The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

    John Adair weaves the story of Muhammad's life together with aspects of Bedouin culture, tribal leadership and ancient proverbs, to provide key points for leaders and aspiring leaders.In Islamic thought, model leaders were simultaneously both exalted and humble, capable of vision and inspiration, yet at the same time dedicated to the service of their people. In The Leadership of Muhammad the author discusses this ideal leadership and the essential attributes of a leader such as courage, integrity, practical wisdom, and moral authority and humility."On a journey the leader of the people is their servant." - The Prophet Muhammad

    

    Today's young Muslims will be tomorrow's leaders, and yet too many are vulnerable to extremist propaganda that seems omnipresent in our technological age. The burning question, Ghobash argues, is how moderate Muslims can unite to find a voice that is true to Islam while actively and productively engaging in the modern world. What does it mean to be a good Muslim?What is the concept of a good life? And is it acceptable to stand up and openly condemn those who take the Islamic faith and twist it to suit their own misguided political agendas? In taking a hard look at these seemingly simple questions, Ghobash encourages his sons to face issues others insist are not relevant, not applicable, or may even be Islamophobic. These letters serve as a clear-eyed inspiration for the next generation of Muslims to understand how to be faithful to their religion and still navigate through the complexities of today's world. They also reveal an intimate glimpse into a world many are unfamiliar with and offer to provide an understanding of the everyday struggles Muslims face around the globe."

    For centuries following the fall of Rome, western Europe was a benighted backwater, a world of subsistence farming, minimal literacy, and violent conflict. Meanwhile Arab culture was thriving, dazzling those Europeans fortunate enough to catch even a glimpse of the scientific advances coming from Baghdad, Antioch, or the cities of Persia, Central Asia, and Muslim Spain. T here, philosophers, mathematicians, and astronomers were steadily advancing the frontiers of knowledge and revitalizing the works of Plato and Aristotle. I n the royal library of Baghdad, known as the House of Wisdom, an army of scholars worked at the behest of the Abbasid caliphs. At a time when the best book collections in Europe held several dozen volumes, the House of Wisdom boasted as many as four hundred thousand.Even while their countrymen waged bloody Crusades against Muslims, a handful of intrepid Christian scholars, thirsty for knowledge, traveled to Arab lands and returned with priceless jewels of science, medicine, and philosophy that laid the foundation for the Renaissance. I n this brilliant, evocative book, Lyons shows just how much "Western" culture owes to the glories of medieval Arab civilization, and reveals the untold story of how Europe drank from the well of Muslim learning.

    It haunts the popular Western imagination as an extreme faith that promotes authoritarian government, female oppression, civil war, and terrorism. Karen Armstrong's short history offers a vital corrective to this narrow view. The distillation of years of thinking and writing about Islam, it demonstrates that the world's fastest-growing faith is a much richer and more complex phenomenon than its modern fundamentalist strain might suggest.Islam: A Short History begins with the flight of Muhammad and his family from Medina in the seventh century and the subsequent founding of the first mosques. It recounts the origins of the split between Shii and Sunni Muslims, and the emergence of Sufi mysticism; the spread of Islam throughout North Africa, the Levant, and Asia; the shattering effect on the Muslim world of the Crusades; the flowering of imperial Islam in the fourteenth and fifteenth centuries into the world's greatest and most sophisticated power; and the origins and impact of revolutionary Islam. It concludes with an assessment of Islam today and its challenges.With this brilliant book, Karen Armstrong issues a forceful challenge to those who hold the view that the West and Islam are civilizations set on a collision course. It is also a model of authority, elegance, and economy.

    . . . I wish I had had this book fifty years ago."—Adam Hart-Davis, photographer, writer, and TV science presenter of the BBC series What the Ancients Did for UsWhat do coffee beans, torpedoes, surgical scalpels, arches, and observatories all have in common?Were Leonardo da Vinci’s flight ideas originals?Who devised the casing for pill capsules, and where did Fibonacci learn to flex his mathematical fingers?The answers to these questions and more can be found in this book.1001 Inventions: Muslim Heritage in Our World presents an excellent overview of Muslim heritage written to appeal to the everyday reader and to amaze and redefine many people's current assumptions of medieval times and of their history and roots.This is an essential introduction to the great epoch of Muslim civilization. Readers now have access to one thousand years of missing history, covering medicine, technology, economics, civilization, the environment, and much more. From Spain to China, scholars of different genders, cultures, and various faiths worked together to build upon the knowledge of ancient civilization.Written by a team of internationally renowned experts, the contributions were selected to give the reader reassurance and confidence that the facts presented in the book are from the most reliable and unbiased academic sources.Salim T S Al-Hassani is professor emeritus of mechanical engineering and professorial fellow at the School of Languages, Linguistics, and Cultures at the University of Manchester in the United Kingdom.Sir Roland Jackson is the chief executive of the British Association for the Advancement of Science.

