Book picks similar to
Managing Public Relations by James E. Grunig


communication
professional-reads
public-relations
1_nonfiction

Saunders Veterinary Anatomy Coloring Book


Baljit Singh - 2010
    The coloring book helps you memorize the anatomy content you need to know in both veterinary medicine and veterinary technology and gives you a fun way to review the information you have studied. All illustrations in the book are suitable for coloring and are of the highest quality, created by expert medical illustrators.Organized by body region, the book is divided into sections devoted to the head and neck; neck, back, and vertebral column; thorax; abdomen; pelvis; forlimb; and hindlimb.Numbered lead lines clearly identify structures to be colored and correspond to a numbered list beneath the illustration so you can easily visualize the veterinary anatomy. Plus, you can create your own color code using the numbered boxes provided for each illustration.Comprehensive veterinary anatomy coverage helps you reinforce your understanding of canine, feline, equine, porcine, ruminants, and avian anatomy.High quality illustrations make it easy for you to color in each anatomic region and review anatomic details.Self-study format provides a fun and interactive way to prepare for exams throughout your veterinary courses.Part of Elsevier's complete veterinary anatomy learning system, integrating core anatomy knowledge, engaging review, hands-on practice, and clinical application to give you a solid foundation for success!

The soft edge: where great companies find lasting success


Rich Karlgaard - 2014
    These factors remain critical, especially given today's unprecedented business climate. But Rich Karlgaard--Forbes publisher, entrepreneur, investor, and board director--takes a surprising turn and argues that there is now a third element that's required for competitive advantage. It fosters innovation, it accelerates strategy and execution, and it cannot be copied or bought. It is found in a perhaps surprising place--your company's values.Karlgaard examined a variety of enduring companies and found that they have one thing in common; all have leveraged their deepest values alongside strategy and execution, allowing them to fuel growth as well as weather hard times. Karlgaard shares these stories and identifies the five key variables that make up every organization's "soft edge"Trust: Northwestern Mutual has built a $25 million dollar revenue juggernaut on trust, the foundation of lasting success. Learn how to create an environment that engenders trust and propels high performance.Smarts: In most technical fields your formal education quickly becomes out of date. How do you keep up? Learn how the Mayo Clinic, Stanford University women's basketball team, and others stay on top by relentlessly pursuing an advantage through smarts.Teamwork: Since collaboration and innovation are a must in the global economy, effective teamwork is vital. Learn how global giant FedEx stays focused and how nimble Nest Labs relies on lean teams with cognitive diversity.Taste: Clever product design and integration are proxies for intelligence because they make customers feel smart. But taste goes further into deep emotional engagement. Specialized Bicycles calls it "the elusive spot between data truth and human truth." How can you consistently make products or services that trigger these emotional touch points?Story: Companies that achieve lasting success have an enduring and emotionally appealing story. What's your company's story? How do you tell it your way? Gain the ability to create a powerful narrative in a world where outsiders often exercise the louder voice.

The Starbucks Story


John Simmons - 2005
    You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

Public Speaking for College & Career


Hamilton Gregory - 1993
    Connect Public Speaking provides students a wealth of resources to prepare and plan speeches, while LearnSmart--McGraw-Hill's proven adaptive learning system--guides them toward mastery of key course concepts. Additionally, Connect's highly flexible speech capture tool saves instructors valuable time in managing assignments and evaluating student speeches. Taking a practical, accessible, and non-intimidating approach to public speaking, Public Speaking for College & Career presents numerous stories, examples, activities, and concrete techniques to show students how to achieve clarity and confidence during the speeches they must give in college, in their careers, and in their communities.

Enjoy the Ride: How to Experience the True Joy of Life


Steve Gilliland - 2007
    With a compelling challenge to "Check Your Passion," this book ignites people's ability to choose what they do, why they do it, and who they do it with. 'Enjoy the Ride' enables readers to identify their dreams and puts genuine success within their reach. Success is not limited to those with financial resources or talents. By reading this book, you will learn practical principles to put you on the road to success.

