"Applebee's America" cracks the twenty-first-century code for political, business, and religious leaders struggling to keep pace with the times. A unique team of authors -- Douglas B. Sosnik, a strategist in the Clinton White House; Matthew J. Dowd, a strategist for President Bush's two campaigns; and award-winning political journalist Ron Fournier -- took their exclusive insiders' knowledge far outside Washington's beltway in search of keys to winning leadership.They discovered that successful leaders, even those from disparate fields, have more in common than not.Their book takes you inside the reelection campaigns of Bush and Clinton, behind the scenes of hyper-successful megachurches, and into the boardrooms of corporations such as Applebee's International, the world's largest casual dining restaurant chain. You'll also see America through the anxious eyes of ordinary people, buffeted by change and struggling to maintain control of their lives.Whether you're promoting a candidate, a product, or the Word of God, the rules are the same in Applebee's America.- People make choices about politics, consumer goods, and religion with their hearts, not their heads.- Successful leaders touch people at a gut level by projecting basic American values that seem lacking in modern institutions and missing from day-to-day life experiences.- The most important Gut Values today are community and authenticity. People are desperate to connect with one another and be part of a cause greater than themselves. They're tired of spin and sloganeering from political, business, and religious institutions that constantly fail them.- A person's lifestyle choices can be used to predict howhe or she will vote, shop, and practice religion. The authors reveal exclusive new details about the best "LifeTargeting" strategies.- In this age of skepticism and media diversification, people are abandoning traditional opinion leaders for "Navigators." These otherwise average Americans help their family, friends, neighbors, and coworkers negotiate the swift currents of change in twenty-first-century America.- Winning leaders ignore conventional wisdom and its many myths, including these false assumptions: Voters only act in their self-interests; Republicans rule exurbia; and technology drives people apart. "Wrong, wrong, and wrong."- Once you squander a Gut Values Connection, you may never get it back. Bush learned that hard lesson within a year of winning reelection."Applebee's America" offers numerous practical examples of how leaders -- whether from the worlds of politics, business, or religion -- earn the loyalty and support of people by understanding and sharing their values and goals.

    This book helps readers learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices.

    The entrepreneur shuns the comfort of a cushy corporate job and a seven-figure salary to set sail on unchartered waters with a single-minded zeal and only an idea as an anchor. But it is this idea and passion that makes all the difference and catapults him into a world of infinite possibilities.The Game Changers brings to you 20 success stories of IITians who went on to live the big dream. These include: Suhas Patil, Vijay Kumar, Vinod Gupta, Sam Dalal, Sridhar Mitta, Arjun Malhotra, Kiran Seth, Prabhakant Sinha, Ranbir Singh Gupta, Bikram Dasgupta, Praful Kulkarni, Sunil Gaitonde, Anand Deshpande, Arvind Kejriwal, Harish Hande, Anuradha Acharya, Venkata Subramanian, Bikash Barai, Vikram Kumar, and Krishna Mehra.With a Foreword by Dr Duvvuri Subbarao, Governor of the Reserve Bank of India, and an Introduction by Dr Damodar Acharya, Director, IIT Kharagpur, this book marks sixty golden years of India’s finest institute. Come, be a part of their journey, get inspired to dream, and make your own story.

    Forty-one Experiential Exercises, and 41 cases are included. Topics covered include corporate culture, organizational structure, marketing concepts, financial tools and techniques, strategy implementation issues, as well as extensive coverage of global issues, concerns and idiosyncrasies. For anyone interested in the fields of Strategic Management, Strategy, and Business Policy.

    Buy all the copies on the bookshelf before your competitor does!" --Frank McKinney, "The Maverick Daredevil Real Estate Entrepreneur" and author of Frank McKinney's Maverick Approach to Real Estate Success "I've never seen another real estate book even come close to laying out a profit road map the way this one does. If your local economy is too hot or too cold, Lindahl's guide will show you how to invest in the up-and-coming markets with the greatest profit potential." --Stacy Kellams, President, www.RealEstateCourseReviews.com "Lindahl shows you how to look into the future and see where the next hot real estate markets will be. It's the closest thing I've found to a real estate crystal ball." --Jeff Adams, President, www.FreeRealEstateMentoring.com "The brilliant thing about this book is Lindahl's approach to investing by 'remote control.' He has a real-world system for living in one place and making money from investments in another." --William Bronchick, attorney and coauthor of Flipping Properties "In the crowded field of real estate gurus, Lindahl stands head-and-shoulders above the rest. This book is must reading for any serious investor--beginner or veteran." --Justin Ford, author of Seeds of Wealth and Main Street Millionaire

