It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.Hogshead reveals why the Salem witch trials began with the same fixations as those in "Sex and the City." How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

    What we do with it is our choice. Are we drifting through it as spectators, reacting to our circumstances when necessary and wondering just how we got to this point anyway? Or are we directing it, maximizing the joy and potential of every day, living with a purpose or mission in mind?Too many of us are doing the former--and our lives are slipping away one day at a time. But what if we treated life like the gift that it is? What if we lived each day as though it were part of a bigger picture, a plan? That's what New York Times bestselling author Michael Hyatt and executive coach Daniel Harkavy show us how to do: to design a life with the end in mind, determining in advance the outcomes we desire and path to get there. In this step-by-step guide, they share proven principles that help readers create a simple but effective life plan so that they can get from where they are now to where they really want to be--in every area of life.

    In it, developer and life coach John Sonmez addresses a wide range of important "soft" topics, from career and productivity to personal finance and investing, and even fitness and relationships, all from a developer-centric viewpoint.For most software developers, coding is the fun part. The hard bits are dealing with clients, peers, and managers, staying productive, achieving financial security, keeping yourself in shape, and finding true love. This book is here to help.Soft Skills: The software developer's life manual is a guide to a well-rounded, satisfying life as a technology professional. In it, developer and life coach John Sonmez offers advice to developers on important "soft" subjects like career and productivity, personal finance and investing, and even fitness and relationships. Arranged as a collection of 71 short chapters, this fun-to-read book invites you to dip in wherever you like. A Taking Action section at the end of each chapter shows you how to get quick results. Soft Skills will help make you a better programmer, a more valuable employee, and a happier, healthier person.What's InsideBoost your career by building a personal brandJohn's secret ten-step process for learning quicklyFitness advice to turn your geekiness to your advantageUnique strategies for investment and early retirement

    . . . John Gottman has decoded the subtle secrets that can either enrich or destroy the quality of our ties with others.” Daniel B. Wile, Ph.D., author of After the Fight: Using Your Disagreements to Build a Stronger Relationship“John Gottman is our leading explorer of the inner world of relationships. In The Relationship Cure, he has found gold once again.”William J. Doherty, Ph.D., author of Take Back Your Marriage: Sticking Together in a World That Pulls Us Apart“When he says his five steps will help you build better connections with the people you care about, you know that they have been demonstrated to work.” E. Mavis Heatherington, Ph.D., professor of psychology, University of VirginiaFrom the country’s foremost relationship expert and New York Times bestselling author Dr. John M. Gottman comes a powerful, simple five-step program, based on twenty years of innovative research, for greatly improving all of the relationships in your life—with spouses and lovers, children, siblings, and even your colleagues at work. In The Relationship Cure, Dr. Gottman:* Reveals the key elements of healthy relationships, emphasizing the importance of what he calls “emotional connection”* Introduces the powerful new concept of the emotional “bid,” the fundamental unit of emotional connection* Provides remarkably empowering tools for improving the way you bid for emotional connection and how you respond to others’ bids

    Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas TalebTo be brilliant, you have to be irrationalWhy is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.But we aren’t, and we don’t.In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd – from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think.Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.

    That there's no time, or that it's not practical. But what if the real reason we're putting off our goals is FEAR?The fear that we're not good enough, not smart or talented or capable enough. It's the fear that others might laugh at us, or that we'll get hurt or be rejected, or that pursuing our true potential will simply be too hard.And most of all, the fear that we'll fail.But courage doesn't mean we are never afraid. True courage means taking action, despite the fear. True courage means doing it scared.The question is - how? How do we face those fears and take that first step in the right direction? How do we overcome those obstacles that stand in our way and sometimes feel insurmountable?In Do It Scared, popular blogger and podcast host Ruth Soukup will help you to:Identify your own unique Fear Archetype™ - the specific type of fear that keeps you stuck - and learn how to conquer it.Dare to start thinking bigger about your life and your goals.Learn how to seek out honest feedback to accomplish big things.Embrace the core beliefs you need to overcome different types of fears.Discover why our magical idea of 'balance' is totally overrated and let go of the guilt, once and for all.Equal parts inspiration and tough love, Do It Scared combines easy-to-implement tips with the motivation to start making real changes that lead to big results. Get ready to get off the sidelines and jump into your own life as you dare to Do It Scared.