A First Look at Communication Theory


Em Griffin - 2008
    The 32 theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.

The Signs Were There: The clues for investors that a company is heading for a fall


Tim Steer - 2018
    But often, a company's published accounts offer clues to impending disaster, providing you know where to look. Through the forensic examination of more than 20 recent stock market disasters, Tim Steer reveals how companies hide or disguise worrying facts about the robustness of their business. In his lively style, he looks at the themes that underlie the ways companies hide the truth and he stresses that in an assessment of a company's accounts, investors should always bear in mind that the only fact is cash; everything else - profit, assets, etc - is a matter of opinion. Full of invaluable lessons for investors, the book concludes with some trenchant observations on what is wrong in the worlds of investment, audit and financial regulation, and what changes should be introduced.

The Emotionally Intelligent Manager: How to Develop and Use the Four Key Emotional Skills of Leadership


David R. Caruso - 2004
    This is especially true when at work, particularly when managing others. It is considered terribly unprofessional to express emotion while on the job, and many of us believe that our biggest mistakes and regrets are due to our reactions at those times when our emotions get the better of us. David R. Caruso and Peter Salovey believe that this view of emotion is not correct. The emotion centers of the brain, they argue, are not relegated to a secondary place in our thinking and reasoning, but instead are an integral part of what it means to think, reason, and to be intelligent. In The Emotionally Intelligent Manager, they show that emotion is not just important, but absolutely necessary for us to make good decisions, take action to solve problems, cope with change, and succeed. The authors detail a practical four-part hierarchy of emotional skills: identifying emotions, using emotions to facilitate thinking, understanding emotions, and managing emotions--and show how we can measure, learn, and develop each skill and employ them in an integrated way to solve our most difficult work-related problems.

Honor Yourself: The Inner Art of Giving and Receiving


Patricia R. Spadaro - 2009
    But rather than focusing on how to pamper ourselves, Honor Yourself goes to the heart of the problem and reveals the real source of our stress: our inability to recognize and embrace the little-understood but all-pervasive power of paradox in our lives. Should I sacrifice for others or take time to care for myself? Be generous or draw boundaries? Stay in a relationship or say goodbye? When I give to others, do I really need to give up myself? Tensions like these are not only a natural part of life--they are life. While modern society is ill-equipped to bring us back into balance, the sages of East and West are experts, and Honor Yourself explores their practical, and surprising, advice. Combining wisdom from the world's great traditions with real-life stories and a treasury of tools, it exposes the most potent myths about giving--half-truths that prevent us from living a life filled with possibility and passion. With candor, compassion, and a bit of humor too, Spadaro shows us how to move beyond the myths to the magic of full-hearted living so we can unleash the full power of our creative spirit and give our greatest gifts to our loved ones, our communities, and the world. We are called to master the delicate dance of giving and receiving in virtually every area of our lives, and this beautiful work offers empowering and heartfelt ways to do it. It will free you to celebrate your own gifts and greatness as you explore the dynamics behind giving with the heart rather than the head, setting boundaries, being honest about unhealthy people in your life, using feelings to stay true to yourself, giving in ways that honor others, finding your own voice, honoring endings, and much more. Just as importantly, Honor Yourself will teach you the steps for staying in balance. For when you learn the steps, you can perform the dance--and that's when the magic begins.

