Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    Written by award-winning educators from successful PLC schools, this book demonstrates how to create three tiers of interventions from basic to intensive to address student learning gaps. You will understand what a successful program looks like, and the many reproducible forms and activities will help your team understand how to make RTI work in your school."

    And if every page of these chapters does not proclaim to the reader that the only means for the realization of Truth is ahimsa, I shall deem all my labour in writing these chapters to have been in vain. And, even though my efforts in this behalf may prove fruitless, let the readers know that the vehicle, not the great principle, is at fault.- M. K. Gandhi

    In this newly revised edition, chapters have been rewritten to accommodate the impact of computer technology and the Internet, not only on the acquisition and analysis of data, but also on its organization and presentation. Alternatives to the use of radiation have been expanded, and figures and illustrations have been redrawn to reflect changes in laboratory equipment and procedures.

    Investigate previous and current policies designed to help close the achievement gap. Examine predominant mindsets that contradict school missions to promote equal academic opportunities, and consider the psychological impact this has on students. Explore strategies for adopting a new mindset that frees educators and students from negative academic performance expectations.

    It offers hundreds of tips, warnings, and anecdotes from experienced educators--all in one warm and charming package. Benefit from their wisdom: ""Principals love a heads-up on both good and bad news. It only makes you look good if you keep the principal in the loop. Don't hide in your classroom "" --Fifth grade teacherLearn from their mistakes: ""Don't put off returning phone calls of a pushy parent. The longer you wait, the longer they have to think of new questions "" --U.S. History and Government teacherAnd remember that humor conquers all: ""When you're having a hard day, remember why you became a teacher in the first place. My neighbors wouldn't listen to me talk about environmental science, so I had to find a captive audience "" --Environmental Science teacher

    This book has been praised for its unique components: discussion of "four stages" of reading texts and "three phases" of teaching texts. The authors' many years of experience teaching English are obvious throughout the material, but nowhere more so than in their straightforward presentation of organization and planning for instruction and their firm stand on teaching grammar. This book covers the challenging and the controversial in English instruction and explores censorship, national standards, high-stakes testing, multi-lingual students, and multicultural literature. For professionals in the field of teaching.

    In this book, you'll learn just about everything you need to know to find the right motorhome at the right price and not get burned in the process.You'll learn about the kinds of motorhomes to look for, where to find the best deals and how to get the best prices, and how to avoid 'deal killers'.You'll find checklists to use when inspecting a motorhome, scripts to use when calling a seller, and tips on how to negotiate with sellers to get the price you want, and how to know when it's best to walk away from a deal.You'll also find recommended best buys in used motorhomes, photos of different motorhome types, and tips that can guide you through a fun and money saving motorhome buying experience.Some of things covered in this informative book include:* Understanding the different motorhome classes* Should you buy new or used?* The importance of getting seat time before you buy* Why finding the perfect seller can save you a lot of money* How to know when you're paying too much* How to effectively search for motorhomes online* How to respond to online motorhome ads* Pre purchase checklists* How to properly road test a motorhome* Friendly negotiating techniques that'll get you the best price* Deal Killers you'll want to avoid* Best Buy in Used Motorhomes* Motorhome fuel mileage – why it matters and how to maximize mpg* After the sale – what to do nextYou'll find all this plus a lot more in 'Buying a Used Motorhome - How to get the most for your money and not get burned'.It's a fun and fast paced read that can save you several thousand dollars on your next motorhome purchase!

    Sound familiar? When the disorganized child meets the departmentalized structure of middle school, everything can fall apart. Even the academically successful child will start to falter if she misses deadlines, loses textbooks, or can’t get to class on time. This practical book is full of hands-on strategies for helping parents identify and teach organizational skills. Educational consultant Donna Goldberg has developed these methods by working with hundreds of students and in this book she provides: -Assessments to gather information about your child’s learning style, study habits, and school requirements -Guidelines for taming that overstuffed binder and keeping it under control -PACK—a four-step plan for purging and reassembling a backpack or locker -Instructions for organizing an at-home work space for the child who studies at a desk or the child who studies all over the house -Ways to help your child graduate from telling time to managing time -Special tips for kids with learning disabilities and kids who have two homes...and more The Organized Student is a must for any parent who has heard the words, “I can’t find my homework!”

