wines.For the Love of Wine is Feiring’s emotional tale of a remarkable country and people who have survived religious wars and Soviet occupation yet managed always to keep hold of their precious wine traditions. Embedded in the narrative is the hope that Georgia has the temerity to confront its latest threat—modernization.

    It's the Bible of baking, considered by many as the most thorough baking book on the market. The highly readable, easy-to-follow text explains the whys and hows of baking and makes it easy for even the beginner to achieve delicious results in the kitchen. Line drawings throughout.

    But deep down, a good business leader is an everyman who combines vision and high energy with the ability to connect with and learn from all types of people. In The Power of Being Yourself, renowned business leader Joe Plumeri offers simple yet profound guidance on how to stay positive, motivate yourself and others, and achieve success in your life and work.Plumeri's Game Plan for Success features eight key principles, from Everyone Has the Same Plumbing, in which his fish-out-of-water experience as CEO and chairman of a London-based company reveals how cultural differences can be overcome as people everywhere respond to authenticity, to You Gotta Have Purpose!, which explores the transformative ingredient that leads to tangible progress. And because this book is meant to be revisited and consulted whenever you need fresh inspiration or practical advice, The Power of Being Yourself also features a final section—Applying the Principles—imparting further guidance and checklists.By sharing his own experiences—and candidly exploring high-stakes business decisions along with many personal triumphs and tragedies—Plumeri explains that the secret to success is found not in boardroom strategy or corporate philosophy, but rather in allowing passion, purpose, and true emotions to inform your approach and guide your relationships. His book is a timely wake-up call in a world where heartless electronic communication too often takes precedence over genuine connection. Plumeri reveals that if we can live in the moment and be honest and true in our emotions, the effect carries over into how we live all facets of our lives.

    Women will discover how to:Dismantle limiting beliefsTake positive, calculated risksMake career changes fueled by passion and purpose"Filter and Focus" to give their creative ideas time and space to evolvePrioritizeOvercome procrastinationDeclutter and create workable workspaces, andFind resources and supportAs in her previous book, The 12 Secrets of Highly Successful Women offers hundreds of examples of how creative women entrepreneurs and business leaders have used these strategies for success. This is an inspiring book for women that shows what's possible when you follow your heart and honor your gifts.

    A must read and a re-read!--Tony Fadell, Coinventor of the iPod/iPhone & Founder of Nest LabsVeteran venture capitalist Randy Komisar and finance executive Jantoon Reigersman share no-nonsense, counterintuitive guidelines to help anyone build a successful startup.Over the course of their careers, Randy Komisar and Jantoon Reigersman continue to see startups crash and burn because they forget the timeless lessons of entrepreneurship.But, as Komisar and Reigersman show, you can beat the odds if you quickly learn what insiders know about what it takes to build a healthy foundation for a thriving venture. In Straight Talk for Startups they walk budding entrepreneurs through 100 essential rules--from pitching your idea to selecting investors to managing your board to deciding how and when to achieve liquidity. Culled from their own decades of experience, as well as the experiences of their many successful colleagues and friends, the rules are organized under broad topics, from Mastering the Fundamentals and Selecting the Right Investors, to The Ideal Fundraise, Building and Managing Effective Boards, and Achieving Liquidity.Vital rules you'll find in Straight Talk for Startups include:The best ideas originate from founders who are usersCreate two business plans: an execution plan and an aspirational planNet income is an option, but cash flow is a factDon't accept money from strangersPersonal wealth doesn't equal good investingSmall boards are better than big onesAdd independent board members for expertise and objectivityToo many unanimous board decisions are a sign of troubleChoose an acquirer, don't wait to be chosenLearn the rules by heart so you know when to break themFilled with helpful real-life examples and specific, actionable advice, Straight Talk for Startups is the ideal handbook for anyone running, working for, or thinking about creating a startup, or just curious about what makes high-potential ventures tick.

    It was the first such approach to bridge the gap between organization strategy and the individual. Now, in this revised and expanded new edition, Rummler and Brache reflect on the key needs of organizations faced with today's challenge of managing change. With multiple charts, checklists, hands-on tools and case studies, the authors show how they implemented their Performance Improvement methodology in over 250 successful projects with clients such as Hewlett-Packard, 3M, Shell Oil, and Citibank.

     (NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testimonials and claim the free bonus offers that come with this book at SEOforGrowth.com) SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it’s about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your website needs to be at the top of Internet search results. Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they’re "doing SEO" — but that’s not what it takes to get those coveted first page Google rankings. No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising — one you can’t afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices. John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they’ve acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease. SEO for Growth is Your One-Stop Digital Marketing Guide The first part of the book provides an overview of search engines, ranking algorithms, and website design changes, so you can understand the way that Google “thinks.” The book then takes you through the mindset and strategy you need to get SEO right and provides specific techniques that you can use at each stage of a new business: from finding the perfect match between the ideal customer and the market message (traction), to retaining customers and building relationships for growth (expansion); and leveraging the assets you build for payoff (conversion). From this book, you’ll learn how to: • create and re-purpose content and plan an editorial calendar • use different social media channels to generate engagement with your content • build and manage your online reputation, plus handle negative reviews • do quality link building without resorting to the shady practices Google now penalizes • conduct keyword research to optimize your website and all of your content • use pay-per-click advertising in the most cost-efficient way to get the biggest bang for your buck • build a revenue generating website that will help power your company’s growth for years to come Whether you want to adapt your small business to the digital age or you’re a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business.

    

    No organization—or individual—can successfully compete in the marketplace, achieve goals and objectives, provide outstanding service, engage in exceptional teamwork, or develop people without personal accountability.   John G. Miller believes that the troubles that plague organizations cannot be solved by pointing fingers and blaming others. Rather, the real solutions are found when each of us recognizes the power of personal accountability. In QBQ! The Question Behind the Question®, Miller explains how negative, ill-focused questions like “Why do we have to go through all this change?” and “Who dropped the ball?” represent a lack of personal accountability. Conversely, when we ask better questions—QBQs—such as “What can I do to contribute?” or “How can I help solve the problem?” our lives and our organizations are transformed.THE QBQ! PROMISEThis remarkable and timely book provides a practical method for putting personal accountability into daily actions, with astonishing results: problems are solved, internal barriers come down, service improves, teams thrive, and people adapt to change more quickly. QBQ! is an invaluable resource for anyone seeking to learn, grow, and change. Using this tool, each of us can add tremendous worth to our organizations and to our lives by eliminating blame, victim-thinking, and procrastination.                                                                                                 QBQ! was written more than a decade ago and has helped countless readers practice personal accountability at work and at home. This version features a new foreword, revisions and new material throughout, and a section of  FAQs that the author has received over the years.

    Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing.Daring readers to stop accepting non-monetizable "likes" and "shares" for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are -- another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums.This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales.

    It has been a buzz word in the business world for years. But despite our best attempts and countless self-help books, we still fall behind, work late, juggle our schedules, and become swamped. "Time Traps" addresses the most common misconceptions we have about time and our use of that time in the marketplace. Duncan has proven remedies for universal time troubles, and he shows readers how to set a schedule that works-not just some days but every day. With the principles in "Time Traps," salespeople will see a rise in their sales as they experience a drop in their working hours.