    Shaykh Omar Suleiman provides us with thirty short prayers taken from the teachings of the Prophet Muhammad and the early generations, each with a short reminder to deepen the impact of the prayer in our lives.Prayers of the Pious provides spiritual gems that serve as valuable wisdom and practical advice for the soul. By reading this short work with an attentive heart, the reader can cultivate love for God and His Messenger and live life with gratitude and contentment.

    By embracing four fundamental premises and putting into practice the author's many helpful and practical suggestions, you'll acquire the skills and insights necessary for turning around even the most troublesome relationship. What you need to keep in mind is that: (1) nothing in your life happens randomly and your difficulties have a deeper purpose; (2) frustration and even emotional pain are as necessary for your personal and spiritual growth as love and joy; (3) transforming enmity and completing unfinished business may be the most important skills you can learn in life; and (4) when you make an effort to work on your inner self, your outer relationships will be transformed.        This groundbreaking book draws upon state-of-the-art psychological principles and timeless spiritual practices from all traditions. Filled with enlightening exercises and entertaining stories, Thank You for Being Such a Pain will forever change the way you see the difficult people in your life . . . as well as the way you see yourself.

    Bahlool who lived in Baghdad, circa the 8th century AD, feigned madness to escape the oppression of the ruling class. Now free of the burden of normalcy he dispensed wisdom in strange and amusing ways.The Wise Fool of Baghdad is a collection of these true stories, richly illustrated in the Turkish-Iranian miniature style. Every story is followed by sacred verses of the Qur'an and traditional sayings, inscribed in Arabic By Muqtar Ahmed, one of India's finest Islamic calligraphers.Get the book. In the crazy times we live in, you'll probably need a fool to make sense of it all.http://www.suficomics.com

    Over the last 1400 years, from origins in Arabia, a succession of Muslim polities and later empires expanded to control territories and peoples that ultimately stretched from southern France to East Africa and South East Asia.Yet many of the contributions of Muslim thinkers, scientists and theologians, not to mention rulers, statesmen and soldiers, have been occluded. This book rescues from oblivion and neglect some of these personalities and institutions while offering the reader a new narrative of this lost Islamic history. The Umayyads, Abbasids, and Ottomans feature in the story, as do Muslim Spain, the savannah kingdoms of West Africa and the Mughal Empire, along with the later European colonization of Muslim lands and the development of modern nation-states in the Muslim world. Throughout, the impact of Islamic belief on scientific advancement, social structures, and cultural development is given due prominence, and the text is complemented by portraits of key personalities, inventions and little known historical nuggets. The history of Islam and of the world's Muslims brings together diverse peoples, geographies and states, all interwoven into one narrative that begins with Muhammad and continues to this day.

    This Islamic guide is for non-Muslims who would like to understand Islam, Muslims (Moslems), and the Holy Quran (Koran). It is rich in information, references, bibliography, and illustrations. It has been reviewed and edited by many professors and well-educated people. It is brief and simple to read, yet contains much scientific knowledge

    The author provides an enlightening and in-depth exploration into an empire's golden age, its downfall and the numerous debates that now surround it.

    There are good examples in the lifestyle of the Mothers of The Believers and women Companions especially for the Muslim women. It is necessary for all of us to study the Seerah of these noble and fortunate women. Besides the Mothers of The Believers, the compiler of the book has included the description of those sixteen women who had been given the good News of the Paradise in this world by the Prophet Muhammad (salallahu alayhi wasallam). Although the original book is in the Urdu language, the efforts of the translator have made it more beneficial for the readers.

    Scattered Pictures is an anthology of essays, which discuss difficult and oftentimes controversial topics. In these turbulent times, these are issues that if left un-addressed, could continue to spiral downwards into serious political, social and religious discord. This shining book will appeal to all readers interested in critical solutions for a harmonious understanding across divides in humanity and is an innovative guide for students at both the high school and college levels. One of the most respected and influential Muslim scholars in the West, Imam Shakir is also a former member of the US Air Force and a Political Science professor. With long-standing dedication to the human community, Imam Shakir has helped to shape a better understanding of the conflicts we face. He has forged campaigns for human rights and social justice, and his devotion stands in helping to build and reinforce intellectual and spiritual roots, so that we as a global community may begin to adopt solution-oriented strategies.