Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

    Revised and updated using feedback from Instructors and students, learn security operations in the areas of telecommunications, cryptography, management practices, and more. Plan for continuity and disaster recovery. Update your knowledge of laws, investigations, and ethics. Plus, run the CD-ROM and practice with more than 500 all new simulated exam questions. Browse the all new electronic book for studying on the go. Let security consultant and author Shon Harris lead you to successful completion of the CISSP.

    This book focuses on three qualities: relevance, balance and clarity.

    Along the way, you'll explore topics like changing gender roles, sexuality, self-esteem, aggression, personality, and mate selection. It all adds up to a text that will leave you with a deeper, more complex understanding of the nature of culture, its relationship to psychological processes, and the differences and similarities between cultures in our increasingly globalized world.

    Gregory Mankiw (Harvard University), expertly adapted by Mark P. Taylor (Washington University) so as to be even more relevant to a UK and European audience.A major strength of the original—that the authors present economics from the viewpoint of a reader completely new to the subject has been maintained. The conversational yet precise writing style is superb for presenting the politics and science of economic theories to tomorrow's decision-makers. The book stands out amongst all other principles texts by encouraging students to apply an economic way of thinking in their daily lives. Economics is written to provide students with a robust conceptual understanding of the subject using contemporary approaches to theory where possible.It follows the structure of the original book while reflecting European economic structures and institutions and adapting the language and cultural references for a European readership.

    Gravetter, and co-author Lori-Ann B. Forzano have written a text for research methods that helps you see how interesting and exciting experimental and non-experimental research can be. Inviting and conversational, RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Third Edition, leads you through the research process from start to finish. The text opens with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step approach emphasizes the decisions researchers must make at each stage of the process. The authors avoid a "cookbook" approach to the facts by linking terminology with applied concepts; their "lecture in a book" style emphasizes discussion and explanation of topics. Each chapter ends with a set of exercises and activities.

    In the trademark enthusiastic style that has made her a top-ranked radio personality and sought-after speaker, she offers practical suggestions for finding joy in whatever work you do. Included are ways to identify the work you were born to do and basic changes in attitude that will help you deal with less-than-ideal working conditions. Amanda's fresh outlook and laugh-out-loud humor will change the way you think about work...and life

    Explains all the ?nuts and bolts? of r?sum? creation and illustrates professional techniques with actual examples that show why the techniques work.

    Material covered includes the difference between stocks and businesses, what constitutes a good business, when to buy and sell stocks, and how to value individual stocks. The book also includes a chapter covering four case studies as well as a supplemental chapter on the pros and cons of real estate versus stock market investing.

    This text shows how interpersonal communication theory and skills pertain to students' daily encounters with others.

    But the pricing of any financial asset has become a more complex task in modern financial markets. Now completely revised and fully updated to reflect changing market conditions, Investment Valuation, Second Edition, provides expert instruction on how to value virtually any type of asset-stocks, bonds, options, futures, real assets, and much more. Noted valuation authority and acclaimed NYU finance professor Aswath Damodaran uses real-world examples and the most current valuation tools, as he guides you through the theory and application of valuation models and highlights their strengths and weaknesses. Expanded coverage addresses: * Valuation of unconventional assets, financial service firms, start-ups, private companies, dot-coms, and many other traditionally valued assets * Risk in foreign countries and how best to deal with it * Using real option theory and option pricing models in valuing business and equity * The models used to value different types of assets and the elements of these models * How to choose the right model for any given asset valuation scenario * Online real-time valuations that are continually updated at www.damodaran.com A perfect guide for those who need to know more about the tricky business of valuation, Investment Valuation, Second Edition, will be a valuable asset for anyone learning about this critical part of the investment process.

    Stop focusing on those who check out or cause problems, and start focusing on those "middle third members" who hate drama, care for your organization, and prefer to play a supporting role. Directing your efforts toward the middle -- and understanding what they can contribute -- may solve your most pressing leadership challenges."Motivating the Middle" offers a simple, empowering strategy for student government officers, team captains, chapter presidents, club leaders, residence life staff, and other college students looking to make a difference on today's campuses.About the AuthorT.J. Sullivan is the cofounder and CEO of CAMPUSPEAK. Since 1992, T.J. Sullivan has spoken professionally to millions of college students, empowering them to take nontraditional approaches to advancing their organizations. Visit his blog at www.tjsullivan.com.

    In fact, he was a great coach because he was a master teacher. What Wooden has learned from others in the classroom and perfected on the practice court are fundamental principles of effective teaching, which are conveyed in the book. Co-author Swen Nater, one of Wooden's former players at UCLA, provides insightful first-hand accounts on the many life lessons he learned from Wooden that he has applied to his life since becoming a teacher himself. These principles have a timeless and universal quality, applicable to all teaching situations: the classroom, the home, the workplace, and everywhere that a person has the responsibility for helping others learn and excel.

    This revision retains most of the text’s traditional features, including a middle-of-the-road approach and very current research, while updating and simplifying the exposition. This revision focuses on making the text even easier to teach from. The only pre-requisite continues to be principles of economics.

    Book annotation not available for this title.Title: Traditions & EncountersAuthor: Bentley, Jerry H./ Ziegler, Herbert F.Publisher: McGraw-Hill CollegePublication Date: 2010/10/08Number of Pages: 460Binding Type: PAPERBACKLibrary of Congress: 2010036144