This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

      APPROACH: Atkinson is a  managerially-oriented book that focuses on both quantitative and qualitative aspects of classical and contemporary managerial accounting.   COMPETITORS: Garrison, MH;

    Packed with actionable ideas, The 1% Solution shows you how to power up your next 30 days and then keep on going at a permanently higher level. Because it's based not upon opinion, but upon solid research that's backed up with real-life examples, this book is for those who want to be better right now. Connellan notes, for example, that while it's virtually impossible to be 100% better than your competition, it's very possible to be 1% better in hundreds of things. Connellan draws on three sources for the practical solutions he offers: 1. His background as a Research Associate and Program Director at the Michigan Business School where he was responsible for the design and implementation of 72 management development programs a year. 2. His street experience as an entrepreneur who started a company in the health promotion field and built it into a network of 1200 instructors serving 300 hospitals and most of the Fortune 500 companies. More than 1,000,000 people went through its programs and two different Surgeon General reports cited the firms program quality. 3. His current work as a keynote speaker and consultant whose clients include such diverse organizations as FedEx, TD Canada Trust, Marriott, Sobeys, Sony, Acura, BMW, Rogers Communications, Canadian Tire, Neiman Marcus, Home Depot, Target, and the military. As part of his research, he looked at individuals who worked to improve their personal and work lives. While most everyone put in a lot of effort, he found one key difference between those who won that battle and those who lost that battle. The winners had a structure a structure that gave them a disciplined focus and the losers didn't. If you're interested in a proven structure for work and personal success, this book belongs in your library right now because as one reviewer said The 1% Solution really does give you the magic formula for 'How to Make Your Next 30 Days the Best Ever.'

    They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are. For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.

    

    Four decide to jump off. How many are left? Answer: Five Why? Because there's a difference between deciding and doing. Written by Mark L. Feldman and Michael F. Spratt of PricewaterhouseCoopers, Five Frogs on a Log offers readers an entertaining and no-nonsense field guide to the mergers and acquisitions jungle, packed with insight and instruction for executing corporate change and capturing shareholder value. Whether you're buying another company or acquiring a new vision of the future, this book proffers an unconventional perspective and a practical, readily accessible set of solutions to the single greatest challenge facing today's managers: executing rapid transitions ion mergers, acquisitions and gut wrenching change.Designed for corporate managers and CEOs caught up in the whirlwind of change, every chapter provides accessible ideas and wisdom for navigating the most demanding business transitions. The authors offer a unique hands-on perspective based on their work with top Fortune 500 firms. As they state:"Increasingly, the companies that win are those that learn faster, act quicker and adapt sooner. They will compress time by making and executing early, informed decisions about economic value creation, ruthless prioritization and focused resource allocation. They will use these decisions to take early firm stands on management deployment, organization structure and culture. Their actions will increasingly be linked to long-term, sustained economic value creation." The advice and expertise offered in this book can be used to solve a range of operational problems from speeding up new product development to merging two businesses; from changing company culture to repositioning a business in a while new marketplace.Whatever the challenges and opportunities facing you, your company, your industry, Five Frogs on a Log will move you from deciding to doing.

    Over three years of their innovative and creative ways of coaching, the team achieved these goals, and more.Paddy’s journey included working with the South African cricket team as the cricket world’s first fitness trainer, transitioned to him becoming a mental coach in professional sport, and in 2012 became head coach of the Rajasthan Royals in the Indian Premier League. Since then, he has coached five teams in thirteen seasons across three of the world’s premier T20 leagues.The Barefoot Coach is packed with Paddy’s out-of-the-box thinking and illuminating anecdotes on winning, preparation, failure and working to resolve life’s tangled knots. Inspiring, candid and unusual in its approach to coaching, and with fascinating breakaways into extreme sport, this is a must read for everyone who wishes to enhance their performance, and their lives. http://www.thebarefootcoach.net/

