The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. Health Education, Health Promotion, Health Educators, and Program Planning, Models for Program Planning in Health Promotion, Starting the Planning Process, Assessing Needs, Measurement, Measures, Measurement Instruments and Sampling, Mission Statement, Goals, and Objectives, Theories and Models Commonly Used for Health Promotion Interventions, Interventions, Community Organizing and Community Building, Identification and Allocation of Resources, Marketing: Making Sure Programs Respond to Wants and Needs of Consumers, Implementation: Strategies and Associated Concerns, Evaluation: An Overview, Evaluation Approaches and Designs, Data Analysis and Reporting. Intended for those interested in learning the basics of planning, implementing, and evaluating health promotion programs

    With an increasing number of graduate and business school applicants and an increasing number of GRE test-takers—now a complete test overhaul by the test-maker—a high GRE score is critical to set yourself apart from the competition.New GRE 2011-2012 Premier with CD-ROM is a comprehensive package that includes a book, CD-ROM, and online companion with in-depth strategies, test information, and practice questions to help students score higher on the new GRE Revised General Test. New GRE 2011-2012 Premier with CD-ROM is fully updated and revised with 75 percent all-new content covering the revised and expanded Verbal, Quantitative, and Analytical Writing Assessment Test sections, including 50 percent new practice questions and brand new strategies for each of the new question types.New GRE 2011-2012 Premier with CD-ROM features:6 full-length practice tests (1 in the book, 5 online)400 practice questions and answer explanations on the CD-ROMA detailed overview of the test changesKey strategies for all New GRE question typesDetails and practice sets for the Verbal and Quantitative sectionsDiagnostic tool in end-of-chapter practice sets for even more targeted practiceAdvice for the graduate school application processKaplan guarantees that readers will score higher on the GRE Revised General Test using our guide—or get their money back.

    The biological background provided enables students to comprehend the major problems in biochemical engineering and formulate effective solutions.

    The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

    Stewart's Calculus is successful throughout the world because he explains the material in a way that makes sense to a wide variety of readers. His explanations make ideas come alive, and his problems challenge, to reveal the beauty of calculus. Stewart's examples stand out because they are not just models for problem solving or a means of demonstrating techniques--they also encourage readers to develp an analytic view of the subject. This edition includes new problems, examples, and projects.

    The book s two-part coverage organizes topics under basic theory, and assembles an arsenal of approximation schemes with illustrative applications. For physicists and engineers. "

    Abundantly illustrated and containing a wide variety of exercises, Genki is sure to bring vigor to your classroom! Though primarily meant for use in college-level classes, it is also a good guide for independent learners and is a nice resource book for teachers of Japanese. Genki's authors teach at Kansai Gaidai University, which hosts the largest number of North American students spending their junior year in Japan.

    The most popular applications-oriented approach to engineering technology fluid mechanics, this text covers all of the basic principles of fluid mechanics-both statics and dynamics-in a clear, practical presentation that ties theory directly to real devices and systems used in chemical process industries, manufacturing, plant engineering, waste water handling and product design. Readable and clearly written, the new 6th edition brings a much more attractive appearance to the book and includes many updates and additional features.

    The applications and computations in operations research are emphasized. Significantly revised, this text streamlines the coverage of the theory, applications, and computations of operations research. Numerical examples are effectively used to explain complex mathematical concepts. A separate chapter of fully analyzed applications aptly demonstrates the diverse use of OR. The popular commercial and tutorial software AMPL, Excel, Excel Solver, and Tora are used throughout the book to solve practical problems and to test theoretical concepts. New materials include Markov chains, TSP heuristics, new LP models, and a totally new simplex-based approach to LP sensitivity analysis.

    Using real-life case studies and written with a student-centered approach, this new edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.

    Murray's best-selling book "the most colorful and fun text to read in medical microbiology." Now it's back in an updated New Edition-and it's as succinct, user-friendly, and authoritative as ever. Readers will continue to enjoy its lucid discussions of how microbes cause disease in humans. Expert coverage of basic principles, the immune response, laboratory diagnosis, bacteriology, virology, mycology, and parasitology ensures they understand all the facts vital to the practice of medicine today. More than 550 brilliant full-color images make complex information easy to understand and illustrate the appearance of disease.The smart way to study!Elsevier titles with STUDENT CONSULT will help you master difficult concepts and study more efficiently in print and online! Perform rapid searches. Integrate bonus content from other disciplines. Download text to your handheld device. And a lot more. Each STUDENT CONSULT title comes with full text online, a unique image library, case studies, USMLE style questions, and online note-taking to enhance your learning experience.

    This provocative book undertakes a new and challenging reading of recent semiotic and structuralist theory, arguing that films, novels, and poems cannot be studied in isolation from their viewers and readers.

    

    Offering time-tested problems, conceptual and visual pedagogy, and a state-of-the-art media package, this 11th edition looks to the future of university physics, in terms of both content and approach.

    The main ideas and applications of the metallurgy are provided in this book.