Now she reveals the winning framework she uses to transform markets and industries.Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company--Who are we? And why do we matter?--before they leap right into branding. Big mistake. A company must first know itself (establish its position) before it can express its identity (execute its branding).There are three types of companies in the world, each with its own DNA: Mothers are customer-oriented, Mechanics are product-oriented, and Missionaries are concept-oriented―and it's absolutely critical for business leaders to know which type their company is to create an authentic and ultimately "sticky" position in the market. A company's DNA is the key to achieving this and with it, a competitive advantage. Why? Because if a Mechanic creates a marketing campaign based on its belief that it is a Missionary, the underlying positioning will not ring true and the company won't gain a foothold in the market. But if a company positions itself in alignment with its DNA, it will resonate authentically and establish its role and relevance even in the face of a major competitor.Get to Aha! presents a clear step-by-step framework that will help you determine your company's precise position in the marketing landscape, using Andy's DNA-based methodology. It takes you through the process of performing "genetic testing" on your company, examining the market through the six Cs of positioning, and developing your positioning statement--a rational, factual statement about your company's role and relevance. Then and only then can you create a branding and marketing strategy that will build market momentum and crush the competition.Trust Andy. Steve Jobs did.

    Drawing from his experiences in pioneering and pastoring highly successful churches in Hawaii, Cordiero inspires and instructs others on fulfilling the Lord's desire that His church work together.

    But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.

    With straightforward language, weird metaphors and practical examples, it enables readers to understand human behaviour and evaluate their lives from an outsider’s perspective.Designed to challenge rather than comfort, The Art of Hunting Humans sets itself apart from anything else written in its field. The result is a sceptical, radical explanation of the mind that provides extraordinary insights into the inner worlds of human beings.Learn more: wannabewise dot comBOOK BLURB:The age-old art of human hunting is one you must orchestrate with care. In The Art of Hunting Humans, you’ll learn essential facts about Earth’s smartest primate and discover mistakes that are common among hunters while in pursuit of their prey. Whether you are an experienced hunter or a novice, this guide is essential reading. In it, you’ll learn the major steps for a hunt — from correct observation and selection of your prey to choosing the tastiest bait. It will reveal how to leverage humans’ self-ignorance and strange behaviours and expose flaws of which they are oblivious. At the end of the book, you will have the opportunity to meet the SUPERIORS — creatures like no other. You’d better be ready!Even if you’re a seasoned hunter, The Art of Hunting Humans provides extraordinary insights into human behaviour as well as tips that will blow your mind.Almost everything in this book is a trap. Enjoy!

    Offers clear and practical techniques for couples and families who have faced the issue of addiction and are now striving to bring health and vitality to their relationships.

    This is a growing problem?possibly effecting over 25 percent of the US population?and a predictable one that can be managed and keep everyday problems from becoming high conflict disputes.

    In fact, he was a great coach because he was a master teacher. What Wooden has learned from others in the classroom and perfected on the practice court are fundamental principles of effective teaching, which are conveyed in the book. Co-author Swen Nater, one of Wooden's former players at UCLA, provides insightful first-hand accounts on the many life lessons he learned from Wooden that he has applied to his life since becoming a teacher himself. These principles have a timeless and universal quality, applicable to all teaching situations: the classroom, the home, the workplace, and everywhere that a person has the responsibility for helping others learn and excel.

    From the laws of libel and privacy to the regulation of advertising and telecommunications, Mass Media Law examines timely issues that are shaping the United States' legal system and the future of media content.