    Now, before they're able to speak, they can tell you what they mean, with signs! Signing has taken the parenting world by storm. Why? Every parent is eager to give their baby the best possible upbringing, the least frustration, and the best head start for achieving in today's competitive society. Research (funded by the National Institutes of Health) has found the following about babies who sign also: Learn to speak soonerHave larger vocabulariesHave stronger bonds with their parentsExperience less frustrationShow more interest in booksEngage in more sophisticated playHave higher IQ scoresNow, what parent doesn't want that?Teach Your Baby to Sign features photographs of the 200 most useful signs--more than any other book on the market--and also features stage-by-stage guidance, so you'll know which signs to teach first and which to add your baby progresses.

    Arnold, CHOICE"The book provides readers with a clear, sympathetic and unbiased understanding of the four conflicting visions of curriculum that will enable them to more productively interact with educators who might hold different beliefs. The book stimulates readers to better understand their own beliefs and also to provide them with an understanding of alternate ways of thinking about the fundamental goals of education" --SIRREADALOT.ORG"A much needed, insightful view of alternative curriculum orientations. This is an exceptionally written book that will be useful to teachers, curriculum workers, and school administrators."--Marc Mahlios, University of Kansas"Curriculum Theory: Conflicting Visions and Enduring Concerns is a thought provoking text that invites self-analysis."--Lars J. Helgeson, University of North DakotaCurriculum Theory: Conflicting Visions and Enduring Concerns presents a clear, unbiased, and rigorous description of the major curriculum philosophies that have influenced educators and schooling over the last century. Author Michael Stephen Schiro analyzes four educational visions--Scholar Academic, Social Efficiency, Learner Centered, and Social Reconstruction--to enable readers to reflect on their own educational beliefs and allow them to more productively interact with educators who might hold different beliefs.Key FeaturesProvides a historical perspective on the origins of curriculum ideologies: The book places our current educational debates and issues in a historical context of enduring concerns.Offers a model of how educational movements can be critically analyzed: Using a post-structuralist perspective, this model enables readers to more effectively contribute to the public debate about educational issues.Pays careful attention to the way language is used by educators to give meaning to frequently unspoken assumptions: The text's examination helps readers better understand curricular disagreements that occur in schools.Highlights the complexities of curriculum work in a social context: With an understanding of the ideological pressures exerted on them by society and colleagues, readers can put these pressures in perspective and maintain their own values, beliefs, and practices.Intended AudienceThis book is designed as a supplemental text for advanced undergraduate and graduate courses such as Curriculum Theory, Introduction to Curriculum and Instruction, Curriculum Philosophy, and Curriculum Theory and Practice in the department of education.Talk to the author! schiro@bc.eduTo visit the author's web site, please visit: http: //www2.bc.edu/ schiro/sage.html.

    The proctored TEAS test, developed by Assessment Technologies, Inc. (ATI), measures basic essential skills in reading, mathematics, science, and English and language usage. With revised and updated questions throughout, this study guide contains instructional content in each of the four key areas, along with practice tests and answer keys, and a comprehensive test and answer key.

    Lonely Planet Belize Spy on the rare red-footed booby before diving into the Blue HoleBuzz across treetops on a zip-line at Jaguar Paw Jungle ResortHear howler monkeys stake their territory as dawn breaks in the Spanish Creek Wildlife SanctuaryTake a riverboat through the jungle to the magnificent Maya ruins of Lamanai In This Guide Two authors, 60 days of in-country research, 50 more pages of coverage and reviewsThe best snorkel and dive sites of the second-longest coral reef system in the worldVisit lonelyplanet.com for up-to-the-minute reviews, updates and traveler insights

    Includes recipe card ideas for your next potluck.

    Organized according to the elements of explicit instruction (what? why? when? and how?), the Sourcebook includes both research-informed knowledge base and practical sample lesson models. Like the first edition, the updated and revised second edition of the Teaching Reading Sourcebook combines the best features of an academic text and a practical hands-on teacher's guide. It is an indispensable resource for teaching reading and language arts to both beginning and older struggling readers.New to the Teaching Reading Sourcebook, 2nd Edition:All new sample lesson modelsMore reproducible activity mastersA whole new section on reading fluencyMore about letter knowledge and multisyllabic word readingMore about the comprehension strategies that good readers useUseful information about the Comprehensive Reading Model (Three-tier Model)Highly respected contributing authors who are experts in the field of reading