    Yet the projects he envisioned laid the foundation for the nation's development once it became independent. More extraordinary still, these institutions continue to set the pace for others in their respective areas. For, among his many achievements are the Indian Institute of Science in Bangalore, which has groomed some of the country's best scientists, the Tata Steel plant in Jamshedpur, which marked the country's transition from trading to manufacturing, his pioneering hydro-electric project, and the Taj Mahal hotel in Mumbai, one of the finest in the world. In these as in other projects he undertook, Jamsetji revealed the unerring instinct of a man who knew what it would take to restore the pride of a subjugated nation and help it prepare for a place among the leading nations of the world once it came into its own. The scale of the projects required abilities of a high order. In some cases it was sheer perseverance that paid off "as with finding a suitable site for the steel project. In others, such as the Indian Institute of Science, it was his exceptional persuasive skills and patience that finally got him the approval of a reluctant viceroy, Lord Curzon. In For the Love of India, R.M. Lala has drawn upon fresh material from the India Office Library in London and other archives, as also Jamsetji's letters, to portray the man and his age. It is an absorbing account that makes clear how remarkable Jamsetji's achievement truly was, and why, even now, one hundred years after his death, he seems like a man well ahead of the times.

    This isn't just another ivory tower book on leadership. Employee Engagement 2.0 is the result of both massive research and real-world experience. The author, Kevin Kruse, is a former Best Place to Work winner, serial entrepreneur, and NY Times bestselling author. He has advised dozens of organizations, from Fortune 500 companies like SAP, to startups and non-profits, and even to the US Marines. This is your step-by-step guide that will teach you: - What employee engagement is (it does not mean happy or satisfied) - How engagement directly drives sales, profits, and even stock price - The secret recipe for making anyone feel engaged - How to quantify engagement, even if you have no budget - 7 questions to ask that will identify your engagement weakness - What to say to facilitate a team meeting on engagement - A communication system that ensures rapid, two-way flow of information - How to make your strategic vision memorable and "sticky" - How to implement a complete engagement plan in only 8 weeks! Being a great leader-one who drives massive passion, commitment and engagement-is within your reach. Follow the step-by-step plan in Employee Engagement 2.0 and prepare to be a great place to work.

     Author James Muir shares unique insights on how ‘closing the sale’ can be done with a natural, non-pushy sales strategy that breaks the stigma often associated with professional sales. Everything has changed. The latest science shows that old, counter-productive closing tactics backfire and hold you back. In The Perfect Close you will learn a closing method that is nearly always successful (in the 95% range). It’s zero pressure and involves just two questions. It’s a clear & simple approach that is flexible enough to use on every kind of sale at every given stage. It can be learned in less than an hour and mastered in a day. It is especially helpful for new and inexperienced salespeople and professionals who dislike the “stigma” of selling or find the selling process awkward or uncomfortable. In The Perfect Close: The Secret to Closing Sales you will learn: A simple method to closing that is nearly always successful (95% range), is zero pressure & involves just two questions. How traditional closing techniques damage trust & what you can do remain on emotionally higher ground. How to close more sales in way that makes clients feel more educated, in control and see you as a facilitator & consultant. A proven and repeatable process for advancing sales that can be used in any kind of sale at any given stage. How to add continuous momentum & advance your sales in a way that results in more closed business & faster closed business. A natural way to close that doesn't require that you change your personality or become someone you're not. How to completely eliminate the stress & tension that some people feel when it comes to asking for commitments. How to add value on every sales encounter. Everything you need to know to advance every sale to closure The Perfect Close represents the best practice in closing sales today. Apply it yourself and discover how this simple technique along with being genuinely authentic creates the highest levels of success and happiness. This is more than a just a book. It's a sales training course that outlines step-by-step what you need to do to advance your sales to closure. If you are new to sales, make this the first book you read. It will teach you how to be effective immediately and will literally teach you the rest of the steps in your sales process. If you are an experienced professional looking for ways to improve your performance, this book will help take your closing skills to a whole new level. SPECIAL BONUSES! With this book you will get access to a myriad of complimentary online resources including: The Perfect Close Reference Model, The Perfect Close Mind Map, Opportunity Research Forms, Encounter Planning Forms, Sample Meeting Agendas, The 21 Closing Secrets Reference Guide, Special Reports and more. Print them out and use these resources to help you while selling or just to refresh what you've learned.