    Inevitably, we fail when “life happens,” because each day we try to hit the same targets regardless of the situations we face. How, then, can we make our habits more resilient to the turbulence of life?  By making them elastic. Most people associate “elastic” with yoga pants and rubber bands. But the word also means “resilient”—the ability to withstand pressure. Elastic materials are far more durable than rigid and brittle ones, which will shatter under pressure. The same is true for habits.A traditional habit is unchanging: the same behavior is done at the same time to the same level every day. It works well until the pressures of modern life break its rigid and brittle shell. Elastic habits are fluid: they can change their form and intensity to suit each unique day. They survive busy, tired, bad days. They thrive in better days.  Adapt Your Habits to Survive Threats Nature shows us that biological and behavioral adaptation to one’s environment is the key to survival for all living things: The most resilient bacteria mutate to survive the threat of antibiotics (to our dismay). Chameleons, octopi, and cuttlefish actively change their color to avoid predators and capture prey. Birds migrate, while bears, bats, and chipmunks hibernate to survive winter.  Camels use fat stored in their humps for hydration and energy when food and water are scarce in harsh, arid lands. Living things adapt in many more ways to survive the threats of disease, violence, and natural disasters. Good habits, too, need to survive the turbulence of life so they can benefit us for years, not just days or weeks. With the simple and intuitive Elastic Habits framework, your elastic habits can instantly shrink themselves into an easy win when a difficult or busy day threatens to ruin your habit streak.Elastic habits are the adaptation masters of the habit kingdom. They always find a way to survive, making them virtually unbreakable. Downward flexibility keeps habits safe, but as with animals, adaptation isn’t only for survival. Adapt Your Habits and Thrive  Elastic habits can expand, adding significant upward potential to your life. On any day, you can increase your challenge for a bigger win and reward, so you will never feel held back. Upward flexibility maximizes your potential and keeps you excited about your progress.Elastic habits even have a middle option, a happy medium between two extremes, for “ordinary” days. The up-and-down adaptation of an elastic habit is known as vertical flexibility. There’s also lateral flexibility—the ability to choose from multiple behaviors within a central theme.A standard habit has one win condition. An elastic habit has nine. If traditional habits are a hammer, elastic habits are your grandfather’s garage. When you’re working on a house project, it’s not a burden to have a hammer, a wrench, and a screwdriver—you just select the one you need when you need it. Elastic habits are the same.

    Sears distils over 20 years’ experience as a management consultant and coach into six simple conversational structures that cover every management situation. A natural storyteller with a great narrative gift, Sears delivers his message in an entirely unique manner – as a work of business fiction. In this compelling and highly instructive tale you can follow the journey of newly promoted Operations Manager Sam Mitchell as he faces the everyday pressures and challenges of managing a team, and then relate his experiences to real life scenarios in your workplace. Conversation #1 – What can you do about that? Conversation #2 – Who should really own this? Conversation #3 – How should we be behaving? Conversation #4 – Who’s really doing this? Conversation #5 – Where are we heading? Conversation #6 – How are we doing?   This highly practical guide concludes with a simple how-to chapter, explaining why and how each conversation works, and when to use them, as well as providing accompanying tips and techniques. The Six Conversations of a Brilliant Manager is an instantly-applicable and hugely powerful toolkit for every manager and HR department looking to get the very best out of their people.

    Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from The New Yorker over the same period. Here you'll find the bittersweet tale of the inventor of the birth control pill, and the dazzling creations of pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and why it was that employers in Silicon Valley once tripped over themselves to hire the same college graduate.

    While this advice may work for everyday life, it is, as Kim Scott has seen, a disaster when adopted by managers.Scott earned her stripes as a highly successful manager at Google and then decamped to Apple, where she developed a class on optimal management. She has earned growing fame in recent years with her vital new approach to effective management, the “radical candor” method.Radical candor is the sweet spot between managers who are obnoxiously aggressive on one side and ruinously empathetic on the other. It’s about providing guidance, which involves a mix of praise as well as criticism—delivered to produce better results and help employees achieve.Great bosses have strong relationships with their employees, and Scott has identified three simple principles for building better relationships with your employees: make it personal, get (sh)it done, and understand why it matters.Radical Candor offers a guide to those bewildered or exhausted by management, written for bosses and those who manage bosses. Taken from years of the author’s experience, and distilled clearly giving actionable lessons to the reader; it shows managers how to be successful while retaining their humanity, finding meaning in their job, and creating an environment where people both love their work and their colleagues.

