Brief: Make a Bigger Impact by Saying Less


Joseph McCormack - 2014
    Busy executives expect you to respect and managetheir time more effectively than ever. You need to do thegroundwork to make your message tight and to the point. The averageprofessional receives 304 emails per week and checks theirsmartphones 36 times an hour and 38 hours a week. This inattentionhas spread to every part of life. The average attention span hasshrunk from 12 seconds in 2000 to eight in 2012.So, throw them a lifeline and be brief.Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. Hisproven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarifycomplex communication. BRIEF will help yousummarize lengthy information, tell a short story, harness thepower of infographics and videos, and turn monologue presentationsinto controlled conversations.Details the B.R.I.E.F. approach to distilling your message intoa brief presentationWritten by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is alsoa recognized expert in Narrative Mapping, a technique that helpsclients achieve a clearer and more concise messageLong story short: BRIEF will help you gain themuscle you need to eliminate wasteful words and stand out from therest. Be better. Be brief.

The Back of the Napkin: Solving Problems and Selling Ideas with Pictures


Dan Roam - 2008
    Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply “get”. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can’t draw. Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone’s innate ability to look, see, imagine, and show. THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation


Tim Brown - 2009
    The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.Design thinking is not just applicable to so−called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society.

The 9/11 Commission Report: Final Report of the National Commission on Terrorist Attacks Upon the United States


National Commission on Terrorist Attacks Upon The United States - 2004
    In Lower Manhattan, on a field in Pennsylvania, and along the banks of the Potomoc, the United States suffered the single largest loss of life from an enemy attack on its soil.In November 2002 the United States Congress and President George W. Bush established by law the National Commission on Terrorist Attacks Upon the United States, also known as the 9/11 Commission. This independent, bipartisan panel was directed to examine the facts and circumstances surrounding the September 11 attacks, identify lessons learned, and provide recommendations to safeguard against future acts of terrorism. This volume is the authorized edition of the Commission's final report. This volume is the authorized edition of the Commission's final report.

Extreme Ownership: How US Navy SEALs Lead and Win by Jocko Willink and Leif Babin | Key Takeaways, Analysis & Review


Instaread Summaries - 2015
    At the center of the strategies that Willink and Babin illustrate is taking complete responsibility for everything in which all leaders are involved…   PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book.    Inside this Instaread of Extreme Ownership: Overview of the book Important People Key Takeaways Analysis of Key Takeaways   About the Author With Instaread, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

Think Smarter: Critical Thinking to Improve Problem-Solving and Decision-Making Skills


Mike Kallet - 2014
    Written by a critical thinking trainer and coach, the book presents a pragmatic set of tools to apply critical thinking techniques to everyday business issues. "Think Smarter" is filled with real world examples that demonstrate how the tools work in action, in addition to dozens of practice exercises applicable across industries and functions, "Think Smarter" is a versatile resource for individuals, managers, students, and corporate training programs.Thinking is the foundation of everything you do, but we rely largely on automatic thinking to process information, often resulting in misunderstandings and errors. Shifting over to critical thinking means thinking purposefully using a framework and toolset, enabling thought processes that lead to better decisions, faster problem solving, and creative innovation. "Think Smarter" provides clear, actionable steps toward improving your critical thinking skills, plus exercises that clarify complex concepts by putting theory into practice. Features include: A comprehensive critical thinking frameworkOver twenty-five "tools" to help you think more criticallyCritical thinking implementation for functions and activitiesExamples of the real-world use of each toolLearn what questions to ask, how to uncover the real problem to solve, and mistakes to avoid. Recognize assumptions your can rely on versus those without merit, and train your brain to tick through your mental toolbox to arrive at more innovative solutions. Critical thinking is the top skill on the wish list in the business world, and sharpening your ability can have profound affects throughout all facets of life. "Think Smarter: Critical Thinking to Improve Problem-Solving and Decision-Making Skills" provides a roadmap to more effective and productive thought.

Hands-On Machine Learning with Scikit-Learn and TensorFlow


Aurélien Géron - 2017
    Now that machine learning is thriving, even programmers who know close to nothing about this technology can use simple, efficient tools to implement programs capable of learning from data. This practical book shows you how.By using concrete examples, minimal theory, and two production-ready Python frameworks—Scikit-Learn and TensorFlow—author Aurélien Géron helps you gain an intuitive understanding of the concepts and tools for building intelligent systems. You’ll learn how to use a range of techniques, starting with simple Linear Regression and progressing to Deep Neural Networks. If you have some programming experience and you’re ready to code a machine learning project, this guide is for you.This hands-on book shows you how to use:Scikit-Learn, an accessible framework that implements many algorithms efficiently and serves as a great machine learning entry pointTensorFlow, a more complex library for distributed numerical computation, ideal for training and running very large neural networksPractical code examples that you can apply without learning excessive machine learning theory or algorithm details

