Book picks similar to
Become a Recognized Authority in Your Field by Robert W. Bly


business
marketing
658-general-management
interested-in-reading

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less


Mark Joyner - 2005
    Do you know what to say in those three seconds?The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than old marketing. This new way is The Irresistible Offer.The Irresistible Offer is the missing link in many marketing books. --Joe Sugarman, Chairman, BluBlocker CorporationThe Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process. --John Du Cane, CEO, Dragon Door Publications, Inc.As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point. --Howard Berg, The World's Fastest ReaderI've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years. --Dr. Joe Vitale, author of The Attractor FactorIf I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business. --Randy Gilbert, a.k.a. Dr. Proactive host of The Inside Success Show

Taming Tigers: Do things you never thought you could


Jim Lawless - 2008
    It is the thing that snarls at us when we think about making a change in our lives and stops us developing and achieving our potential. In Taming Tigers Jim Lawless shares his proven and inspirational training programme to help you achieve your dreams by taming the Tigers in your life.Now for the first time, you can learn how to use these highly practical rules to overcome your fears and do things you never thought you could - in both your professional and private life.1.Act boldly today - time is limited2.Re-write your rulebook - challenge it hourly3.Head in the direction of where you want to arrive, every day4.It's all in the mind5.The tools for Taming Tigers are all around you6.There is no safety in numbers7.Do something scary everyday8.Understand and control your time to create change9.Create disciplines - do the basics brilliantly10.Never, never give up!Read case studies from people who have changed their lives by following the rules, and hear about Jim's experience of grabbing his own Tiger by the tail, as he went from a thirty-six-year-old overweight non-riding consultant, to a fully-fledged jockey and UK freediving record holder in 12 months - proof that Taming Tigers works!

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine


Mike Michalowicz - 2014
    The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that:- Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.- A small, profitable business can be worth much more than a large business surviving on its top line.- Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

Principles of Product Management: How to Land a PM Job and Launch Your Product Career


Peter Yang - 2019
    The book has three parts: Principles: Part one covers the leadership principles that PMs use to lead their team to overcome adversity. When your product fails to gain traction, when your team falls apart, or when your manager gives you tough feedback—these are all opportunities to learn principles that will help you succeed. Product development: Part two covers how PMs at Facebook, Amazon, and other top companies build products. We'll walk through the end-to-end product development process— from understanding the customer problem to identifying the right product to build to executing with your team to bring the product to market. Getting the job: Part three covers how you can land a PM job and reach the interview stage at the right company. We'll prep you for the three most common types of PM interviews— product sense, execution, and behavioral—with detailed frameworks and examples for each. Hear directly from product leaders at Airbnb, Amazon, Google, and more on: How to overcome challenging situations from a VP of Product at Amazon. How to build a great product roadmap from product leaders at LinkedIn and Airbnb. How Google, Airbnb, and other top companies evaluate PM candidates from leaders at those companies. How PMs can grow their career from a Director at Instagram and Twitter. Table of Contents1. PrinciplesTake OwnershipPrioritize and ExecuteStart with WhyFind the TruthBe Radically TransparentBe Honest with Yourself2. Product DevelopmentProduct Development LoopUnderstanding the Customer ProblemSelecting a Goal MetricMission, Vision, and StrategyBuilding a Product RoadmapDefining Product RequirementsGreat Project ManagementEffective CommunicationMaking Good Decisions3. Getting the JobPreparing for the TransitionMaking the TransitionFinding the Right CompanyAcing your PM InterviewsProduct Sense InterviewExecution InterviewBehavioral InterviewYour First 30 Days4. Product Leader Interviews

Extraordinary Leadership


Robin S. Sharma - 2006
    Yet few people have what it takes to inspire, develop and guide others. On this CD Robin shares the leadership lessons that he gives to such clients as Nike, Microsoft and NASA. Learn: Nike and Dell s secret weapon for dominating their markets. What extraordinary leaders do every day. The most dangerous place for a leader. How to thrive in times of change. Five things you can do today to increase your Leadership Quotient.

6 Months to 6 Figures


Peter Voogd - 2014
    No BS, No fluff, No Academic Theories, and No Sugar Coating. Just real world, tactical, hard core strategies from being in the trenches. Peter Voogd, who’s labeled the leading authority for Gen Y leadership reveals the exact strategies he’s used to go from dead broke to over 6 figures within 6 months in multiple industries. Peter has trained over 4,000 Entrepreneurs and built an 8 million dollar sales organization by age 27. If you’re one of the select few who are serious about success, this book will change the game for you. Most Entrepreneurs struggle with inconsistent income, low productivity, and don’t have enough time in a day to get everything they want done? Peter shows you the fastest and most effective ways to maximize your income, get bigger things done in less time, and helps you create your ideal lifestyle. We assure you this is only book you’ll ever need to thrive as an Entrepreneur. It will help you create a quantum change in the results you enjoy in your personal and professional life. As I’m sure you are aware and have experienced, most people just talk about success, wish they had success, but never take the necessary action consistently to achieve it. They spend year after year just trying to get by vs. designing a compelling future. We want to bring you off the sidelines and into the game. We want you to enjoy higher levels of fulfillment, more passion and energy, and results very few attain. It’s time to stop surviving, and start thriving. For more information, please visit: 6FiguresBook.com

