In fact, earlier editions of this classic guide have sold over 250,000 copies.With its unique visual approach and over 1,600 full-color drawings, this new, expanded edition provides you with a clear, detailed look at every aspect of home construction-- and built-in systems. So you can visualize exactly how to tackle any building project or construction challenge.And, in addition to its user-friendly graphic presentation, you'll also appreciate the clear, straightforward language that gives you everything you need to get going.Here are just a few reasons why you'll want to pick up a copy of this new edition.It's chock full of new material with lots of essential information not included in earlier versions Over 400 new full-color drawings shed light on a wide range of additional materials, systems and details New chapters on energy-efficient green building practices and innovative storage solutions Over 1,600 drawings -- in total -- cover every aspect of home building and remodeling Over 300 tables offer quick access to critical data

    After remarkable one-on-one interviews with Bill Gates, Maya Angelou, Steve Wozniak, Jane Goodall, Larry King, Jessica Alba, Pitbull, Tim Ferriss, Quincy Jones, and many more, Alex discovered the one key they have in common: they all took the Third Door.Life, business, success... it's just like a nightclub. There are always three ways in. There's the First Door: the main entrance, where ninety-nine percent of people wait in line, hoping to get in. The Second Door: the VIP entrance, where the billionaires and celebrities slip through. But what no one tells you is that there is always, always... the Third Door. It's the entrance where you have to jump out of line, run down the alley, bang on the door a hundred times, climb over the dumpster, crack open the window, sneak through the kitchen--there's always a way in. Whether it's how Bill Gates sold his first piece of software or how Steven Spielberg became the youngest studio director in Hollywood history, they all took the Third Door.

    The three featured craftsmen — Lloyd House, Bruce Atkey, and Sun Ray Kelley — combine imaginative architecture with innovative contexts: everything from unusual house-boats to sculptural dwellings made of driftwood are included. With stunning color and black-and-white photographs, as well as detailed black-and-white drawings of the homes, this collection of unique and progressive designs creates a template for a future filled with forward-thinking architecture.

    The subjects covered include accounting, business history, business law, economics, entrepreneurship, ethics and social responsibility, finance, marketing, operations, organizational behavior, personal development, quantitative and qualitative research and strategy. It includes thorough explanations and examples of the "break-even analysis," used by MBAs for making cost, volume, pricing and profit decisions, as well as analysis of the emergence of brands in developing countries.This fourth edition includes a new concept for each chapter, including crowdfunding, digital marketing, business incubators and the 80/20 principle. It provides coverage of the key optional modules: Mergers and Acquisitions and International Business, and features new case studies on Heinz, Adidas, Puma, Nike, and Shell.  With a range of free online resources for readers to revise and test their knowledge, this bestselling guide is packed with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.

    Many writers waste time waiting for the day they can finally quit their day jobs and live the so-called writing dream. Don� (TM)t wait. You can do both � " and your writing will be the better for it.Balancing a full-time job and a productive writing life is no easy feat! This book offers writers advice, skill-building techniques, prompts, and exercises in every chapter, and strategies on how to get and keep writing while also working the 9 to 5 grind.Readers will discover tips and exercises for:- Setting and protecting personal writing goals - Creating a schedule that complements their stamina - Getting creative before and after work - and on their lunch hour - Finding inspiration in the most unlikely of spots and at the most impromptu of times - Writing proficiently in multiple forms (long and short) so that they don't get bogged down writing one long project - Becoming an active participant in writing communities so they have a solid support system at the ready - Figuring out how (if at all) to share their writing life with co-workers, friends, and family membersYou� (TM)ll also get quick, practical tutorials to help you master scenes, point of view, characters, settings, dialogue, and more.Writer With a Day Job gives you the strategies and motivation you need to work 40 hours a week (or more!) and achieve writing success.

    This book is designed for those new (or early stage) to entrepreneurship or those who have watched from afar and have wanted/wished to join in, but the fear of the unknown has kept them stupefied and in paralysis. This book will detail the worst (which is not so scary after all) and the best (which is absolutely thrilling) of being in business for yourself and give you the essential skills to be successful (preventing the 66% death rate). The focus of the book is on the emotional journey one takes when they step onto the wild ride of entrepreneurship. It’s meant to warn (forthcoming fears, doubts and self-defeating conditioning of past/upbringing), inoculate (from the naysayers, dream stealers and pains of rejection and failure) and guide them (building those undeveloped skills of independence, self-motivation and self-accountability) safely past the landmines that blow up (cause failure) of 66% of all new businesses.

