It all begins with understanding how the world sees you—at your best. How the World Sees You gives you the step-by-step method to describe yourself in just two or three words. This short phrase is your Anthem, the tagline for your personality. Your Anthem guides you like a mission statement, helping you to build your team, write a LinkedIn profile, or captivate an audience.This book includes a private code to unlock one free Fascination Advantage® online assessment. Your customized online report, based on Sally Hogshead's extensive research on what fascinates listeners, will reveal how you fascinate others, includingYour top two Fascination Advantages in communication The personality Archetypes you need on your team to optimize your success The five words to describe your personality's highest valueTo become more successful, you do not have to change who you are—you have to become more of who you are. How the World Sees You reveals who you are at your best so you can create better relationships, grow your business, and become intensely valuable to those who matter most.

    I learned about myself and learned lessons I will carry with me and reflect on for the rest of my life.”—John W. Fanning, Founding Chairman and CEO napster Inc.“An unusually nuanced view of high-performance cultures.” —Inc.Within each corporation are anywhere from a few to hundreds of separate tribes. In Tribal Leadership, Dave Logan, John King, and Halee Fischer-Wright demonstrate how these tribes develop—and show you how to assess them and lead them to maximize productivity and growth. A business management book like no other, Tribal Leadership is an essential tool to help managers and business leaders take better control of their organizations by utilizing the unique characteristics of the tribes that exist within.

    No matter what your life looks like now, no matter what is happening right at this very moment, you’re invited to begin a spiritual revolution. Breaking Through is a manifesto for a more empowered life, and will help you achieve a permanent breakthrough in any barrier that may be holding you back in any aspect of your life, as you gain an extraordinary sense of clarity and freedom, dramatically increase your energy, and boldly take life head-on. Baron Baptiste shows you how to revitalize your relationships and infuse inspiration, passion, and adventure into your daily life. You will feel a new level of purpose, power, and peace of mind in your present days and future years. Baron invites you to come with him on a journey to discover what’s possible, and to courageously and spontaneously risk living on the growing edge of the unfamiliar. Along the way, you’ll be exploring practices and principles that will give you new contexts, new considerations, and a new way of viewing your life that will bring about a true and lasting transformation. As you read, you will effortlessly experience a series of smaller breakthroughs until you break through into a totally transformed life. You’ll be free from the stress that causes struggle, and the feelings of fight-and-flight survival, and you’ll begin to view life as a blank canvas on which you can create, expand, and open up to the ways of being that make a real difference in your world. This fascinating book is about awakening and embarking on a journey of uncovering who you are not . . . so you can access the powerful, creative, and positively awesome person that you are. This is what Baron calls “breaking through.” Take the journey.

    Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are in a moment of business purgatory.So, what are you going to do about it?Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don't, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years.That's a very strong warning, but in his new book, CTRL ALT DELETE, Joel explains the convergence of five key movements that have changed business forever. The movements have already taken place, but few businesses have acted on them. He outlines what you need to know to adapt right now. He also points to the seven triggers that will help you take advantage of these game-changing factors to keep you employable as this new world of business unfolds.Along the way, Joel introduces his novel concept of "squiggle" which explains how you can learn to adapt your personal approach to your career, as new technology becomes the norm.In short, this is not a book about "change management" but rather a book about "changing both you AND your business model."

    In Anything You Want, Sivers details his journey and the lessons learned along the way of creating CD Baby and building a business close to his heart. “[Sivers is] one of the last music-business folk heroes,” says Esquire magazine. His less-scripted approach to business is refreshing and will educate readers to feel empowered to follow their own dreams. Aspiring entrepreneurs and others trying to make their own way will be particularly comforted by Sivers straight talk and transparency -a reminder that anything you want is within your reach. Anything You Want is also available in a 5 pack, 52 pack and very limited edition Collectible, signed by Derek.

    Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another. Now comes Youngme Moon’s Different, a book for “people who don’t read business books.” Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works … and who gets you to see that world in a completely new light.  If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive.  Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? Look here. It’s even smaller than you think.”  These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.” Different shows how to succeed in a world where conformity reigns…but exceptions rule.