The Passion Economy: The New Rules for Thriving in the Twenty-First Century


Adam Davidson - 2020
    In fact, writes Adam Davidson--one of our leading public voices on economic issues--the twenty-first-century economic paradigm offers new ways of making money, fresh paths toward professional fulfillment, and unprecedented opportunities for curious, ambitious individuals to combine the things they love with their careers.Drawing on the stories of average people doing exactly this--an accountant overturning his industry, a sweatshop owner's daughter fighting for better working conditions, an Amish craftsman meeting the technological needs of Amish farmers--as well as the latest academic research, Davidson shows us how the twentieth-century economy of scale has given way in this century to an economy of passion. He makes clear, too, that though the adjustment has brought measures of dislocation, confusion, and even panic, these are most often the result of a lack of understanding. The Passion Economy delineates the ground rules of the new economy, and armed with these, we begin to see how we can succeed in it according to its own terms--intimacy, insight, attention, automation, and, of course, passion. An indispensable road map and a refreshingly optimistic take on our economic future.

Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different


Sunny Bonnell - 2019
    But it doesn’t have to be that way. What if you could leverage your so-called vices and shortcomings and make them your super powers? — Rebellious. Audacious. Obsessed. Hot-Blooded. Weird. Hypnotic. Emotional —These seven vices are what acclaimed leadership and brand experts Sunny Bonnell and Ashleigh Hansberger identify as keys to becoming a Rare Breed—those standout leaders and achievers—in any career.Rare Breed is an unorthodox business book for the rebels, outsiders, and provocateurs — anyone with the ambition to lead, create, inspire and provoke change on your own terms by owning all of who you are, not just the pretty parts. But be careful, each virtue has a seductive and dualistic nature that can lead to success or sabotage.Unique stories. Unconventional advice. Practical tools. Bonnell and Hansberger lay it all out to help fellow Rare Breeds understand, unlock, and direct the potential that’s been slumbering in them to rise above the ordinary, own who they are, and push things forward.

#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness


Gary Vaynerchuk - 2016
    A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.#AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine.Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.

Think Like a Champion: An Informal Education in Business and Life


Donald J. Trump - 2009
    These have been personally selected by Donald Trump for this book, giving his special perspective in what amounts to an “informal education” on how to succeed in business and life. The pieces are engaging, informative, and educational, presenting the clearest picture yet into the mind and heart of an extraordinary individual.Essay titles include:The More You Learn, The More You Realize What You Don’t KnowSometimes We Hesitate with Good ReasonThere Are Times When You Should Move OnKeep the Big Picture in MindGive Your Higher Self a ChanceDiscover and Live Your PurposeKeep It Short, Fast, and DirectStrive for WholenessGo Against the TideYou Can Create Your Own Luck

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling


Jeb Blount - 2015
    By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.This book reveals the secrets, techniques, and tips of top earners. You'll learn:Why the 30-Day Rule is critical for keeping the pipeline full Why understanding the Law of Replacement is the key to avoiding sales slumps How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection The 5 C's of Social Selling and how to use them to get prospects to call you How to use the simple 5 Step Telephone Framework to get more appointments fast How to double call backs with a powerful voice mail technique How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond How to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more! Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities.In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You'll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!

Selling to Win


Richard Denny - 1989
    It gives practical advice on how to:- Get a sale when your service is not the cheapest- Turn your customer into an ambassador- Build a positive attitude- Beat the competition- Close a saleThis is a valuable book, recognized as an effective and powerful sales-improvement guide.

Zap the Gaps!: Target Higher Performance and Achieve It!


Kenneth H. Blanchard - 2002
    Many times the solution does not solve the problem, because the manager did not uncover the root causes of the problem. In Zap The Gaps, Bill Ambers, the Director of Customer Service in a high tech firm, encounters a business problem: his newly inherited call center is not making its numbers. With the help of a colleague, he works through the problem and discovers the GAPS approach to performance improvement:

The Art of Social Media: Power Tips for Power Users


Guy Kawasaki - 2014
    By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.   But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential guide you need to get the most bang for your time, effort, and money.   With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.   For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “Great Stuff, No Fluff.” http://artof.social/

Career Superpowers: Succeeding on Purpose


James A. Whittaker - 2014
    Take away the pedigreed and the prodigies—you know the people who are going to succeed no matter what—and the brown-nosers and right-time-right-place lottery winners and who do you have left? The people who succeeded on purpose. Study these folks carefully and you’ll find common themes around their path to the top. This book exposes the career strategies of the ultra-successful and analyzes them in detail. You’ll learn about personal strategies for identifying high-payoff activities and gain insight into being more effective as an individual contributor, manager and leader. You will learn how to identify and interact with the right set of career mentors and role models. Being successful doesn’t have to be an accident. Read this book and learn how to succeed on purpose.