Built for Growth: How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win


Chris Kuenne - 2017
    But the most important and least understood of these factors is the personality of the entrepreneur, the particular combination of beliefs and preferences that drives his or her motivation, decision making, and leadership style. And your builder personality is the one resource you can directly control in growing a business that wins. Simply put, who you are shapes how you build for growth. Built for Growth decodes the interplay between builder personality and new business success. Using a patented analytic methodology, authors Chris Kuenne and John Danner discovered four distinct types of highly successful entrepreneurial personalities the Driver, the Explorer, the Crusader, and the Captain. Each is motivated, makes decisions, manages, and leads their businesses differently. Kuenne and Danner blend pioneering research and exclusive personal interviews to illustrate how each type handles the five dynamic challenges in building a business of lasting value: converting ideas into products, galvanizing individual talent for collaborative impact, transforming buyers into partners, aligning financial and other supporters, and scaling the business. With assessments and tools, including a brief Builder Personality quiz and in-depth profiles of each builder type, Built for Growth is the ultimate guide for how to play to your strengths, complement and compensate for your gaps, and build a successful business from startup to scale-up. Its vivid stories and practical advice show how you can unlock the potential of your builder personality to shape your business, your team, and your ability to win in the marketplace. Please visit builtforgrowthbook.com to learn more and access the Builder Personality Discovery tool.

37 Ways to BOOST Your Coaching Practice: PLUS: the 17 Lies That Hold Coaches Back and the Truth That Sets Them Free!


Steve Chandler - 2015
     Remember what coaching's really about. It's about looking for ways to touch the soul, and having someone's life change. Coaching simply can't be sold like other things are sold. And that turns out to be good news. Once you begin practicing true connection, you become successful. In 37 Ways to BOOST Your Coaching Practice, Steve Chandler shows just what steps to take - and the 17 lies to avoid - to give your prospective clients a powerful experience of the work you do. Learn to fill your practice by moving beyond coaching-as-a-concept. Creating clients happens one coaching conversation at a time, one true connection at a time.

Micromessaging: Why Great Leadership Is Beyond Words


Stephen Young - 2006
    The reason is simple: no matter what you think you're saying, your words, gestures, and tone of voice can actually communicate something entirely different.Too often, negative micromessages undermine morale, business opportunities, and ultimately your organization. Micromessaging examines the nuanced behaviors that we all blindly use and react to in our dealings with others. Yet as Young points out, these micromessages can reveal a lot about our own-and our superiors'-biases and preconceived notions. Learning how to constructively address these behaviors can bring about positive change.Young offers a common language for encouraging open discussion in the workplace, along with skills to identify and address familiar micromessages; tools for deploying microadvantages; and real-life workplace scenarios, self-assessments, and solutions that help readers interpret and alter ingrained behaviors and their effects. He delivers valuable information onCruicial leadership skills and how to acquire themUniversal workplace cultural issuesHow expectations affect the performance of othersWays to speak fairly, not falselyTechniques that eliminate group thinkHow to reset the filters you use to screen othersBased on research from MIT, Young's approach has already helped numerous Fortune 500 clients, including Merck, Intel, Lockheed Martin, Starbucks, IBM, Boeing, Wells Fargo, Bank of America, Cisco, and Raytheon to increase leadership effectiveness. With its proven wisdom, you can experience what so many business executives worldwide have discovered and make it a powerful part of your leadership skill set.

The Story of Amazon.com


Sara Gilbert - 2012
    The site was named Amazon.com, after the meandering South American river. The initial success of the company was meteoric. With no press promotion, Amazon.com sold books across the United States and in 45 foreign countries within 30 days.We bring you the origins, leaders, growth and products of Amazon.com, an undisputed giant in the e-commerce market.JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

Get Scrappy: Smarter Digital Marketing for Businesses Big and Small


Nick Westergaard - 2016
    Yet, it’s also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master—all on a tighter budget than before.Don’t get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Find inspiration in unexpected places Create relevant and engaging content and promote it via Twitter, Facebook, and other channels Integrate strategy and message across touchpoints for a unified brand experience—both online and off Spark dialogue with your community of customers Measure what matters The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.

Overview of Amazon Web Services (AWS Whitepaper)


Amazon Web Services - 2016
    From data warehousing to deployment tools, directories to content delivery, over 175 AWS services are available. New services can be provisioned quickly, without the upfront capital expense. This allows enterprises, start-ups, small and medium-sized businesses, and customers in the public sector to access the building blocks they need to respond quickly to changing business requirements. This whitepaper provides you with an overview of the benefits of the AWS Cloud and introduces you to the services that make up the platform.