The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

    Some chapters have been rewritten, making topics such as conjugation and nucleophilic substitution more accessible. Problems are provided which challenge the readers' understanding. read.

    Under the direction of Stephen Greenblatt, General Editor, the editors have reconsidered all aspects of the anthology to make it an even better teaching tool.

    The book starts with a section on general cell structure and replication. Basic tissue types are covered in the following section, and the third section presents the microstructures of each of the major body systems. The highest -quality color light micrographs and electron micrograph images are accompanied by concise text and captions which explain the appearance, function, and clinical significance of each image. The accompanying website lets you view all the images from the atlas with a virtual microscope, allowing you to view the image at a variety of pre-set magnifications.Includes access to website containing book images and additional material, extra illustrations, self tests, and more. Utilizes virtual microscope function on the website, allowing you to see images first in low-powered and then in high powered magnification. Incorporates new information on histology of bone marrow, male reproductive system, respiratory system, pancreas, blood, cartilage, muscle types, staining methods, and more. Uses Color coding at the side of each page to make it easier to access information quickly and efficiently. Includes access to www.studentconsult.com - where you'll find the complete text and illustrations of the book online, fully searchable - Integration Links to bonus content in other STUDENT CONSULT titles - 300 new USMLE-style review questions, with answers and rationales - content clipping for handheld devices - an interactive community center with a wealth of additional resources - and much more!

    Emphasizes the applications of theory, and contains new material on particle physics, electron-positron annihilation in solids and the Mossbauer effect. Includes new appendices on such topics as crystallography, Fourier Integral Description of a Wave Group, and Time-Independent Perturbation Theory.

    This title enables students to grasp key sociological concepts and learn the useful lesson that there is much that goes on in the social world that escapes the sociologically untrained eye.

    It introduces the analysis of the key elements of language--sounds, words, structures and meanings, and provides a solid foundation in all of the essential topics. The third edition has been extensively revised to include new sections on important contemporary issues in language study, including language and culture, African American English, sign language, and slang. A comprehensive glossary provides useful explanations of technical terms, and each chapter contains a range of new study questions and research tasks, with suggested answers.

    With cases studies found throughout, you will easily learn to apply principles to real life.

    The fifth edition preserves the lucid, lively and comprehensive qualities which marked the book in its earlier versions. Numerous student learning aids are provided.

    It is designed to help them understand how the disorder affects their loved ones and recognize what they can do to get off the emotional roller coasters and take care of themselves.

    Vivid and engaging examples further enhance this up-to-date examination of the main problems in contemporary philosophy. It is written for professors teaching a problems-oriented course.

    Based on studies that pinpoint the characteristics of the most effective therapists, Becoming Naturally Therapeutic shows you how to help those you care about by opening your heart and releasing the healer within. A nationally known pioneer in the area of addiction and transpersonal psychology, Jacquelyn Small shows you how to emphasize without enabling, how to care without controlling, and how by helping others in a genuine spirit of giving you invariably help yourself. She teaches how the true art of therapy lives within us all. You'll learn: The ten characteristics—from empathy and warmth to immediacy and concreteness—that all counselors need to discover within themselves. How to overcome patterns of toxic relating—the pitfalls of the preacher, judge, teacher, or savior that are barriers to true intimacy. The principle of helpful confrontation: when to use it and how. How to "straight-talk" beyond codependent ways of helping and point those in need to their own inner strength. Complete with practical exercises and sample dialogues, this clear and compassionate guide will help you let go and become the natural healer you are meant to be.

    Its unique approach communicates the richness and diversity of CIS in a lucid and accessible format. This fully revised and updated second edition reinforces the view of CIS as a gateway to science and problem solving, sets out the scientific principles that govern its use, and describes the impact of people on its development, design, and success. The second edition of Geographic Information Systems and Science includes:A new five-part structure: Foundations; Principles; Techniques; Analysis; and Management and Policy.All-new personality boxes of current GIS practitioners.New real-world applications of GIS.New or expanded coverage of important current topics:Location-based servicesDistributed computingVirtual and augmented realitiesHomeland securityBusiness GIS and geodemographicsThe emergence of geoportalsGrand challenges of GIScienceA new suite of instructor and student resources http://www.wiley.com/go/longleyThe second edition of Geographic Information Systems and Science is essential reading for undergraduates taking courses in GIS within departments of Geography, Environmental Science, Business (and Public) Administration, Computer Science, Urban Studies, Planning, Information Science, Civil Engineering, and Archaeology. It is also provides a key resource for foundation GIS courses on taught MSc and other higher-degree programs. Professional users of GIS from governmental organizations and industries across the private sector will find this book an invaluable resource with a wealth of relevant applications.

    Each chapter in this revised Eighth Edition includes two case studies—one clinical and one pharmaceutical. Content coincides with the CAPE, APhA, and NAPLEX competencies.This edition includes updated drug information and expanded sections on parenterals, excipients, liposomes, and biopharmaceutics. Coverage incorporates all new dosage forms in the current USP Pharmacopoeia-National Formulary. Capsules and tablets are now covered in separate chapters. The thoroughly revamped illustration program includes new product and manufacturing equipment photographs.

    The authors present all basic management concepts and principles in "bite-size" chunks, 2- to 6-page sections, to optimize student learning and also emphasize the practicality of the subject matter. In addition, instructor and students are given a wealth of classroom-tested resources.