    In other words, you must develop the Entrepreneur Mind, a way of thinking that comes from learning the vital lessons of the best entrepreneurs. In a praiseworthy effort to distill some of the most important lessons of entrepreneurship, Kevin D. Johnson, president of multimillion-dollar company Johnson Media Inc. and a serial entrepreneur for several years, shares the essential beliefs, characteristics, and habits of elite entrepreneurs. Through the conviction of his own personal experiences, which include a life-changing visit to Harvard Business School, and the compelling stories of modern-day business tycoons, Johnson transforms an oftentimes complex topic into a lucid and accessible one. In this riveting book written for new and veteran entrepreneurs, Johnson identifies one hundred key lessons that every entrepreneur must learn in seven areas: Strategy, Education, People, Finance, Marketing and Sales, Leadership, and Motivation. Lessons include how to think big, who makes the best business partners, what captivates investors, when to abandon a business idea, where to avoid opening a business bank account, and why too much formal education can hinder your entrepreneurial growth. Smart and insightful, The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs is the ultimate primer on how to think like an entrepreneur.

    

    Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman.Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day - sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be.

    This book focuses on three qualities: relevance, balance and clarity.

    But the CFO is badgering her to delay her team's audit of the company's books and directing others to block Cooper's efforts. Still, something in the pit of her stomach tells her to keep digging. Cooper takes readers behind the scenes on a riveting, real-time journey as she and her team work at night and behind closed doors to expose the largest fraud in corporate history. Whom can they trust? Could she lose her job? Should she fear for her physical safety? In Extraordinary Circumstances, she recounts for the first time her journey from her close family upbringing in a small Mississippi town, to working motherhood and corporate success, to the pressures of becoming a whistleblower, to being named one of Time's 2002 Persons of the Year. She also provides a rare insider's glimpse into the spectacular rise and fall of WorldCom, a telecom titan, the darling of Wall Street, and a Cinderella story for Mississippi.With remarkable candor, Cooper discusses her struggle to overcome these challenges, and how she has found healing through sharing the lessons learned with the next generation. This book reminds us all that ethical decision-making is not forged at the crossroads of major events but starts in childhood, "decision by decision and brick by brick."At a time when corporate dishonesty is dominating public attention, Extraordinary Circumstances makes it clear that the tone set at the top is critical to fostering an ethical environment in the work-place. Provocative, moving, and intensely personal, Extraordinary Circumstances is a wake-up call to corporate leaders and an intimate glimpse at a scandal that shook the business world.

    The book's novel approach shows that valuation and accounting are much the same: valuation is actually a matter of accounting for value.Laying aside many of the tools of modern finance--the cost-of-capital, the CAPM, and discounted cash flow analysis--Stephen Penman returns to the common-sense principles that have long guided fundamental investing: price is what you pay but value is what you get; the risk in investing is the risk of paying too much; anchor on what you know rather than speculation; and beware of paying too much for speculative growth. Penman puts these ideas in touch with the quantification supplied by accounting, producing practical tools for the intelligent investor.Accounting for value provides protection from paying too much for a stock and clues the investor in to the likely return from buying growth. Strikingly, the analysis finesses the need to calculate a "cost-of-capital," which often frustrates the application of modern valuation techniques. Accounting for value recasts "value" versus "growth" investing and explains such curiosities as why earnings-to-price and book-to-price ratios predict stock returns. By the end of the book, Penman has the intelligent investor thinking like an intelligent accountant, better equipped to handle the bubbles and crashes of our time. For accounting regulators, Penman also prescribes a formula for intelligent accounting reform, engaging with such controversial issues as fair value accounting.

    It describes the benefits of sheltering a home with earth, including the added comfort and energy efficiency from the moderating influence of the earth on the home’s temperature (keeping it warm in the winter and cool in the summer), along with the benefits of low maintenance and the protection against fire, sound, earthquake, and storm afforded by the earth. Extra benefits from adding an earth or other living roof option include greater longevity of the roof substrate, fine aesthetics, and environmental harmony.The book covers all of the various construction techniques involved, including details on planning, excavation, footings, floor, walls, framing, roofing, waterproofing, insulation, and drainage. Specific methods appropriate for the inexperienced owner/builder are a particular focus and include:Pouring one’s own footings and/or floor The use of dry-stacked (surface-bonded) concrete block walls Post-and-beam framing Plank-and-beam roofing Drainage methods and self-adhesive waterproofing membranes The time-tested, easy-to-learn construction techniques described in Earth-Sheltered Houses will enable readers to embark upon their own building projects with confidence, backed up by a comprehensive resources section that lists all the latest products such as waterproofing membranes, types of rigid insulation, and drainage products that will protect the building against water damage and heat loss.Rob Roy is a former contractor with 27 years of experience and 12 previous books to his credit, including Cordwood Building and Timber Framing for the Rest of Us. An expert on underground building, he founded the Earthwood Building School in 1981 with his wife, Jaki, and is frequently a speaker at events throughout North America.

    It charts their genesis, which grew from romantic Victorian notions of the countryside and our past, but evolved into something more complex and divisive, and would become a key part of the landscape and psyche of post-war Britain. Outskirts is at once a witty and deeply affecting memoir and a fascinating exploration of a defining, but poorly understood, facet of our national story.

    Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising swing that will knock out their opponent or their customer's resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don't.In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers' right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works.