    This leads to fear and uncertainty, which too often erodes our confidence and undermines our relationships. “That’s because trust is not a verb,” says legendary life coach Iyanla Vanzant, “it’s a noun. In fact, trust is a state of mind and a state of being.” In Trust, Iyanla explains what trust really is, reveals how and why to trust, and explores how to cultivate this liberating power. She outlines the special rewards that come from mastering the four essential trusts—trust in God, trust in yourself, trust in others, and trust in life—and shares how these opportunities encourage our true state of being. When trust is broken, it brings us face to face with our shadow, revealing our hidden beliefs and expectations about how things “should” be. This book’s pragmatic prescriptions demonstrate how to avoid trust-destroying behaviors through communication, consistency, and cooperation. Her wise words encourage us to build trust, to revitalize us with increased authenticity, greater resilience, and renewed peace in every part of our lives.

    It's infecting the very roots of business performance, and it's spreading fast. It isn't the recession, market volatility, scandal, or greed. It's entitlement.And it may be killing your business. In myriad ways, entitlement has been cultivated for decades. As a result, too many employees today believe that they are entitled to a paycheck simply because they show up. Brad Hams has proven that we are not doomed to a path of entitlement and dependence. After more than 15 years working with hundreds of companies, he knows that the vast majority of employees addicted to entitlement actually want to engage, want to contribute, and feel much better about themselves when they are in an environment that requires them to do so.Now, with Ownership Thinking, Hams shares his strategy that will increase your company's productivity, employee retention, and profitability:The Right Education: Teach employees the fundamentals of business and finance, how their company makes money, and how they add--or take away--value.The Right Measures: Identify the organization's Key Performance Indicators and teach employees to forecast results in an environment of high visibility and accountability.The Right Incentives: Create incentive plans that are self-funding and clearly align employees' behavior to the organization's business and financial objectives.Your employees will learn to think and act like owners and will become active participants in the financial performance of the business. They will gain the self-esteem that is only possible through achievement and will reap rewards that are in alignment with the success of their organization. Meanwhile, you will enjoy your role more, sleep better at night, and leave a legacy that is far more inspiring and significant than you dreamed possible.Praise for Ownership Thinking"You would have to read a dozen other books to even come close to Ownership Thinking--a systematic and practical process for getting your employees to give that extra effort and brain power we know they possess."--Verne Harnish, CEO, Gazelles; author, Mastering the Rockefeller Habits"Brad Hams tells it like it truly is: transparency creates trust; trust creates engagement; engagement creates a healthy enterprise. This thoughtful and practical book shows you how to achieve all of these things and more."--Chip Conley, founder and executive chair, Joie de Vivre; author, Peak"Comprehensive and marvelously clear, Ownership Thinking's techniques for creating change are focused, direct, and motivating. This is a wise book, unusually useful, and I recommend it most highly."--Judith M. Bardwick, Ph.D., author, Danger in the Comfort Zone and The Psychological Recession"Brad Hams is one of the most persuasive and creative thinkers I know. His book is a specific guide you can (and should) implement now."--Corey Rosen, founder, National Center for Employee Ownership"Hams is masterful at outlining the engagement practices that inspire people to care and to be deeply vested in business results."--Jim Haudan, CEO, Root Learning; author, The Art of Engagement"Hams' book is like a candid conversation with a wise friend. . . . A 'must read' for any business leader wanting to create a culture of ownership."--Dean Schroeder, author, Ideas Are Free

    ‘Do you then see the bird?’ There was a sense of rising excitement in Drona’s voice. ‘No! I can simply see the eye of the bird, nothing else,’ responded Arjuna without taking his eyes off the target. ‘Now, shoot!’ Drona commanded in a shrill voice. Everyone who stood there saw Arjuna’s arrow whizz past and heard a sharp click. The arrow was stuck in the middle of the bird’s eye. That day, a legend was born. Arjuna was declared a shreshtha, a supreme human talent. Arjuna’s most powerful weapon was not his Gandiva. His power came from ekagrata—his one-pointed concentration. Arjuna re-defined the limits of human achievement. He conquered his enemies with the sword of clarity and the shield of discrimination. In this creative re-imagining of the story of Arjuna, Debashis Chatterjee mines the Mahabharata and discovers nine precious lessons that will enable any one of us to become heroes in our own lives. Whether it is gaining mastery over life, harnessing our will power, or prioritising action choices—these life-lessons from that most charismatic of Pandavas can truly put each one of us on the hero-path. A magical blend of mythology and management, this book is worth reading and re-reading, many times over.

    This book provides up-to-date information on how good project, program, and portfolio management can help you achieve organizational success. It includes over 50 samples of tools and techniques applied to one large project, and is suitable for all majors, including business, engineering, healthcare, and more.