    If you want to succeed in life or business, this book is a must.

    It is an inspirational short read that will offer you a concise insight of his life, not only as a simple biography but also as a guide for self-improvement and innovative thinking. The main facts gathered here are drawn from interviews, articles and books about him and explain the simple principles, which he used to build his vast fortune. At the end of each chapter, you will find summarized tips that you can quickly access when you need inspiration or useful advice. Learn the most significant skills and qualities that made Musk one of the most famous and creative entrepreneurs of our time and follow his lessons.

    His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In Primal Branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques, work for everyone involved in creating and selling an image-from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal Branding presents a world of new possibility for marketers of every stripe—and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.

    

 No brand authority. No shares. Do you wish you had a yearly plan for your content based around your products and services—one that helps you create content that doesn’t just languish on your blog’s virtual shelves but that actually brings you sales? Do you desperately desire a content workflow that doesn’t seem crazy overwhelming? If you think your content does nothing for you and that it’s a waste of time…
 If you’ve been leaving the return on investment from the time you’ve spent creating content to chance or luck, then you could use the Profitable Content System! If you offer products or services and want to create content that directly drives sales, this book will be right up your alley. 
 Here’s what’s packed in this how-to guide: How to strategically create an array of content pieces that make your products and services fly off your virtual shelves. This ONE framework is all you need to seamlessly move your subscriber through his/her purchasing journey.
 The 8-step system that brought in $14,000 in sales and how you can replicate that for your own business. 
 Why content repurposing has NEVER worked for you and the minimum viable repurposing method that will change that. Grasp the ins-and-outs of how to map out and launch your own profitable content campaigns to skyrocket your business (no more confusion; just an actionable plan for results). Marketing blueprints that you can follow (examples for service-based, coaching, and digital-product businesses). Imagine delivering the right type of content that not only delights your audience but also leads to your Stripe and PayPal accounts pinging with joy…

Imagine having the confidence that comes from knowing that every month will be a solid four- or five-figure month even when you do minimum viable promotions…
 That’s the power of a profit-driven method of content planning. It’ll radically change how you approach content and plan your business. Ready to discover a system that supercharges the content you create and ties it directly to revenue? Then scroll to the top and click or tap “Buy Now.” You don’t just want random content pieces. You want sales. You’ll learn how to harness the Profitable Content System to deliver those in abundance.

    HERE’S HOW Are you struggling to find marketing ideas for your small business? Does your business plan consist of a few scribbles on the back of a napkin? Does the thought of learning “online marketing” scare you? Do you find traditional business books dull, or uninspiring? Have you read business biographies of the poster boys (Richard Branson, Bill Gates, Warren Buffett, Alan Sugar, Elon Musk, Steve Jobs etc), only to feel a sense of overwhelm, and a complete disconnect between what they achieved, and where you are right now? Do you want to grow your small business, without having to learn complex marketing strategies, and without being told to simply “work harder than everyone else”? If so, then “Big Ideas... for Small Businesses” could be the “lightbulb moment” you’ve been waiting for... Former civil servant John Lamerton has run more than 60 small businesses since 2000, making millions of pounds, and thousands of mistakes along the way. This book is a collection of the lessons and successes that he uses to coach and mentor hundreds of small business owners, teaching them to think bigger, work less, and design their business around the lifestyle they want. SOME OF THE “BIG IDEAS” THAT YOU WILL DISCOVER: - Why the “Dragons” hate lifestyle businesses, and why you should love them - How almost anyone could become a millionaire in their lifetime, given just £200 a month. - Why John blames Richard Branson for his early failures - How to get clarity on your business strategy, and bring that into your daily routine. - How to sell a dozen eggs for over £500 - The ONE thing that truly transformed John’s business - How to find, hire, (and fire!) your first employee. - Why every Luke Skywalker needs a Yoda. - EXACTLY how he made over £100k from ONE marketing campaign. - The five magic ingredients for success in almost any given field. JOHN LAMERTON is a lazy entrepreneur and investor. He balances running an ambitious lifestyle business with raising two young children. A former “hustler”, he now earns more money “working” 20 to 25 hours a week than he used to pulling all-nighters and “grinding” for 100+ hours per week. He now mentors fellow ambitious lifestyle business owners, teaching them how to design their business around their lifestyle.

    Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it's not enough to have a great idea, or a cool logo.Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today's hottest new brands, showing you:- How Casper was able to upend the mattress industry by building a beloved brand where none had existed before - How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was "designed to be deleted"- Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings.Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers.

    The key to achieving HYPERGROWTH is being customer-driven. So if you’re ready to start putting your customers first, keep reading... What You’ll Learn: A New Approach to Product Management and Developing SaaS Products People Love Today, there’s no excuse for not communicating with customers on a daily basis. Messaging has exploded, new generations are focused on 1:1 communication by default, and artificial intelligence is finally coming so we can deliver 1:1 at scale. So why would you build a product, or a company, without leaning into the advantages of that ecosystem? In his new book, HYPERGROWTH, serial entrepreneur and Drift co-founder/CEO David Cancel shares a modern approach for building products and structuring teams that makes customer communication a central priority. The book tells the story of how Cancel’s customer-driven approach started out as a test with a product team (Performable), transformed an entire organization (HubSpot), and sparked a new movement (Drift). What’s Inside: Practical Advice and Frameworks for Becoming Customer-Driven and Growing Your Business Responsive Development (RD): a new approach to building products that adds the customer back into the equation The Burndown Framework: a framework for implementing Responsive Development that’s faster and more flexible than Agile. The Three-Person Team: the customer-driven way to structure engineering teams. Each team consists of a tech lead who manages two other engineers. Getting Rid of Roadmaps: through building a culture of transparency and accountability and working closely with internal customers, you can release product updates more rapidly and iteratively. The Spotlight Framework: a framework for helping you focus on the right parts of customer feedback so you can take the appropriate next steps. The framework breaks feedback down into three main categories: user experience issues, product marketing issues, and positioning issues. Who This Book Is For: Entrepreneurs, Startup Founders, Product Managers, Product Teams, Marketing Teams … Entire Companies! Every part of your business can benefit from being customer-driven. With the rise of SaaS and the on-demand economy, customer expectations have changed. Customers expect their voices to be heard. They find value in being part of a community, and being part of that journey of creating the product. So stop running your business like we’re still living in the 2000s. It’s time to take a customer-driven approach. Here’s what people are saying about the book: “David Cancel is one of the best when it comes to building products that customers love. And now he’s sharing his wisdom and writing the book explaining how he does it. This is a must read for any entrepreneur or business owner.” -MARK ROBERGE Senior Lecturer, Harvard Business School, Former SVP of Sale and Services at HubSpot ”When it comes to building business software, there’s no one better than David Cancel, and I saw fi

    Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

    We’ve broken through glass ceilings and achieved great success. We’ve shown that we can prosper by our own means. And we’ve become influential, respected leaders. Yet many of us find ourselves unhappy, anxious, overwhelmed. Where’s the pot of gold at the end of our "I can do it just like a man” rainbow?The problem is that while we can be as successful as a man, we don’t get there through a masculine approach. Being a "damsel in distress” is not the way to make your dreams come true, but neither is being the hyper-aggressive Alpha Bitch.In this New York Times bestselling book, transformation leaders Christy Whitman and Rebecca Grado reveal how when women try to claim power through a "forceful take no prisoners” approach it ultimately works against us and undermines our best efforts to create the life of our dreams. In fact, wielding Alpha Bitch force is ironically disempowering, because it introduces conflict, struggle, and competition into our personal and professional relationships, blocking women from creating the life we desire.How do you change from being a controlling, competitive, and disruptive Alpha Bitch to being an Empowered Female who is allowing, collaborative, and balanced? Enter the Laws of the Universe:-The Law of Attraction-The Law of Allowing-The Law of Pure Potentiality-The Law of Oneness-The Law of Balance and Harmony-The Law of Sufficiency and AbundanceTaming the Alpha Bitch will show you how to use these laws to create freedom, joy, and abundance in your life. By using this knowledge, you put yourself in the ideal position for attracting those things you want with ease and effortlessness, not struggle and pain.