    Most of them cannot name a best friend. They do not know who they would call in a crisis. They have no one around them who challenges them and makes them better. It is a plague in our time. Surveys confirm it. Medical studies confirm it. The male suicide rate confirms it. What modern men have lost is the skill of teaming with other men to help each other achieve true manhood. It is a lost art. Stephen Mansfield’s Building Your Band of Brothers helps men master this art and reclaim the skills of building the team of brothers that leads to masculine success. Mansfield is the author of the internationally acclaimed Mansfield’s Book of Manly Men, which has been much discussed in major media and which has formed the basis of men’s events around the world. In this brief, inspiring guide, Mansfield explains the essential steps for building a noble team of men in pursuit of manly excellence. He insists that these steps are achievable by every man and that they will lead to fulfillment and fun that will last a lifetime. A wise man once said, “No man is the whole of himself; his friends are the rest of him.” Stephen Mansfield believes this and is eager to help men get teamed, get whole, and get on being the best they can be.”

    We love the performance, the big win, the ticking seconds of the clock as the game comes down to the wire. We watch games and cheer, sometimes to the point of obsession, but if we really wanted to see greatness--wanted to cheer for it, see it happen, understand what made it happen--we'd spend our time watching, obsessing on, and maybe even cheering the practices instead. This book puts practice on the front burner of all who seek to instill talent and achievement in others as well as in themselves. This is a journey to understand that practice, not games, makes champions.In this book, the authors engage the dream of better, both in fields and endeavors where participants know they should practice and also in those where many do not yet recognize the transformative power of practice. And it's not just whether you practice. How you practice may be a true competitive advantage. Deliberately engineered and designed practice can revolutionize our most important endeavors. The clear set of rules presented in Practice Perfect will make us better in virtually every performance of life. The "how-to" rules of practice cover such topics as rethinking practice, modeling excellent practice, using feedback, creating a culture of practice, making new skills stick, and hiring for practice.Discover new ways to think about practice. Learn how to design successful practice. Apply practice across a wide range of realms, both personal and professional The authors include specific activities to jump-start practice Doug Lemov is the best-selling author of Teach Like a ChampionA hands-on resource to practice, the rules within will help to create positive outliers and world-changing reservoirs of talent.

    It really is that simple. Everything we do in our lives is because we want to feel better. When we give-it feels good. When we help others-it feels good. When we accomplish something-it feels good. Whenever we feel bad-we are usually seeking a way to feel good. The reason we want to feel good, is because it is our true nature. Alignment with our spirit-our true essence-the God within us feels good. It feels peaceful, joyous, honest, abundant and free. Through coaching ourselves we can feel good much more of the time. By coaching ourselves we find what is not working in our lives. We find that trying to change the external circumstances to change how we feel is impossible. We learn that fighting our emotions or trying to deny them only makes them bigger. We find that our thinking is the most important thing we can pay attention to in order to feel better now. By taking a peek into our own minds we can find the cause of all our suffering. We can see how we block our joy with outdated and untruthful thoughts and beliefs. By just being in this place of awareness we have aligned with our true nature and can observe the patterns of our lives. Hiring a coach can be an amazing experience. Having someone who is already "outside" of your mind give you a different perspective to consider is often the first step in change. But ultimately, it is the process of shifting your own perception with your own awareness that will create non-dependent freedom. This is why I feel so strongly about learning how to apply these simple self coaching tools in your own life and on your own mind. If you are willing to do the work now-it becomes a way of being. You will step into a life that is lived with awareness and consciousness because each time you feel any negative emotion you see it as a signal to coach yourself and realign with the true essence of you. Self coaching 101 teaches you the basics of how to do this. And the basics are enough.

    This book is about what comes before both. Because before we can be happy or successful, we need to first develop the ability to see that positive change is possible. Only once we learn to see the world through a more positive lens can we summon all our motivation, emotion, and intelligence to achieve our personal and professional goals.In Before Happiness, Achor reveals five actionable, proven strategies for changing our lens to positive:· The Most Valuable Reality: See a broader range of ideas and solutions by changing the details on which your brain chooses to focus · Success Mapping: Set goals oriented around the things in life that matter to you most, whether career advancement or family or making a difference in the world· The X-spot: Use success accelerants to propel you more quickly towards those goals, whether finishing a marathon, reaching a sales target, learning a language, or losing 10 pounds· Noise-Canceling: Boost the signal pointing you to opportunities and possibilities that others miss · Positive Inception: Transfer these skills to your team, your employees, and everyone around you By mastering these strategies, you’ll create an renewable source of positivity, motivation, and engagement that will allow you to reach your fullest potential in everything you do.

     The master teacher of positive change through powerful communication, Susan Scott wants her readers to succeed. To do that, she explains, one must transform everyday conversations employing effective ways to get the message across. In this guide, which includes exercises and tools to take you step by step through the Seven Principles of Fierce Conversations, Scott teaches readers how to: * Overcome barriers to meaningful communication * Expand and enrich conversations with colleagues, friends, and family * Increase clarity and improve understanding * Handle strong emotions-on both sides of the table