    The increasing speed of communication in the modern world makes it more important than ever to understand the subtle behaviours behind everyday interactions. In 20 dip-in lessons, Rita Carter translates the signs that reveal a person's true feelings and intentions and exposes how these signals drive relationships, crowds and even society's behaviour. Learn the influencing tools used by leaders and recognise the fundamental patterns of behaviour that shape how we act and how we communicate. At Build and Become we believe in building knowledge that helps you navigate your world. Our books help you make sense of the changing world around you by taking you from concept to real-life application through 20 accessible lessons designed to make you think. Create your library of knowledge. For further information on Build&Become, follow us on Instagram, Twitter and Facebook

    Book annotation not available for this title.Title: Rhetorical CriticismAuthor: Foss, Sonja K.Publisher: Waveland Pr IncPublication Date: 2008/10/31Number of Pages: 444Binding Type: PAPERBACKLibrary of Congress: 2009464644

    They decided to avoid the common mistake of bombarding people with so many little ideas that they suffered overload. They also recognized that leaders often don t insist that the truth be lived out to accomplish Jesus mission. Why? Because people s heads are swimming with too many little ideas, far more than they can ever apply. The Big Idea can help you creatively present one laser-focused theme each week to be discussed in families and small groups. The Big Idea shows how to engage in a process of creative collaboration that brings people together and maximizes missional impact. The Big Idea can energize a church staff and bring alignment and focus to many diverse church ministries. This book shows how the Big Idea has helped Community Christian Church better accomplish the Jesus mission and reach thousands of people in nine locations and launch a church planting network with partner churches across the country. This book is part of the Leadership Network Innovation Series."

    Voted by her peers as one of the best lawyers in America, and described by Time as "one of the nation's most effective advocates of family rights and feminist causes," Allred has devoted her career to fighting for civil rights across boundaries of gender, race, age, sexual orientation, and social class. She has taken on countless institutions to promote equality, including the Boy Scouts, the Friars Club, and the United States Senate, often drawing from her creativity and wit to achieve results. And as the attorney for numerous high-profile clients -- she has represented Nicole Brown Simpson's family, actress Hunter Tylo, and Amber Frey, Scott Peterson's girlfriend -- Allred has helped victims assert and protect their rights. Throughout her extraordinary memoir, in such chapters as "To Conquer, You Must First Conquer Yourself" and "Don't Be Victimized Twice," Allred offers colorful -- sometimes shocking -- examples of self-empowerment from her personal and professional life. Presenting nearly fifty of her most memorable cases, she takes us deep inside the justice system to show how it's possible to win, even in the face of staggering odds. Allred opens our eyes not only to the significant positive strides we've made in recent decades, but more important, to how much further we still have to go to empower all members of society -- especially women, minorities, and others who are deprived of their rights. "Fight Back and Win" is a powerful testament to Gloria Allred's trailblazing career and the battles she has fought alongside countless brave individuals to win justice for us all.

    The field's leading text for more than two decades, Business Communication Today continues to provide cutting-edge coverage students can count on to prepare them for real business practice. Thoroughly revised, updated, and streamlined, the succinct new ninth edition encompasses every medium that students will be expected to use on the job-from conventional printed documents and formal reports to e-mail and instant messages to blogs, podcasts, and wikis.

    As an all-inclusive reference on thank you notes, this book, also, teachers readers how to eloquently and acceptably craft them. But unlike other thank you notebooks on the market, this book doesn't stop there. Readers will be inspired to hear how the soul benefits from the act of writing thank you notes and how it can actually become a spiritual practice. THE ART OF THANK YOU goes beyond simple gift acknowledgement to a thorough coverage of a variety of business and social situations. Readers will learn when and when not to send a card, what type of stationery to use in each situation, if it's ever appropriate to send an e-mail thank you and even how to get children to write thank you notes. With its appealing and approachable style, beautiful gift presentation, charming examples, and real life anecdotes, THE ART OF THANK YOU has the power to galvanise the readers resolve to start writing their all important thank you notes.

    The city is being rebuilt, and commerce and culture are flourishing.Aspiring playwright Philocles has come home to find a man with his throat cut slumped against his front gate. Is it just a robbery gone wrong? But, if so, why didn't the thieves take the dead man's valuables? With the play that could make his name just days away, he must find out who this man is, why he has been murdered - and why the corpse was left in his doorway.But Philocles soon realises he has been caught up in something far bigger, and there are those who don't want him looking any further . . .