    The Acorn Principle is a guide to doing a complete "life checkup" that will help you pinpoint your talents and strengths. Nurturing those strengths is the key to the success you've always wanted but didn't know how to attain. By reading this book and doing the simple exercises, you'll learn things about yourself that you and most people don't even suspect. You will learn: Why some people attract you and others repel you * How to predict your instinctive reactions to various situations to understand what circumstances you thrive in and why * Where your intellectual blind spots are * Why you like and dislike certain things and how to use that knowledge to motivate yourself * Who are the most influential people in your life and how to connect with them and others more effectively * How to control your simple daily actions in such a way that you develop new abilities and continually grow a better life.The potential to live the life of your dreams exists within you. The more you explore your talents, your relationships, and the patterns in your life, the more readily you will be able to tap into those potentials. A more fulfilling and meaningful life is possible for you without changing your nature; it will come from discovering who you already are. The mighty oak sleeps within you . . . right now.

    A decade later, the most important and misunderstood story—and the one with the greatest implications for both music lovers and media companies—is how the music industry has failed to remake itself. In Fortune’s Fool, Fred Goodman, the author of The Mansion on the Hill, shows how this happened by presenting the singular history of Edgar M. Bronfman Jr., the controversial heir to Seagram’s, who, after dismantling his family’s empire and fortune, made a high-stakes gamble to remake both the music industry and his own reputation. Napster had successfully blown the industry off its commercial foundations because all that the old school label heads knew how to do was record and market hits. So when Bronfman took over the Warner Music Group in 2004, his challenge was to create a new kind of record executive. Goodman finds the source of the crisis in the dissolution of the old Warner Music Group, the brilliant conglomerate of Atlantic, Elektra, and Warner Bros. Records. He shows how Doug Morris, the head of Atlantic Records, rose through the ranks and rode the CD bonanza of the 1990s to enormous corporate and personal profit before becoming embroiled in an ego-driven corporate turf war, and how all of Warner’s record executives were blindsided when AOL/Time-Warner announced in 2003 that it wanted nothing more to do with the record industry. When the music group was finally sold to Bronfman, it was a ghost of itself. Bronfman built an aggressive, streamlined team headed by Lyor Cohen, whose relentless ambition and discipline had helped build Def Jam Records. They instituted a series of daring initiatives intended to give customers legitimate online music choices and took market share from Warner’s competitors. But despite these efforts, illegal downloads still outnumber legitimate ones 19–1. Most of the talk of a new world of music and media has proven empty; despite the success of iTunes, even wildly popular sites like YouTube and MySpace have not found a way to make money with music. Instead, Warner and the other labels are diversifying and forcing young artists to give them a cut of their income from touring, publishing, and merchandising. Meanwhile, the average downloader isn’t even meeting forward-thinking musicians halfway. Each time a young band finds a following through music websites, it’s a unique story; no formula has emerged. If one does, Warner is probably in a better position than anyone to exploit it. But at the end of the day, If is the one-word verdict on Bronfman’s big bet.

    Now, in "God's Way Is Still the Best Way," this dynamic author and speaker teaches you biblical principles that will infuse your faith with action and skyrocket your impact on the world.Ziglar shares how developing the fruits of the Holy Spirit are key to an energized, God-centered life. Each chapter is filled with stories of men and women like Tony Evans, Mary Kay Ash, and Dr. Kenneth Cooper whose love forJesus propels them to share their faith and provide relief to a hurting world.A lively, Christ-centered book that teaches by example, "God's Way Is Still the Best Way" will inspire you to experience success God's way, which, as Ziglar says, is the only permanent way.

    Start standing out. Whether in school, factories, or corporate offices, people are in a mad rush to the middle, going about their business and fitting in. The problem is, while you may feel as if you’re doing your own thing, you’re not—you’re doing what’s expected of you. To stand out, take whatever you think is normal, and do the exact opposite. In Find Your Yellow Tux, Jesse Cole, in-demand speaker and baseball ringleader, shares how you can achieve amazing things by doing the unexpected. Using examples from his life and the lives of his heroes—P. T. Barnum, Walt Disney, and MLB owner Bill Veeck—Cole shows how to reinvigorate your goals, reignite your passions, and excel in business and beyond. The time to break the mold is now—with Find Your Yellow Tux, you'll discover how to find joy and success in everything you do.

    This new edition is written in a deliberate manner that has students following the program planning process in a logical manner. Students will learn to track one phase to the next, resulting in a solid understanding of the issues of internal consistency and planning integrity. The book′s format guides students from problem analysis through evaluation, enabling students to apply these concepts to their own program plans.