Intelligence: From Secrets to Policy


Mark M. Lowenthal - 1999
    and a former U.S. intelligence official) presents an academic introduction to the history and current role of intelligence agencies in the foreign policy of the United States. He surveys the growth of the intelligence agencies, examines their place in the general structure of government, reviews policy debates about the scope and nature of intelligence activities, and discusses intelligence reforms. Annotation c. Book News, Inc., Portland, OR

Think Like a Programmer: An Introduction to Creative Problem Solving


V. Anton Spraul - 2012
    In this one-of-a-kind text, author V. Anton Spraul breaks down the ways that programmers solve problems and teaches you what other introductory books often ignore: how to Think Like a Programmer. Each chapter tackles a single programming concept, like classes, pointers, and recursion, and open-ended exercises throughout challenge you to apply your knowledge. You'll also learn how to:Split problems into discrete components to make them easier to solve Make the most of code reuse with functions, classes, and libraries Pick the perfect data structure for a particular job Master more advanced programming tools like recursion and dynamic memory Organize your thoughts and develop strategies to tackle particular types of problems Although the book's examples are written in C++, the creative problem-solving concepts they illustrate go beyond any particular language; in fact, they often reach outside the realm of computer science. As the most skillful programmers know, writing great code is a creative art—and the first step in creating your masterpiece is learning to Think Like a Programmer.

Dawn of the Code War: America's Battle Against Russia, China, and the Rising Global Cyber Threat


John P. Carlin - 2018
    We've seen North Korea's retaliatory hack of Sony Pictures, China's large-scale industrial espionage against American companies, Russia's 2016 propaganda campaign, and quite a lot more. The cyber war is upon us.As the former Assistant Attorney General and Chief of Staff to FBI Director Robert Mueller, John Carlin has spent 15 years on the frontlines of America's ongoing cyber war with its enemies. In this dramatic book, he tells the story of his years-long secret battle to keep America safe, and warns us of the perils that await us as we embrace the latest digital novelties -- smart appliances, artificial intelligence, self-driving cars -- with little regard for how our enemies might compromise them. The potential targets for our enemies are multiplying: our electrical grid, our companies, our information sources, our satellites. As each sector of the economy goes digital, a new vulnerability is exposed.The Internet of Broken Things makes the urgent case that we need to start innovating more responsibly. As a fleet of web-connected cars and pacemakers rolls off the assembly lines, the potential for danger is overwhelming. We must see and correct these flaws before our enemies exploit them.

Confront and Conceal: Obama's Secret Wars and Surprising Use of American Power


David E. Sanger - 2012
    . . THE CRITICAL MOMENTS IN THE COVERT WAR AGAINST IRAN, THE STRUGGLES TO DEAL WITH A RECALCITRANT PAKISTAN AND ITS FAST-GROWING NUCLEAR ARSENAL, THE TENSIONS WITH THE AMERICAN MILITARY OVER AFGANISTAN AND WITH ALLIES SWEPT UP IN THE CHAOS OF THE ARAB SPRING Three and a half years ago, David Sanger’s book The Inheritance: The World Obama Confronts and the Challenges to American Power described how a new American president came to office with the world on fire. Now, just as the 2012 presidential election battle begins, Sanger follows up with an eye-opening, news-packed account of how Obama has dealt with those challenges, relying on innovative weapons and reconfigured tools of American power to try to manage a series of new threats. Sanger describes how Obama’s early idealism about fighting “a war of necessity” in Afghanistan quickly turned to fatigue and frustration, how the early hopes that the Arab Spring would bring about a democratic awakening slipped away, and how an effort to re-establish American power in the Pacific set the stage for a new era of tensions with the world’s great rising power, China. As the world seeks to understand the contours of the Obama Doctrine, Confront and Conceal is a fascinating, unflinching account of these complex years, in which the president and his administration have found themselves struggling to stay ahead in a world where power is diffuse and America’s ability to exert control grows ever more elusive.

Probability Theory: The Logic of Science


E.T. Jaynes - 1999
    It discusses new results, along with applications of probability theory to a variety of problems. The book contains many exercises and is suitable for use as a textbook on graduate-level courses involving data analysis. Aimed at readers already familiar with applied mathematics at an advanced undergraduate level or higher, it is of interest to scientists concerned with inference from incomplete information.

Diffusion of Innovations


Everett M. Rogers - 1982
    It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Thinking in Systems: A Primer


Donella H. Meadows - 2008
    Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life.Some of the biggest problems facing the world—war, hunger, poverty, and environmental degradation—are essentially system failures. They cannot be solved by fixing one piece in isolation from the others, because even seemingly minor details have enormous power to undermine the best efforts of too-narrow thinking.While readers will learn the conceptual tools and methods of systems thinking, the heart of the book is grander than methodology. Donella Meadows was known as much for nurturing positive outcomes as she was for delving into the science behind global dilemmas. She reminds readers to pay attention to what is important, not just what is quantifiable, to stay humble, and to stay a learner.In a world growing ever more complicated, crowded, and interdependent, Thinking in Systems helps readers avoid confusion and helplessness, the first step toward finding proactive and effective solutions.

Information Rules: A Strategic Guide to the Network Economy


Carl Shapiro - 1998
    They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.