    Author Tim Calkins understands the power of a compelling presentation and the difficulty in accomplishing one. The brand strategist, professor and author has been giving presentations since he was eight, when he delivered his first official presentation with an uncooperative chicken at a 4-H competition. From business updates to project recommendations to marketing plans, Calkins has given more than five thousand presentations to date. With concrete suggestions, helpful tricks, and step-by-step guidance that’s applicable to all industries, Calkins sets out to propel his readers to create and deliver effective business presentations and pitches. When all lessons from How to Wash a Chicken are applied, readers will be empowered throughout the preparation and presentation process. They will be able to present with more confidence and conviction than they ever had before, setting them on a path of professional growth.

    Entrepreneur and business coach Brian Dixon knows firsthand, and after one too many burned bridges and failed projects, he set out to discover the secret to living a life that matters and finding work you love.In Start with Your People, Brian shares principles, tips, and personal stories to help you maximize the most important resource to succeed in both life and calling: relationships. Join Brian on a journey to discover the people-first mindset that changes everything, including:Why your family actually helps you succeed, and how to see your kids as a legacy instead of a liabilityThe fastest, safest way to deal with the difficult people in your lifeA 10-step method to create your own personal mission statementThe #1 key to unlocking a powerful networkPlus, you get 11 powerful mindset hacks including Brian's life-changing morning practicePerfect for anyone looking to better live their purpose--whether a business executive, employee, stay-at-home mom, college graduate, entrepreneur, pastor, etc.--and lean into your home team as you move forward with clarity and confidence.Brian says, "When we really get down to it, our main legacy will be the investment we made in people."What's yours

    . .Mr. O'Toole puts soul and values squarely back into a vital topic, leadership."--Tom Peters The New York Times Book Review"A deeply philosophical and eminently practical study of leadership as change."--James MacGregor BurnsPulitzer Prize and National Book Award winner, and author of LeadershipCurrent management philosophy advocates an outmoded Machiavellian approach to running organizations: Leaders are told in countless books that they can only accomplish their goals by being tough, manipulative, dictatorial, or paternalistic as the situation requires.In Leading Change, noted management theorist James O'Toole proposes a provocative new vision of leadership in the business world--a vision of leadership rooted in moral values and a consistent display of respect for all followers. As O'Toole brilliantly demonstrates, values-based leadership is not only fair and just, it is also highly effective in today's complex organizations.When leaders truly believe that their prime goal is the welfare of their followers, they get results. The finest leaders--from political giants like Washington, Jefferson, and Lincoln to contemporary CEOs like Max De Pree and James Houghton--have always shared leadership with their followers. They create organizations that encourage change and self-reevaluation; they foster an atmosphere of open-mindedness and fresh thinking, in which assumptions can be challenged and goals reassessed. Grounded in the ideas of moral philosophy, Leading Change powerfully transcends the standard how-to management primer to define a challenging new approach to leadership. As O'Toole so persuasively argues, growth and change are possible, indeed necessary, and they will be effected by individuals who have the stature and the courage to lead morally. This important book, at once thought-provoking and totally practical, is bound to take its place as one of the landmark business volumes of our times."Jim O'Toole has written the essential work for organizations to survive and thrive in today's changing world. His intellectually penetrating thinking shows us how the sometimes conflicting problems we wrestle with--often in piecemeal fashion--fit together to form a complete picture, even as the picture itself continues to change. His message is so critical to the very existence of every organization that any leader who fails to heed his advice condemns his or her company to mediocrity and/or early death. It's that basic."--Warren Bennis Professor and founding chairman of the Leadership Institute at the University of Southern California Author of An Invented Life and Why Leaders Can't Lead

    Far too frequently, patients leave the doctor’s office or hospital feeling confused, angry, or neglected. Healthcare leaders recognize this problem, but in their focus on patients (and sometimes financials), they often overlook the true key to lasting patient loyalty and satisfaction: their employees. Patients Come Second shakes up the traditional healthcare model, arguing that in order to care for and retain patients, leaders must first create exceptional teams and find ways to engage nurses, administrative staff, physicians, supervisors, and even housekeeping staff and switchboard operators. By connecting employees’ work with a higher purpose and equipping them with the tools to become leaders themselves, patient care can be dramatically transformed. And with continuing healthcare changes on the horizon and ever-rising pressure to acquire and keep patients, doing so now is more important than ever. Britt Berrett, president of an 898-bed hospital, and Paul Spiegelman, founder and CEO of a successful patient-experience company, are the perfect guides to the changes needed in healthcare leadership. With a rich combined experience in their field, they have filled each chapter with an abundance of engaging, insightful stories and write with a humor and friendliness that balances and enhances the urgency of their message.

    Reputations are dying. Don't let it happen to your company, your team, or your family. You need to turn this potential liability into leadership, and you need to start today. Learn the art and science behind why digital reputations are determining: business winners and losers, your child's future, effective vs. ineffective CEOs & school teachers, your team's culture, church congregation sizes, your next job, everything..